Broker Buddha
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Broker Buddha firmographics
Firmographics- Name
- Broker Buddha
- Legal name
- Broker Buddha Technologies Inc.
- Website
- https://brokerbuddha.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Broker Buddha industry classification
Industry- Product category
- Insurance Technology (InsurTech) — Commercial Insurance Submission Workflow Software
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)
Keywords
Where Broker Buddha is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Broker Buddha business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - Broker Buddha Lite: $99 per month subscription includes General Liability, Property, Workers Compensation, and Umbrella coverage forms with 1 agency branded portal and 5 agency user logins with unlimited client accounts
- Additional User Licenses: Additional users available for $19.99 per month beyond the included 5 agency user logins
- Enterprise Platform Subscription: Full platform subscription for large and mid-market commercial insurance agencies with additional features beyond Lite tier
- White Glove Service: Premium onboarding, data migration, and reporting service with dedicated project manager for implementation support
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Broker Buddha Lite - ACORD forms for small commercial lines |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Broker Buddha product offering
Product offeringCore offering
Broker Buddha provides a SaaS digital client engagement platform that helps independent and retail insurance agencies digitize commercial insurance applications and renewals. It replaces paper ACORD forms and PDFs with interactive smart forms, conditional logic, integrated e-signature, automated reminders, and agency-branded client portals, with a RESTful API for integration into AMS platforms such as AMS360, Applied Epic, and Sagitta.
Product overview
Broker Buddha is a digital client engagement platform consisting of a core platform plus specialized modules. The main platform streamlines commercial insurance submissions and renewals through interactive smart forms with integrated e-signature. Broker Buddha Lite is a standalone $99/month solution for ACORD form completion. The Large/Mid-Market and Small Commercial modules serve different business sizes with tailored workflows. Specialty Submissions handles complex lines like cyber and cannabis insurance. A RESTful API enables programmatic integration with AMS platforms like AMS360. White Glove Service provides concierge onboarding support. The newly launched Broker Buddha AI (public beta) represents a next-generation operating system unifying CRM, task management, e-sign, service workflows, rating, and loss runs into a single AI-powered platform.
Differentiator
Problem solved
Functional benefit
Brands
- Broker Buddha AI: An enterprise-grade AI-powered platform designed to unify CRM, task management, e-sign, service workflows, rating, loss runs, and more into a single intelligent system integrated with major AMS platforms.
- Enlightened ACORDs
- Broker Buddha Lite
- Broker Buddha API
- White Glove Service
Products and services
- Broker Buddha Platform Core SaaS platform that streamlines commercial insurance applications and renewals through interactive smart forms with integrated e-signature, automated reminders, conditional logic, and agency-branded client experiences, sold to retail and independent insurance agencies.
- Broker Buddha Lite
Quantifiable outcome
- 3.5 days average time to receive completed applications from customers
- +4 more outcomes
Companies that use Broker Buddha
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Broker Buddha technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature9 records
Broker Buddha partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Insurance JournalminorParticipating in Insurance Journal's 'AI Tools for Retail Agents' Demo Day event to showcase Broker Buddha AI capabilities to insurance agents.
- ActuriscoreBroker Buddha was acquired by Acturis, a major agency management platform provider. Acturis Co-CEO Theo Duchen cited strategic vision for shared future. Integration with Acturis platform enhances submission workflow capabilities.
- AMS360coreIntegration partnership with AMS360, a comprehensive agency management platform, to streamline submissions and enhance agent experience. Direct integration into AMS workflow.
- HeraldcorePartnership with Herald to offer carrier quoting panels. Enables Broker Buddha to provide enhanced carrier connectivity for agencies using their platform.
- AlkememinorPartnership announced for speed and efficiency improvements in commercial insurance processes.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Broker Buddha competitors and assessment
Company assessmentDirect peers
- Bold Penguin: Bold Penguin is a commercial insurance submission platform that connects small commercial businesses with agents and carriers via a digital marketplace. Directly comparable to Broker Buddha as both target the small/mid-commercial insurance submission workflow with digital form and matching capabilities.
- Indio by Vertafore: Indio (acquired by Vertafore) is a digital client engagement and insurance application platform for commercial lines agencies. Direct overlap with Broker Buddha in the ACORD-form digitization and e-signature workflow space.
- Tarmika: Tarmika provides commercial insurance rating and submission workflows for independent agencies, with a focus on comparative rating across multiple carriers. Closely comparable in serving small/mid commercial insurance submission automation for independent agents.
- NowCerts: NowCerts is an insurance agency management and comparative rater that offers digital ACORD forms, e-signature, and submission workflows. Direct overlap with Broker Buddha for small/mid-market independent commercial agencies.
- FormFire: FormFire is a digital commercial insurance application platform that automates ACORD and supplemental forms for agents and carriers. One of the most direct historical competitors to Broker Buddha in the small commercial submission space.
Broad incumbents
- EZLynx (Roper Technologies): EZLynx is an established agency management and comparative rating platform widely used by independent insurance agencies. Overlaps with Broker Buddha on digital form intake, ACORD automation, and agency workflow, but operates as part of Roper Technologies' broader software portfolio.
- Applied Systems: Applied Systems is the largest agency management system (AMS) provider via Applied Epic and Applied TAM. Competes with Broker Buddha at the workflow-integration layer, with potential to natively replicate Broker Buddha's submission/renewal features.
- Vertafore: Vertafore is a major insurance technology vendor (owner of AMS360, Sagitta, and Indio). Overlaps with Broker Buddha through Sagitta/AMS360 partnerships and through Indio as a direct submission platform competitor.
Emerging players
- Huckleberry: Huckleberry is a commercial insurance application platform providing a unified digital intake experience for agencies and their clients. Targets the same agency-side submission modernization problem as Broker Buddha with a slightly different interface approach.
- Canopy Connect: Canopy Connect provides an API-driven insurance data verification and application intake layer used by agencies to streamline policyholder data collection. Adjacent to Broker Buddha's form-based submission workflow and increasingly overlapping in agency-side intake automation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Broker Buddha social profiles
Digital presenceBroker Buddha financial estimates
Financial estimateRevenue estimate
Valuation estimate
Broker Buddha leadership team
Management profileNumber of profiles
Profiles4 records
Broker Buddha funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Broker Buddha M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Broker Buddha
What does Broker Buddha do?
Broker Buddha provides a SaaS digital client engagement platform that helps independent and retail insurance agencies digitize commercial insurance applications and renewals. It replaces paper ACORD forms and PDFs with interactive smart forms, conditional logic, integrated e-signature, automated reminders, and agency-branded client portals, with a RESTful API for integration into AMS platforms such as AMS360, Applied Epic, and Sagitta.
Is Broker Buddha a public or private company?
Broker Buddha is a private company. It is classified as corporate owned and is currently operating.
When was Broker Buddha founded?
Broker Buddha was founded in 2017. It employs 11 to 50 people.
Where is Broker Buddha based?
Broker Buddha is headquartered in New York, United States, in the North America region.
How does Broker Buddha make money?
Four revenue lines are on record. SaaS Subscription - Broker Buddha Lite is the primary driver. The others are additional User Licenses, enterprise Platform Subscription and white Glove Service.
Who are Broker Buddha's main competitors?
Direct peers on record are Bold Penguin, Indio by Vertafore, Tarmika, NowCerts and FormFire. Broad incumbents are EZLynx (Roper Technologies), Applied Systems and Vertafore. Emerging players are Huckleberry and Canopy Connect.
Does Broker Buddha have an API?
Yes. RESTful API supporting CRUD actions for core objects. Enables syncing customer and contact data between CRM/AMS and Broker Buddha, programmatically creating and pre-filling applications, and retrieving application data on submission. Supports data warehouse population, customer benchmarking, and carrier connectivity. Documentation available via Swagger. Developer documentation is at api.brokerbuddha.com/swagger.
What industry is Broker Buddha in?
Broker Buddha's product category is Insurance Technology (InsurTech) — Commercial Insurance Submission Workflow Software. Its primary akta.pro industry code is FSAEADAN, Insurtech-Enabled Brokerage (Digital Brokers & Aggregators). Its NAICS code is 52421 and its SIC code is 6411.