Life House
Life House is a New York-based cloud hotel management platform and white-label operator serving independent boutique lodging owners. Following its December 2024 joint venture with Lark Hotels, it now operates as a brand and management layer within Lark Hospitality's nearly 100-property North American portfolio.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Life House does
Life House is a New York-based, vertically integrated hotel operations platform founded in 2017 that combines a cloud-based property management system with white-label hotel management services for independent boutique lodging owners. The platform delivers property management, revenue optimization, and guest-facing services, allowing independent hotel operators to access enterprise-grade operational infrastructure without building it in-house. Revenue historically derived from two streams: managed-services fees on operating contracts (typically 3-5% of property revenue) and, until September 2024, recurring SaaS revenue from the Diamo revenue management and digital marketing product, which was spun out as an independent company.
Following the September 2024 Diamo spin-off and the December 2024 joint venture with Lark Hotels (operating as Lark Hospitality LLC), Life House is now positioned primarily as both a brand and a management platform within a combined portfolio of nearly 100 properties across the United States, Hawaii, and Mexico. The Lark ecosystem spans multiple guest-segment brands — Lark, Bluebird, AWOL, Blind Tiger, Lark Independent, and Life House — supported by Lark Hospitality's shared services, marketing infrastructure (72% direct bookings in 2022 per Lark's own reporting), and operating playbook. The go-to-market is direct enterprise sales to hotel property owners, with a flagship distribution relationship to KAYAK (a Series C lead investor) linking the platform to the broader travel search and metasearch ecosystem.
Life House firmographics
Firmographics- Name
- Life House
- Legal name
- Life House
- Website
- https://life-house.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Life House is a New York-based cloud hotel management platform and white-label operator serving independent boutique lodging owners. Following its December 2024 joint venture with Lark Hotels, it now operates as a brand and management layer within Lark Hospitality's nearly 100-property North American portfolio.
- Ownership category
- akta.pro rank
Life House industry classification
Industry- Product category
- Hotel Management Software
- NAICS
- Real Estate Property Managers (53131), Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Hospitality (Hotel) Property Management (BPAJAGAG)
- akta.pro secondary industries
- Tech-Forward / Smart Lifestyle Hotels (THAGADAK), Co-Host / On-the-Ground Operations & Guest Services (BPAJAIAI)
Keywords
Where Life House is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Life House business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hotel Management Services: Life House provides hotel management services to property owners, operating hotels under white-label arrangements. Revenue is generated through management fees and operational contracts with hotel properties.
- Software Licensing (via Spin-out): Following the September 2024 spin-out of Diamo, Life House's software business unit operates as an independent company focused on revenue management and digital marketing solutions for independent lodging properties.
Go-to-market motion1 record
Distribution channels1 record
Life House product offering
Product offeringCore offering
Life House provides a cloud-based hotel management platform that delivers white-label management services to independent and boutique hotel owners. The platform supports property operations, guest management, and revenue optimization, and is paired with operational services that allow hotel owners to leverage enterprise-grade infrastructure without building in-house capabilities.
Product overview
Life House is a hotel operations platform provider that offers a cloud-based hotel management platform with white-label management services. The company originally operated as a unified platform but later spun out its revenue management software business unit (Diamo) into an independent company in September 2024, allowing each entity to focus on its core mission. Life House also partners with Lark Hotels under the Lark Hospitality LLC joint venture, which manages nearly 100 properties across the United States, Hawaii, and Mexico.
Differentiator
Problem solved
Functional benefit
Products and services
- Life House Hotel Management Platform
Companies that use Life House
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Life House technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Life House partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and minor.
- Lark HotelsflagshipLark Hotels and Life House formed a joint venture operating under Lark Hospitality LLC. The partnership combines Lark's portfolio of boutique hotel properties with Life House's hotel management platform, creating a combined entity managing nearly 100 properties across the United States, Hawaii, and Mexico. The partnership significantly expands both companies' footprint and capabilities.
- DiamominorDiamo was spun out from Life House in September 2024 as an independent company focused on revenue management software and digital marketing solutions for independent lodging properties. The spin-out allows both entities to focus on their core missions - Life House on hotel management services and Diamo on revenue management technology.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
Life House competitors and assessment
Company assessmentDirect peers
- Cloudbeds: Cloudbeds provides a cloud-based hotel management platform (PMS, booking engine, channel manager) targeting independent hotels and hostels globally — the closest pure-play SaaS analog to Life House's technology layer.
- Mews: Mews offers a cloud-native hospitality operations platform for hotels, hostels, and serviced apartments, combining PMS, POS, and guest experience tools. Comparable to Life House on the software side serving independent and boutique operators.
- Duetto: Duetto provides revenue management software specifically for hotels and resorts, including independent and boutique operators. Directly comparable to the Diamo product Life House spun out, and addresses the same independent-lodging customer.
Broad incumbents
- Aimbridge Hospitality: Aimbridge is one of the largest third-party hotel management companies in North America, managing franchised and independent full-service properties. Competes with Life House for third-party management contracts but at much larger scale across all chain scales.
- Highgate Hotels: Highgate is a major hotel management, investment, and development firm operating luxury, lifestyle, and resort properties. Overlaps with Life House in independent/lifestyle hotel operations but as a much larger, diversified platform.
- Sage Hospitality Group: Sage Hospitality manages and develops lifestyle, boutique, and independent hotels across the US. Directly comparable to Life House on boutique management but with more mature brand and operating infrastructure.
- Shiji Group: Shiji provides enterprise hospitality technology (PMS, POS, RMS, guest experience) to hotels and chains globally. Comparable to Life House's technology layer at the broader, more enterprise end of the market.
Others
- Pebblebrook Hotel Trust (Lark-affiliated peers): Pebblebrook is a lodging REIT focused on urban and resort lifestyle hotels, often partnering with independent operators. Adjacent to Life House as a capital partner or owner counterpart for boutique-hotel management relationships.
- Cvent (hospitality/event SaaS): Cvent provides event management and hospitality sourcing technology used by hotels to capture group and meeting demand. Adjacent enabling technology for the same independent-hotel customer Life House targets.
Emerging players
- StayNTouch (SHR Group): StayNTouch offers a cloud-based PMS focused on independent and boutique hotels. Comparable to Life House on the PMS and operations software layer for the same target customer segment.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Life House social profiles
Digital presenceLife House financial estimates
Financial estimateRevenue estimate
Valuation estimate
Life House leadership team
Management profileNumber of profiles
Profiles3 records
Life House subsidiaries and ownership
Company hierarchySubsidiaries1 record
Life House funding detail
Funding detailFunding overview
Funding rounds4 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Life House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Life House
What does Life House do?
Life House provides a cloud-based hotel management platform that delivers white-label management services to independent and boutique hotel owners. The platform supports property operations, guest management, and revenue optimization, and is paired with operational services that allow hotel owners to leverage enterprise-grade infrastructure without building in-house capabilities.
Is Life House a public or private company?
Life House is a private company. It is classified as venture growth investor backed and is currently operating.
When was Life House founded?
Life House was founded in 2017. It employs 51 to 100 people.
Where is Life House based?
Life House is headquartered in New York, United States, in the North America region.
How does Life House make money?
Two revenue lines are on record. Hotel Management Services are the primary driver. The others are software Licensing (via Spin-out).
Who are Life House's main competitors?
Direct peers on record are Cloudbeds, Mews and Duetto. Broad incumbents are Aimbridge Hospitality, Highgate Hotels, Sage Hospitality Group and Shiji Group. Others are Pebblebrook Hotel Trust (Lark-affiliated peers) and Cvent (hospitality/event SaaS). StayNTouch (SHR Group) is listed as an emerging player.
Does Life House have an API?
No public API is recorded for Life House.
What industry is Life House in?
Life House's product category is Hotel Management Software. Its primary akta.pro industry code is BPAJAGAG, Hospitality (Hotel) Property Management, with a secondary code of THAGADAK, Tech-Forward / Smart Lifestyle Hotels. Its NAICS code is 53131 and its SIC code is 6531.