Lionrock Recovery

What Lionrock Recovery does

Lionrock Recovery, legally Lionrock Behavioral Health, Inc., is a privately held, fully remote online substance abuse treatment provider founded in 2010 and headquartered in Petaluma, California. The company delivers Intensive Outpatient (IOP, ~40 hours/month) and Outpatient (OP, ~16 hours/month) programs for adults with substance use disorders — covering alcohol, opioids, cannabis, prescription medications, gambling, eating disorders, and co-occurring mental health conditions such as PTSD — through a Zoom-based HIPAA-compliant video platform with 256-bit AES encryption. Therapists are licensed at the Master's or Doctorate level, many with personal recovery experience, and the company runs a Post-Master's Fellowship to train future clinicians. Adjacent offerings include Family Matters (family support group), Finding Balance (moderation management), and over 35 free weekly online AA, NA, LGBTQIA2+, and first-responder support meetings hosted on lionrock.life, plus the Lionrock Today social network and Fieldwork accountability app.

The company generates revenue primarily through insurance reimbursement from major private payers (Aetna, Anthem, Blue Cross Blue Shield, Cigna, United Healthcare, Magellan Health, Florida Blue) for IOP and OP sessions, supplemented by private-pay packages for uninsured clients. Pricing is not publicly disclosed; intake begins with a free consultation, insurance verification, and online self-assessment quiz. Distribution is direct-to-consumer via lionrockrecovery.com, a free helpline, and live chat, with a parallel B2B portal at lionrockhealth.com targeting HR professionals, brokers, and benefits consultants for employer partnerships. The company is Joint Commission accredited (one of ~7% of addiction programs), certified by California DHCS, and licensed by Florida DCF and Texas HHS, serving clients in all U.S. time zones. Since founding, Lionrock has reportedly helped over 10,000 individuals, and its only disclosed institutional capital event was a $7M round in April 2020 from Big Spruce Holdings and Wasserstein & Co. Founders Peter Loeb (Co-founder & CEO), Ashley Blassingame (Co-Founder/Chief Communications Officer), and Iain Crabb (COO/Co-founder) lead the company.

Name

Lionrock Recovery

Legal name

Lionrock Behavioral Health, Inc.

Website

https://lionrockrecovery.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Lionrock Recovery is a privately held, fully remote telehealth provider delivering HIPAA-compliant Intensive Outpatient and Outpatient substance abuse treatment via secure video to adults with drug, alcohol, and co-occurring disorders across the United States.

Ownership category

akta.pro rank

Product category

Online Addiction Treatment Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Social Services (8300), Services-Home Health Care Services (8082)

akta.pro primary industry

Outpatient Substance Use Treatment Programs (IOP/PHP/OP) (HLAFACAF)

akta.pro secondary industries

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Online addiction treatment
• Intensive outpatient program
• Telehealth counseling
• Substance use disorder treatment
• Recovery support services

Headquarters

HQ city

Petaluma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Insurance-Reimbursed outpatient treatment services: Lionrock accepts most private health insurance plans (Aetna, Anthem Blue Cross, Blue Shield of California, Blue Cross Blue Shield, Magellan Health, Cigna, United Healthcare, Florida Blue, and others). Revenue is generated through insurance reimbursement for Intensive Outpatient (IOP) and Outpatient (OP) treatment sessions including group, individual, and family therapy.
2. Private pay / out-of-pocket payment: For clients without insurance coverage, Lionrock offers private pay packages tailored to fit individual budgets. Pricing varies based on program level (IOP vs. OP) and individual plan design.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

Lionrock Recovery delivers online substance abuse counseling via a HIPAA-compliant, Zoom-based video platform. The core offerings are the Intensive Outpatient Program (IOP, ~40 hours/month including three 3-hour group sessions and one individual session per week) and the Outpatient Program (OP, ~16 hours/month including two 90-minute group sessions and one individual session per week). Programs use evidence-based CBT and DBT, with group, individual, and family therapy, and are accessible from any internet-connected device across all U.S. time zones.

Product overview

Lionrock Recovery is an online substance abuse treatment provider offering a platform of interconnected programs accessed via secure video conference (Zoom). The core offerings are Intensive Outpatient Treatment (IOP) and Outpatient Treatment (OP), supplemented by specialized programs including Family Matters, Finding Balance, and free online support group meetings. The ecosystem includes supporting tools such as the Fieldwork mobile app for behavioral therapy and accountability, the Lionrock Today private social network for community support, The Courage to Change recovery podcast, a free eBook, and an addiction self-assessment quiz. A Post-Master's Fellowship Program provides professional training for clinicians. All programs operate via secure video conferencing with HIPAA-compliant systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Intensive Outpatient Treatment (IOP) Online intensive outpatient program for substance abuse treatment delivered via secure video conference. Includes three 3-hour group therapy sessions per week, individual sessions, education, and family sessions, totaling approximately 40 hours of treatment per month. Designed for adults with substance use disorders seeking professional treatment.
• Outpatient Treatment (OP) Lower-intensity online recovery care recommended as a step-down from IOP. Includes two 90-minute group sessions per week and one 1-hour individual session per week, totaling approximately 16 hours of treatment per month.
• Family Matters Program Weekly family support program offering one 90-minute group support session per week for loved ones of people struggling with substance abuse, with additional counseling sessions available.
• Finding Balance Moderation management program for people trying to control their substance use.
• Fieldwork Mobile App Mobile app for behavioral therapy and accountability, allowing clients to track progress through daily support exercises and check-ins, build their path forward, and share progress with their therapy group.
• Lionrock Today Private Social Network Private mobile social network available 24/7 to all Lionrock clients for community support and peer connection during recovery.

Quantifiable outcome

• Multiple peer-reviewed studies confirm online therapy for substance use disorders is at least as effective as in-person treatment, with some studies showing better outcomes at 3-month follow-up.
• +2 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Workit Health: Workit Health is a venture-backed telehealth provider of online substance use disorder treatment, including medication-assisted treatment and therapy, delivered via web and mobile. It directly competes with Lionrock's IOP/OP model and targets the same self-pay and insured consumer segment.
• Pelago (formerly Quit Genius): Pelago operates a virtual clinic for substance use, primarily tobacco, alcohol, and opioid dependence, sold to employers and health plans. It overlaps directly with Lionrock's online SUD treatment offering and competes for similar insurance and EAP contracts.
• Ophelia: Ophelia provides online medication-assisted treatment and counseling for opioid and alcohol use disorder via telemedicine. Like Lionrock, it is a remote-first SUD provider serving insured and self-pay patients across multiple U.S. states.
• Eleanor Health: Eleanor Health delivers in-person and virtual outpatient SUD treatment, including MAT and therapy, with a value-based care model targeting health plans. Its hybrid virtual offering and payer contracting overlap directly with Lionrock's IOP/OP services.
• Boulder Care: Boulder Care is a telehealth provider specializing in opioid use disorder treatment via medication and counseling. While more focused on OUD/MAT, it competes with Lionrock for the same insured, online SUD patient population.
• Ria Health: Ria Health offers online alcohol use disorder treatment combining medication, coaching, and telemedicine. It targets a similar telehealth SUD niche to Lionrock, with a particular focus on alcohol-related outpatient care.
• Charlie Health: Charlie Health provides virtual intensive outpatient (IOP) and partial hospitalization (PHP) programs for teens, young adults, and adults, including for substance use and co-occurring mental health conditions. Its virtual IOP model directly parallels Lionrock's core offering.

Broad incumbents

• Hazelden Betty Ford Foundation: Hazelden Betty Ford is one of the largest and most recognized addiction treatment providers in the U.S., operating primarily residential and inpatient programs. It is cited alongside Lionrock as part of the small group of Joint Commission-accredited SUD programs, representing a long-established incumbent in the same quality tier.
• Caron Treatment Centers: Caron operates residential and outpatient addiction treatment programs across the U.S. Its outpatient continuum competes broadly with Lionrock's IOP/OP services, although Caron's center of gravity remains in-person, residential care.
• BetterHelp: BetterHelp (Teladoc-owned) is the largest online therapy marketplace, providing video, chat, and phone counseling. While not specialized in SUD, it competes for the same consumer-driven, virtual mental health dollar and overlaps with Lionrock on outpatient counseling delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• Instagraminstagram.com/lionrockrecovery
• Xx.com/lionrockrecovry
• Facebookfacebook.com/LionrockRecovery
• LinkedInlinkedin.com/company/lionrock-behavioral-health

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lionrock Recovery