Incentiv
Incentiv provides a compensation benchmarking and talent management SaaS platform purpose-built for private equity, aggregating verified executive comp data from 500+ PE-backed companies to serve PE firms and their portfolio companies.
- Company typePrivate
- Founded2023
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Incentiv does
Incentiv is a New York-based SaaS company that operates a compensation benchmarking and talent management platform purpose-built for the private equity ecosystem. The platform collects and standardizes executive compensation data from 500+ PE-backed companies through a member-contributed network, producing a verified dataset covering 10,000+ executives and 50+ compensation elements per executive, including cash, equity, vesting, bonus pools, MIPs, and incentive structures. Its product surface spans six modules (Executive Compensation benchmarking, Company Bonus Pools, Equity Incentive Plans, Succession Planning, Talent Development, and Diversity Measurement) delivered through two go-to-market solutions targeting PE and growth equity firms (portfolio-wide views and value-creation-plan execution) and PE-backed portfolio companies (on-demand comp data for offer decisions). The technology stack is built on AWS infrastructure, supports 200+ integrations across SSO (Okta, Azure AD, Auth0, Google Cloud Identity), data ingestion (Box, Google Drive, SharePoint/Teams, SFTP), and authentication (Amazon Cognito), and is delivered with SOC 2 Type 2, GDPR, and CCPA compliance. Commercially, Incentiv runs an enterprise sales-led motion with consultative demos and master services agreements; non-enterprise access is currently free under the Terms of Use while enterprise pricing is undisclosed and contract-based. The company was founded in 2023, raised $4M total across a 2024 seed round led by Bowery Capital and a 2025 undisclosed round, and was acquired by Thrive TRM in June 2026, operating thereafter as a standalone subsidiary.
Incentiv firmographics
Firmographics- Name
- Incentiv
- Legal name
- INCENTIV, INC.
- Website
- https://incentiv.co
- Company type
- Private
- Founded year
- 2023
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Incentiv provides a compensation benchmarking and talent management SaaS platform purpose-built for private equity, aggregating verified executive comp data from 500+ PE-backed companies to serve PE firms and their portfolio companies.
- Ownership category
- akta.pro rank
Incentiv industry classification
Industry- Product category
- Executive Compensation Management Software
- NAICS
- Employment Placement Agencies and Executive Search Services (56131)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Equity Compensation & Global Share Plan Administration (BPACAHAI)
- akta.pro secondary industry
- Compensation, Benefits & Total Rewards Advisory (BPACAJAG)
Keywords
Where Incentiv is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Incentiv business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Enterprise software subscription model with separate enterprise master services agreements. Services are currently free for non-enterprise users but the company reserves the right to charge for services in the future.
- Enterprise Agreements: Enterprise users may have separate written enterprise master services agreements with specific payment terms. The Terms of Use states certain Services may be subject to payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise pricing with custom agreements |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Incentiv product offering
Product offeringCore offering
Incentiv sells a SaaS talent management and executive compensation benchmarking platform purpose-built for private equity. The platform aggregates standardized compensation data from 500+ PE-backed companies covering cash, equity, vesting, and incentive structures across 10,000+ verified executives, and offers feature modules for executive compensation benchmarking, bonus pools, equity incentive plans, succession planning, talent development, and diversity measurement. It is sold via direct enterprise sales with master services agreements to PE firms, growth equity firms, and their portfolio companies globally.
Product overview
Incentiv offers a unified talent management and compensation benchmarking platform purpose-built for private equity. The core Incentiv Platform serves as the central system of record, collecting and standardizing compensation data from 500+ PE-backed companies through a member-contributed benchmarking network. The platform comprises feature modules including Executive Compensation (benchmarking), Company Bonus Pools (short-term incentives), Equity Incentive Plans (equity management), Succession Planning, Talent Development, and Diversity Measurement. The company also offers two distinct solution tracks: one targeting Private Equity Firms (for portfolio-wide compensation management) and another targeting Private Equity-backed Companies (for on-demand executive compensation data and offer decisions). All modules and solutions share the same underlying benchmarking database and are offered as an integrated SaaS platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Incentiv Platform A unified SaaS talent management and compensation benchmarking platform purpose-built for private equity. Collects and standardizes compensation data from 500+ PE-backed companies through a member-contributed benchmarking network covering cash, equity, and incentive structures, powering confident executive compensation decisions with real-time benchmarks across 10,000+ verified executives.
- Private Equity Firms Solution A solution track for private equity and growth equity firms providing portfolio data standardization, instant individual to company-wide views, and rich benchmarks for calibrating offer decisions across portfolio companies.
- Private Equity-backed Companies Solution A solution track for PE portfolio companies providing on-demand executive compensation data, total compensation views across cash, equity and vesting types, and proactive alerts for refresh cycles and offer approvals.
Quantifiable outcome
- Insights delivered in hours vs months
- +3 more outcomes
Companies that use Incentiv
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Incentiv technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability1 record
Feature5 records
Incentiv partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered infrastructure, core and integration.
- Amazon Web Services (AWS)infrastructureAWS hosts Incentiv's infrastructure and data. Incentiv uses AWS for data residency alignment with GDPR and related regulations. Client-specific SFTP servers are also hosted in Incentiv's AWS environment.
- Amazon CognitoinfrastructureAmazon Cognito handles authentication for Incentiv's platform, providing secure login, session management, and user profile storage.
- Auth0coreSSO integration partner. Incentiv supports Auth0 as an identity provider for single sign-on authentication.
- OktacoreSSO integration partner. Incentiv supports Okta as an identity provider for single sign-on authentication.
- Azure Active DirectorycoreSSO integration partner. Incentiv supports Azure AD as an identity provider for single sign-on authentication.
- Google Cloud IdentitycoreSSO integration partner. Incentiv supports Google Cloud Identity as an identity provider for single sign-on authentication.
- BoxintegrationData ingestion partner for secure file transfer of executive compensation data into the Incentiv platform.
- Google DriveintegrationData ingestion partner for secure file transfer via Google Drive folders containing executive compensation data.
- SharePoint/TeamsintegrationData ingestion partner for secure file transfer from Microsoft SharePoint and Teams environments.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Incentiv competitors and assessment
Company assessmentDirect peers
- Pave: Pave is a compensation management SaaS platform for benchmarking, merit cycles, and total rewards planning. It is the closest direct competitor to Incentiv, operating a similar data-driven compensation benchmarking model, though Pave is broader in industry coverage whereas Incentiv is narrowly focused on PE.
- Pearl Meyer: Pearl Meyer is a compensation consulting firm serving PE firms, portfolio companies, and public companies with executive compensation advisory and benchmarking services — the closest consulting-side analogue to Incentiv's offering and a likely head-to-head competitor for PE comp mandates.
- Compensation Advisory Partners (CAP): CAP is a specialist compensation advisory firm with deep PE and portfolio-company executive compensation expertise. It directly competes for the same PE talent and operating-partner engagements that Incentiv targets via its platform.
Broad incumbents
- Mercer: Mercer (a Marsh McLennan business) is one of the largest compensation consulting and survey providers globally, including dedicated PE and portfolio-company compensation advisory practices. It competes with Incentiv through both its survey benchmarks and bespoke advisory work.
- Salary.com: Salary.com operates a broad compensation data and software platform used by HR teams across industries. While not PE-specialized, it competes for general compensation benchmarking budget and is a potential substitute for non-PE portions of the market.
- Korn Ferry: Korn Ferry is a global organizational consulting firm offering executive compensation, talent management, and rewards advisory. Its Hay Group/Korn Ferry Reward division competes with Incentiv on PE and portfolio company compensation advisory.
- Aon (Radford): Aon's Radford business provides compensation benchmarking surveys and consulting with strong coverage of tech and growth-stage companies, including those backed by PE. It is a broad incumbent that overlaps with Incentiv on PE-backed compensation data and advisory.
Emerging players
- Carta: Carta provides equity management, cap table, and compensation benchmarking software widely used by venture- and PE-backed companies. It competes in adjacent territory — equity plan administration and private-company compensation data — though its core is cap table rather than executive compensation benchmarking.
- Thrive TRM: Thrive TRM is a talent relationship management platform serving PE clients and is now Incentiv's parent company post-June 2026 acquisition. It is included as an ecosystem peer given overlapping PE talent workflows and the integrated go-to-market.
Others
- TalentNet: TalentNet is an HR/compensation technology provider offering benchmarking and analytics tooling. It is an adjacent, broadly comparable player in the comp-tech ecosystem though less PE-specialized than Incentiv.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Incentiv social profiles
Digital presenceIncentiv compliance and trust
Trust signalCompliance3 records
Incentiv financial estimates
Financial estimateRevenue estimate
Valuation estimate
Incentiv leadership team
Management profileNumber of profiles
Profiles3 records
Incentiv funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Incentiv M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Incentiv
What does Incentiv do?
Incentiv sells a SaaS talent management and executive compensation benchmarking platform purpose-built for private equity. The platform aggregates standardized compensation data from 500+ PE-backed companies covering cash, equity, vesting, and incentive structures across 10,000+ verified executives, and offers feature modules for executive compensation benchmarking, bonus pools, equity incentive plans, succession planning, talent development, and diversity measurement. It is sold via direct enterprise sales with master services agreements to PE firms, growth equity firms, and their portfolio companies globally.
Is Incentiv a public or private company?
Incentiv is a private company. It is classified as corporate owned and is currently acquired.
When was Incentiv founded?
Incentiv was founded in 2023. It employs 11 to 50 people.
Where is Incentiv based?
Incentiv is headquartered in New York, United States, in the North America region.
How does Incentiv make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are enterprise Agreements.
Who are Incentiv's main competitors?
Direct peers on record are Pave, Pearl Meyer and Compensation Advisory Partners (CAP). Broad incumbents are Mercer, Salary.com, Korn Ferry and Aon (Radford). Emerging players are Carta and Thrive TRM. TalentNet is listed as an others.
Does Incentiv have an API?
No public API is recorded for Incentiv.
What industry is Incentiv in?
Incentiv's product category is Executive Compensation Management Software. Its primary akta.pro industry code is BPACAHAI, Equity Compensation & Global Share Plan Administration, with a secondary code of BPACAJAG, Compensation, Benefits & Total Rewards Advisory. Its NAICS code is 56131 and its SIC code is 8742.