ClassHook
ClassHook is a New York-based educational technology company that curates over 7,600 TV and movie video clips, organized by educational standards, for K-12 teachers, monetizing through a $10/month individual Premium subscription and annual school and district site licenses.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What ClassHook does
ClassHook, Inc. is a privately held educational technology company founded in 2015 and headquartered in New York. The company operates a web-based platform that curates over 7,600 educational video clips drawn from popular television shows and movies, organized by educational standards (Common Core, NGSS, and state standards), grade level, and topic. Its core product is targeted at K-12 educators and combines a content library with teacher-facing instructional tools, including timestamped Pause Prompts (embedded discussion questions), Question Markers, Live Discussions, Vocabulary Finder, Clip Comparisons, automatic profanity skipping, age-range indicators, and Personal Clip uploads. The platform distributes through integrations with Google Classroom, Clever, Canvas, Schoology, Nearpod, Google Slides, and PowerPoint, and is accessible globally via the classhook.com website.
ClassHook generates revenue through two primary streams: an individual teacher subscription (ClassHook Premium) priced at $10 per month, and flat-rate annual site licenses sold to K-12 schools and districts, with custom implementation support, usage reporting, and ongoing coaching for institutional buyers. The go-to-market motion is predominantly product-led, anchored on a freemium tier with a teacher ambassador program, a referral incentive (up to six free weeks of Premium), and content marketing via a dedicated blog and social channels (Twitter, Facebook, Instagram, Pinterest). Institutional sales are handled through quotes and purchase orders for whole-school or whole-district deployment. The company maintains partnerships with ClickView (bundled standards-aligned video library), YouTube Education (ad-free safer streaming), and Clever (marketplace distribution and SSO). It received the AASL Best Websites for Teaching & Learning 2017 award.
The company is bootstrapped and founder-led, with co-founder and CEO Alexander Deeb and co-founder and Head of Partnerships Joyce Ang. Disclosed capital activity is limited to a $250,000 Newchip Accelerator participation in December 2021 and a non-equity MassChallenge involvement in July 2023; no institutional venture rounds are recorded. The company remains small in headcount (1–10 employees) and operates with limited disclosed financial transparency, serving a long tail of more than 80,000 teachers across 25,000 schools, primarily in the United States.
ClassHook firmographics
Firmographics- Name
- ClassHook
- Legal name
- ClassHook, Inc.
- Website
- https://classhook.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ClassHook is a New York-based educational technology company that curates over 7,600 TV and movie video clips, organized by educational standards, for K-12 teachers, monetizing through a $10/month individual Premium subscription and annual school and district site licenses.
- Ownership category
- akta.pro rank
ClassHook industry classification
Industry- Product category
- Educational Technology / K-12 Video Engagement Platform
- NAICS
- All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- K–12 Instructional Video & Multimedia (EDAGALAA)
- akta.pro secondary industry
- Educational & Curriculum-Aligned Learning Channels (K–12) (MPABAKAD)
Keywords
Where ClassHook is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
ClassHook business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- ClassHook Premium Subscription: Monthly and annual subscription plans offering premium features including unlimited pause prompts, personal clips, playlist collaboration, subtitle improvements, and priority support. Standard plan has limited features (5 pause prompts, 5 personal clips).
- School/District Licensing: Flat price per year for unlimited staff and students at schools or districts. Includes custom implementation support, reporting, metrics, and ongoing coaching. Organizations can purchase for entire organization or specific number of staff.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual monthly subscription at $10/month |
| Subscription | Annual | School/District site license |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
ClassHook product offering
Product offeringCore offering
ClassHook provides a web-based educational video discussion platform that curates over 7,600 clips from popular TV shows and movies, organized by educational standards, topic, and unit for K-12 classroom use. The platform combines a vetted, ad-free, profanity-filtered video library with engagement tools such as timestamped Pause Prompts, Live Discussions, Vocabulary Finder, and Clip Comparisons, plus LMS integrations for Google Classroom, Clever, Canvas, Nearpod, and Schoology.
Product overview
ClassHook is an educational video discussion platform offering a curated library of over 7,600 educational video clips from popular TV shows and movies, organized by standards, grade level, and topic. The core ClassHook Platform enables teachers to find relevant clips and facilitate interactive learning through tools like embedded video questions (Pause Prompts), Live Discussions, Clip Comparisons, and Vocabulary Finder. ClassHook Premium is a subscription add-on providing unlimited access to pause prompts, personal clip uploads, and collaborative playlist features. Following a 2026 partnership, the platform also includes ClickView's standards-aligned video library at no additional cost for subscribers.
Differentiator
Problem solved
Functional benefit
Products and services
- ClassHook Platform Web-based educational video discussion platform providing over 7,600 curated TV and movie clips organized by educational standards, grade level, and topic for K-12 classroom instruction. Includes ad-free playback, automatic profanity skipping, Pause Prompts, Live Discussions, Vocabulary Finder, Clip Comparisons, and LMS integrations for Google Classroom, Clever, Canvas, Nearpod, and Schoology. Targeted at K-12 teachers, schools, and districts.
- ClassHook Premium Premium subscription tier for individual educators offering unlimited Pause Prompts, unlimited Personal Clips, YouTube playlist imports, playlist collaboration with other educators, subtitle improvements, and priority support, priced at $10/month. Targeted at K-12 teachers who have outgrown the free tier's limits.
- School and District Site License Flat annual site license granting unlimited ClassHook access for all staff and students at a school or district. Includes custom implementation support, usage reporting and metrics, ongoing coaching, and the option to purchase for an entire organization or a specific number of staff. Targeted at K-12 schools and districts procuring organization-wide access.
Quantifiable outcome
- 64% average increase in engagement reported by teachers using ClassHook compared to other types of content
- +1 more outcomes
Companies that use ClassHook
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
ClassHook technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature9 records
ClassHook partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- YouTube EducationcoreClassHook partners with YouTube Education to offer safer, ad-free videos. Most videos hosted on ClassHook are streamed from YouTube, and this partnership ensures safer viewing experiences for students without ads or inappropriate content.
- ClickViewcoreClassHook has joined forces with ClickView, a leading video solution for K-12 schools. Any teacher, school, or district that purchases ClassHook will get a FREE ClickView subscription. The partnership advances their shared mission of empowering teachers and learners through high-quality, engaging videos.
- ClevercoreClassHook integrates with Clever for seamless single sign-on and district-wide deployment through the Clever marketplace.
- Google ClassroomcoreClassHook integrates with Google Classroom for easy sharing of video clips and roster management for teachers and students.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
ClassHook competitors and assessment
Company assessmentDirect peers
- ClickView: ClickView is a curated, standards-aligned K-12 video library. It is now a strategic partner that bundles into every ClassHook subscription, making it the closest comparable in product, audience, and category.
- BrainPOP: BrainPOP provides standards-aligned animated educational videos and discussion/quiz tools for K-12 classrooms, directly overlapping with ClassHook's curated video + engagement tooling value proposition.
- Edpuzzle: Edpuzzle lets teachers turn any video into an interactive lesson with embedded questions, directly comparable to ClassHook's Pause Prompts and clip-based engagement features.
- Nearpod: Nearpod is a lesson-delivery platform with embedded video and interactive activities; ClassHook already integrates with Nearpod and competes for teacher lesson-planning workflows.
- Newsela: Newsela provides leveled, standards-aligned educational content (including video) for K-12, targeting the same teacher-driven, district-licensed supplemental instruction market as ClassHook.
- WatchKnowLearn: WatchKnowLearn is a free, curated directory of educational videos organized by subject and grade level, directly mirroring ClassHook's discovery-and-curation use case for K-12 teachers.
Broad incumbents
- Discovery Education: Discovery Education is a large, established K-12 digital content platform offering curated video, lessons, and assessment tools used by many U.S. districts, competing for the same district-licensing budgets.
- PBS LearningMedia: PBS LearningMedia is a free, standards-aligned K-12 educational video library from PBS. It overlaps directly with ClassHook's curated TV/video content and teacher use case, with broader institutional backing.
- Khan Academy: Khan Academy offers free standards-aligned instructional videos and practice for K-12, competing for teacher adoption time and, increasingly, district supplemental-instruction budgets.
Emerging players
- Screencastify: Screencastify is a Chrome-based video creation/sharing tool widely used by teachers; it overlaps with ClassHook's Personal Clips capability and the broader teacher-video workflow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ClassHook social profiles
Digital presenceClassHook financial estimates
Financial estimateRevenue estimate
Valuation estimate
ClassHook leadership team
Management profileNumber of profiles
Profiles2 records
ClassHook funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ClassHook M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ClassHook
What does ClassHook do?
ClassHook provides a web-based educational video discussion platform that curates over 7,600 clips from popular TV shows and movies, organized by educational standards, topic, and unit for K-12 classroom use. The platform combines a vetted, ad-free, profanity-filtered video library with engagement tools such as timestamped Pause Prompts, Live Discussions, Vocabulary Finder, and Clip Comparisons, plus LMS integrations for Google Classroom, Clever, Canvas, Nearpod, and Schoology.
Is ClassHook a public or private company?
ClassHook is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ClassHook founded?
ClassHook was founded in 2015. It employs 1 to 10 people.
Where is ClassHook based?
ClassHook is headquartered in New York, United States, in the North America region.
How does ClassHook make money?
Two revenue lines are on record. ClassHook Premium Subscription is the primary driver. The others are school/District Licensing.
Who are ClassHook's main competitors?
Direct peers on record are ClickView, BrainPOP, Edpuzzle, Nearpod, Newsela and WatchKnowLearn. Broad incumbents are Discovery Education, PBS LearningMedia and Khan Academy. Screencastify is listed as an emerging player.
Does ClassHook have an API?
No public API is recorded for ClassHook.
What industry is ClassHook in?
ClassHook's product category is Educational Technology / K-12 Video Engagement Platform. Its primary akta.pro industry code is EDAGALAA, K–12 Instructional Video & Multimedia, with a secondary code of MPABAKAD, Educational & Curriculum-Aligned Learning Channels (K–12). Its NAICS code is 61169 and its SIC code is 8200.