DIAMO
- Company typePrivate
- Founded2024
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What DIAMO does
DIAMO (legal entity D2I0A2M5O Inc.) is a New York-based software company that provides an AI-powered revenue management and digital marketing platform purpose-built for independent lodging operators, including hotels, motels, bed and breakfasts, inns, hostels, aparthotels, and independent hotel management companies. The platform is anchored by the Andi AI copilot and a Dynamic Pricing Engine that updates room rates hourly based on direct-competitor pricing and occupancy signals, supported by a Performance Marketing Suite spanning Search Engine Marketing, Metasearch, and OTA Sponsored Placements on Booking.com and Expedia, plus a branded booking engine with multi-language and multi-currency support. The product is sold as three modular subscription tiers—Dynamic Pricing, Performance Marketing, and an All-In-One bundle—with quote-based, monthly billing accompanied by US-based expert revenue manager support and quarterly strategy reviews. The company was spun out of Life House in September 2024, integrates with 35+ Property Management Systems including Cloudbeds, Mews, RoomRaccoon, LittleHotelier, and Oracle Opera, and operates across North America, Europe, and Asia. In April 2025, DIAMO closed a $4 million seed round co-led by Inovia Capital and Thayer Investment Partners (with Avalon Capital Group) to fund product development and global expansion, and was subsequently named "RMS Platform of the Year" at the 2026 TravelTech Breakthrough Awards.
DIAMO firmographics
Firmographics- Name
- DIAMO
- Legal name
- D2I0A2M5O Inc.
- Website
- https://diamo.ai
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
DIAMO industry classification
Industry- Product category
- Hotel Revenue Management Software
- akta.pro primary industry
- Property Management Systems (PMS) (THALACAA)
- akta.pro secondary industry
- Total Revenue Management (Non-room/Non-seat: F&B, spa, parking, onboard, etc.) (THALAOAL)
Keywords
Where DIAMO is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DIAMO business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Subscription (Dynamic Pricing): AI-powered pricing engine with automated hourly room pricing, competitor rate adjustments, and advanced algorithm controls. Pricing engine can be live within one week of onboarding.
- Performance Marketing Services: Full suite digital marketing including Search Engine Marketing (SEM), Metasearch Marketing, OTA Sponsored Placements on Booking.com and Expedia, with automated bidding and marketing analytics. Implemented over approximately 3 weeks.
- All-In-One Platform: Comprehensive bundle combining Dynamic Pricing, Performance Marketing, Booking Platform, Quarterly Strategy Reviews, and ongoing support with expert revenue managers. Most popular tier.
- Booking Engine & Website: Standalone branded website and booking engine with multi-language and multi-currency support, optimized for direct booking conversions and upsells.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Dynamic Pricing - AI-powered pricing engine only |
| Subscription | Monthly | Performance Marketing - Digital marketing services only |
| Subscription | Monthly | All-In-One - Complete revenue platform (Most Popular) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
DIAMO product offering
Product offeringCore offering
DIAMO provides an AI-powered revenue management and digital marketing platform specifically designed for independent hotels. The platform combines automated dynamic pricing (hourly updates based on competitor rates and occupancy), performance marketing (SEM, metasearch, OTA sponsored placements), and a branded website and booking engine, all supported by US-based expert revenue managers. The platform is anchored by "Andi," an AI copilot that automates revenue strategy configuration and integrates with 35+ Property Management Systems.
Product overview
DIAMO is a revenue management and digital marketing platform designed specifically for independent hotels, offering a modular product architecture. The core platform is available as three tiers: Dynamic Pricing (AI-driven pricing engine with automated hourly updates and competitor analysis), Performance Marketing (SEM, metasearch, and OTA advertising), and the All-In-One package combining all features plus a branded website/booking engine and quarterly expert strategy reviews. The platform is anchored by Andi, an AI-powered copilot that automates revenue strategy configuration by analyzing competitor rates and historical PMS data. DIAMO integrates with over 35 Property Management Systems and helps independent properties increase revenue by up to 35%.
Differentiator
Problem solved
Functional benefit
Products and services
- Dynamic Pricing AI-driven pricing engine providing automated hourly room pricing with 24/7 updates, competitor price adjustments, advanced algorithm controls, AI assistant (Andi), and pickup reporting. Sold as a standalone monthly subscription for independent hotels that want automated pricing without marketing or booking platform features.
- Performance Marketing Full-suite digital marketing for independent hoteliers including Search Engine Marketing (SEM), Metasearch Marketing, OTA Sponsored Placements on Booking.com and Expedia, automated bidding, and a marketing analytics dashboard. Sold as a standalone monthly subscription.
- All-In-One Platform Comprehensive bundled revenue platform combining Dynamic Pricing, Performance Marketing, and Booking Platform with quarterly strategy reviews and ongoing support from a US-based expert revenue manager. The most popular tier; all features included under a monthly subscription.
- Branded Website & Booking Engine Conversion-optimized branded website and booking engine with multi-language and multi-currency support, automatic upsells and upgrades, and alignment to property branding to drive direct bookings and reduce OTA commissions.
Quantifiable outcome
- 35% revenue increase for properties using DIAMO
- +3 more outcomes
Companies that use DIAMO
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles1 record
DIAMO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration35 records
AI capability3 records
Feature4 records
DIAMO partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Life HousecoreDiamo was spun out from Life House in September 2024 as an independent company. Life House retained its hotel operations business while Diamo became the independent software business unit focusing on revenue management and digital marketing solutions for independent lodging properties.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
DIAMO competitors and assessment
Company assessmentDirect peers
- Atomize: Atomize is a direct competitor offering AI-driven revenue management software for hotels, including dynamic pricing automation. Like DIAMO, Atomize targets independent and chain-affiliated hotels with automated price optimization — making it the closest comparable in product and target customer.
- Duetto: Duetto provides Open Pricing revenue strategy and RMS for hotels and casinos, with strong enterprise positioning. While larger and more enterprise-focused than DIAMO, both compete for the same hotel revenue management budget and increasingly target independent and boutique properties.
- PriceLabs: PriceLabs offers AI-powered dynamic pricing for vacation rentals and short-term rentals, with broad OTA integration. While it focuses on vacation rentals rather than hotels, the dynamic-pricing technology, SMB customer base, and PMS/channel manager integrations are directly analogous to DIAMO's approach.
- Beyond Pricing: Beyond Pricing provides automated dynamic pricing for short-term rental hosts, similar to PriceLabs. It is comparable to DIAMO in delivering AI-driven daily/hourly pricing recommendations to non-technical property managers, though the segment differs (vacation rentals vs. hotels).
- Wheelhouse: Wheelhouse delivers dynamic pricing and revenue optimization software for short-term rental hosts and small property managers. Comparable to DIAMO in its automation-first approach and SMB target market, though concentrated in vacation rentals.
Broad incumbents
- IDeaS Revenue Solutions: IDeaS (an SAS company) is the established enterprise revenue management incumbent serving global hotel chains and independents. It competes on the same RMS category as DIAMO but at much larger scale, with deeper data science resources and broader customer base.
- OTA Insight: OTA Insight provides hotel market intelligence, rate shopping, and revenue management solutions to chains and independents. It competes with DIAMO on competitor-rate visibility and pricing intelligence, with broader enterprise penetration.
Others
- Cloudbeds: Cloudbeds is a leading PMS partner/integrator for DIAMO and also a broad hospitality SaaS suite expanding into revenue, channel management, and booking engine capabilities. It is comparable as an ecosystem participant that overlaps with DIAMO's booking engine and has potential coopetition dynamics.
- Mews: Mews is a modern PMS partner of DIAMO that is rapidly expanding its hospitality platform into payments, booking, and revenue-adjacent services. It is comparable both as an integration partner and as an emerging broad-suite competitor in the independent-hotel technology stack.
Regional players
- RoomKey PMS: RoomKey is a North-America-focused PMS and revenue management provider for hotels. It is comparable to DIAMO as a hotel technology vendor targeting independent properties, primarily in the Canadian/US market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DIAMO social profiles
Digital presenceDIAMO financial estimates
Financial estimateRevenue estimate
Valuation estimate
DIAMO leadership team
Management profileNumber of profiles
Profiles5 records
DIAMO funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DIAMO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DIAMO
What does DIAMO do?
DIAMO provides an AI-powered revenue management and digital marketing platform specifically designed for independent hotels. The platform combines automated dynamic pricing (hourly updates based on competitor rates and occupancy), performance marketing (SEM, metasearch, OTA sponsored placements), and a branded website and booking engine, all supported by US-based expert revenue managers. The platform is anchored by "Andi," an AI copilot that automates revenue strategy configuration and integrates with 35+ Property Management Systems.
Is DIAMO a public or private company?
DIAMO is a private company. It is classified as venture growth investor backed and is currently operating.
When was DIAMO founded?
DIAMO was founded in 2024. It employs 11 to 50 people.
Where is DIAMO based?
DIAMO is headquartered in New York, United States, in the North America region.
How does DIAMO make money?
Four revenue lines are on record. Software Subscription (Dynamic Pricing) is the primary driver. The others are performance Marketing Services, all-In-One Platform and booking Engine & Website.
Who are DIAMO's main competitors?
Direct peers on record are Atomize, Duetto, PriceLabs, Beyond Pricing and Wheelhouse. Broad incumbents are IDeaS Revenue Solutions and OTA Insight. Others are Cloudbeds and Mews. RoomKey PMS is listed as a regional player.
Does DIAMO have an API?
No public API is recorded for DIAMO.
What industry is DIAMO in?
DIAMO's product category is Hotel Revenue Management Software. Its primary akta.pro industry code is THALACAA, Property Management Systems (PMS), with a secondary code of THALAOAL, Total Revenue Management (Non-room/Non-seat: F&B, spa, parking, onboard, etc.).