What Boomerangme does

Boomerangme (operating as Boomerangme, Inc., Delaware) is an AI-powered digital loyalty and customer retention platform built on Apple Wallet and Google Wallet passes, targeting local small businesses, digital marketing agencies, and franchise/multi-location merchants. The platform replaces physical punch cards, plastic loyalty cards, and SMS-based programs with QR-code enrollment to digital wallet passes, enabling unlimited push notifications without per-text fees. Core products span punch cards, cashback, membership, reward, discount, prepaid, coupon, and gift cards, supported by a customer data platform, RFM segmentation, predictive next-visit modeling, and a 2-way communication module. A proprietary 'Richie AI Marketer' agent automates program setup, prospecting, and campaign creation from a Google Business Profile link. The platform integrates with Square, Toast, Clover, and Stripe, with official add-on status in the Toast Marketplace.

The company is monetized via monthly SaaS subscriptions starting at $114/month for SMB plans and $299/month covering up to 3 locations plus $99 per additional location, alongside a white-label agency program offering 50% reseller commissions. Founded in Russia circa 2020-2021 and now headquartered in Wilmington, DE, the company reports being trusted by 30,000+ businesses and operates a US pilot (14 companies, 1,200 users) targeting 2,000 paying US clients in year one. Total disclosed funding is approximately $1.9M across a $400K pre-seed (Startup Lab, November 2021) and a $1.5M seed led by Oleg Schegolev, CEO of Semrush (January 2025), with an additional unannounced ~$900K round in December 2023 noted in supplementary data. The company employs 11-50 staff and operates PLG self-serve onboarding with a 14-day free trial alongside sales-assisted demos for enterprise and agency prospects.

Name

Boomerangme

Legal name

Boomerangme, Inc.

Website

https://boomerangme.biz

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Boomerangme is an AI-powered digital loyalty platform that issues Apple and Google Wallet passes to local SMBs, agencies, and franchises, with subscription pricing from $114/month and a white-label reseller channel.

Ownership category

akta.pro rank

Product category

Customer Loyalty and Retention Software

NAICS

Direct Mail Advertising (541860), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)

akta.pro primary industry

Loyalty, Rewards & Retention Platforms (BPAFAFAH)

akta.pro secondary industries

Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH), Promo Abuse & Loyalty Fraud Prevention (HDADALAF)

Keywords

• Digital loyalty platform
• Customer retention software
• Mobile wallet marketing
• AI loyalty marketing
• White-label loyalty

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription - SMB Plans: Monthly subscription plans for local businesses starting at $114/month. Plans include unlimited digital cards, push notifications, and comprehensive CRM tools.
2. Subscription - Multi-location/Enterprise: $299/month covers up to 3 locations plus $99 per additional location. All features included with no per-text cost or per-user charges. Targets franchise and multi-location businesses.
3. Agency/Reseller Plans: White-label platform for agencies to resell under their brand. Partners receive 50% commission on referred customers. Agency plans available with 30% summer discount.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Boomerangme operates an AI-powered digital loyalty and customer retention SaaS platform that lets local businesses, agencies, and franchise chains issue Apple Wallet and Google Wallet loyalty passes (punch, cashback, membership, reward, discount, coupon, gift, and prepaid cards), enroll customers via QR code without an app download, and automate personalized push/SMS/email engagement through the Richie AI agent. The platform includes a Customer Data Platform, RFM segmentation, predictive next-visit modeling, POS integrations with Square/Toast/Clover, a browser-based Scanner App for redemption, and white-label/agency reseller programs.

Product overview

Boomerangme is an AI-powered customer loyalty and retention platform designed for local businesses, agencies, and franchises. The core offering consists of digital wallet cards (Apple Wallet/Google Wallet) with multiple loyalty mechanics—punch cards, cashback cards, membership cards, reward cards, discount cards, coupon cards, gift cards, and prepaid punch cards—all managed through a unified platform. The platform is enhanced by Richie AI, an autonomous AI marketer agent that automates program setup, prospecting, onboarding, and campaign creation. Additional capabilities include customer engagement tools (2-way communication, referral programs, feedback collection, push notifications, SMS/email mailings), a customer data platform with RFM analysis, and a scanner app for POS integration. The platform offers white-label/agency reseller options and franchise/multi-location management with centralized analytics and role-based access controls. Pricing starts at $299/month for up to 3 locations with $99 per additional location.

Differentiator

Problem solved

Functional benefit

Brands

• Richie (AI Marketer): AI-powered marketing assistant that helps businesses set up loyalty programs, automate customer engagement, and personalize offers based on purchase behavior.

Products and services

• Digital Loyalty Cards Platform AI-powered digital loyalty and retention SaaS platform enabling businesses to issue digital wallet passes for Apple Wallet and Google Wallet, capture customer contacts via QR code, automate push/SMS/email engagement, and track repeat visits, redemptions, and real revenue impact. Designed for local SMBs, agencies, and franchise/multi-location operators across food and beverage, beauty, retail, medicine, hospitality, and professional services.
• Digital Punch Cards Digital prepaid punch cards that eliminate the need for physical punch cards, with automated reminders and notifications to drive completion and repeat loyalty visits.
• Digital Cashback Cards Digital cashback loyalty cards allowing customers to track and redeem cashback directly through their digital wallet, with personalized offers based on spending habits.
• Digital Membership Cards Digital membership cards with real-time notifications for upcoming events, membership renewals, and exclusive offers, integrated with event booking and CRM systems.
• Digital Reward Cards Digital reward/points cards allowing customers to instantly view accumulated points, available rewards, and redeem them in real-time with personalized promotions.
• Digital Discount Cards Digital discount cards always available on customers' smartphones, with push notifications for new discounts, special promotions, and easy sharing across online channels.
• Prepaid Digital Punch Cards Prepaid digital punch card variant combining payment and loyalty tracking in a single digital wallet card.
• Digital Coupon Cards Digital coupon cards used as lead magnets to convert foot traffic and digital ad visitors to customers, with instant delivery and customizable first-customer offers.
• Digital Gift Cards Digital gift cards for purchase and redemption through the Boomerangme digital wallet platform.
• Richie – AI Marketer AI-powered virtual marketer employee that automates loyalty program setup, prospecting, onboarding, and campaign creation; builds digital cards, rules, and personalized messages automatically from a business's Google Business Profile information.
• Scanner App Browser-based scanner app for any phone, tablet, or computer that adds points/stamps or redeems rewards at checkout without requiring special hardware or POS changes.
• Agency / White-Label Platform White-label SaaS platform for agencies and resellers to brand Boomerangme under their own name, with 50% commission on resold subscriptions and a fully managed service option.
• Franchise & Multi-location Management Centralized loyalty management solution for franchise chains and multi-location businesses, with individual dashboards per store, role-based access for franchisees and managers, POS integration, and location-level analytics and reporting.

Quantifiable outcome

• Up to 2x retention rate improvement reported by customers
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• Square POScoreTechnology or IntegrationIntegration with Square POS system enables automated loyalty rewards flow. Boomerang can import existing Square Loyalty data for seamless migration.
• Toast POScoreTechnology or IntegrationOfficial add-on in Toast Marketplace. One-click migration of existing loyalty data. Fully replaces Toast Loyalty fees if customer switches.
• StripecoreTechnology or IntegrationStripe processes credit card payments for subscription billing. Stripe's privacy policy governs payment data handling.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Punchh: Punchh (now part of PAR Technology) provides AI-driven loyalty and digital engagement for restaurant and convenience-store chains. It competes with Boomerangme's franchise/multi-location motion but at higher enterprise scale and price points.
• Annex Cloud (LoyaltyLion / annexa): Annex Cloud provides enterprise-grade loyalty, referral, and customer engagement solutions for retail and consumer brands. It competes with Boomerangme on RFM segmentation and AI-driven offers but is positioned more for mid-market and enterprise retailers.
• Thanx: Thanx is a digital loyalty and customer engagement platform focused on restaurants and multi-unit operators, with deep POS integrations. It overlaps with Boomerangme's franchise/Toast/Square motion and competes on AI-driven personalization.

Broad incumbents

• Toast Loyalty: Toast Loyalty is the native loyalty product of the Toast restaurant POS platform and the most direct threat to Boomerangme within its largest distribution channel. It benefits from native billing, onboarding, and first-party POS data.
• Square Loyalty (Block): Square Loyalty is the loyalty product built into Square's POS ecosystem, directly competing with Boomerangme for the same SMB/restaurant customer base. It benefits from bundled distribution, billing, and POS-native data that Boomerangme must work around.
• Yotpo Loyalty: Yotpo offers a loyalty and referrals product as part of a broader UGC and SMS marketing platform serving SMB through enterprise commerce brands. It is a direct competitor in loyalty and references loyalty as a feature in Boomerangme's own comparison pages.

Direct peers

• Stamp Me: Stamp Me is a digital stamp-card loyalty platform built around mobile wallet passes for SMBs. It is a near-direct competitor to Boomerangme's digital punch-card product, especially on wallet-native UX and engagement mechanics.
• Fivestars: Fivestars is a leading SMB-focused digital loyalty and marketing automation platform serving local businesses across the same verticals Boomerangme targets. Both compete head-to-head on digital punch cards, customer engagement, and POS integrations.
• Smile.io: Smile.io is a loyalty, referral, and rewards platform primarily for Shopify-based SMB and mid-market merchants. While more ecommerce-native, it competes for the same small-business retention budget and offers similar points/referral mechanics.
• Loyalzoo: Loyalzoo is a digital loyalty platform for independent retailers, restaurants, and SMBs in the UK and internationally. It overlaps with Boomerangme on digital punch cards, rewards, and customer engagement for local merchants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Boomerangme1
• YouTubeyoutube.com/@BOOMERANGMECARDS
• Facebookfacebook.com/boomerangme
• LinkedInlinkedin.com/company/boomerangme

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boomerangme