What Fibrus does

Fibrus is a Northern Ireland-headquartered full-fibre broadband infrastructure operator that deploys and operates Fibre-to-the-Premises (FTTP) networks targeting rural and underserved communities historically bypassed by incumbent copper-based providers. The company offers residential tiers (Full Fibre 100/150/500/1000/2000) at £19.99-£29.99/month on promotional pricing with 24-month fixed-price contracts, plus a business broadband line ranging from 100/150Mb to 900Mb symmetric speeds and a Full Fibre Essential social tariff for benefit recipients. All packages ship with Amazon eero Wi-Fi 6 mesh hardware managed through the eero mobile app, with the Total Home Wi-Fi guarantee (10Mbps minimum in every eligible room) on Full Fibre 500 and above.

Fibrus operates a direct-to-consumer GTM through its website's postcode availability checker, phone sales, and field installation, with no third-party reseller channel; switching incentives include up to £400 contract buyouts. The underlying infrastructure is financed through a mix of public-sector Build-Operate concessions — most notably the £350m Project Stratum award covering 85,000 NI premises (November 2020) and the £34.6m Project Gigabit NI award covering 9,333 rural premises (December 2025) — combined with senior debt and undisclosed equity (cumulative £845m funding). The group comprises Fibrus ISP (NI) Ltd and Fibrus ISP (GB) Ltd, with operating subsidiaries including Viberoptix (network construction, 400 direct staff and ~500 subcontractors), Hyperfast Networks, and Fibrus Networks Ltd.

Geographically the company serves Northern Ireland and Cumbria, England, with 315,000+ premises passed in NI and 60,000+ in Cumbria as of mid-2026 and over 150,000 connected customers. The business has scaled its customer base threefold from ~50,000 in September 2023 to 150,000+ by May 2026, with the £100m senior debt facility secured in August 2024 funding rollout to 500,000 homes. Certification portfolio includes ISO 9001, 14001, 45001, Cyber Essentials, and Platinum status in the NI Environmental Benchmarking Survey 2025.

Name

Fibrus

Legal name

Fibrus ISP (NI) Ltd and Fibrus ISP (GB) Ltd

Website

https://fibrus.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

Fibrus is a Northern Ireland-headquartered full-fibre broadband operator deploying FTTP infrastructure to rural and underserved communities across Northern Ireland and Cumbria, serving over 150,000 residential and business customers via subscription tiers between 100Mbps and 2Gbps.

Ownership category

akta.pro rank

Product category

Fibre Broadband Services

NAICS

Wired Telecommunications Carriers (517111)

SIC

Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE)

akta.pro secondary industries

Fiber-to-the-Premises (FTTP/FTTH) Broadband Providers (HDAIABAC), Fiber-to-the-Premises/Building (FTTP/FTTB) Operators (HDAIACAC)

Keywords

• Full fibre broadband
• FTTP internet service
• Rural broadband infrastructure
• Residential broadband packages
• Business broadband connectivity

Headquarters

HQ city

Belfast

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Broadband Subscription: Fibrus generates recurring subscription revenue from residential customers through tiered full fibre broadband packages ranging from 150Mbps to 2Gbps. Customers pay monthly fees with 24-month contract terms. The company also generates add-on revenue from additional eero routers (£7.99-£9.99/month) and Fibrus Talk landline service (£9.99/month).
2. Business Broadband Subscription: Business customers pay for symmetrical broadband packages ranging from 100/150Mbps to 900Mbps, with options for unlimited UK & Ireland calls, Wi-Fi boosters, and enhanced service level agreements (SLAs). Current offer includes three months free and up to £210 savings on standard pricing.
3. Social Tariff (Full Fibre Essential): Fibrus offers a social tariff (Full Fibre Essential) for customers receiving qualifying benefits including Universal Credit, Pension Credit, Income-based ESA/JSA, and Income Support. This 12-month contract has no early termination fees for eligible customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Fibrus builds and operates its own full fibre FTTP broadband network, selling residential internet subscriptions (100Mbps to 2Gbps) and business broadband packages (up to 900Mbps) directly to homes and businesses in Northern Ireland and Cumbria. Service is bundled with Amazon eero Wi-Fi 6 mesh routers, network management via the eero mobile app, eero Secure content filtering, optional Fibrus Talk digital landline, and a Total Home Wi-Fi guarantee on premium tiers.

Product overview

Fibrus is a full fibre broadband service provider offering a unified product portfolio of residential and business internet services. The core offering consists of Full Fibre broadband packages (Full Fibre 100, 150, 500, 1000, and 2000) delivering fibre-to-the-premises connectivity with speeds ranging from 100Mb to 2000Mb. Residential packages are differentiated by the included Total Home Wi-Fi Guarantee and Amazon eero router hardware (eero 6+ or eero Pro6E depending on tier). The product ecosystem includes the eero mobile app for network management, eero Secure for built-in security features, and Fibrus Talk for digital telephone service. A social tariff (Full Fibre Essential) provides affordable access for qualifying low-income customers. Business broadband packages offer symmetric and asymmetric options up to 900Mb with enhanced SLAs. All packages share the same underlying FTTP infrastructure but are differentiated by speed tiers, included hardware, and service features.

Differentiator

Problem solved

Functional benefit

Brands

• eero Powered: Full Fibre broadband powered by Amazon eero router with Wi-Fi 6 technology
• Total Home Wi-Fi
• Full Fibre Essential

Products and services

• Residential Full Fibre Broadband Tiered full fibre FTTP broadband subscriptions for residential households in Northern Ireland and Cumbria, ranging from Full Fibre 100 (106Mb average) to Full Fibre 2000 maximum speeds. Packages include Amazon eero Wi-Fi 6 routers, unlimited downloads, free installation and activation, no mid-contract price hikes, and Total Home Wi-Fi guarantee on Full Fibre 500 and above tiers. Targeted at households in rural and underserved areas seeking reliable connectivity for streaming, gaming, remote work, and family use.
• Full Fibre Essential (Social Tariff) Affordable full fibre broadband social tariff for customers receiving Universal Credit, Pension Credit, Income-based ESA/JSA, or Income Support. Provides low-income households with full fibre access on a 12-month contract with no early termination fees, subject to location availability.
• Business Broadband Business-grade full fibre broadband packages for SMBs in Northern Ireland and Cumbria, offering speeds from 100/150Mbps up to 900Mbps with options for unlimited UK & Ireland calls, Wi-Fi boosters, and enhanced service level agreements (SLAs). Includes three months free and savings of up to £210 on standard pricing, with free installation.
• Fibrus Talk Digital telephone service add-on provided via an Analog Telephone Adapter (ATA) connected to the eero router. Priced at £9.99 per month, covering UK and ROI landline and mobile calls plus voicemail, with other calls at standard rates.
• Additional eero Hardware Add-ons Optional additional Amazon eero routers for extended mesh coverage available as monthly add-on subscriptions. Additional eero 6+ available for £7.99 per month and Additional eero Pro6E for £9.99 per month, enabling customers to expand whole-home Wi-Fi coverage beyond the standard package bundle.

Quantifiable outcome

• Customer broadband speeds increased from 5Mbps to 500Mbps for rural customers previously without reliable connectivity
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Ulster RugbycoreGTM or Marketing Partner · 10 June 2026Three-year exclusive full fibre broadband partnership naming Fibrus as Ulster Rugby's official broadband partner. Branding integrated across Affidea Stadium including scoreboard, spectator walkways, and pitchside areas. Partnership includes community impact initiatives focusing on grassroots sport support through Fibrus's Play it Forward Fund 2026 programme.
• Ulster Farmers' UnionminorStrategic or Co-development Partner · 20 September 2021Partnership to support the Rural Revolution campaign aimed at revolutionising rural connectivity across Northern Ireland, recognising the importance of broadband for farming communities.
• Amazon/eerocoreTechnology or IntegrationFibrus provides Amazon eero routers (Wi-Fi 6 mesh networking devices) with all broadband packages. The eero ecosystem includes the eero mobile app for network management, parental controls, guest networks, and eero Secure security features. Routers remain property of Fibrus and must be returned on contract termination.
• ViberoptixcoreImplementation/ SI/ Consulting PartnerBuild partner for network construction, employing 400 people and subcontracting a further 500 workers. Viberoptix is part of Fibrus Group and handles the physical network build and deployment, particularly for Project Stratum infrastructure.
• Community Foundation Northern IrelandminorStrategic or Co-development PartnerPartnership to manage the £55,000 Fibrus Community Fund addressing digital poverty in rural Northern Ireland. The fund awards grants to local groups and organisations enabling access to digital technology, with focus on supporting older people and young people aged 18 and under.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Community Fibre: London-focused independent full-fibre ISP competing head-to-head with incumbents by deploying FTTP directly to residential premises on a multi-year roll-out programme. Directly comparable business model, target segment, and overbuilder economics.
• Hyperoptic: UK FTTH/B ISP selling gigabit broadband to residential and business customers through its owned fibre network, with a focus on multi-dwelling units and urban build. Closest peer in retail pricing tiers, deployment style and customer proposition (gigabit, install-free, Amazon eero-class hardware).
• CityFibre: UK wholesale/dark-fibre full-fibre operator building FTTP across >60 cities and towns. Comparable in FTTH infrastructure ownership but operates a wholesale-led model with ISPs (including Vodafone, Three) as retail partners, contrasting with Fibrus's vertically integrated retail approach.
• Trooli: Independent UK FTTH ISP focused on underserved towns and rural-adjacent areas of south-east England. Highly comparable deployment playbook (BTOpenreach-overbuild alternative in areas with poor copper broadband) and customer mix.
• Gigaclear: UK rural FTTH ISP originally built out of BDUK-funded contracts targeting hard-to-reach premises. Near-identical rural-first value proposition and subsidy-supported capex structure to Fibrus.
• Wildanet: Cornwall-based independent FTTH ISP focused on rural broadband roll-out, with significant BDUK/government contract exposure. Highly analogous rural altnet profile to Fibrus in terms of build economics and customer base.

Broad incumbents

• Openreach: BT-owned national wholesale network operator that dominates UK fibre access and is the primary incumbent being overbuilt by Fibrus in rural areas. Provides the network infrastructure and ONT hardware that underpins much of the UK broadband market.
• BT Consumer (BT Broadband): Incumbent UK retail broadband provider using Openreach's copper and FTTP networks. Direct retail competitor to Fibrus's residential offerings across speed tiers and is one of the providers Fibrus actively targets for switchers via its £400 contract buyout.

Emerging players

• Zzoomm: UK FTTH altnet rolling out full-fibre networks in smaller towns across England on a city-by-city basis. Comparable early-stage altnet economics and full-fibre retail focus.
• Toob: UK FTTH ISP building full-fibre networks in southern England (Southampton, Portsmouth, etc.), providing full-fibre broadband to residential customers. Similar early-to-mid-stage altnet profile to Fibrus prior to its rural expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/fibrusfullfibre
• Facebookfacebook.com/FibrusLtd
• LinkedInlinkedin.com/company/fibrus
• Instagraminstagram.com/fibrusbroadband

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries3 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fibrus