What Driffle does

Driffle is a Bengaluru-headquartered digital marketplace, founded in 2021 by Abhishek Kumar, Gaurav Kumar Jha, Mayank Chawla, and Chetan Bhardwaj, that resells games, digital gift cards, in-game points, subscriptions, and software at significant discounts — claimed up to 98% off standard retail. The platform supports instant digital delivery via email, accepts multiple payment methods (PayPal, Mastercard, Neosurf, and various digital wallets), and operates under a dual-entity structure with Driffle UAB in Vilnius, Lithuania as the primary website operator and Remittx Private Limited in Bengaluru handling India operations. The core technology is a standard e-commerce marketplace with 100,000+ SKUs spanning Steam, Xbox, PlayStation, Nintendo, Roblox, Epic, and a long tail of general retail, food, travel, and entertainment gift cards.

The company monetizes through four streams: transactional margins on marketplace sales, a recurring subscription membership called Driffle Plus (€0.99 first month, €2.99 thereafter, offering up to 10% discount and priority support), direct top-up services for mobile games (PUBG, Free Fire, Genshin Impact, Mobile Legends), and usage-based eSIM data plans offered in 190+ destinations under the Driffle eSIM sub-brand. Go-to-market is product-led and direct-to-consumer across 100+ countries, with no enterprise sales motion; channels include SEO-optimized product pages, email newsletters, an affiliate program, social media (Facebook, Instagram, X, YouTube, Discord), and an Android app on Google Play.

Driffle has raised $3.4M in seed funding (November 2022) led by BEENEXT with participation from JAFCO Asia, Taurus Ventures, Better Capital, JIF Capital, Piper Serica Angel Fund, and White Venture Capital, with proceeds allocated to hiring, technology, and global expansion. Customer segments span global gamers (primary), general digital consumers, and a smaller reseller/wholesale cohort. Revenue has not been publicly disclosed, and there are no reported AI/ML capabilities, patents, regulatory actions, or M&A activity in the input data.

Name

Driffle

Legal name

Driffle UAB

Website

https://driffle.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Driffle is a Bengaluru-headquartered digital marketplace operating in 100+ countries that resells discounted games, gift cards, in-game points, subscriptions, software, and eSIM data plans to global consumers via a product-led, direct-to-consumer model.

Ownership category

akta.pro rank

Product category

Digital Goods Marketplace

NAICS

Hobby, Toy, and Game Retailers (45912), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Retail-Hobby, Toy & Game Shops (5945), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)

akta.pro secondary industry

Gaming Subscriptions, Gift Cards & Top-Ups Retail (CRACAFAG)

Keywords

• Digital gaming marketplace
• Video game gift cards
• Gaming subscription keys
• In-game currency top-up
• Discounted digital software

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Product Sales (Marketplace): Driffle earns revenue by selling digital goods (games, gift cards, game points, subscriptions, software) on a transaction basis. The platform takes a margin on each sale, with prices often significantly discounted from retail (up to 98% off). Products include PC and console games, gaming gift cards (Steam, PlayStation, Xbox, Nintendo), game points (PUBG, Fortnite V-Bucks, Roblox), and subscriptions.
2. Driffle Plus Subscription: Monthly subscription program (€0.99 first month, €2.99 thereafter) offering members up to 10% discount on all purchases, priority pre-order delivery, exclusive sales access, and priority support. Auto-renews monthly, quarterly, or annually depending on plan selected.
3. Direct Top-up Services: Mobile game top-up services for popular games including Mobile Legends, Bigo Live, Blood Strike, Free Fire, Genshin Impact, and others. Users can top-up their gaming accounts directly through the platform.
4. eSIM Data Plans: Sale of eSIM data plans for travelers offering connectivity in 190+ destinations. Plans available as local eSIMs or regional plans with various data volumes and expiry options.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Driffle operates a digital marketplace that sells PC and console games, gaming gift cards, game points, in-game currency, gaming subscriptions, software, and general retail/food/travel gift cards at significant discounts (up to 98% off) in 100+ countries, with instant email delivery. The company also offers eSIM data plans covering 190+ destinations and a subscription membership program (Driffle Plus) providing recurring discounts and priority support.

Product overview

Driffle is a digital marketplace platform headquartered in India that operates a multi-category e-commerce marketplace focused primarily on digital gaming products. The platform consists of the core Driffle Marketplace as its main offering, supplemented by the Driffle eSIM travel connectivity service, the Driffle Topup mobile game currency service, and the Driffle Plus subscription membership program. The marketplace offers five main product categories: Digital Games (PC/console games from major platforms like Steam, Xbox, PlayStation, Nintendo), Gaming Gift Cards (platform-specific gift cards), Game Points (in-game currencies), Subscriptions (gaming and entertainment), Software (antivirus, VPN, utilities), and General Gift Cards (retail, food, travel). The platform operates globally across 100+ countries with localized payment options and claims to offer products at discounted prices.

Differentiator

Problem solved

Functional benefit

Brands

• Driffle eSIM: Affordable global connectivity service offering eSIM plans for travelers in 190+ destinations
• Driffle Plus

Products and services

• Digital Games Catalog of discounted PC and console digital game keys across platforms including Steam, EA Play, Xbox, Epic Games, Nintendo, PSN, GOG.com, Ubisoft Connect, and Rockstar, available for individual gamers.
• Gaming Gift Cards Digital gift cards for gaming platforms including Steam, Roblox, Valorant, Meta Quest, World of Warcraft, Blizzard, League of Legends, GameStop, and console-specific cards for PSN, Xbox, and Nintendo.
• Game Points (In-Game Currency) In-game currency and points for games including FC 25/24 Points, PUBG Mobile UC, Garena Free Fire Diamonds, Fortnite V-Bucks, Valorant Points, Mobile Legends, and others.
• Subscriptions Gaming subscriptions including Xbox Game Pass, Xbox Live, Nintendo Online, PSN Plus, Ubisoft+, EA Play, plus entertainment subscriptions like Crunchyroll, Amazon, Disney+, Spotify, and NordVPN.
• Software Software licenses including security and antivirus (Avast, Norton, McAfee), VPNs (Surfshark, AVG Secure VPN), system optimization tools (CCleaner, Driver Booster), backup/recovery (EaseUS, AOMEI), and operating systems (Windows 11).
• General Gift Cards Gift cards across entertainment (Netflix, Twitch, Spotify, Hulu), retail (Amazon, IKEA, ASOS, Target, Walmart), food and beverage (Starbucks, McDonald's, Domino's), travel (Airbnb, Uber), and other categories.
• Driffle Topup Direct mobile game top-up service allowing users to purchase in-game currency and points for games including Mobile Legends, PUBG Mobile, Garena Free Fire, Genshin Impact, and other popular mobile titles.
• Driffle eSIM eSIM data plans offering affordable global connectivity for travelers in 190+ destinations with instant QR-code activation and support for local and regional data plans.
• Driffle Plus Subscription membership program offering up to 10% discount on games, gift cards, DLCs, subscriptions, and game points, with exclusive sales access, priority pre-order delivery, and priority support.

Quantifiable outcome

• Products offered at up to 98% discount compared to standard retail prices
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• G2A: G2A is the largest third-party marketplace for discounted game keys, gift cards, and software, operating globally with a similar reseller-driven model and identical target customer (price-sensitive gamers). Driffle competes head-to-head with G2A on essentially the same SKU set.
• Eneba: Eneba is a fast-growing digital marketplace for game keys, gift cards, and software, with strong European presence and aggressive pricing - the closest direct competitor to Driffle in catalog mix, geographic focus, and discount-led positioning.
• CDKeys: CDKeys is a long-standing discount digital game key retailer operating across PC and console platforms, with a similarly deep catalog of titles and gift cards at sub-retail pricing - directly comparable on product, customer, and business model.
• Kinguin: Kinguin operates a global digital marketplace for game keys, software, and in-game items with a strong reseller ecosystem, overlapping almost entirely with Driffle in offering, pricing strategy, and target buyer.
• Fanatical: Fanatical sells discounted game keys and curated game bundles directly to consumers worldwide, often through licensed publisher partnerships, making it a partial direct peer with a more publisher-legitimized sourcing angle than Driffle.
• Raise: Raise is a marketplace for buying and selling gift cards at a discount - directly comparable to Driffle's general gift card vertical across retail, entertainment, and travel SKUs with the same buyer persona.
• Instant-Gaming: Instant-Gaming is a European discount game key retailer offering PC and console game codes at reduced prices with a similar global reach and gamer-focused catalog as Driffle.
• Humble Bundle: Humble Bundle sells game bundles, keys, and subscriptions with a charity-aligned positioning, overlapping with Driffle on digital game distribution and gamer audience, though differentiated by bundle mechanics and publisher-direct relationships.

Broad incumbents

• Steam: Steam is the dominant PC digital game store operated by Valve, with a much larger catalog and direct publisher relationships - the primary upstream platform whose keys Driffle resells, and the natural broad incumbent Driffle sits adjacent to.
• PlayStation Store: PlayStation Store is Sony's official digital distribution platform for PSN games, DLC, and subscriptions - a broad incumbent whose catalog and wallet functionality Driffle partially competes with via PSN gift cards and key reselling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/drifflecom
• YouTubeyoutube.com/channel/UCF2wJ30zZ3RcsqXOYCQMItg
• Facebookfacebook.com/drifflecom
• Instagraminstagram.com/drifflecom/?hl=en
• LinkedInlinkedin.com/company/driffle

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Driffle