ImmersiveTouch
ImmersiveTouch develops FDA 510(k)-cleared VR and AR software that converts patient DICOM scans into interactive 3D models for surgical planning, serving hospitals, academic medical centers, and surgeons across craniofacial, trauma, thoracic, and reconstructive specialties.
- Company typePrivate
- Founded2014
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ImmersiveTouch does
ImmersiveTouch is a Chicago-based medical technology company that develops FDA 510(k)-cleared virtual reality (VR) and augmented reality (AR) software for patient-specific surgical planning. Its core platform, ImmersiveView 5, transforms conventional DICOM imaging (CT/MRI) into interactive 3D VR models that surgeons can manipulate in real time for pre-operative planning, measurement, implant templating, and bone alteration, primarily across craniofacial, trauma, orthognathic, thoracic, and reconstructive procedures. The company extends this platform through ImmersiveAR, which overlays patient-specific anatomical models onto the surgical field for intraoperative guidance, and ImmersiveEducation, a VR training environment containing 500+ pre-loaded clinical cases for medical students, residents, and fellows.
The company sells through an enterprise field-sales motion targeting hospitals, academic medical centers, and surgical private practices under multi-year Master Agreements. Customer logos include Cleveland Clinic, Mayo Clinic, MD Anderson Cancer Center, Northwell Health, Shriners Hospital for Children, Mount Sinai Health System, University of Illinois Chicago, University of Chicago Medicine, Walter Reed National Military Medical Center, and Jefferson. Per the company, the technology has been used in 3,000+ cases across 100+ sites and 6+ clinical specialties. Revenue is generated through enterprise software licensing (subscription/term-based) plus patient-specific surgical planning services for cases submitted via dedicated upload portals (trauma, orthognathics, reconstruction, special cases). Pricing is custom and not publicly disclosed.
In June 2025, HealthpointCapital acquired a majority stake in ImmersiveTouch, marking a transition from founder-controlled private ownership to private-equity-backed status and providing capital for commercial expansion. The leadership team combines the founder (Dr. Pat Banerjee, COO, professor emeritus with a research background in VR dating to 1995) with commercial executives recruited from large medical device companies: CEO Ben Burnham (ex-Stryker, ex-Everis VP), CCO Seth Brusseau (17 years at Stryker, VP at Acumed), CFO Tim Slayton (prior M&A exit to Johnson & Johnson), CTO Jia Luo, and VP of Clinical Lisa Holt (PhD, ex-Stryker, ex-DJO Global).
ImmersiveTouch firmographics
Firmographics- Name
- ImmersiveTouch
- Legal name
- ImmersiveTouch, Inc.
- Website
- https://immersivetouch.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ImmersiveTouch develops FDA 510(k)-cleared VR and AR software that converts patient DICOM scans into interactive 3D models for surgical planning, serving hospitals, academic medical centers, and surgeons across craniofacial, trauma, thoracic, and reconstructive specialties.
- Ownership category
- akta.pro rank
ImmersiveTouch industry classification
Industry- Product category
- Medical Surgical Planning Software
- NAICS
- Software Publishers (5132)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Healthcare & Clinical Simulation (Surgery, Nursing, EMT, Patient Interaction) (EDAFAJAC)
- akta.pro secondary industries
- Surgical Robotics & Computer-Assisted Surgery Platforms (HLAHADAF), VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership) (EDAFAJAA), AR/VR & Immersive Learning Content Development (EDAGAKAI)
Keywords
Where ImmersiveTouch is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ImmersiveTouch business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Licensing: FDA-510(k) cleared VR/AR software licensed to hospitals and medical practices under Master Agreement terms. Access provided via authorized devices with login credentials. Revenue likely structured as subscription or term-based licensing.
- Surgical Planning Services: Patient-specific surgical planning services where hospitals upload DICOM data for case planning across trauma, orthognathics, reconstruction, and special cases. Services generate 3D VR models and surgical plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise Licensing - Custom pricing based on institution size and usage |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
ImmersiveTouch product offering
Product offeringCore offering
ImmersiveTouch develops and licenses FDA 510(k)-cleared VR and AR software that converts patient-specific DICOM imaging (CT/MRI) into interactive 3D models for surgical planning, intraoperative visualization, and medical education. Its three core platforms are ImmersiveView™ 5 (VR surgical planning), ImmersiveAR™ (intraoperative augmented reality overlay), and ImmersiveEducation™ (VR training with 500+ pre-loaded clinical cases), licensed to hospitals and surgical practices.
Product overview
ImmersiveTouch offers a platform-plus-modules architecture centered on ImmersiveView™ 5, an FDA-510(k) cleared VR surgical planning software that transforms patient DICOM imaging into interactive 3D VR models. This core platform is extended through specialized modules for Trauma Cases, Orthognathics, Reconstruction, and Special Cases, enabling rapid planning across multiple surgical specialties. The product portfolio includes ImmersiveAR™ for augmented reality surgical guidance, and ImmersiveEducation™ for medical training with 500+ pre-loaded cases. All products leverage patient-specific imaging to enable personalized surgical planning in craniofacial, thoracic, and reconstructive procedures.
Differentiator
Problem solved
Functional benefit
Brands
- ImmersiveView™ 5: FDA-510(k) cleared VR planning software that provides real-time, hands-on surgical planning experience using patient-specific anatomy by transforming DICOM images into VR models.
- ImmersiveAR™
- ImmersiveEducation™
Products and services
- ImmersiveView™ 5 FDA 510(k)-cleared virtual reality surgical planning software that transforms DICOM (CT/MRI) images into interactive 3D VR models, enabling surgeons to visualize and plan craniofacial reconstruction, trauma surgeries, and thoracic procedures with real-time hands-on interaction. Targeted at hospital surgical departments and academic medical centers.
- ImmersiveAR™ FDA 510(k)-cleared augmented reality software that overlays patient-specific 3D anatomical models onto the surgical field for thoracic surgery, enabling optimal skin incision planning and fracture access through muscle-sparing techniques. Targeted at thoracic surgeons and surgical departments.
- ImmersiveEducation™ VR-based medical education platform built on the ImmersiveView platform, providing 500+ pre-loaded clinical cases spanning multiple specialties for medical students, residents, fellows, and practicing surgeons to explore 3D anatomical models and surgical approaches. Targeted at academic medical centers, medical schools, and residency/fellowship programs.
- ImmersiveView Surgical Planning Service - Trauma Specialized ImmersiveView service for rapid assessment of traumatic injury cases, designed for time-sensitive surgical planning scenarios where patients upload DICOM data for VR-based pre-operative planning. Targeted at trauma surgeons and on-call surgical teams.
- ImmersiveView Surgical Plan® - Orthognathics Immersive VR environment within ImmersiveView for creating patient-specific surgical plans, splints, and guides for orthognathic (jaw) surgery procedures. Targeted at oral and maxillofacial surgeons and craniofacial surgery teams.
- ImmersiveView Surgical Plan® - Reconstruction VR platform module within ImmersiveView for planning complex reconstruction cases using patient-specific 3D models, with dedicated intake form for uploading DICOM imaging. Targeted at plastic, reconstructive, and craniofacial surgeons.
- ImmersiveView Surgical Plan® - Special Cases Custom case handling service within the ImmersiveView platform for non-standard surgical planning scenarios, allowing surgeons and hospitals to submit patient-specific data for custom VR-based planning. Targeted at complex or atypical cases across multiple surgical specialties.
Quantifiable outcome
- 3000+ surgical cases completed with ImmersiveTouch technology
- +3 more outcomes
Companies that use ImmersiveTouch
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles2 records
ImmersiveTouch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ImmersiveTouch partnerships and signals
Strategic signalScale indicators4 records
ImmersiveTouch competitors and assessment
Company assessmentDirect peers
- Surgical Theater: Direct competitor offering VR-based surgical planning and visualization for neurosurgery and other specialties; competes head-to-head with ImmersiveView in the patient-specific 3D planning category.
- EchoPixel: Medical imaging company using interactive 3D/VR visualization of DICOM data for surgical planning and education; directly comparable technology stack and target users to ImmersiveTouch.
- Medivis: AR surgical visualization platform combining AI and mixed reality for intraoperative guidance; competes directly with ImmersiveAR in overlaying patient anatomy onto the surgical field.
Broad incumbents
- Brainlab: Established surgical planning and navigation platform with broad hospital installed base; competes across multiple surgical specialties with both software and hardware offerings that overlap with ImmersiveTouch's planning capabilities.
- Stryker (CMF division): Large medical device incumbent in craniofacial, neuro, and thoracic surgery with broad hospital relationships; ImmersiveTouch's commercial leadership (CEO, CCO, VP Clinical) all came from Stryker, making it both a partner channel and competitive threat.
- Materialise (Surgical Planning / Mimics): Provider of Mimics Innovation Suite, the validated reference benchmark against which ImmersiveTouch's measurement tool was tested; competes in the digital surgical planning category and is the standard ImmersiveTouch aims to replace.
- Touch Surgery (Medtronic): Acquired by Medtronic, this digital surgical simulation and training platform addresses surgical education and procedure rehearsal; overlaps with ImmersiveEducation and benefits from Medtronic's distribution scale.
Emerging players
- Osso VR: VR-based surgical training platform used by medical device companies and teaching hospitals; adjacent competitor in the immersive medical education category overlapping with ImmersiveEducation.
- FundamentalVR: Haptic-enabled VR surgical simulation platform focused on training and education; competes in the immersive surgical training category alongside ImmersiveEducation.
- Proprio Vision: AI-driven surgical visualization and navigation company using light field technology; partial overlap in the AI-powered surgical planning category where ImmersiveTouch positions itself.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
ImmersiveTouch social profiles
Digital presenceImmersiveTouch financial estimates
Financial estimateRevenue estimate
Valuation estimate
ImmersiveTouch leadership team
Management profileNumber of profiles
Profiles6 records
ImmersiveTouch funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ImmersiveTouch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ImmersiveTouch
What does ImmersiveTouch do?
ImmersiveTouch develops and licenses FDA 510(k)-cleared VR and AR software that converts patient-specific DICOM imaging (CT/MRI) into interactive 3D models for surgical planning, intraoperative visualization, and medical education. Its three core platforms are ImmersiveView™ 5 (VR surgical planning), ImmersiveAR™ (intraoperative augmented reality overlay), and ImmersiveEducation™ (VR training with 500+ pre-loaded clinical cases), licensed to hospitals and surgical practices.
Is ImmersiveTouch a public or private company?
ImmersiveTouch is a private company. It is classified as private equity controlled and is currently operating.
When was ImmersiveTouch founded?
ImmersiveTouch was founded in 2014. It employs 11 to 50 people.
Where is ImmersiveTouch based?
ImmersiveTouch is headquartered in Chicago, United States, in the North America region.
How does ImmersiveTouch make money?
Two revenue lines are on record. Software Licensing is the primary driver. The others are surgical Planning Services.
Who are ImmersiveTouch's main competitors?
Direct peers on record are Surgical Theater, EchoPixel and Medivis. Broad incumbents are Brainlab, Stryker (CMF division), Materialise (Surgical Planning / Mimics) and Touch Surgery (Medtronic). Emerging players are Osso VR, FundamentalVR and Proprio Vision.
Does ImmersiveTouch have an API?
No public API is recorded for ImmersiveTouch.
What industry is ImmersiveTouch in?
ImmersiveTouch's product category is Medical Surgical Planning Software. Its primary akta.pro industry code is EDAFAJAC, Healthcare & Clinical Simulation (Surgery, Nursing, EMT, Patient Interaction), with a secondary code of HLAHADAF, Surgical Robotics & Computer-Assisted Surgery Platforms. Its NAICS code is 5132 and its SIC code is 3841.