Carefeed

What Carefeed does

Carefeed is a Cincinnati-headquartered SaaS company that provides a unified operations platform purpose-built for senior living operators, skilled nursing facilities (SNFs), and long-term care organizations. Founded in 2020 and operating with 51–100 employees, the company consolidates ten discrete workflow modules — Referral Management, Admissions, Payments, Family Portal, Training, Surveys/CoreQ/Online Reviews, Bed Board, Employee App, Secure Communications, and Calendar — into a single shared system designed to operate alongside (not replace) existing EHR and HRIS platforms. Certified integrations span Epic, PointClickCare, MatrixCare, American Data Networks, Collain, and myUnity on the EHR side and UKG, Yardi, ALIS, MOVE, and ECP on the HRIS side, enabling bidirectional data flows such as EHR document autofill, auto-upload of signed admissions documents, HRIS-driven role-based access provisioning, and census synchronization.

The underlying technical stack is anchored by healthcare-grade compliance (HIPAA with BAA and audit trails; PCI Level 1 payment processing with tokenization), NAB-approved continuing education content with 160+ courses, and CoreQ-accredited survey management. The company's most differentiated emerging capability is an AI-assisted referral review module that ingests clinical, medication, sex-offender, and insurance data from referral packets and flags items against admission criteria within minutes. Commercial operations span the United States and Canada, with a Chicago Tech Hub opened October 30, 2025, dedicated to engineering and AI team growth.

Carefeed monetizes through a modular, quote-based annual subscription — pricing is not publicly disclosed — supplemented by transaction fees on payment processing. The go-to-market combines enterprise field sales targeting multi-facility owners, operators, and management companies with an inside-sales/demo-scheduling motion aimed at mid-market facilities. The company is venture-backed by Reformation Partners (lead, $3M, August 2022), Allos Ventures (lead, 2021), M25, and accelerator programs gbeta and SoCap Accelerate, and is led by founder and CEO Terry Wall with Steve Haynes as Chief Strategy Officer.

Name

Carefeed

Legal name

Carefeed, Inc.

Website

https://carefeed.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Carefeed provides a unified SaaS operations platform for senior living operators, skilled nursing facilities, and long-term care organizations, integrating with major EHR and HRIS systems to consolidate admissions, payments, communications, training, and compliance workflows.

Ownership category

akta.pro rank

Product category

Senior Care Operations Software

NAICS

Computer Systems Design and Related Services (54151), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Prepackaged Software (7372), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Care Coordination & Navigation (Multi-Provider) (HLADALAB)

akta.pro secondary industries

Caregiver Support, Coaching & Training (HLADALAG), Care Management & Care Coordination (Home & Community-Based) (HLAFAEAL)

Keywords

• Senior care software
• Long-term care platform
• Senior living operations
• Healthcare communication software
• EHR-integrated admissions

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Subscription-based unified operations platform for senior living and long-term care facilities. Includes modules for admissions, referrals, payments, family portal, training, surveys, bed board, and employee app.
2. Payment Processing: Online payment processing for deposits and ongoing care fees with credit cards, debit cards, and ACH. Fee structure designed to keep online payment fees low for facilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Carefeed is a unified SaaS operations platform purpose-built for senior living and long-term care providers, integrating with EHR and HRIS systems. It consolidates modules for referrals, admissions, payments, family communication, training, surveys, bed board, employee messaging, calendars, and secure communications into a single shared workflow system used by facility operators across the US and Canada.

Product overview

Carefeed is a unified operations platform purpose-built for senior living and long-term care, designed as a single integrated system that works alongside EHR and HRIS platforms. The platform comprises interconnected modules including Referral Management (AI-assisted intake and review), Admissions (digital files and eSignatures), Payments (online payment processing with EHR sync), Family Portal (family communication hub), Training (160+ courses with CEUs), Surveys/CoreQ/Reviews (feedback collection), Bed Board (EHR-integrated occupancy tracking), Employee App (HIPAA-compliant messaging), Secure Communications (email/text/voicemail/chart messaging), and Calendar (activities and event sharing). These modules connect workflows across departments into one shared system, enabling organizations to standardize operations and coordinate care across multiple communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Referral Management AI-assisted referral intake and review module that consolidates admissions workflow by receiving referrals from multiple sources, reviewing clinical and insurance information, and managing next steps within a single platform. Built for senior living operators and skilled nursing facilities seeking to shorten referral-to-admission cycles.
• Admissions Digital admissions module with eSignatures, EHR integration for document autofill from resident records, digital welcome packets, and automated compliance tracking to streamline resident onboarding for senior living and skilled nursing facilities.
• Payments Online payment processing module supporting credit, debit, and ACH transactions with EHR integration for billing sync, autopay options, and PCI Level 1 compliance for senior living and long-term care facilities.
• Family Portal Centralized communication hub for families of senior living residents to access health information, community updates, activity calendars, menus, billing history, make payments, and communicate with staff.
• Training Staff training platform with 160+ courses including federally-required in-service for skilled nursing, CEU credits via NAB-approved provider, curriculum creation, and automated compliance recordkeeping for long-term care professionals.
• Surveys, CoreQ, and Online Reviews Digital survey and feedback module with CoreQ compliance, automated survey distribution at key care journey points, online review management, and benchmarking capabilities for senior living operators.
• Bed Board EHR-integrated digital bed board for real-time census tracking, occupancy management, payer mix visibility, and admissions/discharges visualization for senior living and skilled nursing facilities.
• Employee App HIPAA-compliant mobile-first communication platform for staff with secure messaging, organization-wide announcements, permission-based access tied to HRIS, and remote device management for senior care facilities.
• Secure Communications Secure messaging via email, text, voicemail, and chart messages integrated with EHR for building trust and timely communication with residents, families, and staff in senior living and long-term care settings.
• Calendar All-in-one community calendar for sharing activities and events with residents, families, and staff, with attendance tracking (RSVP) for improved planning in senior living communities.

Quantifiable outcome

• 75% of admissions completed in under 30 minutes
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability4 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core.

• Epic SystemscoreTechnology or IntegrationCarefeed integrates with Epic Systems EHR, enabling seamless data exchange and synchronized workflows for senior living and long-term care facilities using Epic.
• PointClickCarecoreTechnology or IntegrationCarefeed integrates with PointClickCare EHR, enabling seamless data exchange for admissions, billing, and resident information management.
• MatrixCarecoreTechnology or IntegrationCarefeed integrates with MatrixCare EHR platform, providing interoperability for senior living and skilled nursing facilities.
• American Data NetworkscoreTechnology or IntegrationCarefeed integrates with American Data Networks EHR, enabling data synchronization and workflow automation.
• UKGcoreTechnology or IntegrationCarefeed integrates with UKG HRIS systems for staff management, role-based permissions, and automatic access control tied to employee data.
• YardicoreTechnology or IntegrationCarefeed integrates with Yardi property management and HRIS systems for senior living facility operations.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Eldermark: Eldermark provides senior housing operations and resident management software, including admissions, billing, and resident tracking. It is one of the closest direct competitors to Carefeed's senior living operations platform for mid-market operators.
• ALIS (Assisted Living Intelligence System): ALIS is purpose-built software for assisted living and memory care communities covering resident care, billing, and reporting. It targets the same senior living operator buyer with a similar modular SaaS approach that Carefeed takes.
• LifeLoop: LifeLoop (formerly Linked Senior) is a senior living resident engagement, family communication, and activity-calendar platform. It overlaps with Carefeed's Family Portal, Calendar, and Secure Communications modules in the same customer base.
• Vitals Software: Vitals Software provides resident engagement, survey, and online review management tools for senior living and skilled nursing operators. Its survey/reputation modules overlap directly with Carefeed's Surveys, CoreQ, and Online Reviews offering.
• Medtelligent: Medtelligent offers senior living risk management and incident-tracking software integrated with EHRs. It competes with Carefeed for a slice of the same operator budget, particularly around compliance, training, and resident-safety workflows.

Broad incumbents

• PointClickCare: PointClickCare is the leading EHR for skilled nursing and senior living, covering clinical, billing, and administrative workflows. While currently a Carefeed integration partner, it has the scale and breadth to absorb Carefeed's modules into a single stack over time.
• MatrixCare: MatrixCare provides EHR and care coordination software for senior living, skilled nursing, and home health. Like PointClickCare, it integrates with Carefeed today but represents a structural incumbent threat if it expands into the adjacent operational modules.
• Yardi: Yardi offers property management, accounting, and senior living operations software used by many large senior housing operators. Its senior living suite competes for the same corporate-level budget Carefeed targets, particularly on billing and HRIS-adjacent workflows.
• WellSky: WellSky provides software across the post-acute and long-term care continuum, including EHR, analytics, and care coordination. It serves as a broader incumbent that overlaps with Carefeed's care coordination and EHR-integrated workflow positioning.
• Netsmart Technologies: Netsmart offers EHR and operational software for post-acute, behavioral health, and senior living providers. Its senior living offerings and integration footprint make it a structural adjacent competitor in Carefeed's target market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CareFeed-112489693747989
• LinkedInlinkedin.com/company/carefeed

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carefeed