Inovus Medical

Name

Inovus Medical

Legal name

Inovus Limited

Website

https://inovus.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Medical Simulation Equipment

NAICS

Surgical and Medical Instrument Manufacturing (339112), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Medical Equipment and Supplies Manufacturing (3391)

SIC

Surgical & Medical Instruments & Apparatus (3841), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Healthcare & Clinical Simulation (Surgery, Nursing, EMT, Patient Interaction) (EDAFAJAC)

akta.pro secondary industries

Open & Minimally Invasive Surgical Instruments (Handheld, Laparoscopic, MIS) (HLAHADAA), Surgical Navigation, Robotics & Patient-Matched Instrumentation (Ortho/Spine) (HLAHAEAL), Surgical Navigation, Tracking & Intraoperative Guidance (Ortho/Neuro/ENT) (HLAHADAG)

Keywords

• Surgical simulation
• Laparoscopic simulators
• Hysteroscopy training
• Digital surgery platform
• Medical simulation equipment

Headquarters

HQ city

St. Helens

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Simulators: Sale of physical surgical simulators including LapAR, HystAR, Bozzini, Pyxus, and UpSurgeOn spinal/cranial simulators. One-time hardware purchase with accessories and consumables.
2. Totum Software Platform: Subscription-based digital surgery platform providing performance metrics, certification tracking, and mobile app access. Recurring revenue from software subscriptions.
3. Accessories and Consumables: Replacement parts, consumables, and accessories including LaparoBowl kits, tissue models, and specialized training components. Repeat purchases from installed base.
4. Professional Education Courses: Hands-on surgical skills courses at ERIC facility and off-site locations. Intensive 1-day courses covering laparoscopic surgery, hysteroscopy, and basic surgical skills.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Inovus Medical designs, manufactures, and sells physical surgical training simulators (laparoscopic, hysteroscopic, spinal, cranial, and basic surgical skills) that combine real surgical instruments with proprietary natural haptics technology, powered by the Totum digital surgery platform that captures objective performance metrics, video, and certification tracking. The company also delivers hands-on professional surgical training courses at its ERIC facility and through society partnerships, with curriculum integration into AAGL EMIGS and RCS England LapPass programs.

Product overview

Inovus Medical offers an evolving ecosystem of surgical simulators powered by the Totum digital surgery platform. The portfolio spans multiple surgical specialties: laparoscopic simulators (LapAR Pro, LapAR, Bozzini, Pyxus Pro Move, Pyxus HD Move, Pyxus HD) for general surgery training; hysteroscopy simulators (HystAR Pro, HystAR, Bozzini Hysteroscopy) for obstetrics and gynaecology; UpSurgeOn partnership products including Spine Series (SpineHUB, various Box models) and Cranial Series (AneurysmBox, FluoresentBox, PterionalBox, and others) for neurosurgery and spine training; and Basic Surgical Skills trainers with digital Totum integration. The platform connects practice to procedure with objective metrics, video review, and certification tracking. The company also provides tissue models (CORErange, LABrange), the EMIGS Program for gynaecologic surgery training, surgical skills courses, and the ERIC training facility.

Differentiator

Problem solved

Functional benefit

Brands

• Totum: Digital surgery platform powering the company's simulators with data insights, objective metrics, certification, and video review capabilities
• ERIC
• LapAR
• HystAR
• Bozzini
• Pyxus
• LABrange
• CORErange

Products and services

• Laparoscopic Simulators (LapAR family) Range of laparoscopic training simulators including LapAR Pro, LapAR, Bozzini Laparoscopic, Pyxus Pro Move, Pyxus HD Move and Pyxus HD, combining real surgical instruments with natural haptics, augmented reality and Totum-powered performance tracking for general surgery trainees.
• Hysteroscopy Simulators (HystAR family)

Quantifiable outcome

• 1.5 million deaths occur annually because of insufficient surgeons - company mission addresses this surgical training gap
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• UpSurgeOnflagshipStrategic or Co-development Partner · 11 January 2025Global strategic partnership announced January 2025 for spine and cranial surgery simulators. Inovus is exclusive partner to UpSurgeOn in USA, UK and Ireland. Integrating UpSurgeOn's synthetic cadavers with Totum digital platform to create 'digital synthetic cadavers'.
• Minogue MedicalcoreChannel Partner/ Reseller/ Distributor · 27 November 2024Appointed as exclusive distribution partner for Canadian market in November 2024. Expanding North American distribution network.
• AAGL (American Association of Gynecologic Laparoscopists)flagshipStrategic or Co-development PartnerExclusive partnership to power EMIGS (Essentials in Minimally Invasive Gynecologic Surgery) program across North America. Inovus simulators selected as platform of choice for AAGL hysteroscopy training. Training 10,000 gynecologists impacting 48 million women.
• ALSGBI (Association of Laparoscopic Surgeons of Great Britain and Ireland)coreStrategic or Co-development PartnerExclusive partners delivering the only recognized laparoscopic skills curriculum in the UK - LapPass. Inovus appointed official manufacturer and supplier of LapPass training kits. RCS England sanctioned courses for training general surgeons.
• BSGE (British Society for Gynaecological Endoscopy)coreStrategic or Co-development PartnerPartnership to deliver National Laparoscopic Training Programme. Integrating Inovus simulators with BSGE training curricula.
• GCH (Global Community of Hysteroscopy)coreStrategic or Co-development PartnerSimulator of choice for 6,000 hysteroscopists globally. Training the global hysteroscopy community through curriculum integration.
• Royal College of Surgeons of EnglandcoreStrategic or Co-development PartnerRCS England sanctioned LapPass training courses. Accreditation of basic surgical skills certifications through RCS England.
• Royal College of Surgeons in IrelandcoreStrategic or Co-development PartnerStrategic partner providing accreditation and endorsement of surgical training programs.
• NHScoreStrategic or Co-development PartnerNHS trusts across UK using Inovus simulators for surgical training programs. Multiple NHS hospital partnerships for remote training and simulation programs.
• OlympusminorGTM or Marketing PartnerMedical device company partnering to deliver national training programmes using Inovus simulation technology.
• Ethicon (Johnson & Johnson)minorGTM or Marketing PartnerMedical device company utilizing Inovus simulators for distance learning in national training programmes.

Scale indicators9 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• VirtaMed: Swiss-based developer of high-fidelity surgical simulators for laparoscopy, hysteroscopy, urology, and arthroscopy. Directly competes with Inovus across the same core specialties (Laparoscopic and Hysteroscopy) and overlapping hospital/society customer base.
• ImmersiveTouch: US-based developer of VR-based surgical training simulators with haptics for neurosurgery, spine, and other procedures. Direct peer to Inovus's spine/cranial line and its broader AR/haptic approach, serving academic medical centers and residency programs.
• Surgical Science: Sweden-based global leader in virtual reality surgical simulation for laparoscopy, endoscopy, and interventional procedures. A publicly listed direct competitor with broader specialty coverage and substantially deeper R&D and sales resources than Inovus.
• FundamentalVR: UK-based immersive VR surgical simulation platform with haptic feedback for operating-room training. Competes with Inovus on the haptics-plus-software angle, particularly for hospital and OEM training programs.

Others

• Mentice: Sweden-based endovascular and interventional simulation company serving hospitals and medical device OEMs. Adjacent rather than direct competitor — different specialty (vascular/interventional) but overlapping OEM training customers (e.g., medtech co-marketing programs).
• UpSurgeOn: Italian-based developer of synthetic cadaver models for neurosurgery and spine training, now a strategic partner to Inovus. Listed here because it remains an adjacent/partner ecosystem player rather than a pure competitor following the January 2025 global partnership.

Broad incumbents

• CAE Healthcare: Division of CAE Inc. providing a broad portfolio of patient, ultrasound, and surgical simulation solutions for academic and clinical education. Larger and more diversified than Inovus, with established relationships to teaching hospitals and medical schools globally.
• Simbionix (3D Systems): Long-established surgical and interventional simulation suite owned by 3D Systems, covering GI endoscopy, bronchoscopy, laparoscopy, and endovascular procedures. A broad incumbent with global hospital footprint; overlaps with Inovus but offers a wider, more generalist portfolio.
• Laerdal Medical: Global medical simulation leader, historically strong in patient and resuscitation simulation, with expanding surgical/procedural offerings. A broad incumbent serving similar hospital and education customers but with much larger scale and a broader product mix.

Emerging players

• ORamaVR: Early-stage VR surgical training company focused on ophthalmology and laparoscopic simulation. An emerging competitor using pure-VR delivery, intersecting with Inovus's laparoscopic portfolio but with narrower reach and lower funding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Inovusmedical
• Facebookfacebook.com/Inovusmedical
• LinkedInlinkedin.com/company/inovus-medical

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds6 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inovus Medical