What Sensate does

Sensate is a UK-headquartered wellness technology company that sells a patented wearable pebble device (the Sensate 2) designed to deliver infrasonic resonance and bone-conducted vibration to stimulate the vagus nerve and shift the user toward parasympathetic nervous system activity. The device pairs with a companion iOS/Android app that plays synchronized 'Soundscapes' — a curated audio library of 14 free tracks plus 50+ premium tracks accessible via the $50/year Sensate Plus subscription. The product is positioned as a non-invasive, drug-free, passive relaxation tool, with self-reported and pilot-study outcomes including 48% stress reduction in 28 days, 26% increase in Theta brainwaves after a 20-minute session, and 20-35% HRV improvement. Clinical claims are backed by two named research collaborations — the Maastricht Study (25 participants, 14 days) and the Lisbon Study (24 participants, single session, EEG/ECG/GSR measurement). The US-retail device price is $299, with a 90-day money-back guarantee.

The business operates a primarily direct-to-consumer e-commerce model through getsensate.com and us.getsensate.com, shipping to 50+ countries, with cumulative usage of 100+ million minutes across users. Distribution is supplemented by an affiliate program paying 10% commission to wellness coaches, nutritionists, and content creators, plus placements in curated channels such as Dave Asprey's Biohacking Box and partnership webinars with complementary supplement brands (e.g., Leapfrog Remedies). Sensate is privately held and venture-backed, with a $3.2M seed round led by Incisive Ventures in March 2023, prior capital including a $1M Wefunder round in September 2022 and a $1.29M raise in April 2024; the company operates through Sensate UK Trading Ltd (UK primary), BioSelf Technology Ltd (UK operating), and Sensate Inc. (US). Founded by Stefan Chmelik (Integrated Healthcare Physician and inventor) and led by CEO/co-founder Anna Gudmundson, the company is small (1–10 employees) and headquartered in London.

Name

Sensate

Legal name

Sensate UK Trading Ltd

Website

https://getsensate.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Sensate is a UK-headquartered wellness technology company that sells a patented wearable pebble device using infrasonic resonance and bone conduction to stimulate the vagus nerve, paired with a soundscape mobile app and $50/year Plus subscription, sold direct-to-consumer globally at $299 per device.

Ownership category

akta.pro rank

Product category

Consumer Wearable Wellness Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL)

Keywords

• Vagus nerve stimulation
• Wearable wellness device
• Stress relief technology
• Sleep improvement device
• Infrasonic resonance therapy

Headquarters

HQ city

Camden Wyoming

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Hardware Device Sales: Sensate generates revenue from the sale of its wearable pebble device. The US retail price is $299 per unit. Devices are sold directly through the e-commerce storefront and shipped globally.
2. Sensate Plus Subscription: An annual subscription model offering access to a premium library of 50+ additional Soundscapes beyond the 14 free soundscapes included with the device. Subscription priced at $50 per year in the US.
3. Affiliate Referral Revenue Share: Sensate shares 10% of sales revenue with affiliate partners who promote the product via unique discount codes. Affiliates can also opt to receive store credit in lieu of cash payment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels15 records

Core offering

Sensate designs and sells a patented wearable pebble device that uses infrasonic resonance technology — combining low-frequency sound waves and bone-conduction vibration — to stimulate the vagus nerve and activate the parasympathetic nervous system for rapid stress relief and improved sleep. The hardware is sold direct-to-consumer for $299 and is paired with a companion iOS/Android app that delivers synchronized audio Soundscapes, plus a $50/year Sensate Plus subscription that unlocks 50+ premium soundscapes.

Product overview

Sensate offers a wellness technology platform consisting of the Sensate 2 Device (a patented wearable pebble), the companion Sensate App, and the Sensate Plus premium subscription. The device uses infrasonic resonance technology combining sound and vibration to soothe the vagus nerve for stress relief and improved sleep. The core offering includes 14 free Soundscapes, with the Plus subscription providing access to 50+ additional soundscapes. The company also operates affiliate and practitioner affiliate programs. The Sensate system is sold directly at www.getsensate.com in over 50 countries at a US retail price of $299 for the device.

Differentiator

Problem solved

Functional benefit

Products and services

• Sensate 2 Device A patented wearable pebble device (6.95x6.25x10.75cm, 0.385g) that delivers infrasonic vibration to the body, stimulating the vagus nerve to provide stress relief in as little as 10 minutes and improved sleep. Designed for individual consumers seeking non-drug relaxation.
• Sensate Plus Subscription Annual subscription service offering access to 50+ additional Soundscapes beyond the 14 free soundscapes included with the Sensate 2 device. Priced at $50 per year in the US with annual billing cadence. Designed for Sensate device owners who want expanded audio content for relaxation and sleep.
• Sensate Companion App Companion mobile application distributed via Google Play Store and Apple App Store that delivers synchronized audio Soundscapes to pair with the Sensate 2 device, enabling session control, soundscape library access, and device management. Included free with the Sensate 2 device.

Quantifiable outcome

• 48% decrease in stress levels within the first 28 days of regular use
• +11 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Leapfrog RemediescoreGTM or Marketing PartnerLeapfrog Remedies collaborated with Sensate on an affiliate webinar in April 2025 exploring the intersection of sleep, stress, and nutrition on the wellness journey. Leapfrog's products (SNOOZE and FOCUS nutritional supplements) complement Sensate's nervous system regulation approach. Emma Davies, head Nutritionist at Leapfrog, co-presented the webinar.
• Severine Bollaerts / VivEquiminorStrategic or Co-development PartnerSeverine Bollaerts, Heart Coherence and equine-assisted coach at VivEqui, conducted independent testing of Sensate for HRV improvement and sleep optimization. She recommends Sensate to coaching clients and has published her findings on her website and YouTube channel, contributing to the brand's credibility in the wellness coaching community.
• Sarah Cox / Brighter NutritionminorGTM or Marketing PartnerSarah Cox, a registered gut nutritionist at Brighter Nutrition, published a guest article on the Sensate blog exploring the connection between stress and gut health, referencing Sensate's McDoniel Study (2022) and recommending Sensate as a tool for vagal nerve toning.
• Dave Asprey / Biohacking CommunitycoreGTM or Marketing PartnerSensate was featured in Dave Asprey's December Biohacking Box, a curated selection of cutting-edge biohacking tools. This placement exposed Sensate to a large audience of biohackers and longevity enthusiasts. Asprey is a prominent figure in the biohacking and wellness technology space.
• Neurodiverse SportminorStrategic or Co-development PartnerSensate partnered with Neurodiverse Sport to highlight how Sensate's tactile, non-invasive, non-meditative device can provide accessible mindfulness experiences for neurodiverse individuals who may struggle with traditional meditation techniques.
• Maastricht University (Research)coreStrategic or Co-development PartnerBioself Technology collaborated with Maastricht University on the Sensate Maastricht Study (2023), a 14-day study with 25 participants demonstrating statistically significant improvements in perceived stress, anxiety, sleep quality, and well-being from daily Sensate use. The study contributes scientific validation to Sensate's value proposition.
• TM Studio Research Lab (Lisbon)coreStrategic or Co-development PartnerBioself Technology collaborated with TM Studio Research Lab in Lisbon, Portugal on the Sensate Lisbon Study (2022), examining the effects of a single 20-minute Sensate session on physical stress markers, brain activity (EEG), heart rate variability (ECG), galvanic skin response, breathing patterns, and self-reported emotions. Results showed 26% increase in Theta brainwaves and 27% decrease in Beta brainwaves.
• Clinics, E-retailers, Luxury Spas, AthletesminorChannel Partner/ Reseller/ DistributorSensate has established B2B partnerships with clinics, e-retailers, luxury spas, and athletes as part of its distribution strategy, though specific partner names are not publicly disclosed.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Apollo Neuro: Apollo Neuro makes a wearable band that delivers gentle vibrations tuned to influence the nervous system and reduce stress. It is the most direct comparable to Sensate in product form (wearable, vagus/ANS-targeted), go-to-market (DTC + B2B), and price band.
• Muse (Interaxon): Muse is a brain-sensing meditation headband with a companion app. While it uses EEG rather than infrasonic vibration, it occupies the same EEG-validated, hardware-paired-to-meditation-app category with comparable price points and wellness/biomedical positioning.
• TouchPoint Solutions: TouchPoint sells wearable devices that deliver patterned micro-vibrations to reduce stress and improve sleep via similar neuroscience claims. Comparable product mechanism (vibration-based stress relief) and DTC wellness positioning make it a direct peer.
• Humm (formerly Neuvana): Humm produces a vagus-nerve-stimulating earbud device that pairs with a companion app for stress and sleep. Overlaps with Sensate on customer (stress/anxiety), mechanism (VNS) and pairing of hardware with audio/soundscape content.

Broad incumbents

• Whoop: Whoop offers a subscription-based wearable for strain, sleep and recovery, with HRV as a headline metric. It targets similar performance/biohacking consumers and competes for share of wallet on stress and sleep monitoring, though without active stimulation.
• Calm: Calm is a leading meditation and sleep app. It competes for the same end-user outcome (stress reduction, sleep improvement) via a pure-software model, contrasting with Sensate's hardware-led approach, and represents the dominant low-friction alternative Sensate must displace.
• Headspace Health: Headspace offers guided meditation, sleep and now mental-health therapy via app. It overlaps with Sensate on consumer use cases and increasingly on employer wellness (B2B), even though it is software-only.
• Oura Health: Oura is a leading smart ring that tracks sleep, HRV and recovery. It does not stimulate the vagus nerve but overlaps heavily on HRV-based stress and sleep narratives, serving a similar affluent, biohacking-leaning consumer segment.

Emerging players

• Core (by Chilion): Core offers a wearable for temperature biofeedback and stress regulation via cooling/warming. It is a partial overlap: similar device-mediated autonomic regulation thesis but different mechanism and form factor.
• Spire Health: Spire produces respiration-sensing wearables for stress and sleep. It is thematically adjacent (continuous passive stress monitoring) but with a different sensing approach and more clinical/enterprise focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MySensate
• YouTubeyoutube.com/channel/UCqynIpBhGDeev83NK09Ufeg
• Facebookfacebook.com/GetSensate
• LinkedInlinkedin.com/company/sensate-group
• Instagraminstagram.com/mysensate
• TikToktiktok.com/@mysensate

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds11 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sensate