What Genomelink does

Genomelink, Inc. is a Berkeley, California-based consumer genomics platform founded in 2017 that enables individuals to upload raw DNA data exported from third-party testing services (AncestryDNA, 23andMe, MyHeritage, FamilyTreeDNA, LivingDNA, and whole genome sequencing files) and receive ancestry, trait, wellness, and relative-matching analyses. The platform processes SNP, Y-chromosome, and mitochondrial DNA data through polygenic risk scores and statistical models built on what the company describes as 10,000+ reviewed genetics studies, and offers a catalog of 400+ genetic traits (in five categories: Food and Nutrition, Personality, Physical Traits, Sports, Intelligence) plus more than 20 ancestry reports, including a flagship Deep Ancestry product covering 160+ ethnicities and 2,000+ community breakdowns, regional breakdowns co-developed with Stanford University using the XGMix method, and a notable ancient DNA reference collection including 600+ ancient genomes from North and South America. The product suite also includes YourRoots (a separate sub-brand for AI-assisted genealogy featuring YourRoots AI for generative research reports and ancestor finding, and YourRoots Map for GEDCOM-based family-tree visualization), a DNA Match feature that compares relatives across 100+ testing services representing an aggregate pool of 50M+ users, an opt-in forensic genealogy program (DNAsolves) partnered with Othram, and an opt-in research program.

The business operates on a freemium model: 100 free traits as the entry point, with monthly or annual premium subscriptions unlocking the full trait catalog and new traits added weekly, supplemented by à la carte report purchases. Distribution is product-led and self-serve via the website with no sales team, supported by a content and SEO strategy targeting high-intent DNA-related queries. The science team is led by Dr. Carlos D. Bustamante, a Stanford professor of human genomics, and the company is backed by Stanford, UC Berkeley, and Y Combinator, with disclosed funding of approximately $8.1M across four rounds (2017-2021) from investors including Coral Capital, 500 Global, Sompo Holdings, Sony Innovation Fund, Digital Garage, Liquid 2 Ventures, and others. Strategic partnerships include Stanford University (co-developed ancestry methods and science leadership), FamilySearch (genealogy records integration), LivingDNA (UK regional breakdown), and Othram (DNAsolves forensic program). Genomelink holds ISO 27001 certification for information security management.

Name

Genomelink

Legal name

Genomelink, Inc.

Website

https://genomelink.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Genomelink is a Berkeley-based consumer genomics platform that lets users upload raw DNA data from AncestryDNA, 23andMe, MyHeritage, and 100+ other testing services to access 400+ trait reports, deep ancestry breakdowns across 160+ ethnicities, AI-powered genealogy tools (YourRoots), and cross-platform relative matching.

Ownership category

akta.pro rank

Product category

Consumer Genomics & DNA Analysis

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (5192)

SIC

Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Genetic & Genomic Testing (germline, somatic, carrier, pharmacogenomics) (HLAAALAD)

akta.pro secondary industry

Molecular & Genetic Testing (PCR/NGS/qPCR) (HLAGADAF)

Keywords

• DNA analysis platform
• Genetic ancestry reports
• DNA trait reports
• Consumer genomics services
• Genealogy research tools

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Freemium Subscription: Free tier offering 100 genetic traits with premium subscription required for full access to all traits and reports
2. Premium Subscription: Monthly or annual subscription providing access to all DNA reports, traits, and premium features
3. À la carte Purchases: Individual report purchases available for specific DNA analysis reports

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Genomelink operates a DNA upload and analysis platform that processes raw genotype data exported from third-party testing services (AncestryDNA, 23andMe, MyHeritage, FamilyTreeDNA, LivingDNA, and whole genome sequencing files) to generate personalized ancestry breakdowns, ancient DNA connections, genetic trait reports, wellness recommendations, and cross-platform relative matching. The core offering is delivered via a freemium model with 100 free traits and premium subscription unlocks for full report access, plus à la carte individual report purchases.

Product overview

Genomelink is a free DNA upload platform that allows users to upload raw DNA data from major third-party testing services (AncestryDNA, 23andMe, MyHeritage, FamilyTreeDNA, LivingDNA, and whole genome sequencing files) to receive enhanced trait analysis and ancestry reports. The platform operates under both Genomelink (DNA analysis) and YourRoots (genealogy) sub-brands. The core offering includes: (1) DNA Upload & Analysis Platform providing 100 free genetic traits with premium subscription access; (2) Ancestry Reports including Deep Ancestry (160+ ethnicities), Global Ancestry, European/Asian/African/UK/Native American breakdowns, Ancient Bloodlines, Viking, Celtic, Italian, Iberian, Neanderthal, Hunter-Gatherer vs. Farmer, and British Isles reports, many co-developed with Stanford University; (3) Wellness & Health Reports including Nutrition Advice, Fitness Advice, Skincare, Mental Wellbeing, Organ Wellness, and Joint/Blood reports; (4) Personality and Political trait reports; (5) DNA Traits Database with 400+ unique traits across 5 categories, updated weekly; (6) DNA Match for cross-platform relative finding; (7) YourRoots AI for AI-powered genealogy research; (8) YourRoots Map for family tree visualization on world maps; (9) DNAsolves for optional forensic genealogy participation; and (10) Genomelink Research for optional research participation including COVID-19 studies.

Differentiator

Problem solved

Functional benefit

Brands

• YourRoots: Genealogy services brand including YourRoots Map (visual family tree on world map) and YourRoots AI (AI-powered ancestor research tools). Partnership with FamilySearch for genealogy record access.

Products and services

• Genomelink DNA Upload & Analysis Platform

Quantifiable outcome

• Deep Ancestry covers 160+ ethnicities vs Ancestry's 107 and 23andMe's 44
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability7 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Stanford UniversitycoreStrategic or Co-development PartnerCo-developed Global Ancestry and European Breakdown reports with Stanford researchers. Science team led by Dr. Carlos D. Bustamante, Stanford professor of human genomics. Ongoing academic collaboration for ancestry analysis methods.
• FamilySearchcoreTechnology or IntegrationPartnership with one of the largest genealogy record and public tree databases. Combines FamilySearch records with Genomelink's matching algorithms to surface genealogy discoveries.
• Othram, Inc.coreStrategic or Co-development PartnerDNAsolves forensic genealogy program partnership. Users can voluntarily opt-in to share genetic information with Othram's forensic genealogy database used by law enforcement to identify victims of crimes and unidentified remains.
• UC BerkeleyminorStrategic or Co-development PartnerBacked by UC Berkeley academic institution, contributing to the company's scientific credibility and research capabilities.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 23andMe: Direct competitor offering consumer DNA testing plus trait and ancestry reports. Genomelink's value proposition is positioned against 23andMe's own ancestry and trait offerings, particularly around ethnicity depth (23andMe reports 44 ethnicities vs Genomelink's 160+).
• Ancestry (AncestryDNA): Direct competitor and one of Genomelink's largest data source partners. AncestryDNA offers its own ethnicity estimates and trait reports (107 ethnicities cited vs Genomelink's 160+); Genomelink differentiates by accepting Ancestry's raw data and adding deeper breakdowns.
• MyHeritage DNA: Direct competitor in consumer DNA testing and family tree/genealogy services. Like Ancestry, it is both a competitor and a data source for Genomelink uploads, with overlapping genealogy product surface that competes with YourRoots.
• FamilyTreeDNA: Direct competitor in consumer genetic testing with a strong genealogy and relative-matching focus. Listed as an integrated data source for Genomelink uploads and competes in the same horizontal consumer genetics market.
• Living DNA: UK-focused consumer DNA testing company. Living DNA is both a competitor and a co-development partner (UK/British Isles Breakdown with 21 regional breakdowns), making it a uniquely comparable direct peer.
• GEDmatch: Cross-platform third-party DNA comparison and genealogy tool that, like Genomelink, ingests raw data from multiple testing services for matching and analysis. Closely aligned cross-platform aggregation play in the genealogy community.
• Promethease: Third-party DNA analysis service that generates health and trait reports from uploaded raw DNA data. Direct competitor to Genomelink's premium trait and wellness report catalog with a similar raw-data-upload D2C model.
• SelfDecode: Consumer DNA wellness and trait analysis platform that accepts raw data uploads from major testing services. Comparable D2C positioning with a focus on health, wellness, and polygenic risk reports — overlapping with Genomelink's wellness category.
• Sequencing.com: DNA analysis marketplace and app platform that processes raw genetic data files (including whole genome sequencing) and offers third-party app-based reports. Comparable platform model focused on raw DNA file interpretation.

Emerging players

• MyTrueAncestry: Niche consumer service focused on ancient DNA / deep ancestry matching. Comparable to Genomelink's Ancient Bloodlines, Viking, Celtic, and other ancient ancestry reports as a focused emerging player in the same sub-category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/genomelink
• Facebookfacebook.com/Genomelink
• Instagraminstagram.com/genomelink.io
• LinkedInlinkedin.com/company/awakens

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds4 records

Investors20 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genomelink