Screencastify
Screencastify is a Chicago-based SaaS platform providing browser-based screen recording, video editing, and assignment tools built primarily for K-12 educators, with 12.4M+ users and claimed presence in 70%+ of US school districts.
- Company typePrivate
- Founded2013
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Screencastify does
Screencastify is a Chicago-based SaaS company founded in 2013 that provides a browser-based video creation platform distributed primarily as a Chrome and Edge extension. The platform is purpose-built for the K-12 education market, offering three integrated core products — Record (screen recording), Edit (browser-based video editing), and Submit (video assignment collection) — along with add-on modules including Interactive Questions for assessment, AI-powered captions and translations in 50+ languages, a Premium Video Library built on YouTube for Education content, and a Live Learning module. Screencastify reports 12.4M+ active users across 195 countries, with claimed presence in 70%+ of US school districts and 500M+ videos created on the platform to date. Technology is delivered entirely through the browser with no software download required, and the platform is deeply integrated with Google Workspace (Drive, Classroom, Sign-On) and runs on Google Cloud infrastructure.
The company monetizes through a freemium consumer tier (free Chrome extension) that funnels individual teachers and students into paid individual subscriptions, complemented by an enterprise motion that sells quote-based, multi-seat site licenses to schools and districts. District licenses include admin consoles, dedicated success managers, professional development via Screencastify University, and annual auto-renewal. Distribution combines product-led growth through the Chrome Web Store with direct enterprise sales triggered by demo requests, supported by content marketing (blog, EdTech Heroes podcast, webinars, Screencastify University), and organic social proof from educator testimonials. Screencastify is privately held (operating as Screencastify, LLC, also doing business as Castify), led by CEO Vishal Shah with founder Manuel Braun, and maintains compliance certifications across SOC 2 Type II, COPPA, FERPA, SOPPA, CCPA, GDPR, and California Student Privacy Certified — a posture explicitly designed to clear K-12 district procurement requirements.
Screencastify firmographics
Firmographics- Name
- Screencastify
- Legal name
- Screencastify, LLC
- Website
- https://screencastify.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Screencastify is a Chicago-based SaaS platform providing browser-based screen recording, video editing, and assignment tools built primarily for K-12 educators, with 12.4M+ users and claimed presence in 70%+ of US school districts.
- Ownership category
- akta.pro rank
Screencastify industry classification
Industry- Product category
- K-12 Education Video Software
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Short-Form Video for Education & Microlearning Platforms (MPACAHAK)
- akta.pro secondary industry
- Higher Education Lecture Capture & Course Media (EDAGALAB)
Keywords
Where Screencastify is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Screencastify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Freemium Subscription (Free + Paid Tiers): Screencastify offers a free Chrome extension tier enabling basic screen recording and sharing. Paid subscription tiers unlock advanced features including longer recordings, the video editor, Submit assignments, Interactive Questions, and administrative controls for schools and districts. The free tier serves as a top-of-funnel acquisition vehicle, converting individual teachers and students, with school- and district-wide upgrades driving enterprise revenue.
- School/District Site Licenses: Multi-seat licenses sold to K-12 schools and school districts. Pricing is quote-based and negotiated per-organization. Includes admin console management, domain-wide access, success manager support, and professional development. Revenue is subscription-based with annual billing and automatic renewal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free extension tier for individual teachers and students |
| Subscription | Annual | Individual/educator paid plan (Spiral) |
| Subscription | Annual | District/School site license |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Screencastify product offering
Product offeringCore offering
Screencastify is a browser-based video creation platform delivered as a Chrome/Edge extension that lets K-12 educators and students record, edit, translate, and share interactive videos from any browser without downloads. Its core product suite pairs a screen recorder, a browser-based video editor, and a Submit tool for collecting student video assignments, augmented by AI-powered captions and translations, interactive questions, and Google Workspace integrations. The platform is monetized through a freemium model with individual paid subscriptions and quote-based school and district site licenses.
Product overview
Screencastify is a unified video creation platform primarily focused on K-12 education, offering a core product suite of three integrated tools: Record (screen recorder), Edit (video editor), and Submit (video assignment collection). These core products work together as an end-to-end workflow where educators record lessons, edit them if needed, and distribute or collect video assignments. The platform also offers premium add-on modules including Interactive Questions for assessments, a Premium Video Library for YouTube-based content, World Languages for AI-powered translation in 50+ languages, and an AI Assistant for automated captioning and metadata generation. Additional features like Live Learning extend real-time capabilities. The entire platform is accessible via Chrome and Edge browser extensions, making it particularly suited for Chromebook environments common in schools.
Differentiator
Problem solved
Functional benefit
Products and services
- Screencastify Record (Screen Recorder) K-12's most popular screencasting tool that enables users to quickly record and share video from a browser tab, webcam, or full desktop view directly from the Chrome browser, with no software downloads required.
- Screencastify Edit (Video Editor) Browser-based video editor that empowers users to easily edit virtually any video, including videos not originally recorded with Screencastify, with tools to add text, visuals, and produce professional content.
- Screencastify Submit Video assignment tool that enables teachers to create and collect video submissions from students through magic links, supporting portfolio building and skill practice across nearly any device.
- Live Learning Real-time video learning feature for interactive online instruction sessions, enabling live teaching and engagement on the Screencastify platform.
Quantifiable outcome
- Teachers save 24 minutes per day on average across grading, class prep, professional development, and admin work (survey of ~400 teachers)
- +4 more outcomes
Companies that use Screencastify
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Screencastify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature8 records
Screencastify partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Nebraska Educational Technology Association (NETA)minorScreencastify partnered with NETA to provide professional development and training resources for Nebraska educators using the platform. The partnership supports educator adoption and showcases real-world district implementation case studies.
- GooglecoreScreencastify provides deep, native integration with Google Workspace products including Google Drive (storage), Google Classroom (LMS/assignment workflow), and Google Sign-On (SSO). These integrations make Screencastify a natural fit for Google-centric school districts and are a key competitive differentiator. Screencastify is also a member of Google's Chrome Extension Starter Kit.
- YouTubecoreScreencastify allows users to directly publish videos to YouTube from the platform using YouTube API Services. Users can connect their YouTube account to export and share recordings. Screencastify also offers a Premium Library feature leveraging YouTube for Education content.
- Google CloudcoreScreencastify stores all customer data on Google Cloud infrastructure in the United States. Google Cloud provides the underlying compute, storage, and security infrastructure for the platform.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Screencastify competitors and assessment
Company assessmentBroad incumbents
- Vimeo: General-purpose video hosting and creation platform with education and team use cases. Adjacent competitor for video creation, hosting, and interactive video features, though not K-12 specialized.
- Microsoft Stream: Microsoft's enterprise and education video hosting and sharing service, bundled with Microsoft 365. Competes with Screencastify in school-wide video storage, sharing, and assignment workflows, particularly in non-Google districts.
- Canva for Education: Visual content creation platform with a free K-12 offering that includes video creation features. Overlaps with Screencastify's classroom content creation use cases and competes for teacher mindshare and district-wide procurement.
- Camtasia (TechSmith): Established desktop screen recording and video editing suite used by educators and corporate trainers. Comparable as a screen capture + editing tool, but distributed as downloadable software rather than a browser-native K-12 platform.
- YouTube for Education / Google Classroom: Google's free video and assignment infrastructure tightly integrated with Workspace for Education. Competes with Screencastify's video hosting, distribution, and assignment workflows while also being Screencastify's most important integration partner.
Direct peers
- WeVideo: Browser-based collaborative video creation and editing platform with a strong K-12 and education segment. Closely comparable to Screencastify's browser-based editing and education-focused positioning, competing head-to-head for school and district video workflows.
- PlayPosit: Interactive video learning platform serving K-12 and higher education with embedded questions and analytics. Comparable to Screencastify's assessment and Interactive Questions workflows and overlapping customer base of schools and districts.
- Flip (formerly Flipgrid, Microsoft): Microsoft's video discussion and student-creation platform tightly integrated with Microsoft 365 Education. Directly competes with Screencastify's Submit and student video creation use cases, especially in Microsoft-leaning districts.
- Edpuzzle: Interactive video lesson platform purpose-built for K-12 teachers, letting educators embed questions into videos. Directly competes with Screencastify's Interactive Questions and Premium Library features for teacher-driven interactive video use cases.
Emerging players
- Loom: Browser- and desktop-based async screen recording and video messaging tool widely adopted by educators and businesses. Overlaps with Screencastify's screen recording core, though Loom's positioning is broader and less K-12 specialized.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Screencastify social profiles
Digital presenceScreencastify compliance and trust
Trust signalCompliance7 records
Screencastify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Screencastify leadership team
Management profileNumber of profiles
Profiles2 records
Screencastify funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Screencastify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Screencastify
What does Screencastify do?
Screencastify is a browser-based video creation platform delivered as a Chrome/Edge extension that lets K-12 educators and students record, edit, translate, and share interactive videos from any browser without downloads. Its core product suite pairs a screen recorder, a browser-based video editor, and a Submit tool for collecting student video assignments, augmented by AI-powered captions and translations, interactive questions, and Google Workspace integrations. The platform is monetized through a freemium model with individual paid subscriptions and quote-based school and district site licenses.
Is Screencastify a public or private company?
Screencastify is a private company. It is classified as unknown and is currently operating.
When was Screencastify founded?
Screencastify was founded in 2013. It employs 11 to 50 people.
Where is Screencastify based?
Screencastify is headquartered in Chicago, United States, in the North America region.
How does Screencastify make money?
Two revenue lines are on record. Freemium Subscription (Free + Paid Tiers) is the primary driver. The others are school/District Site Licenses.
Who are Screencastify's main competitors?
Broad incumbents on record are Vimeo, Microsoft Stream, Canva for Education, Camtasia (TechSmith) and YouTube for Education / Google Classroom. Direct peers are WeVideo, PlayPosit, Flip (formerly Flipgrid, Microsoft) and Edpuzzle. Loom is listed as an emerging player.
Does Screencastify have an API?
No public API is recorded for Screencastify.
What industry is Screencastify in?
Screencastify's product category is K-12 Education Video Software. Its primary akta.pro industry code is MPACAHAK, Short-Form Video for Education & Microlearning Platforms, with a secondary code of EDAGALAB, Higher Education Lecture Capture & Course Media. Its NAICS code is 51219 and its SIC code is 7372.