What iObeya does

iObeya is a French enterprise software company that provides a Digital Obeya Platform™ for Operational Excellence, digitizing traditional physical Obeya rooms — a Lean management methodology originating from Toyota — into a software platform that connects strategy to execution through visual management and real-time collaboration. Founded in 2012 (per company history, though firmographic data references 2011) and headquartered in Massy, France, iObeya serves enterprise customers across pharmaceutical, automotive, aerospace and defense, energy, manufacturing, logistics, and financial services. Notable customers include Sanofi, Stellantis (33,500 employees enabled), Airbus, Thales, Siemens Healthineers, Schneider Electric, Microsoft, and Capgemini. The company claims over 750,000 daily active users across global enterprise deployments and operates as a private Société par actions simplifiée (SAS) under CEO Cyril Daloz.

iObeya's core product architecture combines physical and digital Obeya rooms, real-time data integration, and tiered organizational structure mirroring. Key platform capabilities include "Work Like Paper" (a paper-like user experience with claimed 95% user adoption within 30 days), "Network of Obeya Rooms" (interconnected rooms scaling from a few to thousands across geographies), "Obeya Control Tower™" (centralized command view with live KPI visibility), and SQCDP digitization for shop floor management. The platform supports multiple methodologies including Lean Manufacturing, Lean Strategy, Lean Engineering, and Agile at scale (SAFe, PI Planning). iObeya integrates natively with SAP (Stream and Automated), Microsoft Power BI, Microsoft Teams, Surface Hub, Power Automate, TrakSYS, Poka, Jira, and Azure DevOps, and exposes an API for custom integrations. A library of 20+ visual management templates (A3, PDCA, Kanban, Scrum, SWOT, Ishikawa, and others) supports deployment across use cases.

The company operates a room-based subscription licensing model, where customers purchase licenses per digital Obeya room that mirrors organizational structure, enabling a land-and-expand monetization strategy. Pricing is quote-based and not publicly disclosed, with annual billing cadence. iObeya pursues a hybrid go-to-market combining direct enterprise field sales, self-serve product-led growth, and channel partners. Marketing channels include content marketing (Lean Corner blog, templates library), annual iObeya User Exchange (iUX) conferences, customer testimonials, SEO-focused educational content, and a referral program. The company is GDPR compliant and has raised approximately $19.2M in venture funding across a 2017 Series A and a 2020 Series B, with ongoing strategic partnerships (most recently TBM Consulting Group, October 2025) signaling continued commercial development.

Name

iObeya

Legal name

iObeya

Website

https://iobeya.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

iObeya provides a Digital Obeya Platform™ that digitizes Lean and Agile practices through connected visual management rooms. The French software firm serves pharmaceutical, automotive, aerospace, energy, and manufacturing enterprises via room-based subscription licensing, integrating with SAP and Microsoft ecosystems.

Ownership category

akta.pro rank

Product category

Visual Management / Operational Excellence Software

NAICS

Software Publishers (513210), Software Publishers (51321), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

akta.pro secondary industries

Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI), Occupant Experience & Smart Workplace Apps (Room/Desk Booking, Comfort Feedback) (BPABAGAO)

Keywords

• Visual management software
• Operational excellence platform
• Lean digitalization
• Enterprise collaboration
• Agile transformation

Headquarters

HQ city

Massy

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription (Room-based Licensing): iObeya is licensed by room — digital spaces that mirror organizational structure. Organizations purchase room licenses to deploy the Digital Obeya Platform across teams and sites. Expansion occurs as organizations scale from pilot to enterprise-wide deployment, creating land-and-expand dynamics.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels9 records

Core offering

iObeya sells a cloud-based Digital Obeya Platform™ that digitizes the Lean "Obeya room" practice into a connected visual management and collaboration environment for enterprise teams. The platform is licensed per room and combines a paper-like user interface, real-time KPI dashboards, SQCDP shop floor performance boards, and native integrations with enterprise systems such as SAP, Power BI, Jira, and Azure DevOps. It is sold to enterprise customers in manufacturing, pharmaceutical, aerospace, energy, logistics, and banking for scaling Lean, Agile, and Operational Excellence programs across multiple sites.

Product overview

iObeya's Digital Obeya Platform™ is a unified operational excellence platform that digitizes traditional physical Obeya rooms for enterprise-wide Lean transformation. The platform consists of the core Digital Obeya Platform™ with key features including Work Like Paper (intuitive user experience), Network of Obeya Rooms (enterprise scalability), Enterprise OpEx Platform, and Obeya Control Tower™ (real-time KPI visibility). The product offers specialized use cases for Lean Strategy, Lean Manufacturing, and Lean Engineering. Additionally, the platform provides a comprehensive library of 20+ visual management templates including A3, PDCA, Kanban, Scrum, SWOT, Risk Matrix, 6 Thinking Hats, Ishikawa, Speed Boat, and Business Model Canvas. iObeya integrates with major enterprise systems including SAP, Power BI, TrakSYS, Poka, Jira, Azure DevOps, and Microsoft Teams/Surface Hub for broad operational technology connectivity.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Obeya Platform™ The core SaaS platform for digital Operational Excellence, digitizing traditional physical Obeya rooms into a connected visual management and collaboration environment. Sold to large enterprises in manufacturing, pharmaceutical, aerospace, energy, and logistics for scaling Lean, Agile, and Operational Excellence practices across multiple sites, geographies, and time zones. Licensed per room on annual subscriptions.
• TBM Digital Management System Jointly launched digital management system for manufacturers and distributors, built on the iObeya platform in partnership with TBM Consulting Group, targeting Operational Excellence through digitized KPI tracking and strategy deployment.

Quantifiable outcome

• Accelerate decision-making by 35% in just 90 days
• +6 more outcomes

Named customers14 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature8 records

Partnerships

One partnership is on record.

• TBM Consulting GroupcoreStrategic or Co-development Partner · 29 October 2025Strategic partnership to launch the TBM Digital Management System aimed at helping manufacturers and distributors improve operational efficiency through digital tools. The new platform digitizes management processes such as KPI tracking and strategy deployment, supporting methodologies like Lean Manufacturing and Agile.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Klaxoon: Klaxoon is a French-headquartered visual collaboration and workshop facilitation platform, very directly comparable to iObeya in both geography and product category. Both target enterprise teams with visual management, templates, and meeting collaboration features, though Klaxoon leans more toward workshop facilitation while iObeya specializes in Lean/OpEx.
• Mural: Mural is a leading digital whiteboard and visual collaboration platform that competes directly with iObeya in the enterprise visual collaboration space. Both target distributed teams running structured workshops, Agile ceremonies, and visual planning — Mural as a more general-purpose tool, iObeya with deeper Lean/OpEx specialization.
• Miro: Miro is the dominant visual collaboration/whiteboarding platform for enterprises globally and the most significant direct competitor to iObeya. Both serve distributed teams with boards, templates, and integrations, though Miro is a general-purpose tool while iObeya is purpose-built for Operational Excellence and Lean practices.
• Bluescape: Bluescape provides a visual workspace platform for enterprise teams, directly comparable to iObeya's networked Obeya rooms concept. Both target organizations seeking persistent visual collaboration spaces with rich media and integrations, though Bluescape focuses more broadly on creative and strategic work rather than Lean/OpEx specifically.
• Lucidspark: Lucidspark is Lucid's visual collaboration whiteboard offering, directly comparable to iObeya's visual management and team collaboration capabilities. Both provide digital whiteboarding for distributed teams with templates and integrations, though Lucidspark spans broader use cases while iObeya is verticalized for OpEx.
• FigJam: FigJam is Figma's collaborative whiteboard product, offering visual collaboration, sticky notes, and templates for teams. It overlaps with iObeya in visual collaboration but is positioned more for design-adjacent and product team workflows rather than Lean/OpEx-specific use cases.

Broad incumbents

• Microsoft Teams: Microsoft Teams is the broadest enterprise collaboration incumbent and bundles visual collaboration, whiteboarding, and integrations within the Microsoft 365 suite. While not purpose-built for Lean/OpEx, its bundled pricing and Surface Hub integration make it the most significant threat to standalone visual management platforms like iObeya.
• Atlassian (Jira/Confluence): Atlassian's Jira and Confluence platforms serve the same Agile planning and team collaboration use cases that iObeya addresses via Lean Engineering boards. While Atlassian also integrates with iObeya (Jira connector), its broader scope and enterprise footprint make it a powerful adjacent competitor.
• ServiceNow: ServiceNow is a broad enterprise workflow and process automation platform that increasingly targets operational excellence and digital transformation use cases comparable to iObeya's OpEx Platform. Its massive enterprise footprint and ITSM adjacency make it a credible broad incumbent that could absorb visual management into its workflow suite.

Emerging players

• Conceptboard: Conceptboard is a visual collaboration platform focused on enterprise teams, comparable to iObeya in the digital whiteboard category. It is smaller and more general-purpose, but competes for the same visual collaboration budget within enterprises adopting distributed collaboration tools.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/iobeya
• LinkedInlinkedin.com/company/iobeya

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iObeya