What PropertyLoop does

PropertyLoop is a London-based technology platform that operates a digital lettings and property management service for landlords, tenants, and partner estate agents across the UK. Founded in 2020, the company positions itself as a cost-disruptive alternative to traditional high-street letting agents, offering all-inclusive, transaction-based fee packages priced at over 50% below incumbents, with no hidden extras. Its core surface comprises a Lettings Service, end-to-end Property Management, a Landlord Portal, a Tenant Portal, a public Property Search platform, a Rental Valuation tool and a fee comparison calculator; vertical extensions include Corporate Lettings, a Build To Rent offering for institutional operators, and a Partner Estate Agent Program that white-labels the platform to independent agencies.

Underlying technology is centered on a unified web platform (propertyloop.co.uk) combining a tenant database and matching system, a landlord self-serve dashboard, automated tenancy workflows, and a demo-stage Property Portal AI Assistant. The company claims regulatory coverage through ARLA Propertymark, NAEA Propertymark, the Property Redress Scheme, the Deposit Protection Service, ICO registration, and Trading Standards 'Approved Code' status, and operates across all 120 London postcode districts with stated plans to extend into Surrey, Essex and Kent.

Revenue is generated on a transaction-fee basis tied to monthly rental values on tenancies, marketed to landlords on a monthly billing cadence. Go-to-market is hybrid: a digital-first self-serve channel for landlords and tenants, complemented by local field-based lettings experts across London and a partner-agent reseller layer. Primary customer segments are individual and portfolio landlords seeking lower-cost letting and management services, professional and corporate tenants sourced via a curated tenant database and corporate relocation partners, and independent estate agents joining via the white-label program. The company is privately held with no public revenue or funding disclosures beyond a single 2022 angel round.

Name

PropertyLoop

Legal name

PropertyLoop, Inc.

Website

https://propertyloop.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

PropertyLoop is a London-based digital lettings and property management platform serving landlords, tenants and partner estate agents across all 120 London postcode districts, offering transaction-based fees marketed at over 50% below traditional agents, with verticals in Build To Rent and Corporate Lettings.

Ownership category

akta.pro rank

Product category

Property Lettings and Management Services

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industry

Residential Real Estate Asset Management (BPAJAMAA)

Keywords

• Property lettings services
• Property management platform
• Tenant sourcing services
• Landlord portal software
• Partner agent network

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Lettings and Property Management Services: PropertyLoop generates revenue through lettings fees charged to landlords for tenant placement and ongoing property management services. The company emphasizes all-inclusive packages with no hidden charges, positioning its fees as over 50% lower than traditional letting agents. Revenue is derived from transaction-based fees tied to monthly rental values on tenancies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

PropertyLoop is a UK property technology platform that delivers full-service lettings and ongoing property management for landlords across London. It connects landlords with a pre-vetted database of professional and corporate tenants, sources and references tenants, manages tenancies (rent collection, maintenance, compliance), and provides landlords with a digital portal for portfolio oversight. The platform also enables partner estate agents to access its tools and tenant database, and serves specialised verticals including Build To Rent developers and corporate relocation housing.

Product overview

PropertyLoop is a unified property lettings platform connecting landlords, tenants, and estate agents across the UK. The core platform consists of integrated services: Lettings Service and Property Management handle tenant sourcing, referencing, and ongoing property administration; Property Search and Tenant Portal serve renters seeking properties and managing tenancies; the Landlord Portal provides portfolio management tools; the Partner Estate Agent Program enables agents to join the network; and specialized verticals include Build To Rent for developers and Corporate Lettings for corporate housing. All services are integrated under a single platform accessible via web and mobile interfaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Lettings Service

Quantifiable outcome

• Landlords achieve 7-14% more rent through professional and corporate tenant network
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Corporate Relocation PartnerscoreGTM or Marketing PartnerPropertyLoop works closely with corporate partners who relocate employees to London. These partnerships provide a steady stream of vetted corporate tenant requirements, ensuring landlords have access to high-quality, financially stable tenants. This creates a reliable pipeline of tenant demand for properties listed on the platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Purplebricks: Hybrid online estate and letting agent operating across the UK with a flat-fee model. Same low-fee disruptive proposition aimed at residential landlords and sellers, and the most prominent example of the model PropertyLoop follows.
• OpenRent: UK's largest online letting agent, offering landlords a flat-fee self-serve lettings platform with property listings, referencing and rent collection. Most direct competitor to PropertyLoop on cost, model and target customer (residential landlords in the UK).
• Mashroom: UK online letting and management platform offering flat fees, tenant referencing and full management. Directly comparable to PropertyLoop in product scope, pricing model and target landlord segment.
• Howsy: Tech-enabled London-focused letting and property management service with a flat-fee model aimed at individual landlords. Competes head-to-head with PropertyLoop on transparent pricing, full-service management and the same London landlord base.

Regional players

• Foxtons: London-focused traditional estate and letting agent with a high-street branch network. Competes with PropertyLoop for the same London landlord and tenant base but uses a higher-fee, full-service traditional model that PropertyLoop directly undercuts on price.

Emerging players

• Canopy: UK rental Proptech offering a tenant referencing, deposit and rent platform used by letting agents and landlords. Comparable to PropertyLoop in serving UK landlords with digital tools, though focused on infrastructure rather than full-service agency.
• Goodlord: UK rental Proptech platform providing tenant referencing, contract creation and rent collection software to letting agents and landlords. Adjacent overlap with PropertyLoop's referencing and management workflows, though Goodlord is primarily a B2B software provider rather than a consumer-facing letting agent.

Broad incumbents

• Rightmove: UK's largest property portal listing rentals and sales. While not a letting agent itself, Rightmove dominates property discovery, the upstream funnel PropertyLoop relies on for tenant matching, and competes indirectly for landlord marketing spend.
• Hunters Property Group: Large UK-wide estate and letting agency network with franchise and branch locations. Overlaps with PropertyLoop's full-service lettings and management offering, particularly as PropertyLoop expands into regions like Essex, Kent and Surrey.
• Zoopla: Major UK property portal with rental and sales listings, valuation tools and agent advertising. Comparable to PropertyLoop's instant valuation and listing tools at a much larger scale, and serves the same landlord and tenant audiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PropertyLoopUK
• Facebookfacebook.com/PropertyLoop.co.uk
• LinkedInlinkedin.com/company/propertyloop
• Instagraminstagram.com/propertyloop.co.uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PropertyLoop