IngageApp

What IngageApp does

IngageApp, operating under the brand Neocrm (销售易), is a Beijing-headquartered enterprise CRM vendor founded in 2011 that builds AI-native customer relationship management software on a low-code PaaS platform. Its core products span Sales Cloud (SFA), Marketing Cloud (SCRM), Service Cloud, Partner Cloud (PRM), NeoBI analytics, Data Cloud (CDP), and the aPaaS development platform, all orchestrated by the NeoAgent 2.0 agentic AI layer that deploys six specialized agents (Marketing, Sales, Service, Channel, Customer Service, Analyst) over a business semantic layer and trusted data layer. The platform supports lead-to-cash process automation (MTL, LTO, CPQ, OTC), multi-language/multi-currency/multi-timezone deployment, and is integrated with Tencent's Hunyuan large model plus DeepSeek open-source models for multi-modal AI capabilities.

The company sells primarily to large enterprises and Fortune 500 companies in manufacturing, automotive, life sciences, high-tech, and software/Internet verticals, serving over 5,000 customers across 50+ countries with a hybrid go-to-market of direct field sales, channel partners (~200 partners), and a self-service free trial funnel. Revenue is generated through modular SaaS subscriptions (Marketing, Sales, Service, Partner clouds) billed annually with module- and user-based pricing, supplemented by professional services for PaaS customization, integration, and complex deployments. Notable enterprise customers include Schneider Electric, Hikvision, Michelin China, Jaguar Land Rover, Li-Ning, BGI Genomics, Chery Automobile, and Saint-Gobain, with disclosed Salesforce replacement cycles of 3-5 months at scale.

IngageApp is a privately held company (legal entity 北京仁科互动网络技术有限公司) controlled by Tencent, which first invested in 2017, led a $120M Series C in 2019, and in February 2024/2025 elevated the partnership by appointing Tencent Group VP Li Qiang as Chairman while founder Allan Shi continues as CEO. The company has been named to the Gartner Sales Force Automation Magic Quadrant for 8 consecutive years (2017–2024) — the only Chinese CRM vendor to achieve this — holds ISO 27001/20000/9001/27701/22301 and CCRC App Security certifications, and was recognized on both the 2024 China Unicorn and GEI World Unicorn lists.

Name

IngageApp

Legal name

北京仁科互动网络技术有限公司

Website

https://xiaoshouyi.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

501–1,000 employees

Short description

IngageApp (Neocrm / 销售易) is a Beijing-based AI-native enterprise CRM vendor serving 5,000+ large and Fortune 500 customers across 50+ countries with a PaaS platform and NeoAgent 2.0 agentic AI layer; the company is controlled by Tencent.

Ownership category

akta.pro rank

Product category

CRM Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industries

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), Model Development & Training Platforms (AutoML, Notebooks, Feature Stores) (HDAEANAB)

Keywords

• AI CRM platform
• Sales force automation
• Customer data platform
• Partner relationship management
• Low-code development platform

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Cloud-based CRM subscription model with annual or multi-year contracts. Pricing based on modules selected (Sales Cloud, Marketing Cloud, Service Cloud, Partner Cloud) and user count.
2. Professional Services: Implementation, customization, and consulting services for enterprise deployments, particularly for complex PaaS customizations and integrations.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

IngageApp (operating as Neocrm/销售易) sells an AI-native CRM software platform built on a low-code aPaaS foundation, providing modular cloud products for marketing, sales, partner management, customer service, and analytics, augmented by NeoAgent 2.0 AI agents that autonomously execute marketing, sales, and service tasks. The platform targets large enterprises and Fortune 500 customers with deep customization, global multi-language deployment, and end-to-end Leads-to-Cash process automation.

Product overview

销售易(Neocrm)是腾讯旗下AI CRM领导品牌，采用平台+模块架构。核心产品包括：营销云(SCRM)提供全渠道营销和私域运营；销售云(SFA)支撑从线索到回款的全流程销售管理；服务云提供客户服务和现场服务管理；伙伴云(PRM)管理渠道经销商网络；智能分析云(NeoBI)提供全员BI和分析能力。平台层包括：NeoAgent2.0作为AI智能体平台提供六大业务Agent；aPaaS低代码开发平台支持灵活定制；Data Cloud统一客户数据平台整合多源数据；NeoUI前端开发平台支持界面定制。整体产品支持营销服一体化，覆盖大中型企业、成长型企业、出海企业等多元客户群体，已服务超过5000家大中型企业客户，包括施耐德电气、海康威视等众多500强企业。

Differentiator

Problem solved

Functional benefit

Brands

• NeoAgent: AI驱动的智能体平台，为企业提供营销、销售、服务全场景的AI数字员工能力。
• aPaaS平台
• NeoBI
• Data Cloud

Products and services

• NeoAgent 2.0 AI-native CRM intelligent agent platform providing six specialized agents (Sales, Service, Marketing, Channel, Customer Service, Analyst) that autonomously execute enterprise marketing-sales-service tasks, built on a business semantic layer and trusted data layer. For enterprise customers seeking digital employee-style AI automation.
• Sales Cloud (销售云/SFA) Sales force automation cloud providing end-to-end sales process management, customer insights, CPQ (Configure Price Quote), and transaction management for direct and channel sales models. Helps enterprises build scalable, replicable sales systems.
• Marketing Cloud (营销云/SCRM)

Quantifiable outcome

• 48x efficiency improvement in channel visit management (Michelin case study)
• +7 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration28 records

AI capability12 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Yonyou (用友)coreStrategic or Co-development PartnerStrategic partnership announced July 2024 for digital field service area ecosystem cooperation. Both companies will leverage their respective strengths to jointly serve enterprise digital transformation needs.
• DataSphere (数聚股份)coreStrategic or Co-development PartnerStrategic cooperation signed January 2024 to build ecosystem partnership. Collaboration focuses on digital transformation solutions across different industries based on DataSphere's data capabilities and sales易's CRM platform.
• Tongtong Cloud Computing (通天集团)coreChannel Partner/ Reseller/ DistributorHead cloud agent in China signed strategic cooperation in 2025 to build end-to-end customer management system using sales易 AI CRM for customer resource deep operations and sustainable growth.
• China Academy of Information and Communications Technology (中国信通院)coreStrategic or Co-development PartnerJointly published China's first AI-native CRM selection standard in 2025. Sales易 participated in drafting the group standard T/ISC 0108-2026 'Intelligent Capability Maturity Model for CRM Systems for Enterprise Users' led by CAICT.
• Tencent Cloud (腾讯云)coreTechnology or IntegrationStrategic technology partnership. Sales易's infrastructure runs on Tencent Cloud with data centers in China (Guangzhou, Beijing) and overseas (Singapore, Indonesia, Frankfurt). Provides cloud infrastructure, AI capabilities, and enterprise customer base access.
• Tencent Lexiang (腾讯乐享)minorGTM or Marketing PartnerMutual promotion and link exchange partnership for enterprise knowledge sharing and internal communications.
• Beisen (北森)minorGTM or Marketing PartnerHuman resources software provider; mutual promotion and link exchange partnership.
• Tencent Cloud International (腾讯云国际)coreGTM or Marketing PartnerSelected as founding partner of Tencent Cloud 'Go-Global Ecosystem Launch Plan' in April 2026, recognized as 'Go-Global Pioneer Partner' to help Chinese enterprises expand internationally.
• Enterprise WeChat (企业微信)coreTechnology or IntegrationDeep integration with Enterprise WeChat for customer engagement, marketing automation, and channel management. Joint product '销售专用龙虾' launched combining Enterprise WeChat, WorkBuddy, and OpenClaw.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Oracle: Oracle CX (Sales, Service, Marketing) competes directly in large-enterprise CRM with deep database/ERP integration. Like IngageApp, Oracle is pursuing AI agent capabilities within CX; both target global manufacturing, automotive and high-tech accounts.
• SAP: Enterprise software incumbent with SAP Sales/Service Cloud (formerly SAP CRM) and broader CX suite. The Chairman Li Qiang previously served as SAP China President, highlighting IngageApp's positioning against SAP's enterprise CRM installed base. Both target Fortune 500 with deep ERP integration.
• Microsoft Dynamics 365: Enterprise CRM/ERP suite tightly integrated with Microsoft 365 and Teams. Competes for the same Fortune 500 large-enterprise CRM deals and is investing heavily in Copilot AI agents for sales/service — directly comparable AI agent roadmap to NeoAgent 2.0.

Direct peers

• Salesforce: Global CRM market leader. IngageApp explicitly competes against Salesforce in Chinese large-enterprise accounts (Hikvision and Hytera replaced Salesforce within 3-5 months). Both offer sales, service and marketing clouds with AI agent capabilities (Salesforce Einstein/Agentforce vs. NeoAgent 2.0).
• HubSpot: CRM platform with marketing, sales and service hubs plus Breeze AI agents. Comparable in product architecture (AI-augmented CRM platform), though HubSpot focuses on SMB/mid-market while IngageApp targets large enterprises; both represent the 'AI-native CRM' transition.
• Yonyou (用友): Largest Chinese enterprise software vendor offering YonBIP, NC Cloud and Yonyou CRM. A 2024 strategic partner of IngageApp for digital field service, but also a direct competitor across manufacturing and large-enterprise CRM accounts in China with deeper ERP integration.

Emerging players

• Pipedrive: Sales-focused CRM with AI sales assistant. Comparable in SFA workflow and pipeline management; less comparable on enterprise depth but represents the AI-augmented SMB CRM segment IngageApp's self-service channel addresses.
• Zoho: Privately-held global CRM and business apps suite with Zia AI assistant. Comparable broad CRM portfolio (sales/marketing/service/analytics) at mid-market price points; relevant competitor for Chinese SMEs and growing enterprises IngageApp targets via self-service signup.

Others

• Beisen (北森): China-based HR SaaS leader with mutual GTM partnership with IngageApp. Adjacent enterprise SaaS comparable in terms of cloud-native architecture, Chinese enterprise focus, and Tencent ecosystem exposure; both face the same domestic-substitution tailwind against US incumbents.

Regional players

• Kingsoft Office (WPS) / Kingsoft Cloud: Major Chinese enterprise software vendor with overlapping office productivity and emerging enterprise SaaS offerings. Comparable in serving Chinese large enterprises with Tencent-backed cloud-adjacent SaaS; both target the domestic-substitution opportunity from US incumbents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds6 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IngageApp