WagerWire

What WagerWire does

WagerWire operates a secondary marketplace for sports bets and fantasy sports entries in the United States. Founded in 2021 and headquartered in Los Angeles under its legal entity Wire Industries Inc., the platform enables users to buy and sell existing wagers issued by licensed US sportsbook operators (FanDuel, DraftKings, BetMGM, Caesars, Betr, UnderDog, BetFred) before they resolve. The company layers an aggregated promotional deals marketplace (sportsbooks, fantasy, social sweepstakes, online casinos), a content and media arm under the "Wire Markets" brand (articles, podcasts, daily shows, email newsletter), and is extending into regulated prediction markets through its Gibraltar subsidiary Wire Markets Ltd.

The platform is built on account-syncing integrations with major US sportsbooks combined with real-time odds data ingestion. Supporting tools include the Bet Value Calculator (odds-based pricing), Odds Graphs (trend visualization), and Portfolio Management (cross-book performance tracking). A B2B API suite allows gaming operators to embed WagerWire's marketplace functionality into their own apps with customizable branding, with Betr cited as a publicly named integration partner. Revenue is generated primarily through transaction fees on completed marketplace sales; the company explicitly does not participate in bet proceeds themselves, and affiliate commissions from the deals marketplace represent a secondary revenue stream.

The company is led by co-founders Zach Doctor (CEO), Guy Dotan (COO), and Travis Geiger (CXO), and has raised approximately $3.36M in disclosed funding including a $3M seed round in July 2022 led by Roger Ehrenberg (Miami Marlins / Leeds United FC co-owner). The management bench is supplemented by individual investors and advisors including Richard Jefferson (NBA), Jeff Hoffman (Priceline co-founder), Paris Smith (former Pinnacle CEO), Ed Moed (HPL Digital Sport), Dmitry Starostenkov (Evenbet), and Scott Marshall (Simplebet). Wire Markets Ltd. received approval in principle from Gibraltar in June 2026 to launch prediction market operations, positioning the company as the second regulated operator in that jurisdiction's event-contract sector.

Name

WagerWire

Legal name

Wire Industries Inc.

Website

https://wagerwire.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

WagerWire operates a US-based secondary marketplace where sports bettors buy and sell existing wagers from licensed sportsbooks before resolution. It also aggregates sportsbook, fantasy, sweepstakes, and casino promotional deals, and is expanding into Gibraltar-regulated prediction markets via subsidiary Wire Markets Ltd.

Ownership category

akta.pro rank

Product category

Sports Betting Marketplace

NAICS

Other Gambling Industries (713290), Other Gambling Industries (71329)

akta.pro primary industry

In-Play (Live) Betting Exchanges (MPAEAIAD)

akta.pro secondary industries

Betting Exchanges & Peer-to-Peer Sports Betting (MPAEACAL), Daily Fantasy Sports (DFS) Operators (MPAEAHAA)

Keywords

• Sports betting marketplace
• Secondary bet trading
• Fantasy sports marketplace
• Prediction market platform
• Sportsbook API integration

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketplace Transaction Fees: WagerWire acts as an intermediary between bet sellers and buyers, facilitating the sale of existing wagers. The company earns revenue through transaction fees on completed sales. The platform explicitly states it does not partake in any winnings or monies from wagers itself.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

WagerWire operates a secondary marketplace that enables users to buy and sell existing sports wagers and fantasy sports entries originally issued by licensed US sportsbooks and DFS operators. The platform acts as intermediary between bet owners and buyers, charging transaction fees on completed sales without participating in wager outcomes. Beyond the marketplace, it offers a Bet Value Calculator, Odds Graphs, multi-sportsbook portfolio sync, an API for gaming operators, aggregated sportsbook/fantasy/casino/sweepstakes deal pages, and a Gibraltar-regulated prediction markets product.

Product overview

WagerWire operates as a multi-product platform centered around a sports betting and fantasy secondary marketplace. The core offering consists of the WagerWire Betting Marketplace and WagerWire Fantasy Marketplace, which allow users to buy and sell existing wagers and fantasy entries respectively. Supporting tools include the Bet Value Calculator (real-time odds-based pricing), Odds Graphs (trend tracking), and Portfolio Management (performance tracking). The platform also aggregates deals across sportsbooks, fantasy sites, social sweepstakes, and online casinos through partnerships with major operators. A WagerWire API enables gaming operators to integrate these features. The company (via Wire Markets Ltd.) is expanding into prediction markets with Gibraltar regulatory approval.

Differentiator

Problem solved

Functional benefit

Products and services

• WagerWire Betting Marketplace A secondary marketplace where individual users can list and purchase existing sports wagers originally issued by licensed US sportsbooks (FanDuel, DraftKings, BetMGM, Caesars, etc.). WagerWire acts as intermediary, earning transaction fees on completed sales without participating in wager outcomes.
• WagerWire Fantasy Marketplace A secondary marketplace that enables users to buy and sell existing fantasy sports entries (including DFS lineups and pickems) issued by licensed US fantasy sports operators such as UnderDog, enabling owners to cash out before contests resolve.
• WagerWire API A suite of APIs enabling licensed gaming operators to integrate WagerWire's secondary-market features, bet valuation algorithms, and sportsbook account sync into their own applications with fully customizable branding for white-label deployment.
• WagerWire Prediction Markets A regulated prediction market platform operated through subsidiary Wire Markets Ltd., enabling users to trade on event outcomes under Gibraltar regulatory approval.
• Sportsbook Deals An aggregated deals page showcasing sportsbook welcome bonuses, promotions, and exclusive offers from partnered US operators including FanDuel, BetMGM, Caesars, Fanatics, BetRivers, and Bet365, with affiliate-linked sign-up flows.
• Fantasy Deals An aggregated deals page featuring daily fantasy sports (DFS) platform welcome bonuses and promotions from partnered operators across US states.
• Social Sweepstakes Deals An aggregated deals page featuring social casino and sweepstakes platform welcome bonuses and promotions from licensed operators across US states.
• Online Casino Deals An aggregated deals page featuring online casino welcome bonuses, deposit matches, and promotional offers from licensed operators in regulated US states.
• WagerWire Community & Media An original content platform featuring sports betting articles, hot video clips, daily live shows, podcasts (distributed on Spotify and YouTube), and the Wire Markets email newsletter covering sports betting analysis, education, and industry news.

Quantifiable outcome

• Bettors can capture value by selling positions before games resolve
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability1 record

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• BetrcoreStrategic or Co-development PartnerBetr integrated WagerWire into their sports betting product. The partnership was highlighted as differentiating Betr in a commoditized industry. Quote from CCO Vik Shrestha emphasizes the value of integrating WagerWire for enhanced user experience.
• BetMGMmajorChannel Partner/ Reseller/ DistributorBetMGM is listed as a partner with logo placement on WagerWire's About page. The partnership involves promotional offers and likely account integration for WagerWire's marketplace functionality.
• FanDuelmajorChannel Partner/ Reseller/ DistributorFanDuel is listed as a partner with logo placement. Partnership includes promotional offers and account syncing capabilities with WagerWire's platform.
• CaesarsmajorChannel Partner/ Reseller/ DistributorCaesars is listed as a partner with logo placement. Partnership involves promotional offers and likely account integration functionality.
• FanaticsmajorChannel Partner/ Reseller/ DistributorFanatics is listed as a partner with logo placement. Partnership includes promotional offers for the Fanatics Sportsbook.
• BetRiversminorChannel Partner/ Reseller/ DistributorBetRivers is listed as a partner with logo placement on WagerWire's About page.
• Bet365minorChannel Partner/ Reseller/ DistributorBet365 is listed as a partner with logo placement on WagerWire's About page.
• STN PlayminorChannel Partner/ Reseller/ DistributorSTN Play is listed as a partner with logo placement on WagerWire's About page.
• Action247minorChannel Partner/ Reseller/ DistributorAction247 is listed as a partner with logo placement on WagerWire's About page.
• Wire Markets Ltd.coreStrategic or Co-development PartnerWire Markets Ltd. is the parent/subsidiary entity behind WagerWire that secured the Gibraltar approval in principle for prediction markets operations.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sporttrade: US-licensed peer-to-peer sports betting exchange where users trade positions against each other rather than against a sportsbook. Most directly comparable peer to WagerWire's secondary marketplace model, with similar regulatory positioning and target customer.
• Prophet Exchange: Peer-to-peer sports betting exchange operating in select US states, allowing users to buy and sell sports bet positions. Direct competitor in the secondary-market-for-sports-bets category, targeting sportsbooks and bettors with the same core use case.
• Kalshi: CFTC-regulated prediction market / event-contract exchange in the US, allowing users to trade on outcomes of events including sports. Highly comparable to WagerWire's Gibraltar prediction market expansion via Wire Markets Ltd., with similar exchange-based trading model and regulatory framing.
• Polymarket: Prediction market platform where users trade contracts on event outcomes. Closely comparable to WagerWire's Wire Markets Ltd. prediction market subsidiary, addressing the same event-contract trading use case from a crypto-native angle.
• Novig: Peer-to-peer sports prediction market startup that lets users trade sports picks against each other instead of against a house. Direct overlap with WagerWire's peer-to-peer sports bet trading concept, targeting the same user base of US sports bettors seeking better odds and tradeable positions.
• PredictIt: Event-contract prediction market platform that has operated in the US with regulatory accommodations. Comparable to WagerWire's prediction market initiative via Wire Markets Ltd., particularly relevant for understanding US regulatory pathways for event-contract trading.

Broad incumbents

• Betfair: Largest established peer-to-peer sports betting exchange globally (and its US-facing product). Demonstrates the operating model WagerWire is replicating at smaller scale and provides a benchmark for liquidity, fee structure, and user behavior in sports-bet exchanges.
• Smarkets: Established UK-based peer-to-peer betting exchange offering sports and political markets. Comparable exchange-based business model to WagerWire and a relevant reference point for international scaling, fee economics, and product roadmap.
• DraftKings: Major US sportsbook operator that has its own cash-out and bet-editing features that partially overlap with WagerWire's secondary-market value proposition. A potential partner (via API integration) but also a competitive threat if it builds full peer-to-peer functionality.

Emerging players

• Simplebet: Sports betting technology company focused on micro-betting and in-play markets. Scott Marshall, Simplebet co-founder, is an investor/advisor at WagerWire, signaling close category overlap in betting infrastructure and a partial technology adjacency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/wagerwire
• LinkedInlinkedin.com/company/wagerwire

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WagerWire