MOGL

What MOGL does

MOGL operates an AI-powered two-sided marketplace that connects college athletes with consumer brands, universities, collectives, agents, and individual fans for Name, Image, and Likeness (NIL) monetization. The platform, founded in 2021 and headquartered in Tampa, Florida, serves 10,000+ athletes through a mobile app and web portal, while offering brands a sales-assisted and self-serve environment to discover, contract, pay, and measure athlete influencer campaigns. Core technology includes an AI-powered athlete matching engine that uses first-party data to align brand audience demographics with athlete profiles, built-in contract management and payment processing, deliverable review workflows, real-time ROI and engagement analytics, and a generative AI content tool (MOGL AI Tools) built on third-party large language models.

The platform's product portfolio extends beyond the core NIL marketplace into NILFans (a fan-to-athlete licensing sub-marketplace), dedicated solution modules for universities, collectives, and agents, an influencer directory for brand discovery, and paid-media capabilities allowing brands to run campaigns through athlete social handles. MOGL earns revenue primarily through brand subscription fees plus a campaign-based service fee (cited at approximately 25% of athlete compensation) on transactions facilitated by the platform. Athletes retain 100% of their earnings, removing supply-side friction and supporting the PLG motion on the athlete side, while brands engage via a combination of self-serve onboarding and enterprise field sales. The company has raised $5.5 million in total funding, including a $2.6 million seed round in March 2023 led by Magarac Venture Partners, and has secured enterprise customers including Toyota, H&M, Snapchat, Liquid I.V., Dick's Sporting Goods, Goodyear, Allbirds, and Circle K.

Name

MOGL

Legal name

MOGL, Corp.

Website

https://mogl.online

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

MOGL operates an AI-powered NIL marketplace connecting 10,000+ college athletes with consumer brands, universities, collectives, and agents for sponsored content and paid-media deals, earning revenue through brand subscriptions and campaign service fees.

Ownership category

akta.pro rank

Product category

Athlete Influencer Marketing Platform

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

akta.pro primary industry

NIL Representation & Compliance Services (Student-Athletes) (MPAKAMAE)

akta.pro secondary industry

Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN)

Keywords

• NIL marketplace
• Athlete influencer marketing
• College athlete sponsorship
• Brand endorsement platform
• NIL compliance software

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Brand Subscription & Campaign Fees: Brands pay subscription fees for platform access plus campaign fees calculated as a percentage of total Athlete Fees offered in each campaign (example: 25% service fee on athlete compensation)
2. Transaction/Platform Fees: Platform facilitates payments between brands/fans and athletes, charging processing fees on transactions. Athletes keep 100% of their earnings with MOGL earning through brand-facing fees
3. Subscription Plans: Monthly or term-based subscription plans for brands to access the MOGL Platform and specific features for running NIL campaigns

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

MOGL operates an AI-powered marketplace platform that connects college athletes with brands, fans, and universities for NIL (Name, Image, Likeness) monetization opportunities. The platform provides AI-powered athlete-to-brand matching, built-in contract management and payment processing, NCAA compliance tooling, real-time ROI and audience analytics, and a fan-facing sub-marketplace called NILFans. Brands pay subscription fees plus campaign service fees while athletes retain 100% of their earnings.

Product overview

MOGL is a platform-as-a-service NIL (Name, Image, Likeness) marketplace built around a unified core platform with mobile app access. The portfolio consists of the MOGL Platform (the primary AI-powered marketplace connecting athletes with brands, fans, and universities), supplemented by the NILFans fan-facing marketplace sub-product and MOGL AI Tools for content generation and campaign automation. The platform targets multiple segments through dedicated solutions for Universities, Collectives, and Agents, while offering an Influencer Directory for brand discovery. The platform leverages AI-powered matching to connect brands with athletes and provides built-in contract management, payment processing, deliverable tracking, and real-time ROI analytics.

Differentiator

Problem solved

Functional benefit

Brands

• NILFans: NILFans is a feature within the MOGL platform that allows fans to engage with and support student-athletes through licensing marketplace services.
• NIL Marketplace

Products and services

• MOGL Platform (NIL Marketplace) The primary AI-powered marketplace platform connecting college athletes with brands, fans, and universities for NIL (Name, Image, Likeness) sponsorships, endorsements, and experiences while ensuring NCAA compliance. Features AI-powered athlete matching, built-in contracts and payments, deliverable management, and real-time ROI analytics for brand-athlete campaigns.
• MOGL Mobile App iOS mobile application enabling college athletes to access brand opportunities, manage NIL campaigns, track earnings, and grow their social audience on-the-go. Athletes keep 100% of dollars they earn through the app, with free platform access.
• NILFans Fan-facing sub-marketplace within the MOGL platform that enables individual fans to engage with athletes through personal content purchases, shout-outs, and direct fan-athlete interactions via NIL rights licensing.
• University Solutions Dedicated NIL management solution for universities and collegiate athletic departments to connect their athletes with brands and fans, featuring NCAA compliance tools and institutional oversight capabilities.
• Collective Solutions NIL platform solution designed for athletic collectives and booster organizations to manage athlete partnerships, campaign coordination, and revenue sharing within their organization.
• Agent Solutions Platform tools for sports agents and athlete representatives to manage their athlete clients' NIL opportunities, track deals, and coordinate brand partnerships through the MOGL marketplace with a dedicated agent dashboard.

Quantifiable outcome

• Approximately 1.2x higher Instagram engagement and 10x on X compared to standard lifestyle creators
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered secondary.

• Blue Wire PodcastssecondaryStrategic or Co-development PartnerPartnership to monetize content for college athletes through the MOGL platform. Blue Wire Podcasts shifted from influencer-hosted shows to signing professional athletes as podcast hosts.
• Bowie State UniversitysecondaryStrategic or Co-development PartnerSelected MOGL as their exclusive NIL solution to connect athletes to brands and fans. University partnership providing platform access for athletics program.
• Oregon Collective (Ducks Rising)secondaryStrategic or Co-development PartnerSelected MOGL as their NIL solution for collective's athlete partnership programs.
• University of Mary WashingtonsecondaryStrategic or Co-development PartnerSelected MOGL as their university NIL solution for connecting athletes with brand opportunities.
• King UniversitysecondaryStrategic or Co-development PartnerUniversity partnership for NIL solution providing brand connection services for student-athletes.
• Rhodes CollegesecondaryStrategic or Co-development PartnerFirst Division III school to receive NIL partnership through MOGL, enabling all-athlete NIL opportunities.
• Winona State UniversitysecondaryStrategic or Co-development PartnerNIL partnership enabling university athletes to connect with brand opportunities through MOGL platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Opendorse: Opendorse is the leading NIL marketplace and athlete-endorsement platform serving college athletes, universities, collectives, and brands. It is the most direct competitor to MOGL in NCAA-compliant NIL deal facilitation and audience matching.
• INFLCR (Teamworks): INFLCR, now part of the Teamworks operating system for college sports, provides NIL and athlete-content tools to universities and athletic departments. It directly competes with MOGL in serving schools, collectives, and athlete-brand campaigns.
• Postgame: Postgame operates an NIL platform focused on collectives and athlete-brand deal facilitation. It competes with MOGL's Collective Solutions and brand marketplace offering, particularly for booster-organization-driven NIL spend.

Broad incumbents

• Grin: Grin is an established influencer marketing platform used by consumer brands for creator discovery, campaign management, and ROI tracking. It overlaps with MOGL's brand-side offering but is not specialized in NCAA-compliant college athlete NIL.
• Aspire: Aspire is a broader creator marketing platform offering influencer discovery, outreach, and analytics to consumer brands. It competes for the same brand marketing budget as MOGL but lacks NIL-specific compliance and college-athlete focus.
• CreatorIQ: CreatorIQ is an enterprise influencer marketing platform used by large brands for creator discovery, campaign management, and measurement. It competes with MOGL for enterprise brand influencer budgets, though it does not specialize in college athlete NIL compliance.
• Wasserman: Wasserman is a major sports and entertainment agency representing athletes for endorsements, sponsorships, and NIL opportunities. It is a comparable channel for athlete-brand deal-making and overlaps with MOGL on the brand-and-athlete matchmaking layer.
• Excel Sports Management: Excel Sports Management is a sports agency representing professional and collegiate athletes for endorsements and marketing deals. It is comparable to MOGL as a buyer/seller of athlete-brand partnerships, though not focused on a self-serve marketplace model.
• Roc Nation Sports: Roc Nation Sports is a sports agency that represents athletes across sports for marketing, endorsements, and NIL deals. It competes with MOGL for athlete representation and brand-sponsorship relationships, especially at the high-profile end of the market.

Emerging players

• ICONIC (formerly Olympia Sports): ICONIC is a NIL-focused marketplace platform for college athletes and brands. It is a more direct emerging competitor to MOGL with overlapping NCAA-compliant NIL marketplace functionality, though at a smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/TheMOGLApp
• Facebookfacebook.com/MOGL.Online
• LinkedInlinkedin.com/company/mogl-game-respects-game
• Instagraminstagram.com/mogl
• TikToktiktok.com/@get.mogl?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOGL