Talkable

What Talkable does

Talkable, operating legally as Curebit Inc., is an enterprise referral marketing SaaS platform founded in 2012 and headquartered in San Francisco (with a London office serving EMEA). The company's cloud-based platform enables mid-market and enterprise eCommerce brands — across fashion, beauty, jewelry, fitness, coffee, home goods, and specialty retail — to build, manage, and optimize customizable referral programs. Its core technology integrates with major eCommerce platforms (Shopify, Salesforce Commerce Cloud, Magento, BigCommerce), 30+ email/marketing automation partners (Klaviyo, Attentive, Yotpo, Braze, HubSpot), mobile wallets (Apple/Google/Samsung), and provides iOS/Android SDKs, a REST API v2, and webhooks. Add-on modules include Talkable Video (user-generated video referrals, launched November 2023) and Talkable Wallet (digital wallet pass feature, launched July 2025). The platform supports a broad range of campaign types — post-purchase, two-sided rewards, one-sided rewards, tiered rewards, influencer marketing, leaderboards, sweepstakes, drop-a-hint, and surveys/quizzes — and includes an industry-leading fraud prevention algorithm reportedly saving customers $100M+ in fraudulent referrals.

Talkable's business model is subscription-based with a flat monthly fee structure tiered to client annual revenue: Light ($4-20M client revenue), Plus ($20-40M), and Premium ($50M+). All plans include the full platform; higher tiers add dedicated success teams, more frequent check-ins, managed campaign placements, and quarterly professional services hours (4/16/30 hours). Contracts are 12 months, with an implementation fee equal to one month of the selected plan. GTM is enterprise field sales for $20M+ brands and inside sales for mid-market, supplemented by a Talkable Partnerships Program for agency/reseller distribution, deep eCommerce platform partnerships (Shopify, Salesforce Commerce Cloud, Magento, BigCommerce), and content marketing (95+ blog posts, eBooks, case studies). Named customers include Puma, American Eagle, Rothy's, Caraway, LaserAway, James Allen, Nutrafol, Peet's Coffee, Hydrow, SwimOutlet, and Colibri Group. The company is private, venture-backed (Y Combinator 2011; $1.2M in 2012 with 500 Global, DNX Ventures, K5 Ventures, reinmkr capital, Stage One Capital; $3M from GoAhead Ventures in 2017), SOC 2 Type II certified, and led by founder/CEO Allan Grant with 51-100 employees.

The company continues to invest in product expansion (most recently Talkable Wallet in 2025), AI-augmented campaign features, and mobile SDK capabilities, while operating on a capital-efficient, non-venture-scaled trajectory since its 2017 funding round.

Name

Talkable

Legal name

Curebit Inc.

Website

https://talkable.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Talkable is an enterprise SaaS referral marketing platform that enables mid-market and enterprise eCommerce brands to launch, manage, and optimize customizable referral, loyalty, and post-purchase campaigns via integrations with Shopify, Salesforce Commerce Cloud, Magento, and BigCommerce.

Ownership category

akta.pro rank

Product category

Referral Marketing Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat) (BPAFAKAJ)

Keywords

• Referral marketing software
• Customer acquisition platform
• Loyalty program management
• Ecommerce marketing tools
• Affiliate marketing solutions

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Licensing: Talkable operates on a flat monthly subscription model based on business size (annual revenue tiers). Plans range from Light to Premium, with pricing determined by company revenue ($4-20m, $20-40m, $50m+). All plans include full platform access with varying levels of customer success support. Contracts require 12-month agreements. Implementation fee equals one month of the selected plan.
2. Professional Services: Additional professional services hours bundled with higher-tier plans (4 hours/quarter for Light, 16/quarter for Plus, 30/quarter for Premium). White labeling and custom design customization available at premium tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Talkable is a cloud-based enterprise SaaS platform that enables eCommerce brands to build, manage, and optimize customizable referral marketing programs. The platform supports campaign creation, A/B testing, segmentation, fraud prevention, video referrals (Talkable Video), mobile wallet pass distribution (Talkable Wallet), and integrates with major eCommerce platforms including Shopify, Salesforce Commerce Cloud, Magento, and BigCommerce via SDKs, APIs, and webhooks.

Product overview

Talkable is an enterprise referral marketing platform offering a unified product with multiple integrated modules and capabilities. The core platform, Talkable Referral Platform, enables brands to build, manage, and optimize customizable referral programs. Add-on modules include Talkable Video for user-generated video referrals and Talkable Wallet for mobile digital pass functionality. The platform supports various campaign types including Post-Purchase Campaigns, Two-Sided Rewards, One-Sided Rewards, Multi-Offer Promotions, On-Site Targeting, Tiered Rewards, Influencer Marketing Campaigns, Leaderboard Campaigns, Sweepstakes, and Product Sharing. Developer tools include iOS and Android SDKs, API v2, and webhook integrations for technical implementation. The platform serves enterprise eCommerce brands with enterprise-grade security, scalability, and extensive third-party integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Talkable Referral Platform Enterprise referral marketing platform enabling brands to build, manage, and optimize customizable referral programs. Includes campaign management, A/B testing, data and reporting, customer segmentation, and fraud prevention capabilities.
• Talkable Video User-generated video referral module enabling authentic customer video reviews and providing an unlimited library of video UGC for use across marketing channels.
• Talkable Wallet Digital wallet pass module allowing customers to save referral offers, loyalty rewards, and promotional incentives to Apple Wallet, Google Wallet, and Samsung Wallet for mobile engagement.

Quantifiable outcome

• Referral conversion rates increased by 35%+ for major eCommerce brands (e.g., SwimOutlet with KnoCommerce)
• +3 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration50 records

AI capability4 records

Feature8 records

Partnerships

13 partnerships are on record, tiered core and major.

• ShopifycoreTechnology or IntegrationNative integration with Shopify allowing seamless referral program deployment for Shopify merchants. Includes Shopify coupon auto-sync, auto-apply, and purchase syncing features. Pre-configured templates and logic for quick campaign setup.
• Salesforce Commerce CloudcoreTechnology or IntegrationIntegration with Salesforce B2C Commerce Cloud (formerly Demandware) for enterprise brands needing seamless connection between CRM and referral marketing.
• Magento / Adobe CommercecoreTechnology or IntegrationIntegration with Magento platform enabling referral programs for merchants on the Magento ecosystem.
• BigCommercecoreTechnology or IntegrationIntegration with BigCommerce for mid-market and enterprise brands seeking referral marketing capabilities.
• AttentivemajorTechnology or IntegrationIntegration with Attentive SMS marketing platform for coordinated referral and SMS marketing campaigns.
• KlaviyomajorTechnology or IntegrationIntegration with Klaviyo email marketing platform for coordinated email and referral marketing campaigns, particularly effective for post-purchase referral triggers.
• Branch.iomajorTechnology or IntegrationDeep linking integration allowing Branch.io referral links to track app installations and attribute rewards through Talkable SDK.
• Firebase (Google)majorTechnology or IntegrationFirebase Dynamic Links integration for app deep linking and referral tracking through Google ecosystem.
• YotpomajorTechnology or IntegrationIntegration with Yotpo for combined loyalty, reviews, and referral marketing solutions.
• Apple WalletcoreTechnology or IntegrationDigital wallet pass integration allowing customers to save referral offers and loyalty rewards to Apple Wallet.
• Google WalletcoreTechnology or IntegrationDigital wallet pass integration with Google Wallet for saving referral offers and promotional incentives.
• Samsung WalletmajorTechnology or IntegrationMobile wallet integration for Samsung device users to access and redeem referral offers.
• KnoCommercemajorTechnology or IntegrationJoint integration enabling post-purchase survey-triggered referral campaigns that helped clients achieve 35%+ conversion rate increases.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Yotpo: Yotpo is a direct competitor offering reviews, loyalty, SMS marketing, and referral solutions for eCommerce brands. Overlapping with Talkable's referral, loyalty, and UGC capabilities, Yotpo is one of Talkable's most directly comparable rivals and is even an integration partner.
• Tapfiliate: Tapfiliate is a direct competitor providing affiliate and referral tracking software for eCommerce. While more affiliate-focused, it overlaps with Talkable's referral and influencer campaign offerings for similar mid-market customers.
• Annex Cloud: Annex Cloud is a direct competitor offering an enterprise loyalty and referral marketing platform. It serves large B2C brands across similar verticals (retail, beauty, consumer goods) and competes directly for enterprise contracts.
• ReferralCandy: ReferralCandy is a direct competitor providing referral marketing software primarily for SMB and Shopify merchants. While Talkable skews enterprise, both compete for the referral marketing dollar and serve overlapping eCommerce verticals.
• LoyaltyLion: LoyaltyLion is a direct competitor in the loyalty and referral marketing space for eCommerce brands. It serves overlapping customer verticals (fashion, beauty, footwear) and offers similarly tiered plans targeting mid-market and enterprise merchants.
• Friendbuy: Friendbuy is a direct competitor focused exclusively on referral and loyalty marketing for eCommerce and DTC brands. It targets the same enterprise customer profile as Talkable and offers overlapping campaign types, A/B testing, and fraud prevention features.
• Smile.io: Smile.io is a direct competitor providing a loyalty and referral platform for Shopify and other eCommerce merchants. It competes with Talkable on referral mechanics, points programs, and VIP tiers across similar customer segments.

Broad incumbents

• Impact: Impact is a broader incumbent in partner and affiliate marketing, with capabilities extending into referral, influencer, and brand advocacy. It competes with Talkable for enterprise eCommerce marketing budgets with a much larger platform footprint.
• PartnerStack: PartnerStack is a broader incumbent in partner ecosystem management, serving B2B and B2C brands with referral, affiliate, and influencer programs. It competes for enterprise procurement share with Talkable in adjacent referral workflows.
• Klaviyo: Klaviyo is a broader incumbent in eCommerce marketing automation (email, SMS, reviews) and a Talkable integration partner. Its expanding feature set — including reviews and segmentation — positions it as a potential long-term competitor or acquirer for referral functionality.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/talkable
• Facebookfacebook.com/talkable
• LinkedInlinkedin.com/company/talkable
• Instagraminstagram.com/talkablesoftware

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Talkable