Adspective

What Adspective does

Adspective is a Wrocław, Poland-based SaaS company that builds the Sponsor Inventory OS, a governance-first platform that maps owned video content to identify rights-safe sponsor surfaces and activates sponsor-ready variants across markets. The platform operates as a six-stage loop — Discover (video scanning via computer vision to detect recurring surfaces, moments, and patterns), Govern (rights, sponsor hierarchy, image usage, regional, disclosure, and approval logic), Package (sponsor-ready commercial packaging), Activate (preview generation, approval routing, final asset rendering), Report (delivery evidence and attribution), and Learn (feedback loop improving future inventory intelligence). The system is designed to convert existing video archives, press, highlights, training, and shoulder content into monetizable, regionally variant sponsor inventory without requiring new production for each variation.

The product is commercialized through a three-tier offer architecture: an entry-level Opportunity Sprint (bounded sprint to identify sponsorable surfaces, rights flags, and pilot recommendations), a Pilot Activation (scoped placement-visible performance campaign with selected assets and delivery evidence), and an Always-on Sponsor Inventory OS (recurring subscription with monthly inventory queues, campaign rule sets, governance workflow, and reporting). Revenue mixes subscription/recurring licensing with professional services; pricing is scoped by content volume, rights complexity, placements, formats, approvals, and reporting requirements rather than AI generation time. The go-to-market is enterprise field sales targeting rights holders (clubs, media owners), premium OTT/VOD/CTV platforms, agencies, and local/challenger brands, with named design and technology partners including FC Barcelona and BIHUB. Active markets span EU/MENA and the United States.

Founded in 2024 with 11-50 employees, a single disclosed $500,000 funding round from unknown investors, and CEO/co-founder Rafał Radawiec, the company is at an early stage of commercialization. No management team beyond the CEO is disclosed, and no recurring revenue, customer count, or financial metrics are reported in the available source material.

Name

Adspective

Legal name

Adspective

Website

https://adspective.ai

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Adspective builds the Sponsor Inventory OS, a governance-first SaaS platform that maps sports and premium video content to identify rights-safe sponsor surfaces, activate regional variants, and report delivery for rights holders, OTT/CTV platforms, agencies, and brands.

Ownership category

akta.pro rank

Product category

Sponsor Inventory / Sports Advertising Technology

NAICS

Advertising Agencies (54181), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB)

akta.pro secondary industries

Sponsorship Activation & Experiential Marketing (THAHAGAC), Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG)

Keywords

• Sponsor inventory management
• Sports advertising technology
• Premium video monetization
• Sponsorship governance platform
• Video inventory intelligence

Headquarters

HQ city

Wroclaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Sponsor Inventory OS Platform: Subscription-based recurring revenue model for access to the inventory engine platform. Pricing scoped by content volume, rights complexity, number of placements, formats, approvals and reporting requirements. Does not price against raw AI generation time.
2. Professional Services: Scoped engagement services including Opportunity Sprint (bounded sprint to identify sponsorable surfaces), Pilot Activation (scoped VPP campaign with selected assets and delivery), and ongoing Always-on OS support for recurring analysis and reporting.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Adspective sells the Sponsor Inventory OS, a SaaS platform for sports and premium video sponsorship management that maps owned video content, identifies rights-safe sponsor surfaces, activates sponsor-ready regional variants, and reports placement-visible delivery across markets. The offering is delivered through a six-stage inventory engine loop (Discover, Govern, Package, Activate, Report, Learn) and complemented by scoped professional services engagements: an Opportunity Sprint to identify sponsorable surfaces, a Pilot Activation for a bounded VPP campaign, and an Always-on OS subscription for recurring inventory operations.

Product overview

Adspective offers the Sponsor Inventory OS, a unified platform for sports and premium video sponsorship management. The system consists of the core Sponsor Inventory OS platform plus tiered service modules: Opportunity Sprint (entry), Pilot Activation (validation), and Always-on Sponsor Inventory OS (scale). The platform uses a six-stage inventory engine loop—Discover, Govern, Package, Activate, Report, and Learn—to map video content, identify rights-safe sponsor surfaces, create regional variants, and deliver measurable placement-visible impressions across markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Sponsor Inventory OS
• Opportunity Sprint A bounded professional services engagement to identify sponsorable surfaces, rights flags, category fit, and pilot recommendations, delivering an opportunity map, scene shortlist, rights and governance checklist, and pilot recommendation. Designed for rights holders and content owners evaluating sponsor inventory in their existing video.
• Pilot Activation A scoped VPP (Placement-Visible Performance) campaign engagement with selected assets, brand kit, approval workflow, final renders and delivery evidence, delivering VPP previews, final approved assets, a QA log, and a basic delivery report. Designed for content owners and agencies validating a sponsor activation use case.
• Always-on Sponsor Inventory OS A subscription-based, repeatable operating model for content owners and agencies with recurring analysis, activation, reporting, and learning on the Sponsor Inventory OS. Deliverables include a monthly inventory queue, campaign rule sets, governance workflow, and a reporting and learning loop, billed annually.

Quantifiable outcome

• 3+ sponsor variants from one shoot - same surface, multiple categories, different markets
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

One partnership is on record.

• FC BarcelonacoreStrategic or Co-development PartnerFC Barcelona is a design partner for Adspective's enterprise sports governance capabilities. The platform has been developed around real constraints of Tier-1 sports including surface taxonomy, sponsor hierarchy, player image rights, regional variants and approval gates. FC Barcelona provides use case validation and product feedback for rights holder workflows.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• WSC Sports: AI-powered sports video content platform that automates highlight creation and distribution for leagues, teams, and broadcasters. Closely comparable because both companies apply AI to sports video inventory to unlock new monetization and content surfaces for rights holders.
• Greenfly: Content operations and distribution platform for sports organizations, athletes, and brands. Comparable as both companies serve rights holders and brands seeking to operationalize content reuse, sponsor activation, and multi-channel distribution from existing media.
• Spalk: Sports sponsorship and broadcast graphics platform that powers virtual signage, sponsored overlays, and regionalized ad variants in live sports video. Directly comparable to Adspective's regional sponsor variant activation and rights-aware overlay logic.
• OpenSponsorship: Marketplace connecting brands with athletes and sports organizations for sponsorship deals. Comparable end market (sports sponsorship sales) but operates more as a marketplace than an inventory-governance operating system.

Emerging players

• Second Spectrum: Computer-vision sports analytics company whose surface-mapping and tracking capabilities intersect with Adspective's video-scanning surface detection. Comparable in technical approach (CV on sports video) but with different end-customer focus on team analytics rather than sponsor inventory monetization.
• GumGum: Contextual advertising and sponsorship intelligence platform using computer vision to identify brand-suitable surfaces across video and CTV. Directly comparable technology stack (CV-based surface detection) and overlapping advertiser/agency buyer base.

Broad incumbents

• Genius Sports: Public sports data and technology company providing data, streaming, and advertising/sponsorship infrastructure to leagues and sportsbooks. Comparable as a broad incumbent serving rights holders with monetization tools, though its scale and breadth dwarf Adspective's focused sponsor-inventory niche.
• Hawk-Eye Innovations (Sony): Sports officiating and broadcast technology company owned by Sony that provides tracking, replay, and virtual graphics (including sponsored graphics) for major leagues. Comparable as a rights-holder-facing incumbent with overlapping capabilities in virtual sponsor placements.
• Magnite: Largest independent sell-side ad platform for CTV and OTT video. Comparable as a premium video monetization incumbent that Adspective's OTT/CTV use case competes against or partners with for governed sponsor inventory in streaming environments.

Others

• SponsorUnited: Sports sponsorship intelligence and analytics provider serving brands, agencies, and rights holders with partnership data and benchmarking. Comparable as an ecosystem participant addressing sponsorship sales enablement for the same buyer types Adspective targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/adspective

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adspective