CluedIn
CluedIn provides a graph-native, Azure-native master data management platform that uses autonomous AI agents to unify, govern, and enrich enterprise data. It serves 100+ global enterprises across banking, insurance, healthcare, manufacturing, retail, and government via SaaS, PaaS, and Azure Marketplace.
- Company typePrivate
- Founded2015
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What CluedIn does
CluedIn is a Denmark-based software company founded in 2015 that builds a graph-native, Azure-native Master Data Management platform for mid-market and enterprise customers. The platform unifies fragmented enterprise data through entity resolution, data mastering, continuous quality monitoring, and policy-based governance, deployed as either a cloud-hosted SaaS instance or a PaaS installation inside the customer's own Azure tenant. CluedIn operates as CluedIn ApS, is headquartered in Ringsted with offices in Copenhagen, London, New York, and Melbourne, and runs a remote-first organization in the 11–50 employee range.
CluedIn firmographics
Firmographics- Name
- CluedIn
- Legal name
- CluedIn ApS
- Website
- https://cluedin.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CluedIn provides a graph-native, Azure-native master data management platform that uses autonomous AI agents to unify, govern, and enrich enterprise data. It serves 100+ global enterprises across banking, insurance, healthcare, manufacturing, retail, and government via SaaS, PaaS, and Azure Marketplace.
- Ownership category
- akta.pro rank
CluedIn industry classification
Industry- Product category
- Master Data Management
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- MDM Platforms (Customer/Product/Supplier/Location) (HDAEADAA)
- akta.pro secondary industry
- Data Modeling & Semantic Layer / Business Glossary (HDAEADAJ)
Keywords
Where CluedIn is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices5 records
Markets served
CluedIn business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- CluedIn SaaS Subscription: Cloud-hosted subscription model with pay-as-you-go hourly billing. No set-up costs, no long-term commitment required. Additional $100 AI credit included for new sign-ups.
- CluedIn PaaS Subscription: Platform deployed in customer's own Azure tenant for full data control and enterprise-grade customization. Subscription-based pricing with annual or multi-year terms.
- Azure Marketplace: Available through Microsoft Azure Marketplace enabling enterprise procurement through existing Microsoft agreements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial - Deployed in 60 seconds |
| Usage-based | Pay-as-you-go | CluedIn SaaS - Pay-as-you-go |
| Subscription | Annual | CluedIn PaaS - Enterprise |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
CluedIn product offering
Product offeringCore offering
CluedIn provides a graph-native, Azure-native master data management (MDM) platform delivered as SaaS or PaaS that helps enterprises unify fragmented data sources, resolve entities, master data, monitor quality continuously, and govern data through autonomous AI agents. The platform integrates natively with 27 Microsoft Azure services and 200+ enterprise systems and is offered to large organizations in regulated industries including banking, insurance, healthcare, manufacturing, retail, and government.
Product overview
CluedIn is a Graph-Native Agentic Master Data Management platform offered as both SaaS (cloud-hosted) and PaaS (customer's Azure tenant) deployment options. The core platform provides entity resolution, data mastering, continuous data quality management, and governance through autonomous AI agents operating on a persistent knowledge graph. Key capabilities include the CluedIn AI Assistant (natural language data operations), native Microsoft integrations (Fabric, Purview, Power BI, Azure OpenAI), and support for 200+ data source integrations. The CluedIn MDM Toolkit and Community complement the core platform with enablement resources.
Differentiator
Problem solved
Functional benefit
Products and services
- CluedIn Platform Core graph-native, Azure-native master data management platform providing entity resolution, data mastering, continuous data quality monitoring, governance, and AI-driven data enrichment through autonomous agents operating on a persistent knowledge graph. Sold to enterprises in regulated industries including banking, insurance, healthcare, manufacturing, retail, and government.
- CluedIn SaaS Cloud-hosted deployment option of CluedIn on a managed Azure platform with pay-as-you-go hourly licensing. No setup costs, no long-term commitment, with instant deployment available via Azure Marketplace and a self-serve free trial.
- CluedIn PaaS Platform-as-a-Service deployment of CluedIn running in the customer's own Azure tenant. Provides full data control and enterprise-grade customization on annual or multi-year subscriptions for organizations requiring dedicated infrastructure.
- CluedIn AI Assistant AI-powered assistant powered by Azure OpenAI that enables natural language data operations, allowing business users to master data without technical expertise through plain language prompts. Reduces manual data work by 50:1 and is the first AI Assistant offered by an MDM vendor.
Quantifiable outcome
- 100x faster data operations compared to traditional MDM
- +5 more outcomes
Companies that use CluedIn
Customer profileNamed customers23 records
Segments5 records
Ideal customer profiles6 records
CluedIn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability9 records
Feature10 records
CluedIn partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- MicrosoftflagshipFounding partner of the Microsoft Intelligent Data Platform. Azure-native platform with native integrations across 27 Azure services including Microsoft Fabric, Microsoft Purview, Azure OpenAI, Power Platform, Azure Data Factory, Azure Service Bus, Azure Databricks, and Microsoft Event Hubs. First MDM vendor to integrate with Azure OpenAI and offer an AI Assistant. Listed on Microsoft Azure Marketplace.
- Microsoft FabriccoreNative integration with Microsoft Fabric ensuring customers have clean, accurate data to fuel insights. Deep integration as part of Microsoft Intelligent Data Platform.
- Microsoft PurviewcoreManage, govern, and build trust in business data with CluedIn & Microsoft Purview integration. Combined with Azure Data Factory for automated data pipelines.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
CluedIn competitors and assessment
Company assessmentBroad incumbents
- Talend (Qlik): Talend (now part of Qlik) provides data integration, quality, and governance capabilities including MDM. Comparable to CluedIn on data quality and stewardship, with broader data integration scope.
- SAP Master Data Governance: SAP MDG is the incumbent MDM offering from SAP, deeply embedded in ERP-centric enterprises. CluedIn is positioned as a modern alternative that integrates with SAP while freeing customers from SAP-specific modeling — a direct competitive overlap.
- Informatica: Informatica is the long-standing incumbent in MDM and data integration with a broad portfolio (IDMC, MDM, Data Quality). Competes head-to-head with CluedIn in enterprise MDM deals, especially in regulated industries, but at significantly larger scale and a wider product set.
- IBM InfoSphere Master Data Management: IBM InfoSphere MDM is a legacy enterprise MDM suite serving large banks, insurers, and healthcare organizations. Competes with CluedIn in regulated verticals where IBM has a long reference base, though at a much heavier implementation footprint.
- Microsoft Purview: Microsoft Purview is Microsoft's data governance and catalog product with growing stewardship features. CluedIn is positioned as a complementary MDM layer for Microsoft customers, but Purview's roadmap represents a long-term competitive threat from CluedIn's flagship ecosystem partner.
Emerging players
- Collibra: Collibra is a data catalog and governance platform increasingly expanding into data quality and stewardship. Overlaps with CluedIn's governance and data trust positioning, though Collibra's core is catalog rather than entity resolution / mastering.
Direct peers
- Profisee: Profisee is a master data management platform built on a SQL Server foundation, marketed as a fast-deploy, lower-cost alternative to legacy MDM suites. Directly comparable to CluedIn in targeting mid-to-enterprise customers with modern, model-driven MDM.
- Reltio: Reltio is a cloud-native, multi-domain master data management and 360 data platform serving enterprises in financial services, life sciences, and other regulated industries. Directly comparable to CluedIn on MDM core functionality, SaaS delivery, and target verticals.
- Tamr: Tamr offers AI-native master data management leveraging machine learning for entity resolution and mastering. Comparable to CluedIn's AI/agentic approach and target use cases in financial services, manufacturing, and government.
- Ataccama: Ataccama provides AI-augmented data quality and master data management with a focus on automation and large enterprise deployments. Overlaps with CluedIn on MDM and data quality, with similar vertical emphasis on financial services and insurance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
CluedIn social profiles
Digital presenceCluedIn compliance and trust
Trust signalCompliance7 records
CluedIn financial estimates
Financial estimateRevenue estimate
Valuation estimate
CluedIn leadership team
Management profileNumber of profiles
Profiles10 records
CluedIn subsidiaries and ownership
Company hierarchySubsidiaries1 record
CluedIn funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CluedIn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CluedIn
What does CluedIn do?
CluedIn provides a graph-native, Azure-native master data management (MDM) platform delivered as SaaS or PaaS that helps enterprises unify fragmented data sources, resolve entities, master data, monitor quality continuously, and govern data through autonomous AI agents. The platform integrates natively with 27 Microsoft Azure services and 200+ enterprise systems and is offered to large organizations in regulated industries including banking, insurance, healthcare, manufacturing, retail, and government.
Is CluedIn a public or private company?
CluedIn is a private company. It is classified as venture growth investor backed and is currently operating.
When was CluedIn founded?
CluedIn was founded in 2015. It employs 11 to 50 people.
Where is CluedIn based?
CluedIn is headquartered in Copenhagen, Denmark, in the Europe region.
How does CluedIn make money?
Three revenue lines are on record. CluedIn SaaS Subscription is the primary driver. The others are cluedIn PaaS Subscription and azure Marketplace.
Who are CluedIn's main competitors?
Broad incumbents on record are Talend (Qlik), SAP Master Data Governance, Informatica, IBM InfoSphere Master Data Management and Microsoft Purview. Collibra is listed as an emerging player. Direct peers are Profisee, Reltio, Tamr and Ataccama.
Does CluedIn have an API?
Yes. CluedIn provides Ingestion Endpoints for programmatic data push and pull operations. The platform exposes data through an enterprise service bus abstraction and supports integration via Azure Data Factory's 90+ connectors. Documentation is available at the Documentation Portal (http://documentation.cluedin.net). The CluedIn server is built on .NET Core with horizontally scalable architecture.
What industry is CluedIn in?
CluedIn's product category is Master Data Management. Its primary akta.pro industry code is HDAEADAA, MDM Platforms (Customer/Product/Supplier/Location), with a secondary code of HDAEADAJ, Data Modeling & Semantic Layer / Business Glossary. Its NAICS code is 5132 and its SIC code is 7372.