Colleen AI

What Colleen AI does

Colleen AI was founded in 2020 as an AI-powered platform focused on automating rent collection for multifamily real estate. The company built a generative AI solution designed to streamline the full rent collection lifecycle — payment reminders, follow-ups, and payment processing — for both property management teams and residents. Its core technical differentiator was domain specialization in multifamily property workflows, which positioned the product as a vertically targeted automation layer rather than a horizontal collections tool.

In June 2024, Colleen AI was acquired by Entrata, a US-based property management software provider. Following the acquisition, Colleen AI's technology was rebranded as Payments AI and became a module within Entrata's Layered Intelligence (ELI) suite, which also includes Leasing AI, Renewals AI, and Maintenance AI. The ELI suite runs on a unified data layer that consolidates data across leasing, payments, renewals, and maintenance, enabling cross-workflow automation. Entrata distributes the technology to its installed base of multifamily property managers and supports a paid end-to-end automation tier alongside an included AI assistant tier.

Prior to acquisition, Colleen AI had raised $3.5 million in Series Seed funding in July 2023, led by Wilshire Lane Capital with Skybox Capital participating. The company operated with 11-50 employees from Daytona Beach, Florida. Named enterprise customers using the Entrata ELI suite — which now encompasses Payments AI — include Hines (multifamily operations) and Campbell Communities (leasing and lead nurturing). The standalone subscription/recurring revenue model has been subsumed into Entrata's platform pricing, with no public per-module pricing disclosure.

Name

Colleen AI

Website

https://colleen.ai

Company type

Private

Founded year

2020

Operating status

Acquired

Headcount range

11–50 employees

Short description

Colleen AI built an AI-powered platform for automating rent collection in multifamily real estate. Acquired by Entrata in June 2024, its technology now operates as Payments AI within Entrata's Layered Intelligence (ELI) suite serving multifamily property managers.

Ownership category

akta.pro rank

Product category

Multifamily Property Management Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

• Rent collection automation
• Multifamily property management
• AI property management software
• Payment automation platform
• Resident payment workflows

Headquarters

HQ city

Daytona Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. AI Property Management Software: Subscription-based AI software for automating rent collection and property management tasks for multifamily real estate operators.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Colleen AI built an AI-powered platform that automated the entire rent collection process for multifamily residential property managers, handling payment reminders, follow-ups, and processing for both property teams and residents. After being acquired by Entrata in June 2024, the technology was integrated as the Payments AI module within Entrata's Layered Intelligence (ELI) suite for property management automation.

Product overview

Colleen AI was originally a standalone AI platform for multifamily real estate, founded in 2023 with a focus on automating rent collection. In June 2024, Colleen AI was acquired by Entrata, a property management software provider. Following the acquisition, Colleen AI's technology became integrated into Entrata's product portfolio as 'Payments AI' within the Entrata Layered Intelligence (ELI) AI suite, which also includes Leasing AI, Maintenance AI, and Renewals AI modules. The company raised $3.5 million in Series Seed funding from Wilshire Lane Capital prior to the acquisition.

Differentiator

Problem solved

Functional benefit

Products and services

• Colleen AI Rent Collection Automation Platform Standalone AI platform that automated the end-to-end rent collection process for multifamily property management companies and landlords, including payment reminders, follow-ups, and payment processing for property teams and residents.
• Payments AI (formerly Colleen AI) AI-powered rent collection automation module within Entrata's Layered Intelligence (ELI) suite that automates and optimizes the entire rent collection process for property teams and residents, sold to multifamily property managers as part of Entrata's AI and Automation Suite.

Quantifiable outcome

• Entrata's AI suite automates and optimizes the entire rent collection process

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

One partnership is on record.

• EntrataflagshipStrategic or Co-development Partner · 1 June 2024In June 2024, US-based property management software provider Entrata acquired Colleen AI to embed autonomous property management capabilities into its platform. Colleen AI's technology was integrated as Payments AI within Entrata's Layered Intelligence (ELI) AI suite for property management automation.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• MRI Software: Enterprise property and real estate software platform with AI-driven workflow automation across leasing, payments, and resident services. Comparable to Entrata's ELI suite as a broader PMS competitor targeting multifamily operators.
• AppFolio: Major property management SaaS provider for multifamily and single-family operators, with embedded AI assistants (AppFolio Realm) for leasing, resident communication, and payments. Competes head-to-head with Entrata's ELI suite that now includes Colleen AI's Payments AI.
• Yardi: Long-standing, large-scale property management software suite serving multifamily, commercial, and other real estate operators, with its own AI initiatives (Yardi Virtuoso). Overlaps with Colleen AI's rent collection and resident communication workflows.
• RealPage: Large multifamily-focused property management software vendor offering AI-enabled resident screening, payments, and operations tools. Directly competes with Entrata/Colleen AI in automating rent collection and resident interactions at multifamily properties.
• Entrata: Acquirer of Colleen AI and one of the largest property management SaaS platforms serving multifamily operators. Directly comparable as the platform into which Colleen AI's Payments AI is now embedded, with overlapping AI leasing, payments, maintenance, and renewals modules.

Direct peers

• ResMan: Property management platform for multifamily operators with resident portals, online payments, and AI-enabled workflows. Directly comparable as a PMS competing for the same rent collection and resident engagement use cases.
• Buildium: Property management SaaS focused on residential and small-to-mid multifamily landlords, including online rent collection, accounting, and tenant communication. Closely comparable to Colleen AI's rent collection and resident workflow focus at a smaller-operator segment.
• RentRedi: Landlord-focused SaaS offering online rent collection, tenant screening, and accounting, with AI-assisted listing and communication features. Comparable to Colleen AI as a dedicated rent collection and resident communication product.

Emerging players

• EliseAI: AI assistant platform purpose-built for multifamily housing, automating leasing, resident communication, and renewals via chat, email, voice, and text. Closely comparable as a vertical-AI competitor in the same multifamily workflow space that Colleen AI's Payments AI addresses.
• TurboTenant: Free and freemium property management platform for independent landlords with online rent collection, listings, screening, and resident communication. Comparable as an AI-augmented rent collection alternative targeting the smaller-operator end of the multifamily market.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colleen AI