LAWFTY

Name

LAWFTY

Legal name

Lawfty Law LLP

Website

https://lawfty.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industry

Litigation Support & Expert Witness Services (BPAHALAG)

Keywords

• Personal injury law
• Legal intake automation
• Contingency fee representation
• Law firm marketing
• Case matching platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Contingency Fees from Partner Law Firms: Lawfty generates revenue by taking a contingency fee from the settlement when a client wins. The firm makes money only when clients win, with the lawyer paying Lawfty a small fee from their share of the settlement. The contingency fee charged by partner attorneys typically ranges from 15% to 33% of the settlement. Clients pay nothing if they lose — no upfront fees and no hidden costs. This model means Lawfty's revenue is directly tied to case outcomes managed through its partner network.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

LAWFTY is a next-generation personal injury law firm that connects injured individuals with vetted partner law firms across all 50 US states. The company uses over a decade of proprietary case data and AI-powered intake infrastructure to match clients with the best-suited attorneys, operates a 100+ firm partner network, and provides ongoing case management support throughout the legal lifecycle on a contingency fee basis.

Product overview

Lawfty is a next-generation personal injury law firm operating as both a direct legal service provider and a technology-enabled platform. The company employs lawyers, engineers, data scientists, and operations professionals to deliver AI-powered legal intake infrastructure, case matching services through a network of 100+ partner law firms nationwide, and ongoing case management support. The core offering combines AI-powered intake automation with human legal expertise to handle cases from first contact through settlement, serving clients across all major personal injury practice areas including motor vehicle accidents, premises liability, workplace injuries, medical malpractice, and more.

Differentiator

Problem solved

Functional benefit

Products and services

• Motor Vehicle Accident Legal Representation Legal representation for individuals injured in car, truck, motorcycle, rideshare, or bicycle accidents. The service pursues compensation for medical expenses, lost income, and ongoing trauma, delivered through Lawfty's nationwide vetted partner firm network.
• Premises Liability Legal Representation Legal representation for individuals injured on someone else's property due to negligence, including slip-and-fall incidents at vacation rentals, houses, swimming pools, and other locations. Targets compensation for injuries sustained away from home.
• Animal Attack Legal Representation Legal representation for individuals attacked by animals, helping them obtain compensation needed to heal and move forward. Covers dog bites and other animal-related injuries.
• Workplace Injury Legal Representation Legal representation for individuals injured on the job, securing workers' compensation benefits from employers. Covers medical expenses, lost wages, and the full range of benefits owed by employers.
• Medical Malpractice Legal Representation Legal representation for medical malpractice cases requiring medical expertise. Lawfty firms collaborate with medical experts to uncover facts, gather records, and establish the impact of medical negligence on clients' lives.
• Product Liability Legal Representation Legal representation for individuals who have suffered harm due to defective or dangerous products. Experienced attorneys handle cases involving faulty products that cause serious injuries.
• Assault Legal Representation Legal representation for assault victims, fighting for justice and compensation to help clients recover and move forward after an assault incident.
• Social Security & Disability Legal Representation Legal representation to navigate the Social Security Administration bureaucracy on behalf of clients seeking disability benefits. Cuts through red tape and helps clients obtain benefits owed.
• Employment Legal Representation Legal representation for employees going up against employers. Covers negotiations with employers and their legal teams, ensuring clients have a legal advocate for fair treatment and maximum compensation.
• AI-Powered Legal Intake Infrastructure AI-powered intake system that automates legal intake from first contact through case qualification and handoff. Enables the firm to scale operations without adding headcount while maintaining consistent decision quality.
• Case Matching and Partner Firm Network Data-driven matching service that uses over 10 years of proprietary case data to analyze cases and connect clients with the most suitable partner law firms from a vetted network of 100+ firms across all 50 US states.
• Client Case Management and Support Ongoing case monitoring and client support service providing around-the-clock care, status updates, and communication throughout the duration of the client's legal case.

Quantifiable outcome

• $1 Billion+ recovered for clients across 70,000+ cases handled.
• +3 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• SuperPanelcoreTechnology or Integration · 17 March 2026Lawfty has deployed SuperPanel's AI-powered intake infrastructure to handle high-volume legal intake end-to-end, from first contact through case qualification and handoff. The deployment enables Lawfty to scale operations without adding headcount while maintaining consistent decision quality. This reflects growing adoption of AI operational infrastructure inside modern plaintiff law firms.
• Alexander Shunnarah Trial AttorneysminorChannel Partner/ Reseller/ DistributorLawfty co-counsels cases with Alexander Shunnarah Trial Attorneys, a personal injury law firm operating in Alabama, Mississippi, and Tennessee.
• Morgan & MorganminorChannel Partner/ Reseller/ DistributorLawfty co-counsels cases with Morgan & Morgan, a national personal injury law firm with offices including Anchorage, Alaska.
• Matt Fendon Law GroupminorChannel Partner/ Reseller/ DistributorLawfty co-counsels cases with Matt Fendon Law Group, a personal injury firm in Phoenix, Arizona.
• Donahue HorrowminorChannel Partner/ Reseller/ DistributorLawfty co-counsels cases with Donahue Horrow, a personal injury law firm based in El Segundo, California.
• Simmons Hanly ConroyminorChannel Partner/ Reseller/ DistributorLawfty co-counsels cases with Simmons Hanly Conroy, a national personal injury law firm headquartered in Alton, Illinois.
• Bernheim Kelley Battista & Bliss LLCminorChannel Partner/ Reseller/ DistributorLawfty co-counsels cases with Bernheim Kelley Battista & Bliss LLC, a personal injury firm in Fort Lauderdale, Florida.
• Pond Lehocky GiordanominorChannel Partner/ Reseller/ DistributorLawfty co-counsels cases with Pond Lehocky Giordano, a personal injury and disability law firm in Philadelphia, Pennsylvania.
• Richard Harris Law FirmminorChannel Partner/ Reseller/ DistributorLawfty co-counsels cases with Richard Harris Law Firm, a personal injury law firm in Las Vegas, Nevada.
• Keches Law GroupminorChannel Partner/ Reseller/ DistributorLawfty co-counsels cases with Keches Law Group, a personal injury law firm in Bridgewater, Massachusetts.
• Duffy & DuffyminorChannel Partner/ Reseller/ DistributorLawfty co-counsels cases with Duffy & Duffy, a personal injury law firm in Uniondale, New York.
• The Carlson Law FirmminorChannel Partner/ Reseller/ DistributorLawfty co-counsels cases with The Carlson Law Firm, a personal injury law firm in Killeen, Texas.
• Groth Law FirmminorChannel Partner/ Reseller/ DistributorLawfty co-counsels cases with Groth Law Firm, a personal injury law firm in Wauwatosa, Wisconsin.
• Commonwealth Law GroupminorChannel Partner/ Reseller/ DistributorLawfty co-counsels cases with Commonwealth Law Group, a personal injury law firm with offices in Richmond and Chesapeake, Virginia.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Morgan & Morgan: The largest plaintiff personal injury firm in the US, operating nationwide with heavy TV/radio advertising and an in-house intake operation. Morgan & Morgan is also a named Lawfty co-counsel partner, making it both a direct competitor for PI case flow and a channel partner — the closest comparable to Lawfty's model.
• Alexander Shunnarah Trial Attorneys: A high-volume personal injury firm known for aggressive branding and billboard-heavy marketing across the Southeast. Like Morgan & Morgan, Shunnarah is a named Lawfty partner, operating in the same plaintiff PI category with overlapping paid-media acquisition strategies.
• Simmons Hanly Conroy: National plaintiff firm focused on personal injury, mass tort, and asbestos litigation. Another named Lawfty co-counsel partner with comparable case-mix (PI plus complex/mass tort), competing for the same plaintiff lead pool with multi-state coverage.
• The Carlson Law Firm: Texas-based personal injury firm and named Lawfty partner. Operates a similar consumer-facing PI intake model in a key state, with overlapping practice areas (MVA, premises liability, workplace injuries).
• Keches Law Group: Massachusetts personal injury firm and named Lawfty partner. Competes in the same plaintiff PI category with a comparable consumer intake and contingency-fee model.
• Pond Lehocky Giordano: Philadelphia-based personal injury and disability law firm, and a named Lawfty partner. Comparable on plaintiff PI and workers' compensation practice areas and on the contingency-fee consumer acquisition model.
• Cellino Law: Large East Coast personal injury firm known for heavy branding and advertising on MVA cases. Direct competitor for plaintiff PI case flow in the same lead-pool categories Lawfty targets.
• Bernstein & Poisson: Nevada-based plaintiff personal injury firm competing in the same MVA/premises-liability categories as Lawfty, with a consumer intake and contingency-fee model that overlaps directly.

Broad incumbents

• LegalZoom: Largest online legal services platform in the US. While not a PI firm, it competes for entry-point legal demand from the same consumer pool and has begun expanding into attorney-matching, making it a broad incumbent comparable on the consumer legal marketplace axis of Lawfty's model.
• Avvo: Online legal directory and attorney-matching service owned by Internet Brands. Overlaps with Lawfty's consumer-facing attorney-matching value proposition, though Avvo is broader across all practice areas and does not run its own PI intake operation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lawfty
• Instagraminstagram.com/lawfty
• TikToktiktok.com/@lawfty_?is_from_webapp=1&sender_device=pc
• Xx.com/getlawfty

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LAWFTY