LastPass

What LastPass does

LastPass is a cloud-based password management and identity protection platform serving individual consumers, families, small and medium businesses, and large enterprises. The platform centers on an encrypted password vault protected by a zero-knowledge security model in which data is encrypted and decrypted locally on the user's device using AES-256-bit encryption with PBKDF2 SHA-256 and per-user salted hashes, meaning LastPass itself never holds master passwords or plaintext vault data. LastPass was the first password manager to achieve FIDO2 server certification, enabling passwordless vault login via biometrics or hardware keys such as YubiKey, and has accumulated an unusually broad compliance footprint including SOC 2 Type II, SOC 3, ISO 27001, ISO 27701 (where it was also first), BSI C5, and TRUSTe certifications.

The product surface spans a personal tier (Free, Premium at $3/month, Families at $4/month for up to six members), a small-team tier (Teams at $3/user/month for up to 50 users), and two enterprise tiers (Business at $7/user/month with 100+ security policies, directory integrations, SIEM connectors, and LastPass Families for employees; Business Max at $8/user/month adding SaaS Monitoring, SaaS Protect, unlimited SSO apps, and advanced passwordless MFA). Adjacent capabilities include a built-in password generator that validates against the zxcvbn library, dark web monitoring, a security dashboard, passkey storage, emergency access, travel mode, and an offline mode. Recent platform additions include Secure Access Essentials, a browser-extension-based consolidation of vault, SSO, MFA, and AI-tool governance, and Mobile Smart Scanner, an on-device OCR feature for importing photographed credentials. The platform integrates with Microsoft Active Directory and Entra ID, Google Workspace, Okta, OneLogin, Ping, LDAP, RADIUS, SAML, and ADFS, with SIEM connectors for Splunk and Microsoft Sentinel.

LastPass generates revenue through recurring subscriptions billed primarily annually, supplemented by a freemium funnel (Free tier limited to one device type plus a 30-day Premium trial) that converts to paid personal and business tiers. Distribution combines product-led growth via lastpass.com, browser extension stores, and mobile app stores with a sales-assisted enterprise motion, an AWS Marketplace listing, and an indirect channel of MSPs and resellers. Founded in 2008, LastPass was acquired by LogMeIn (later GoTo) in 2010 and was restructured as a fully independent company in late 2025, led by CEO Karim Toubba with a security and engineering workforce that comprises more than one-third of its 501-1,000 employees.

Name

LastPass

Legal name

LastPass US LP

Website

https://lastpass.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

LastPass is a cloud-based password management and identity protection platform serving millions of consumers and 100,000+ businesses through zero-knowledge encrypted vaults, SSO, MFA, and directory integrations. The company operates a freemium-to-paid subscription model and became fully independent from GoTo in late 2025.

Ownership category

akta.pro rank

Product category

Password Management Software

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Security Systems Services (56162)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Identity, Access & Account Services (SSO, MFA, Provisioning, Password Reset) (EDALAMAD)

akta.pro secondary industry

Authentication (MFA/Passwordless/Biometrics) Platforms (BPAMAEAE)

Keywords

• Password management software
• Single sign-on solutions
• Multi-factor authentication
• Identity access management
• Credential vault security

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: LastPass generates revenue through multiple subscription tiers: Free (limited features), Premium ($3/month billed annually), Families ($4/month billed annually), Teams ($3/user/month billed annually), Business ($7/user/month billed annually), and Business Max ($8/user/month billed annually). Revenue is primarily recurring subscription-based with annual or multi-year billing cycles.
2. Freemium to Paid Conversion: Free tier provides limited functionality (one device type, basic password management) to drive user acquisition and conversion to paid tiers. Free users receive 30-day Premium trial.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels10 records

Core offering

LastPass provides a cloud-based, zero-knowledge password management and identity protection platform that encrypts user credentials locally on the device using AES-256-bit encryption. It offers personal plans (Free, Premium, Families) and business plans (Teams, Business, Business Max), supplemented by Single Sign-On (SSO), Multi-Factor Authentication (MFA), directory integrations, SaaS Monitoring, the Secure Access Essentials platform, and a Mobile Smart Scanner that uses on-device OCR to import photographed credentials. The platform serves both individual consumers (freemium) and organizations of all sizes (sales-assisted enterprise motion).

Product overview

LastPass is a cloud-based password management platform offering a comprehensive suite of products across Personal (Free, Premium, Families) and Business (Teams, Business, Business Max) tiers. The platform centers on an encrypted password vault protected by zero-knowledge architecture with AES-256 bit encryption. Key products include: LastPass Free/Premium/Families for individual users; LastPass Teams/Business/Business Max for organizations; LastPass MFA (with Authenticator app, TOTP, FIDO2, hardware keys); LastPass SSO (single sign-on with pre-integrated app catalog); LastPass Password Generator, Autofill, and Sharing features; LastPass Dark Web Monitoring and Security Dashboard; LastPass Mobile Smart Scanner (OCR-based credential import); LastPass Secure Access Essentials (comprehensive platform for AI tool/app/credential access control); and LastPass Identity Management with directory integrations (Active Directory, Entra ID, Google Workspace, Okta, OneLogin, Ping, LDAP, RADIUS, SAML, ADFS). SIEM integrations with Splunk and Microsoft Sentinel are available for enterprise compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• LastPass Personal Password Manager

Quantifiable outcome

• Over 60 million users and nearly 125,000 businesses use LastPass globally (across password manager industry)
• +1 more outcomes

Named customers7 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability3 records

Feature9 records

Partnerships

Twelve partnerships are on record, tiered core and secondary.

• Microsoft Active DirectorycoreTechnology or IntegrationLastPass AD Connector is a configurable, lightweight client that syncs user profiles from on-premise Active Directory to LastPass for automated provisioning, group management, and policy designations.
• Microsoft Entra IDcoreTechnology or IntegrationSCIM API integration syncs user profiles from consolidated Microsoft Entra ID (formerly Azure AD) cloud directory to LastPass for automated account management.
• Google WorkspacecoreTechnology or IntegrationSeamless cloud-based directory integration requiring no extra tools. Supports federated login allowing users to access LastPass using Google credentials.
• OktacoreTechnology or IntegrationSCIM API integration for automated provisioning and deprovisioning of LastPass accounts through Okta identity provider.
• OneLoginsecondaryTechnology or IntegrationSCIM API integration for directory management and user provisioning through OneLogin.
• PingOne/PingFederatesecondaryTechnology or IntegrationIntegration for managing and provisioning users and groups through PingOne or PingFederate identity platforms.
• SplunksecondaryTechnology or IntegrationSIEM integration for centralizing LastPass audit data, compliance reporting, and behavioral analytics.
• Microsoft SentinelsecondaryTechnology or IntegrationAzure SIEM integration for security information and event management with LastPass data.
• AWS MarketplacesecondaryChannel Partner/ Reseller/ DistributorCloud marketplace listing allowing enterprise customers to discover and procure LastPass Business through AWS Marketplace.
• SalesforcecoreTechnology or IntegrationIntegration enabling SSO access to Salesforce and cloud applications from LastPass. Used as CRM platform for customer contact and support case data.
• YubiKeysecondaryTechnology or IntegrationHardware MFA option supported by LastPass for enhanced security using FIDO2-certified hardware security keys.
• MSP and Reseller PartnerscoreChannel Partner/ Reseller/ DistributorPartner program includes Managed Service Providers and authorized resellers who distribute LastPass to their clients. Partners receive dedicated support, partner login portal, and revenue opportunities.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• 1Password: Direct competitor offering consumer, family, team, and enterprise password management with comparable zero-knowledge architecture, SSO, and MFA. Closely aligned on target customer (individuals through enterprise) and feature set.
• Bitwarden: Open-source password manager with free, premium, families, business, and enterprise tiers. Directly competes on the same price points ($3-$10/user/month) and feature set, with an open-source differentiation that pressures LastPass's pricing.
• Dashlane: Password manager and identity platform serving consumers and enterprises with credential vault, SSO, and dark web monitoring. Directly comparable on product, pricing model, and customer base.
• Keeper Security: Enterprise-focused password and secrets management platform with zero-knowledge encryption, SSO, and privileged access capabilities. Directly comparable to LastPass's Business and Business Max tiers.
• NordPass: Password manager from Nord Security serving consumer and business customers with similar freemium and tiered subscription pricing. Closely comparable product and GTM motion.
• RoboForm: Long-standing password manager (founded 1999) offering consumer and business plans with vault, sharing, and MFA. Direct competitor with overlapping features and SMB/enterprise focus.

Broad incumbents

• Microsoft: Bundles free password management via Microsoft Authenticator and Edge, plus Entra ID for enterprise IAM. A broad incumbent that commoditizes parts of LastPass's consumer proposition while competing for enterprise identity budget.
• Google: Provides Google Password Manager integrated with Chrome and Android, plus Workspace as an identity provider. Broad incumbent that ships free password management to billions of users, compressing LastPass's consumer TAM.
• Okta: Enterprise identity and access management platform offering SSO, MFA, and lifecycle management. Competes with LastPass's identity/SSO/MFA capabilities and is also a LastPass integration partner.
• CyberArk: Identity security and privileged access management (PAM) vendor. A broad incumbent in adjacent identity/security categories that competes for enterprise security budget and overlaps with LastPass Business Max's advanced access controls.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LastPass
• YouTubeyoutube.com/c/LastPass
• Facebookfacebook.com/LastPass
• LinkedInlinkedin.com/company/lastpass
• Instagraminstagram.com/lastpassofficial

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LastPass