Minoan Experience
Minoan Experience is a free, self-serve B2B platform that aggregates 150+ premium furnishing brands at up to 60% discounts for vacation rental hosts, property managers, interior designers, and boutique hotels, and operates a Showroom feature that monetizes furnished properties via guest purchases.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What Minoan Experience does
Minoan Experience operates a B2B procurement and monetization platform targeting the US vacation rental and boutique hospitality market. The company, founded in 2019 and based in New York, aggregates access to 150+ premium furnishing and decor brands at members-only discounts of up to 60% off retail, addressing the fragmented and high-cost procurement problem faced by short-term rental operators. Its platform is free to use, with no membership or subscription fees, and monetizes primarily through referral arrangements with brand partners and commission revenue from its Showroom feature.
The product surface consists of two integrated modules. The Purchasing Platform is a centralized procurement system that allows hosts, property managers, interior designers, and boutique hotels to place orders, restock supplies, and track deliveries across hundreds of brands within a single dashboard. Showroom (Shoppable Stays) is a digital storefront layer that makes a furnished property shoppable: guests can identify and purchase furniture and decor items they encounter during a stay, with hosts earning commissions on resulting sales. Together, these modules position Minoan as both a procurement utility and a revenue-generation channel for the vacation rental ecosystem.
Minoan serves four primary customer segments—individual Airbnb hosts and vacation rental owners, property management groups (e.g., Portoro, Avant Stay, StayMarquis), interior design firms serving short-term rental clients, and boutique hotels (e.g., Hotel Vermont, Mint House, Lokal Hotels). Distribution is entirely product-led through a self-serve web platform, supplemented by referral channels such as Airbnb Ambassador partnerships and content marketing (Minoan Insider newsletter, blog, Showroom gallery). The company has raised $5 million in seed funding led by Accel with BrandProject and Nomad Ventures, and in October 2025 filed an antitrust complaint against rival HostGPO alleging illegal monopolization of the US vacation rental furniture market.
Minoan Experience firmographics
Firmographics- Name
- Minoan Experience
- Legal name
- Minoan Experience
- Website
- https://minoanexperience.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Minoan Experience is a free, self-serve B2B platform that aggregates 150+ premium furnishing brands at up to 60% discounts for vacation rental hosts, property managers, interior designers, and boutique hotels, and operates a Showroom feature that monetizes furnished properties via guest purchases.
- Ownership category
- akta.pro rank
Minoan Experience industry classification
Industry- Product category
- Hospitality Procurement and Furnishings Marketplace
- NAICS
- General Rental Centers (5323)
- SIC
- Wholesale-Furniture & Home Furnishings (5020), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Professional/Managed Inventory Vacation Rental Marketplaces (THAMALAB)
- akta.pro secondary industry
- Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE)
Keywords
Where Minoan Experience is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Minoan Experience business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Showroom Commission Revenue: Minoan earns commission revenue from the Showroom feature when guests purchase furniture and decor items featured in vacation rental properties. Hosts receive commissions on Showroom sales, implying Minoan takes a platform take-rate on transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Platform Access |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Minoan Experience product offering
Product offeringCore offering
Minoan Experience operates a free, self-serve digital platform that gives vacation rental hosts, property management groups, interior designers, and boutique hotels members-only access to up to 60% savings on 150+ premium furnishing and supply brands through a centralized procurement dashboard. Its Showroom (Shoppable Stays) feature turns furnished properties into digital storefronts where guests can purchase items they see on-site, with hosts earning commissions on each transaction, creating a passive-income monetization layer for property owners.
Product overview
Minoan Experience operates as a B2B purchasing and monetization platform for the vacation rental and hospitality industry. The platform consists of two integrated core products: the Purchasing Platform for procurement (placing orders, restocking supplies, tracking deliveries from 150+ brands in one place) and Showroom for monetization (digital storefronts that make properties shoppable, generating passive income through commissions). The platform is free to use with no membership fees or subscriptions, monetizing through referral arrangements with brand partners rather than charging users directly.
Differentiator
Problem solved
Functional benefit
Products and services
- Purchasing Platform Centralized procurement system that lets vacation rental hosts, property managers, interior designers, and boutique hotels place orders, restock supplies, and track deliveries from 150+ premium furnishing brands in one unified dashboard, with members-only savings up to 60% off.
- Showroom (Shoppable Stays) Digital storefront feature that turns a furnished vacation rental or boutique hotel property into a shoppable experience, allowing guests to identify and purchase furniture and decor items they see in the space, with hosts earning commissions on each sale processed through Minoan.
Quantifiable outcome
- Users report savings of $44,622 (interior designer), $6,507, $3,870, $5,191, $3,000, and $1,975 across testimonials
Companies that use Minoan Experience
Customer profileNamed customers23 records
Segments4 records
Ideal customer profiles4 records
Minoan Experience technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Minoan Experience partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Minoan Experience competitors and assessment
Company assessmentEmerging players
- CasaOne: Furniture rental service for short-term and corporate housing. Comparable in serving customers needing flexible furnishing for temporary use, though operating in the rental model space rather than direct purchase.
- Fernish: Furniture rental subscription for short-term living situations. Comparable target market of customers needing flexible furnishing solutions, though Fernish uses a rental model rather than the discounted purchase approach Minoan takes.
- Feather: Furniture rental subscription service targeting people in temporary living situations including short-term housing. Comparable in serving customers with short-term furnishing needs, though operating in the rental model space rather than Minoan's purchase model.
- Brook Furniture Rental: Long-term furniture rental company serving residential and corporate customers. Comparable business model in furniture provision, though focused on long-term corporate housing rather than short-term vacation rentals.
Direct peers
- HostGPO: Group purchasing organization specifically for vacation rental hosts and property managers. The most direct competitor, explicitly named in Minoan's October 2025 antitrust complaint alleging monopolization through exclusive brand deals. Both platforms aggregate brand discounts for the same customer base.
Others
- Guesty: Vacation rental property management software platform serving the same customer base (hosts, property managers) but focused on operations, channel management, and booking rather than procurement and furnishing.
- Article: Direct-to-consumer premium furniture brand and one of Minoan's brand partners. Comparable as a supplier in Minoan's network; explicitly named in customer testimonials as a brand discovered through Minoan.
- Tundra: No-fee wholesale marketplace for various product categories. Comparable as a B2B procurement platform connecting buyers with brand suppliers without markup, though broader in scope than Minoan's vacation rental focus.
Broad incumbents
- Perigold: Wayfair's trade-only furniture marketplace serving design professionals and trade buyers. Comparable as a B2B furniture procurement platform with trade discounts, though broader in scope than Minoan's vacation rental focus and backed by Wayfair's scale.
- Wayfair Professional: B2B arm of Wayfair serving trade customers including interior designers, property managers, and small businesses. Comparable as a trade furniture procurement platform with bulk pricing, though much broader in scope than Minoan's vacation rental niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Minoan Experience social profiles
Digital presenceMinoan Experience financial estimates
Financial estimateRevenue estimate
Valuation estimate
Minoan Experience leadership team
Management profileNumber of profiles
Profiles1 record
Minoan Experience funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Minoan Experience M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Minoan Experience
What does Minoan Experience do?
Minoan Experience operates a free, self-serve digital platform that gives vacation rental hosts, property management groups, interior designers, and boutique hotels members-only access to up to 60% savings on 150+ premium furnishing and supply brands through a centralized procurement dashboard. Its Showroom (Shoppable Stays) feature turns furnished properties into digital storefronts where guests can purchase items they see on-site, with hosts earning commissions on each transaction, creating a passive-income monetization layer for property owners.
Is Minoan Experience a public or private company?
Minoan Experience is a private company. It is classified as venture growth investor backed and is currently operating.
When was Minoan Experience founded?
Minoan Experience was founded in 2019. It employs 51 to 100 people.
Where is Minoan Experience based?
Minoan Experience is headquartered in New York, United States, in the North America region.
How does Minoan Experience make money?
One revenue line is on record: showroom Commission Revenue.
Who are Minoan Experience's main competitors?
Emerging players on record are CasaOne, Fernish, Feather and Brook Furniture Rental. HostGPO is listed as a direct peer. Others are Guesty, Article and Tundra. Broad incumbents are Perigold and Wayfair Professional.
Does Minoan Experience have an API?
No public API is recorded for Minoan Experience.
What industry is Minoan Experience in?
Minoan Experience's product category is Hospitality Procurement and Furnishings Marketplace. Its primary akta.pro industry code is THAMALAB, Professional/Managed Inventory Vacation Rental Marketplaces, with a secondary code of THAMALAE, Direct Booking Platforms & Booking Engines for Hosts/Managers. Its NAICS code is 5323 and its SIC code is 5020.