What KnoCommerce does

KnoCommerce (operating as KNO) is a Delaware-incorporated SaaS company founded around 2021 that provides a post-purchase and zero-party data survey platform purpose-built for direct-to-consumer (DTC) ecommerce brands operating on Shopify and WooCommerce. Its core product is a no-code survey builder supporting 12 question types, 30+ pre-built templates, conditional logic flows, and audience segmentation, with an attribution reporting module that breaks each response into 60+ data points (AOV, products purchased, demographics, channel, motivation). The platform claims to power more than 1,000,000 survey responses per month at an average response rate above 45%, and serves what it reports as 1,000+ brands across consumer verticals including cookware (HexClad), beverage (Aura Bora, Oats Overnight), beauty (Jones Road Beauty, Flaus), jewelry (Pura Vida), apparel (BYLT Basics, Birddogs), and drinkware (BrüMate), among others.

The underlying technology is a multi-tenant survey and data dispersion platform exposed through a REST API and native connectors to the broader ecommerce martech ecosystem — Klaviyo, Triple Whale, TikTok, Source Medium, Peel, Rockerbox, Fospha, Klar, Tapcart, Stamped, LoyaltyLion, Superfiliate, Social Snowball, Disco, Snowflake, Shopify Flow, and Zapier (20+ named integrations). The platform is GDPR- and CCPA/CPRA-compliant (data processor DPA, SCCs for international transfers) and is sold via a SaaS subscription model with tiered plans and a free trial, distributed through the Shopify App Store, a self-serve web app, and an agency partner program (PM Digital, Backbone Media, Prismfly) that embeds KNO into CRO and attribution engagements for ecommerce clients. KnoCommerce is privately held, bootstrapped with no disclosed institutional funding, and operates with a 1–10 person team out of Oklahoma City, OK.

Name

KnoCommerce

Legal name

KnoCommerce Inc.

Website

https://knocommerce.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

KnoCommerce (KNO) is a no-code post-purchase survey SaaS platform that helps DTC ecommerce brands on Shopify and WooCommerce collect zero-party data, run multi-touch attribution, and drive incremental revenue through survey-based actions.

Ownership category

akta.pro rank

Product category

Ecommerce Survey and Attribution Software

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310)

akta.pro primary industry

Performance Marketing Automation & Bid Management Services (MPAAACAM)

akta.pro secondary industry

Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK)

Keywords

• Post-purchase surveys
• Ecommerce attribution
• Zero-party data
• Survey analytics software
• Customer insights platform

Headquarters

HQ city

Dover

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Subscription-based pricing model with tiered plans based on survey volume and features. Access to templates, reporting, integrations, and support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

KnoCommerce sells a no-code post-purchase survey SaaS platform that helps direct-to-consumer ecommerce brands collect zero-party customer data and turn it into multi-touch attribution, audience segmentation, and revenue-driving actions. The platform includes a survey builder with 12 question types and 30+ templates, attribution reporting across 60+ data points, audience filters, conditional logic flows, and a REST API for data dispersion into platforms like Klaviyo, TikTok, Triple Whale, and Shopify.

Product overview

KnoCommerce is a unified post-purchase survey SaaS platform for ecommerce brands, centered on its core survey platform (KnoCommerce Post-Purchase Surveys) which includes a no-code Survey Builder, Attribution Reporting, Audience Segmentation, and Drive Incremental Revenue modules. The platform powers over 1,000,000 survey responses per month using multi-touch attribution templates and 12 question types. It is complemented by a Help Center (documentation portal), a PPS Question Bank (200+ template questions), and an Agency Partner Program. All products are delivered as a single integrated platform accessible on Shopify and WooCommerce.

Differentiator

Problem solved

Functional benefit

Products and services

• KnoCommerce Post-Purchase Survey Platform Core SaaS platform for ecommerce brands to deploy post-purchase, pre-purchase, and ongoing surveys, collecting zero-party customer data for multi-touch attribution, customer insights, product development, and revenue optimization. Includes a no-code survey builder, 30+ templates, 12 question types, 60+ data point reporting, audience segmentation, survey actions (upsells, referrals, loyalty, reviews), and integrations with 20+ platforms.
• NPS Touchpoints Capability that allows ecommerce brands to collect NPS (Net Promoter Score) feedback at specific touchpoints across the post-purchase customer journey, with dedicated setup configuration and reporting to govern business decisions.

Quantifiable outcome

• 45% average survey response rate across all survey types
• +7 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability2 records

Feature6 records

Partnerships

19 partnerships are on record, tiered core and key.

• KlaviyocoreTechnology or IntegrationNative integration allowing push of survey status and survey responses into Klaviyo for email segmentation and personalized messaging campaigns. Core integration for customer data activation.
• Triple WhalecoreTechnology or IntegrationSeamlessly connects KNO survey data collection with Triple Whale's data/attribution analysis platform for unified measurement.
• TikTokkeyTechnology or IntegrationPasses KNO zero-party data to TikTok for better in-platform measurement and attribution of TikTok-driven purchases.
• Source MediumcoreTechnology or IntegrationPasses zero-party data to Source Medium for analysis including survey-adjusted net revenue by channel, survey-adjusted CPA, and survey-adjusted LTV.
• TapcartkeyTechnology or IntegrationIntegration to drive Tapcart app downloads directly from KNO surveys, leveraging post-purchase moment for app adoption.
• StampedkeyTechnology or IntegrationDrives checkout reviews right from KNO surveys, collecting customer feedback at optimal post-purchase moment.
• PeelcoreTechnology or IntegrationGains deeper insight with Peel's powerful ecommerce analytics by combining KNO survey data with Peel metrics.
• DiscokeyTechnology or IntegrationBoosts customer engagement with Disco widget and encourage upsells and cross-sells directly from survey responses.
• KlarcoreTechnology or IntegrationKlar integrates KNO data into their attribution framework, providing holistic customer journey mapping and marketing mix modeling. Partnership enables Voggs Media clients to attribute 30-50% of sales to word-of-mouth.
• SuperfiliatekeyTechnology or IntegrationCombined with KNO for Graza's influencer program - Superfiliate manages ambassadors/creators while KNO provides customer insights on which channels drive purchases.
• Social SnowballkeyTechnology or IntegrationPowers Smackin's affiliate program with KNO survey identifying affiliate-interested customers and seamlessly routing them to Social Snowball signup.
• LoyaltyLionkeyTechnology or IntegrationBrüMate uses KNO to identify loyalty program candidates and uses LoyaltyLion to reward them post-purchase, increasing engagement and LTV.
• SnowflakecoreTechnology or IntegrationLoop Earplugs syncs KNO survey data to Snowflake for cross-organization access and analysis.
• Shopify FlowcoreTechnology or IntegrationNative Shopify Flow integration for automated workflows based on survey responses and customer data.
• ZapiercoreTechnology or IntegrationIntegration with Zapier enables KNO survey data to trigger workflows across 5,000+ apps.
• PM DigitalkeyImplementation/ SI/ Consulting PartnerCRO agency that uses KNO surveys on literally every single CRO client. Survey data drives hero copy optimization, product page improvements, and landing page strategies.
• Backbone MediakeyImplementation/ SI/ Consulting PartnerOmnichannel marketing agency using KNO to enhance attribution stack and gather consumer sentiment across outdoor and ecommerce clients.
• PrismflykeyImplementation/ SI/ Consulting PartnerAgency partner that drove 10.2% revenue lift for CrunchLabs using KNO surveys combined with their optimization expertise.
• FosphakeyTechnology or IntegrationMarketing attribution partner whose data shows TikTok creates halo effect driving 22% of sales credited to bottom-of-funnel in US, and 788% more conversions than last-click claims.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Source Medium: Ecommerce analytics and attribution provider for Shopify brands; integrates with KNO for survey-adjusted revenue, CPA, and LTV. Competes for the same attribution-driven budget allocation use case.
• Triple Whale: Ecommerce attribution and analytics platform purpose-built for Shopify/DTC brands. Directly overlaps with KnoCommerce in multi-touch attribution, integrates with the same ecosystem (TikTok, Klaviyo, Shopify), and competes for the same marketing-budget dollar.
• Rockerbox: Cross-channel marketing attribution and analytics provider used by DTC and ecommerce brands. Overlaps with KnoCommerce in helping brands measure true channel performance beyond last-click.
• Peel: Ecommerce analytics platform for DTC Shopify brands providing cohort, attribution, and LTV reporting. Overlaps with KNO's analytics/reporting capabilities for the same Shopify-DTC segment.
• Stamped: Shopify reviews, loyalty, and survey app; KnoCommerce specifically drives Stamped reviews from within surveys. Comparable as a Shopify-app-suite competitor for post-purchase customer feedback and engagement.
• Northbeam: Multi-touch attribution platform for DTC ecommerce. Competes head-to-head with KNO on attribution accuracy and TikTok/marketing-channel measurement for Shopify-native brands.
• Fospha: Marketing attribution and customer-journey analytics partner specifically focused on ecommerce; KnoCommerce cites Fospha's TikTok halo-effect data. Directly comparable in channel-attribution use case for DTC brands.

Broad incumbents

• Yotpo: Broader ecommerce marketing platform spanning reviews, SMS, loyalty, and surveys; competes with KNO on Shopify post-purchase customer-data capture but at much larger scale and with broader product portfolio.
• Klaviyo: Dominant ecommerce CRM/email/SMS platform with a native survey module; integrates with KNO but also competes for post-purchase customer-data workflows within the same Shopify-DTC customer base.
• SurveyMonkey: General-purpose survey platform used by enterprises for marketing research and CX. Overlaps with KNO on the survey/data-collection capability layer but is much broader, not ecommerce-specialized.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/knocommerce
• LinkedInlinkedin.com/company/knocommerce

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KnoCommerce