What Kelas Pintar does

Kelas Pintar is an Indonesian education technology company founded in 2017 and headquartered in Kuningan, Indonesia. It provides AI-powered digital learning solutions targeting the K-12 segment (elementary through high school), serving four stakeholder groups within the Indonesian education ecosystem: schools and educational institutions, teachers, students, and parents/guardians. The company's go-to-market is centered on a B2B2C school-channel model, distributing through its web platform at kelaspintar.id and mobile applications, with operating geographies limited to Indonesia.

The company offers a modular product portfolio organized as an integrated ecosystem. Core offerings include Smart Class Plus (a smart classroom solution for schools with AI-powered features), Assessment Centre (a student performance and learning outcomes evaluation platform), Learning App (a student-facing mobile and web application for accessing learning content), The Parent App (a parental monitoring application), and Teachers Platform (an educator-facing tool for class management, content delivery, and student performance tracking). These products share an "AI-powered" platform architecture, though specific AI capabilities, proprietary models, or technical depth are not publicly disclosed. No pricing model, public pricing tiers, or revenue mechanics are available in the source data, leaving the monetization model unverified. The company is private, has 101-250 employees, and has no disclosed funding rounds, parent company, or institutional investors, making ownership and capital structure indeterminate from available information.

Name

Kelas Pintar

Website

https://kelaspintar.id

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Kelas Pintar is an Indonesian AI-powered edtech company that provides an integrated digital learning ecosystem (Smart Class Plus, Assessment Centre, Learning App, Parent App, Teachers Platform) serving K-12 schools, teachers, students, and parents in Indonesia.

Ownership category

akta.pro rank

Product category

K-12 Education Technology (EdTech)

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)

akta.pro secondary industries

Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC), Communication & Family Engagement Platforms (Messaging, Portals, Translation) (EDAJAMAI)

Keywords

• K-12 edtech platform
• Smart classroom technology
• Student assessment platform
• Online learning solutions
• Learning management system

Headquarters

HQ city

Kuningan

HQ country

Indonesia

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Distribution channels1 record

Core offering

Kelas Pintar provides an integrated AI-powered edutech platform for K-12 schools in Indonesia, combining a smart classroom solution, a student assessment center, a learning app for students, a parent monitoring app, and a teacher dashboard into a single ecosystem. The platform is sold to schools and educational institutions to deliver digital instruction, evaluate learning outcomes, and connect teachers, students, and parents through complementary applications.

Product overview

Kelas Pintar is an all-in-one Edutech platform with AI that offers a modular portfolio of educational technology products. The platform consists of Smart Class Plus (smart classroom solution), Assessment Centre (evaluation platform), Learning App (student-facing content delivery), The Parent App (parental monitoring), and Teachers Platform (educator management tools). These products work together as an integrated ecosystem serving the K-12 education sector in Indonesia.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Class Plus: School program offering
• Assessment Centre
• Teachers Platform
• Learning App
• Parent App

Products and services

• Smart Class Plus

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights4 records

Direct peers

• Quipper: Indonesia- and Southeast Asia-focused K-12 learning platform with school and teacher dashboards; directly comparable to Kelas Pintar's smart-classroom and teacher tooling.
• Zenius: Indonesian K-12 EdTech focused on video-based learning, adaptive practice, and assessment; overlaps directly with Kelas Pintar's Learning App and Assessment Centre modules.
• Ruangguru: Indonesia's largest K-12 and broader EdTech platform offering learning content, tutoring, and school tools; the most directly comparable domestic competitor to Kelas Pintar's integrated AI-powered K-12 offering.
• Pahamify: Indonesian K-12 adaptive learning app offering curated content, assessments, and analytics; competes head-to-head with Kelas Pintar's AI-driven Learning App and Assessment Centre.
• Zenius Education / PT Zenius Education Indonesia: Parent brand of the Indonesian K-12 EdTech Zenius; comparable for video content, adaptive practice, and assessment tools competing with Kelas Pintar's content and assessment modules.

Emerging players

• Brainly: Peer-to-peer homework help and learning community with strong Indonesian user base; competes for student-side attention and supplementary learning spend that Kelas Pintar targets.
• Skill Academy by Ruangguru: Indonesian online learning marketplace for upskilling; tangentially comparable to Kelas Pintar's app-based learning experience for older K-12 and entry-level adult learners.
• CoLearn: Indonesian K-12 EdTech offering live online tutoring and self-study apps; an emerging player whose student app overlaps with Kelas Pintar's Learning App.

Broad incumbents

• Microsoft 365 Education: Global incumbent providing classroom and collaboration tools that Indonesian schools increasingly bundle; competes with Kelas Pintar on teacher productivity and digital classroom workflows.
• Google Workspace for Education: Free classroom, assignment, and assessment tooling widely adopted by Indonesian schools; a broad incumbent that Kelas Pintar's Smart Class Plus and Teacher Platform must differentiate against on local relevance and support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kelaspintar_id
• Facebookfacebook.com/kelaspintarid
• LinkedInlinkedin.com/company/kelaspintar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kelas Pintar