Eneba
Eneba is a Lithuania-based digital marketplace founded in 2018 that connects individual gamers globally with discounted game keys, gaming and retail gift cards, software licenses, and subscriptions across 100+ countries, earning revenue through marketplace commissions and gift card arbitrage.
- Company typePrivate
- Founded2018
- HeadquartersKaunas, Lithuania
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Eneba does
Eneba (legal entity: JSC "Helis play") is a Lithuania-headquartered digital marketplace founded in 2018 that aggregates discounted game keys, gaming and retail gift cards, software licenses, in-game currency, and subscription products across 100+ countries. The platform connects third-party sellers with individual buyers, offering 92,000+ game listings across major platforms including Steam, Xbox Live, PlayStation Network, Nintendo, Epic Games, GOG, EA App, and Ubisoft Connect, alongside 37,000+ gift cards spanning gaming (Razer Gold, Steam Wallet, PSN) and non-gaming brands (Amazon, Apple, Netflix, Spotify, Uber, Binance). The underlying technology is a multi-tenant marketplace with built-in Eneba Wallet, multi-currency checkout via Braintree/PayPal and Adyen payment gateways, mobile applications on iOS/Android, and promotional mechanics including wishlist price alerts, cashback rewards (5-11%), and the loyalty program Eneba MVPs.
Eneba's revenue model rests on three pillars: (1) marketplace commissions on third-party seller transactions via the "Sell on Eneba" program, (2) spread capture on direct inventory of gift cards purchased at wholesale/discounted rates and resold below face value (typically 2-15% discount), and (3) transaction fees on subscription products such as Xbox Game Pass, PlayStation Plus, and an exclusive NordVPN distribution partnership. The customer base is exclusively B2C, segmented into individual gamers seeking discounted titles, digital payment users requiring alternative payment methods, gift-givers, and third-party sellers. Go-to-market is product-led growth with self-serve purchase flows, SEO-driven acquisition, content marketing through Eneba Hub, mobile app distribution, and an affiliate program. Sub-brands EnEbium (loyalty), Eneba Hub (editorial), and Snakzy (play-and-earn) extend the platform beyond pure transactions into broader engagement.
Eneba firmographics
Firmographics- Name
- Eneba
- Legal name
- JSC "Helis play"
- Website
- https://eneba.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Eneba is a Lithuania-based digital marketplace founded in 2018 that connects individual gamers globally with discounted game keys, gaming and retail gift cards, software licenses, and subscriptions across 100+ countries, earning revenue through marketplace commissions and gift card arbitrage.
- Ownership category
- akta.pro rank
Eneba industry classification
Industry- Product category
- Online Gaming Marketplace
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- In-Game Item Marketplaces & Trading Platforms (MPAFACAJ)
- akta.pro secondary industries
- Digital Goods, Subscriptions & Gift Card Marketplaces (BPAMAGAG), Billing, Subscription & Entitlement Management (IAP orchestration) (MPAFAJAC), Prepaid, Gift Cards & Voucher-Based Payments (MPAEALAE)
Keywords
Where Eneba is headquartered
LocationHeadquarters
- HQ city
- Kaunas
- HQ country
- Lithuania
- HQ region
- Europe
Offices1 record
Markets served
Eneba business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Marketplace Transaction Fees: Eneba charges sellers fees for listing and selling game keys and gift cards on the platform. Pricing varies by seller, region, timing, and edition. The platform aggregates multiple sellers offering competitive prices on the same products.
- Direct Product Sales: Sell on Eneba program allows third-party sellers to list products directly. The company takes a commission on each transaction processed through the platform.
- Gift Card Arbitrage: Eneba purchases gift cards at wholesale/discounted rates and resells them to consumers at prices below face value but above their acquisition cost, capturing the spread.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Discount Pricing |
| Hybrid | Pay-as-you-go | Cashback Program |
| Freemium | Monthly | Loyalty Program |
| Unit Pricing | Pay-as-you-go | Volume Pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Eneba product offering
Product offeringCore offering
Eneba operates a global online marketplace where individual consumers and third-party sellers buy and sell digital game keys, gift cards, software license keys, in-game currency (e.g., FC Points, V-Bucks), and gaming/non-gaming subscriptions at prices below face value. Products are listed across 10+ platforms including Steam, Xbox, PlayStation Network, Nintendo, Epic Games, EA App, and GOG, and delivered instantly as digital codes after purchase. The platform takes a commission on seller transactions and also captures spread through gift card arbitrage.
Product overview
Eneba is a digital marketplace platform operating on a platform-plus-modules architecture. The core marketplace enables users to buy and sell digital game keys, gift cards, software licenses, and in-game currency at discounted prices. The platform aggregates products from multiple third-party sellers and connects them to buyers globally. Key product modules include: Game Keys (activation codes for Steam, Xbox, PSN, Nintendo, Epic Games, GOG, Ubisoft Connect, EA App); Gaming Gift Cards (Steam Wallet, PSN, Xbox Live, Nintendo eShop, Roblox, Fortnite V-Bucks); eGift Cards (Amazon, Apple, Netflix, Spotify, Uber, and other retail/services); Software Licenses (Windows, antivirus, productivity software); Game Points/Top-Ups (FC Points, V-Bucks); Subscriptions (Xbox Game Pass, PlayStation Plus, NordVPN); and Random Steam Keys (mystery bundle products). The platform supports global regional pricing with products available for various geographic markets.
Differentiator
Problem solved
Functional benefit
Brands
- EnEbium: Loyalty program for repeat customers
- Eneba Hub
- Snakzy
Products and services
- Game Keys Digital game activation keys sold to individual gamers for PC and console platforms including Steam, Xbox, PSN, Nintendo, Epic Games, GOG, Ubisoft Connect, and EA App. Buyers redeem keys on the respective platform to add games to their library, typically at prices below official storefront pricing.
- Gaming Gift Cards Prepaid digital gift cards for gaming platforms such as Steam Wallet, PlayStation Network, Xbox Live, Nintendo eShop, Roblox, Fortnite V-Bucks, and EA. Used by gamers to fund virtual wallets and buy games, DLCs, subscriptions, and in-game content.
- eGift Cards Digital gift cards for non-gaming retailers and services such as Amazon, Apple, Uber, Netflix, Spotify, Razer, Binance, Airbnb, Zalando, Discord, and more. Used by consumers for general retail purchases and subscription funding.
- Software Licenses Software product keys for PC applications including operating systems (Microsoft Windows), antivirus (Avast, AVG, Panda Dome, McAfee), video editing (Wondershare Filmora), CAD (Autodesk AutoCAD), PDF tools (Nitro PDF Pro), and other productivity software.
- Game Points / Top-Ups In-game currency and points for various games including EA Sports FC (FC Points/FUT Points), Fortnite V-Bucks, and other platform-specific currencies. Used to purchase packs, players, and in-game items.
- Subscriptions Game subscriptions and memberships including Xbox Game Pass (Essential, Premium, Ultimate), PlayStation Plus (Extra, Premium tiers), Nintendo Switch Online, NordVPN subscriptions, Spotify Premium, and other service memberships.
- Random Steam Keys Mystery bundle products offering randomized Steam game keys at discounted prices across categories such as Hidden Gem, GOTY, Indie, PlayStation PC games, and Lucky Find tiers. Each key contains a full game with at least 1,000 positive user reviews.
- Fortnite Skins and Bundles Digital codes for Fortnite cosmetic items including character skins, back blings, emotes, and V-Bucks currency. Products include themed bundles and starter packs available across PlayStation, Xbox, Nintendo, and PC platforms.
- DLC (Downloadable Content) Expansion packs, additional content, and downloadable content for various games available across multiple gaming platforms.
- E-Money Prepaid Cards Prepaid digital currency cards and e-money solutions for various services, enabling users to fund accounts and make purchases without traditional banking methods.
Quantifiable outcome
- Up to 90% discount on select game titles during promotions
- +3 more outcomes
Companies that use Eneba
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Eneba technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Eneba partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and major.
- SteamcoreSteam is a primary platform on Eneba, with 60,941+ game listings. The partnership enables users to purchase Steam game keys and gift cards at discounted prices with instant activation capability.
- Xbox LivecoreXbox Live integration allows purchase of Xbox games, Game Pass subscriptions, and gift cards. 37,298+ game listings available for Xbox platform.
- PlayStation Network (PSN)corePSN cards and game keys available with region-specific offerings. Supports PlayStation Plus subscriptions and direct wallet top-ups.
- NintendocoreNintendo eShop cards and game keys available for Nintendo Switch users, enabling wallet top-ups and game purchases.
- NordVPNmajorEneba Exclusive partnership offering NordVPN subscriptions with 11% cashback and 2 extra months free on 1-year Plus plans. Features 7000+ servers in 100+ countries.
- Epic GamescoreEpic Games store keys available alongside Steam, supporting Fortnite skins and V-Bucks purchases with platform-specific redemption.
- EA AppmajorEA game keys, FC Points, and subscriptions available for purchase, including EA Sports FC 26 and other Electronic Arts titles.
- RazermajorRazer Gold Gift Cards are among the best-selling eGift Cards on the platform, available in denominations from $5 to $50 with regional pricing.
- AmazonmajorAmazon gift cards available in multiple currencies (USD, EUR, GBP) with denominations from $1 to $100, sold below face value.
- ApplemajorApple and iTunes gift cards available for App Store, Apple TV, Apple Music, iCloud storage, and hardware purchases.
- NetflixmajorNetflix gift cards available for subscription payments, enabling users to fund their streaming accounts.
- SpotifymajorSpotify Premium subscriptions and gift cards available for ad-free music streaming, with plans from 1 to 12 months.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Eneba competitors and assessment
Company assessmentDirect peers
- G2A: G2A is the largest direct competitor to Eneba, operating a global marketplace for game keys, gift cards, and software licenses with similar seller-side and buyer-side mechanics, region-pricing, and cashback programs.
- Kinguin: Kinguin is a peer marketplace for digital game keys, DLCs, and gift cards, competing head-to-head with Eneba on third-party seller inventory, multi-platform coverage, and EU/global reach.
- CDKeys: CDKeys competes directly with Eneba by selling discounted game keys and platform wallet codes (Steam, PSN, Xbox, Nintendo) with similar global digital delivery.
- Instant-Gaming: Instant-Gaming is a direct peer marketplace offering discounted game keys, gift cards, and subscription products with comparable pricing and instant delivery mechanics.
- Green Man Gaming: Green Man Gaming is a long-standing game key retailer that overlaps directly with Eneba's core game key offering, including publisher-authorized keys and seasonal promotions.
- Fanatical: Fanatical (formerly Bundle Stars) sells discounted game keys and curated bundles, competing with Eneba on price-aggregation and bundle mechanics like Eneba's Random Steam Keys.
- Humble Bundle: Humble Bundle competes in the same discounted digital game and bundle category, with a partially charity-driven model that overlaps Eneba's Random Keys and promotional bundles.
Emerging players
- Eneba Sub-brand: Snakzy: Snakzy, Eneba's own 'play and earn' gaming platform, is an emerging vertical adjacent to Eneba's marketplace and signals the company's move into gaming content and engagement beyond pure retail.
Broad incumbents
- Steam: Steam is the dominant first-party PC gaming platform that Eneba relies on for key activation; it is also a broad incumbent whose sales, wallet, and regional pricing compete with Eneba's value proposition.
- Razer Gold: Razer Gold is both a partner (Razer Gold Gift Cards are best-sellers on Eneba) and a broad incumbent offering a global gaming wallet and top-up network that overlaps Eneba's gift card and top-up business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Eneba social profiles
Digital presenceEneba financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eneba leadership team
Management profileNumber of profiles
Profiles2 records
Eneba funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eneba M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eneba
What does Eneba do?
Eneba operates a global online marketplace where individual consumers and third-party sellers buy and sell digital game keys, gift cards, software license keys, in-game currency (e.g., FC Points, V-Bucks), and gaming/non-gaming subscriptions at prices below face value. Products are listed across 10+ platforms including Steam, Xbox, PlayStation Network, Nintendo, Epic Games, EA App, and GOG, and delivered instantly as digital codes after purchase. The platform takes a commission on seller transactions and also captures spread through gift card arbitrage.
Is Eneba a public or private company?
Eneba is a private company. It is classified as venture growth investor backed and is currently operating.
When was Eneba founded?
Eneba was founded in 2018. It employs 251 to 500 people.
Where is Eneba based?
Eneba is headquartered in Kaunas, Lithuania, in the Europe region.
How does Eneba make money?
Three revenue lines are on record. Marketplace Transaction Fees are the primary driver. The others are direct Product Sales and gift Card Arbitrage.
Who are Eneba's main competitors?
Direct peers on record are G2A, Kinguin, CDKeys, Instant-Gaming, Green Man Gaming, Fanatical and Humble Bundle. Eneba Sub-brand: Snakzy is listed as an emerging player. Broad incumbents are Steam and Razer Gold.
Does Eneba have an API?
No public API is recorded for Eneba.
What industry is Eneba in?
Eneba's product category is Online Gaming Marketplace. Its primary akta.pro industry code is MPAFACAJ, In-Game Item Marketplaces & Trading Platforms, with a secondary code of BPAMAGAG, Digital Goods, Subscriptions & Gift Card Marketplaces. Its NAICS code is 45912 and its SIC code is 5945.