SportsEdTV

What SportsEdTV does

SportsEdTV is a Miami-based digital sports education platform founded in 2018 that delivers free and subscription-based instructional video content across more than 30 sports disciplines. The platform's core technology is a browser-accessible video streaming product hosting over 1,000 broadcast-quality instructional videos produced with 500+ expert coaches, including Olympic medalists, NBA and FIFA World Cup players, ATP professionals, and hall-of-famers such as Tim Hardaway, Roy Wegerle, and Jeff Salzenstein. Content covers technique, strategy, strength and conditioning, nutrition, and mental toughness, supplemented by a community platform (MYSportsEdTV), a coach/facility directory (SportsEdTV Discover), a points-based loyalty program (PROPOINTS), and a FAST channel distribution partnership with FreeLiveSports.tv.

The company operates a freemium business model: a no-credit-card basic tier drives top-of-funnel acquisition while a $179/year premium subscription or $350 lifetime tier unlocks the full library and member features. Revenue is diversified across consumer subscriptions, sponsorship and brand partnerships (notably a 2025 multi-year hybrid deal with Signature Media covering 1B+ impressions and $100M+ in sponsorship inventory), affiliate/referral income (Volkl Tennis), and B2B institutional partnerships providing complimentary access to large membership bases (SHAPE America covering 200,000+ educators; FIBA China for youth basketball). Customer segments span individual athletes and families (B2C long-tail), educators and physical education professionals (B2B institutional), youth sports organizations (CPS SCORE!), and international federations.

Strategically, SportsEdTV has been extending beyond consumer video into adjacent monetization lanes, notably the December 2025 launch of Sponsorship Power Score (SPS™), a proprietary metric system for evaluating sponsorship ROI across sports, music, and cultural events. The company remains privately held and founder-controlled (Victor Bergonzoli, CEO; Robert Mazzucchelli, Chairman & CMO), with senior media and brand executives on the board and advisory bench, and has raised approximately $7.68M across six funding rounds from 2018 to 2022. No public revenue, ARR, or recent funding disclosures are available, limiting visibility into financial velocity.

Name

SportsEdTV

Legal name

SportsEdTV, Inc.

Website

https://sportsedtv.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

SportsEdTV is a Miami-based digital sports education platform offering free and subscription-based instructional video content from 500+ elite coaches across 30+ sports, serving individual athletes, educators, and youth sports organizations globally.

Ownership category

akta.pro rank

Product category

Online Sports Education Platform

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200), Television Broadcasting Stations (4833)

akta.pro primary industry

Performance Analysis & Video Coaching (HSADAEAG)

akta.pro secondary industries

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA), Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL), Media, Entertainment & Sports (EDABALAS)

Keywords

• Online sports instruction
• Sports video coaching
• Athletic training platform
• Youth sports education
• Multi-sport coaching platform

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Freemium Subscription Model: Basic membership is free providing access to newsletter, video and blog access. Premium Yearly subscription at $179 provides full access and member features. Lifetime subscription at $350 offers same benefits permanently.
2. Sponsorship and Brand Partnerships: Major multi-year sponsorship deals with brands through hybrid sponsorship programs combining national sponsorships, prominent jersey placements, and original digital storytelling content.
3. Affiliate/Referral Revenue: The platform promotes partner products such as Volkl Tennis equipment with affiliate links, generating referral revenue.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

SportsEdTV operates an online sports education platform delivering 1,000+ broadcast-quality instructional videos from 500+ world-class expert coaches (Olympic medalists, professional athletes, hall-of-famers) across 30+ sports disciplines. The platform covers technique, strategy, tactics, strength and conditioning, nutrition, and mental toughness, accessed via a freemium model (free basic membership; paid Yearly at $179 or Lifetime at $350).

Product overview

SportsEdTV operates as a comprehensive digital sports education platform with a core video instruction platform complemented by community (MYSportsEdTV), discovery (SportsEdTV Discover), loyalty (PROPOINTS), and measurement (Sponsorship Power Score) sub-products. The platform delivers over 1,000 broadcast-quality instructional videos across 30+ sports disciplines through its website and FAST channel distribution, featuring content from 500+ world-class expert coaches including Olympic champions and professional athletes.

Differentiator

Problem solved

Functional benefit

Products and services

• SportsEdTV Platform Global online sports education platform providing free and premium video instruction in over 30 sports with 500+ expert coaches teaching technique, strategy, tactics, strength and conditioning, nutrition, and mental toughness to athletes at all levels (beginner through professional).
• Sponsorship Power Score (SPS™) Universal metric system for evaluating sponsorship ROI across sports, music, and cultural events. The scoring system assesses fit, audience, and performance to enable comparison and decision-making for sponsors and rights-holders.

Quantifiable outcome

• Free access to world-class coaching removes financial barriers for athletes worldwide
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• SHAPE AmericaflagshipStrategic or Co-development Partner · 27 May 2026Strategic partnership with the nation's premier organization supporting health and physical education professionals serving 200,000+ professionals. SHAPE America members gain complimentary access to SportsEdTV's full instructional video library and educational content.
• Signature Media (Signature Athletics)flagshipGTM or Marketing Partner · 16 September 2025Multi-year partnership launching the largest integrated sponsorship platform in youth sports history, combining $100M+ in national sponsorship inventory with charitable giving. Delivers over 1 billion impressions annually through branded media, uniforms, and original content.
• FIBA ChinacoreStrategic or Co-development Partner · 31 October 2024FIBA China partnered with SportsEdTV to provide its Youth Training Program with access to nearly 100 basketball training videos, enhancing skills development for young players in China and strengthening youth basketball in the country.
• CPS SCORE!coreStrategic or Co-development Partner · 10 September 2024SportsEdTV partnered with CPS SCORE! to launch the 'Back to the Basics' initiative aimed at enhancing sports education for fifth-grade students. Partnership expanded to basketball for Winter 2024 program featuring Hall of Famer Tim Hardaway Sr.
• FreeLiveSports.tvcoreChannel Partner/ Reseller/ Distributor · 1 January 2024SportsEdTV joined FreeLiveSports.tv FAST (Free Ad-Supported Streaming TV) channel lineup, expanding access to world-class instructional content to millions of viewers through free streaming.
• IncrediwearminorGTM or Marketing Partner · 1 January 2024Partnership to create video content showcasing benefits of Incrediwear's recovery and performance products, starting with sports like pickleball, tennis, and golf.
• Chris Brown (Olympic Coach)minorStrategic or Co-development Partner · 1 January 2024Olympic Coach Chris Brown partnered to launch new rugby library with videos produced in South Africa, expanding SportsEdTV's sports coverage.
• Ad A FlagminorStrategic or Co-development Partner · 1 January 2023Partnership with Portland-based Ad A Flag to launch SportsEdTV Interactive Golf Media launching in 2024.
• Confederacao Brasileira De Voleibol (CBV)coreStrategic or Co-development Partner · 1 January 2021Partnership with the world's #1 volleyball program to reveal stories and training methods of Brazilian volleyball dominance, telling the global story of their training excellence.
• Volkl TennisminorGTM or Marketing Partner · 1 January 2018Alliance making Volkl branded products the Official Tennis Equipment of SportsEdTV, with affiliate links and promotional placement on the platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• MasterClass: Premium online video learning platform featuring world-class experts teaching their craft via professionally produced courses. Comparable to SportsEdTV in the high-end video instruction model with celebrity/expert talent, though MasterClass spans sports only as a slice of its broader premium learning catalog.
• Skillshare: Subscription-based online learning community with thousands of video classes across creative, business, and lifestyle topics. Comparable to SportsEdTV in the freemium/subscription video instruction model with a multi-category library, though sports is a smaller portion of its catalog.

Direct peers

• Hudl: Leading sports video analysis platform serving athletes and teams with instructional, performance-analysis, and coaching tools. Closely comparable to SportsEdTV's video-based athletic development focus, though Hudl emphasizes team workflows and film review rather than consumer instruction.
• CoachTube: Online marketplace for sports instruction videos featuring expert coaches across multiple sports. Directly comparable to SportsEdTV in offering on-demand video lessons from professional coaches in basketball, soccer, baseball, and other sports, with both free and paid content.
• Veo Technologies: AI-powered sports video platform that captures, analyzes, and shares game footage with automated highlights and tactical tools. Comparable to SportsEdTV in bringing video and instruction to athletes and coaches, with a more technology- and team-centric orientation.

Emerging players

• TeachMe.To: Online marketplace connecting athletes with local private sports instructors across multiple disciplines. Comparable to SportsEdTV in addressing access to quality sports coaching, but pivoting on in-person lesson booking rather than on-demand video content.
• GameChanger: Youth sports live-streaming, scoring, and team management platform widely used by amateur and youth sports families. Comparable to SportsEdTV in serving youth and amateur athletes with digital sports tools, though oriented around team/league operations and live streaming rather than instruction.
• TechSmith (Coach's Eye): Coach's Eye is a mobile video analysis app that lets coaches and athletes record, annotate, and review performance footage. Comparable to SportsEdTV's video-based coaching and performance analysis emphasis, but with a stronger mobile, single-user review workflow.
• Krossover: Sports video breakdown and analytics platform for teams and coaches, providing indexed game film and instructional breakdowns. Comparable to SportsEdTV in leveraging video for sports instruction, though primarily targeting team-based competitive workflows.

Others

• USA Basketball / FIBA: National and international basketball federations that produce official development curricula, coaching certifications, and youth programs. Comparable to SportsEdTV in delivering structured basketball instruction and youth development content, and an actual partner via FIBA China.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sportsedtv

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds6 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SportsEdTV