tagSpace
tagSpace is a spatial intelligence platform that delivers AI-curated, location-anchored augmented reality experiences for enterprise brands, individual creators, and consumer end users via a no-code platform, mobile apps, and a token-powered creator economy on Base.
- Company typePrivate
- Founded2015
- HeadquartersBondi, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What tagSpace does
tagSpace is a spatial intelligence platform that delivers AI-curated augmented reality experiences anchored to real-world locations. Founded in 2015 and headquartered in Spring Hill, Queensland, Australia, the company combines an Agentic AI Kernel, ML-based positioning fused with 6 DoF sensors, SLAM, and GPS (advertised at 10cm accuracy), and a Mixed Reality Engine to let venues, events, cities, and brands publish branded spatial content without code. The platform serves three distinct user groups: enterprise brands deploying measurable spatial marketing at events and venues, individual creators publishing AR to real places via tagStudio, and consumer end users exploring the world through the free tagSpace iOS/Android app. tagSpace monetizes through enterprise platform licensing, creator tooling subscriptions, advertising, premium content access, tokenized creator economy mechanics via the $TAGAI utility token on Base, and a forthcoming tagPlace marketplace for Real World Digital Assets (RWdA) location-based NFTs. Its technology stack includes the omniTag open spatial content protocol (planned for Q4 2026 open-source release), tagLytics spatial analytics, and an integration with Story Protocol announced in March 2026 to manage IP rights for spatial AI training data.
Customer traction spans hundreds of real-world activations across live events, tourism, sports, and brand experiences. Named enterprise customers include Deutsche Telekom, RTL Group, Telstra, Warner Music Group, Splendour in the Grass, Brumbies Rugby, Care Bears, Quandoo, Polygon Studios, and Web Summit, alongside Australian government bodies Queensland XR Hub and Destination NSW. The company reports 25,000+ tags placed across 1,438 cities and 94 countries, with 18,000+ creators on the platform. tagSpace has graduated from Techstars Lisbon (2024), Qualcomm Smart Cities Accelerator, Ericsson Startup 5G Program, and Hub71 Outliers (2022), and is led by CEO and founder Paul Martin. Total disclosed funding across four known rounds is approximately $1.54M from Azafran Capital Partners, Jelix Ventures, Chant Venture Fund, Techstars, and Newchip Accelerator.
tagSpace firmographics
Firmographics- Name
- tagSpace
- Legal name
- tagSpace Pty Ltd
- Website
- https://tagspace.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- tagSpace is a spatial intelligence platform that delivers AI-curated, location-anchored augmented reality experiences for enterprise brands, individual creators, and consumer end users via a no-code platform, mobile apps, and a token-powered creator economy on Base.
- Ownership category
- akta.pro rank
tagSpace industry classification
Industry- Product category
- Spatial Intelligence / Augmented Reality Platform
- NAICS
- Indoor and Outdoor Display Advertising (54185), Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Metaverse & Social Virtual Worlds (BPAMAKAF)
- akta.pro secondary industries
- Interactive & Experiential Tech for Stands (AR/VR, Touchscreens, Gamification) (THAHAHAJ), Image Classification & Tagging (HDAAAEAA)
Keywords
Where tagSpace is headquartered
LocationHeadquarters
- HQ city
- Bondi
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
tagSpace business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Enterprise Platform Licensing: B2B platform for brands to deploy branded spatial content across events, venues, and cities with measurable, no-code, real-time deployment capabilities. Revenue from enterprise platform subscriptions or usage fees.
- Creator Tools Subscription: tagStudio provides drag-and-drop tools for creators to build and publish AR to real-world locations. Previously enterprise-only, now open to individual creators via early access.
- Marketplace Transaction Fees: tagPlace RWdA Marketplace enabling trading of location-based 3D NFTs. Platform takes transaction fees on trades. tagPlace Beta planned for 2026 Q2.
- Token Ecosystem: $TAGAI utility token for creator economy. Earn through creation, spend to boost reach. In-app rewards system. Fractional revenue sharing via locational smart contracts.
- Premium Content Access: Users can pay to access premium content, unlock new features and special content within the app.
- Advertising: Platform economy designed to reward users and creators with user-centric, geographically relevant ads.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free App Access |
| Subscription | Annual | B2B Enterprise Platform |
| Subscription | Monthly | tagStudio Creator Tools |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
tagSpace product offering
Product offeringCore offering
tagSpace builds a Spatial Intelligence platform that lets brands, event organizers, and tourism bodies deploy AI-curated augmented reality experiences anchored to real-world locations without code. It also offers a consumer-facing AR app, no-code creator tools (tagStudio), a location-based digital assets marketplace (tagPlace), and a $TAGAI utility token powering a creator economy. The underlying technology combines an Agentic AI Kernel, the omniTag spatial content protocol, and a Mixed Reality Engine with 10cm positioning accuracy.
Product overview
tagSpace is a spatial intelligence platform consisting of multiple integrated products: the tagSpace App (consumer-facing AR application), tagStudio (creator tools), tagLytics (spatial analytics), and tagPlace (RWdA marketplace). The platform is powered by an Agentic AI Kernel for content curation and delivery, with $TAGAI utility token powering the creator economy. The omniTag protocol enables third-party content integration. tagSpace enables businesses to deploy branded spatial content while allowing creators to publish location-based experiences and monetize through the token-powered ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- tagStudio: Drag-and-drop creation tools enabling creators to build spatial experiences in minutes including messages, meetups, tours, and scavenger hunts.
- tagLytics
- tagPlace
- $TAGAI
- omniTag
- Agentic AI Kernel
Products and services
- tagSpace App
- tagStudio
- tagSpace B2B Enterprise Platform
- tagPlace
- $TAGAI Utility Token
- tagLytics
Quantifiable outcome
- First 3 customers won in 8 weeks through Techstars Lisbon program
- +3 more outcomes
Companies that use tagSpace
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
tagSpace technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability9 records
Feature9 records
tagSpace partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- StorycoreStrategic integration to create a programmable, decentralized IP rights system for Spatial AI. Addresses legal ambiguities and reduces risks associated with real-world, rights-cleared training data used in spatial AI applications. Combines tagSpace's spatial intelligence platform with Story's programmable, AI-native IP framework built on blockchain infrastructure for location-based content monetization.
- RTL GroupcorePartnered on world first AR media tour of Cologne and historic tour of Berlin Wall. Media group partnership for content distribution.
- EricssoncoreStartup 5G Program partner. Premium access to global network of Telcos, Governments and Enterprises looking for 5G consumer experiences.
- QualcommcoreSmart Cities Accelerator Program member. Priority access to technologies, customer connections, insights and trends.
- XrealcorePartnership for mixed reality glasses experiences. World first city-scale holographic sightseeing experiences delivered on nReal Light MR glasses.
- Hub71 Abu DhabiminorOutliers Program 2022 partner. Work on Web3 x AR tourism POC with Abu Dhabi's leading corporate and government entities.
- Blockchain AustraliaminorIndustry association partnership for blockchain ecosystem integration.
- AWE XRminorAugmented World Expo partnership for AR/XR industry visibility.
- Sport GSICminorSports industry partnership for venue experiences.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
tagSpace competitors and assessment
Company assessmentDirect peers
- Niantic: Niantic builds location-based AR experiences (Pokémon GO, Ingress) and the Lightship AR developer platform. It is the most direct competitor in real-world anchored AR at scale and shares tagSpace's emphasis on geospatial AR infrastructure.
- 8th Wall: 8th Wall provides a WebAR development platform used to build and publish immersive AR experiences to the browser. It competes with tagStudio as a creation and publishing layer for location- and browser-based AR content.
- Zappar: Zappar offers an AR creation platform and SDK focused on marketing, packaging and event activations. It is highly comparable to tagSpace's B2B value proposition for brands deploying AR at physical locations.
- Scope AR: Scope AR delivers enterprise AR solutions including Remote AR and WorkLink for industrial and field-service use cases. Comparable in targeting enterprises with location-anchored AR experiences, though more skewed to industrial workflows than events and tourism.
Emerging players
- ARway: ARway builds a location-based AR wayfinding and spatial mapping platform for venues and events. It overlaps with tagSpace's venue and event AR deployment model but at an earlier commercialization stage.
- Blippar: Blippar provides an AR creation and publishing platform with a focus on brand marketing and consumer engagement. Comparable in serving brand-led AR campaigns at physical locations and events.
- Overly (SuperWorld): SuperWorld (formerly Overly) is a geospatial AR platform that lets users buy and monetize virtual real estate overlaid on the physical world. Conceptually adjacent to tagSpace's RWdA marketplace and locational NFT thesis via $TAGAI and tagPlace.
Broad incumbents
- Apple (ARKit / Vision Pro): Apple's ARKit developer platform and Vision Pro spatial computing device define the broader spatial AR category. tagSpace's mixed reality engine is explicitly built to be compatible with this hardware ecosystem, making Apple both a partner and a competitive ceiling.
- Snap (Snapchat AR): Snap operates the largest consumer AR platform via Snapchat and Lens Studio. While focused on face and social AR, its location-based lenses and AR enterprise tools overlap with tagSpace's branded AR deployments at venues and events.
- Meta (Spark AR / Reality Labs): Meta invests heavily in AR through Spark AR for creators and Reality Labs for hardware. It competes in the same spatial computing frontier that tagSpace targets, with materially larger R&D and distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
tagSpace social profiles
Digital presencetagSpace compliance and trust
Trust signalCompliance2 records
tagSpace financial estimates
Financial estimateRevenue estimate
Valuation estimate
tagSpace leadership team
Management profileNumber of profiles
Profiles1 record
tagSpace funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
tagSpace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about tagSpace
What does tagSpace do?
tagSpace builds a Spatial Intelligence platform that lets brands, event organizers, and tourism bodies deploy AI-curated augmented reality experiences anchored to real-world locations without code. It also offers a consumer-facing AR app, no-code creator tools (tagStudio), a location-based digital assets marketplace (tagPlace), and a $TAGAI utility token powering a creator economy. The underlying technology combines an Agentic AI Kernel, the omniTag spatial content protocol, and a Mixed Reality Engine with 10cm positioning accuracy.
Is tagSpace a public or private company?
tagSpace is a private company. It is classified as venture growth investor backed and is currently operating.
When was tagSpace founded?
tagSpace was founded in 2015. It employs 11 to 50 people.
Where is tagSpace based?
tagSpace is headquartered in Bondi, Australia, in the Oceania region.
How does tagSpace make money?
Six revenue lines are on record. Enterprise Platform Licensing is the primary driver. The others are creator Tools Subscription, marketplace Transaction Fees, token Ecosystem, premium Content Access and advertising.
Who are tagSpace's main competitors?
Direct peers on record are Niantic, 8th Wall, Zappar and Scope AR. Emerging players are ARway, Blippar and Overly (SuperWorld). Broad incumbents are Apple (ARKit / Vision Pro), Snap (Snapchat AR) and Meta (Spark AR / Reality Labs).
Does tagSpace have an API?
No public API is recorded for tagSpace.
What industry is tagSpace in?
tagSpace's product category is Spatial Intelligence / Augmented Reality Platform. Its primary akta.pro industry code is BPAMAKAF, Metaverse & Social Virtual Worlds, with a secondary code of THAHAHAJ, Interactive & Experiential Tech for Stands (AR/VR, Touchscreens, Gamification). Its NAICS code is 54185 and its SIC code is 7311.