wheel.me
wheel.me is a Norwegian robotics company that develops Genius 2, the world's first autonomous wheel system transforming existing carts, trolleys, and racks into self-driving robots for enterprise customers in manufacturing, automotive, logistics, and healthcare.
- Company typePrivate
- Founded2013
- HeadquartersOslo, Norway
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What wheel.me does
wheel.me is a Norwegian robotics company founded in 2013 by serial entrepreneur Atle Timenes together with co-founders Rolf Libakken and Kurt Hauge. The company develops and sells Genius 2, described as the world's first autonomous wheel system, which transforms existing equipment such as carts, trolleys, and racks into self-driving robots without requiring infrastructure changes or replacement of existing material handling assets. The system uses Mecanum wheel technology with PU rollers for omni-directional movement, sets of 4 LiDAR sensors with 360-degree field of view, Intel RealSense cameras, and proprietary navigation algorithms to deliver autonomous material transport at a starting price of €13,990 per 4-wheel set with a 250kg payload capacity.
The company serves enterprise customers in manufacturing, automotive, logistics, and healthcare, with named customers including Stellantis, DB Schenker, IKEA, Michelin Group, Lear Corporation, Magna International, and Bosch. Its business model combines one-time hardware sales, recurring subscription offerings for the wheel systems, and professional services for installation, configuration, training, and ongoing support. wheel.me holds UL3100 SIL-2, CE (Performance Level D), ETL, and FCC safety and regulatory certifications for Genius 2.
wheel.me operates from headquarters in Oslo and a manufacturing facility in Fredrikstad, Norway, with regional offices in Detroit (US headquarters at Newlab Michigan Central Campus, opened April 2023) and León, Mexico. Distribution is hybrid: direct enterprise field sales augmented by 40+ certified resellers, distributors, and integration partners across more than 20 countries spanning Europe, the Americas, Asia, and the Middle East. The company has raised approximately $38.6M across multiple funding rounds from Ferd and Idekapital, with the most recent disclosed round of $14M in April 2023, and employs 67 people representing 25+ nationalities.
wheel.me firmographics
Firmographics- Name
- wheel.me
- Legal name
- wheel.me
- Website
- https://wheel.me
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- wheel.me is a Norwegian robotics company that develops Genius 2, the world's first autonomous wheel system transforming existing carts, trolleys, and racks into self-driving robots for enterprise customers in manufacturing, automotive, logistics, and healthcare.
- Ownership category
- akta.pro rank
wheel.me industry classification
Industry- Product category
- Autonomous Mobile Robots
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Motor Vehicle Parts & Accessories (3714), Miscellaneous Transportation Equipment (3790), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Autonomous Vehicles & Ground Mobility (HDAAAIAF)
Keywords
Where wheel.me is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices4 records
Markets served
wheel.me business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales
Revenue model
- Hardware Sales (Autonomous Wheels): One-time sale of Genius 2 autonomous wheel sets. The company offers a 4-wheel configuration at approximately €13,990, representing about 1/3 the cost of other AMR solutions.
- Subscription Service: wheel.me's intelligent wheel systems are offered as a subscription service, providing infinite flexibility, cost-efficiency, and rapid deployment with ongoing software and support services.
- Professional Services: Installation, configuration, training, and ongoing technical support services for customers implementing autonomous wheel systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Genius 2 4-Wheel Set |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
wheel.me product offering
Product offeringCore offering
wheel.me designs, manufactures, and sells the Genius 2 autonomous wheel system — sets of four Mecanum wheels equipped with LiDAR, cameras, and proprietary navigation software that convert existing carts, trolleys, and racks into self-driving mobile robots for indoor material transport. The company complements the hardware with a web-based fleet management app, certified power accessories, and subscription and professional services for enterprise customers in manufacturing, logistics, automotive, and healthcare.
Product overview
wheel.me offers a material handling automation platform centered on the Genius 2 autonomous wheel system - the world's first autonomous wheel that transforms existing carts, trolleys, and racks into self-driving robots without infrastructure changes. The platform includes the Genius 2 hardware (4-wheel sets with 250kg payload, omni-directional Mecanum wheels), the wheel.me App for fleet management and mission control, and supporting accessories like the certified Power Station & Portable Charger. The system is offered alongside complementary tools including an ROI Calculator and educational resources (Use Case Guide, E-book) to support customer adoption. Pricing starts at €13,990 for a 4-wheel set with a 10x faster implementation compared to other mobile robots.
Differentiator
Problem solved
Functional benefit
Brands
- Genius 2: The company's flagship autonomous wheel product that transforms existing objects into self-driving robots for material handling automation.
Products and services
- Genius 2
Quantifiable outcome
- Robot mission success rate >95%
- +3 more outcomes
Companies that use wheel.me
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
wheel.me technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
wheel.me partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor, major and core.
- Virtual Manufacturing UKminorCollaboration announced February 2026 for first wheel.me installation in Scotland. Virtual Manufacturing provides virtualization and digital transformation solutions.
- FlowstoremajorPartnership to bring innovative automation solutions to the UK market. Flowstore provides innovative storage and material handling solutions serving businesses across the UK.
- FujitexmajorExpansion to Japan through Fujitex's Logistics Division. Fujitex helps businesses in logistics, warehousing, manufacturing, and healthcare overcome operational challenges with tailored solutions and cutting-edge equipment.
- HUPICOmajorPartnership to enhance industrial automation in the Benelux and France markets. HUPICO offers top-tier products in feeding and assembly systems, robotics and vision, intralogistics, and smart glasses & AR.
- BeeWaTeccoreStrategic partnership to transform indoor logistics in Germany and Eastern Europe. BeeWaTec is a leading provider of lean manufacturing and material flow solutions with offices across Germany, Austria, Switzerland, Czech Republic, Poland, Hungary, Romania, Serbia, Lithuania, and Slovakia.
- Stream InnovationminorPartnership with leading Lean innovator and Kaizen expert Stream Innovation to provide expert consulting for automation implementations focused on continuous improvement.
- RackartmajorExpansion to Mexico with Rackart, a Monterrey-based company specializing in design, manufacturing, and commercialization of equipment, materials, and accessories for industrial material handling.
- Chang Robotics (formerly Chang Industrial)corewheel.me partnered with Chang Robotics to bring autonomous mobility to a wider range of industries. The partnership enables Chang Robotics to integrate wheel.me's Genius platform into client solutions, particularly for compact, flexible automation that works with existing infrastructure. Chang Robotics is a minority-owned, faith-based Factory 5.0 automation engineering firm founded in 2017, recognized by Fast Company and Inc. magazine.
- Newlab (Michigan Central Campus)corewheel.me opened its US headquarters at Newlab's Michigan Central Campus in Detroit in April 2023. Newlab provides facilities for fabrication, prototyping, and testing, plus access to technological tools, collaborative environment, and connection to mobility industry leaders. wheel.me participates in Newlab's ecosystem alongside other innovators like Cavnue, Airspace Link, REE Automotive, and Stellantis.
Scale indicators8 records
Recent moves9 records
Expansion highlights6 records
wheel.me competitors and assessment
Company assessmentDirect peers
- Geek+: Geek+ is a global AMR vendor with a broad portfolio covering warehouse logistics, manufacturing, and sorting. Comparable to wheel.me in indoor material handling automation but at significantly larger scale and broader geographic reach.
- Locus Robotics: Locus Robotics is a leading AMR vendor focused on warehouse fulfillment and picking. While its use case skews more toward e-commerce picking versus wheel.me's industrial material transport, it competes for the same warehouse-automation budget and shares a similar customer base of large enterprises.
- Vecna Robotics: Vecna Robotics develops autonomous mobile robots and workflow orchestration software for material handling and warehouse logistics. Direct competitor with overlapping customer profiles in manufacturing and distribution.
- Mobile Industrial Robots (MiR): MiR is a leading global manufacturer of autonomous mobile robots for indoor material handling in manufacturing, logistics, and healthcare. Direct competitor to wheel.me in the AMR/intralogistics automation space, owned by Teradyne with a much larger installed base and partner network.
- Fetch Robotics (Zebra Technologies): Fetch Robotics (acquired by Zebra Technologies) builds AMRs for warehouse and manufacturing material handling. Directly comparable to wheel.me in target use cases (picking, replenishment, material transport) and target verticals.
- OTTO Motors (Clearpath Robotics): OTTO Motors manufactures autonomous mobile robots for material handling in factories and warehouses. Direct competitor offering AMR platforms comparable to wheel.me's retrofit-wheel approach but with full custom-built AMRs rather than wheel-based retrofits.
Broad incumbents
- AutoStore: AutoStore is a publicly listed pioneer in cube-based automated storage and retrieval systems for warehouses. While its product (grid-based storage robots) is different from wheel.me's autonomous wheels, it competes for the same warehouse-automation budget and serves large global enterprises.
- 6 River Systems (Shopify): 6 River Systems (owned by Shopify) provides collaborative AMRs for warehouse fulfillment and picking. Comparable to wheel.me in warehouse mobile robotics but focused on e-commerce fulfillment rather than industrial material transport.
- Symbotic: Symbotic is a large publicly listed provider of AI-enabled warehouse automation and robotics. Overlaps with wheel.me in industrial/warehouse automation but operates at much larger scale with full-system rather than retrofit offerings.
Emerging players
- Movu Robotics (stow Group): Movu Robotics (part of stow Group) is an emerging European AMR and warehouse robotics vendor. Comparable to wheel.me in target market (European logistics and manufacturing) and product category, with overlapping geographic expansion into the same European enterprise customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
wheel.me social profiles
Digital presencewheel.me compliance and trust
Trust signalCompliance5 records
wheel.me financial estimates
Financial estimateRevenue estimate
Valuation estimate
wheel.me leadership team
Management profileNumber of profiles
Profiles8 records
wheel.me funding detail
Funding detailFunding overview
Funding rounds7 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
wheel.me M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about wheel.me
What does wheel.me do?
wheel.me designs, manufactures, and sells the Genius 2 autonomous wheel system — sets of four Mecanum wheels equipped with LiDAR, cameras, and proprietary navigation software that convert existing carts, trolleys, and racks into self-driving mobile robots for indoor material transport. The company complements the hardware with a web-based fleet management app, certified power accessories, and subscription and professional services for enterprise customers in manufacturing, logistics, automotive, and healthcare.
Is wheel.me a public or private company?
wheel.me is a private company. It is classified as venture growth investor backed and is currently operating.
When was wheel.me founded?
wheel.me was founded in 2013. It employs 51 to 100 people.
Where is wheel.me based?
wheel.me is headquartered in Oslo, Norway, in the Europe region.
How does wheel.me make money?
Three revenue lines are on record. Hardware Sales (Autonomous Wheels) is the primary driver. The others are subscription Service and professional Services.
Who are wheel.me's main competitors?
Direct peers on record are Geek+, Locus Robotics, Vecna Robotics, Mobile Industrial Robots (MiR), Fetch Robotics (Zebra Technologies) and OTTO Motors (Clearpath Robotics). Broad incumbents are AutoStore, 6 River Systems (Shopify) and Symbotic. Movu Robotics (stow Group) is listed as an emerging player.
Does wheel.me have an API?
No public API is recorded for wheel.me.
What industry is wheel.me in?
wheel.me's product category is Autonomous Mobile Robots. Its primary akta.pro industry code is HDAAAIAF, Autonomous Vehicles & Ground Mobility. Its NAICS code is 334511 and its SIC code is 3714.