NordPass
NordPass is a password management product built by Nord Security that serves consumers and organizations with encrypted credential storage, autofill, SSO integrations, and breach monitoring across 100+ countries.
- Company typePrivate
- Founded2019
- HeadquartersVilnius, Lithuania
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What NordPass does
NordPass is a password management product operated by Nord Security (legal entity nordvpn S.A., incorporated in Panama, with operating roots in Vilnius, Lithuania) and launched in 2019. It serves two primary segments: consumer users (Personal and Family plans) and organizations (Teams, Business, and Enterprise tiers), claiming 11M+ users worldwide and 11,500+ business customers across 100+ countries. Product capabilities include secure storage and autofill of passwords, passkeys, credit cards, and documents; a built-in TOTP Authenticator with biometric verification; real-time Data Breach Scanner powered by Nord Security's NordStellar threat intelligence; Password Health analysis; Email Masking; and Secure Sharing with a Sharing Hub for team-level credential management. Business plans add SSO with Entra ID, Okta, MS ADFS, and Google Workspace, plus SIEM integrations with Microsoft Sentinel and Splunk and compliance automation via Vanta.
The core technology is a cloud-based, zero-knowledge vault using XChaCha20 encryption (on-device encryption, with only the user holding decryption keys), hosted on AWS infrastructure. NordPass is independently audited by Cure53 and certified to ISO/IEC 27001:2022 (renewed 2025), SOC 2, HIPAA, FIDO2, GDPR, NIS2, and NIST standards.
Revenue is generated entirely through recurring subscriptions: a freemium consumer funnel (Free, Premium, Family) feeds self-serve upgrades, while Business and Enterprise tiers use a trial-to-quote sales motion with field sales for advanced procurement. Multi-year discounts (up to 40% on 2-year Business plans) anchor contract length. Distribution is omnichannel: the nordpass.com storefront, app stores (iOS, Google Play, Mac App Store), browser extension marketplaces (Chrome, Firefox, Edge, Safari), and a Partner Network including an MSP program, affiliate program, and influencer hub. The product is sold as a standalone subscription and cross-sold within the Nord Security portfolio (NordVPN, NordLayer, NordLocker, NordStellar).
NordPass firmographics
Firmographics- Name
- NordPass
- Legal name
- nordvpn S.A.
- Website
- https://nordpass.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NordPass is a password management product built by Nord Security that serves consumers and organizations with encrypted credential storage, autofill, SSO integrations, and breach monitoring across 100+ countries.
- Ownership category
- akta.pro rank
NordPass industry classification
Industry- Product category
- Password Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Authentication (MFA/Passwordless/Biometrics) Platforms (BPAMAEAE)
- akta.pro secondary industries
- Data Security & Privacy for Cloud (DLP, DSPM, Tokenization) (HDABAHAK), Data Loss Prevention (DLP) (HDADAFAA)
Keywords
Where NordPass is headquartered
LocationHeadquarters
- HQ city
- Vilnius
- HQ country
- Lithuania
- HQ region
- Europe
Offices1 record
Markets served
NordPass business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Personal Plans (Free, Premium, Family): NordPass offers a freemium model with a Free tier (limited to essential features, single device) and Premium tier ($/month with full feature access across multiple devices). Family plan covers 6 user accounts. Revenue is recurring subscription-based, billed monthly or annually with discounts for longer terms.
- Business Plans (Teams, Business, Enterprise): Business plans (Teams, Business, Enterprise) are sold on a per-user-per-month subscription basis with tiered pricing. Enterprise features include centralized credential control, SSO integration (Entra ID, Okta, MS ADFS), and compliance integrations. Pricing varies by tier and billing frequency (monthly, annual, 2-year).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free - Lifetime access with essential features for 1 user |
| Subscription | Annual | Premium - Full-featured personal plan for individuals |
| Subscription | Annual | Family - Full features for 6 user accounts |
| Subscription | Multi-year contract | Teams - Essential business protection for small teams (10 users pack) |
| Subscription | Multi-year contract | Business - Secure company password management (5 users minimum) |
| Subscription | Multi-year contract | Enterprise - Advanced support and provisioning (5 users minimum) |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels7 records
NordPass product offering
Product offeringCore offering
NordPass is a cloud-based password manager that securely stores, generates, and autofills passwords, passkeys, credit cards, and sensitive notes across devices using XChaCha20 encryption and zero-knowledge architecture. It is offered in consumer (Personal, Family) and business (Teams, Business, Enterprise) subscription tiers, with business plans adding centralized admin controls, SSO integration, activity logs, and compliance support for standards such as ISO 27001, SOC 2, HIPAA, NIS2, and GDPR.
Product overview
NordPass is a comprehensive password management ecosystem developed by Nord Security (the company behind NordVPN). The product portfolio includes both consumer and business plans: Personal and Family plans for individual users, and Teams, Business, and Enterprise tiers for organizations. The core NordPass product provides secure storage, autofill, and management of passwords, passkeys, credit cards, and documents using XChaCha20 encryption with zero-knowledge architecture. Key features include a built-in Authenticator for TOTP-based two-factor authentication, Data Breach Scanner for dark web monitoring, Password Health for identifying vulnerable credentials, Email Masking for identity protection, and Secure Sharing for credential distribution. Business plans add organization-specific capabilities including group-based sharing, password policies, activity logs, SSO integration with identity providers (Google Workspace, Microsoft Entra ID, Okta, ADFS), and integrations with security analytics tools (Microsoft Sentinel, Splunk). The ecosystem supports all major platforms and browsers via dedicated apps and extensions.
Differentiator
Problem solved
Functional benefit
Products and services
- NordPass Password Manager A password management tool developed by Nord Security that securely stores, manages, and autofills passwords, passkeys, credit cards, and other sensitive data using XChaCha20 encryption with zero-knowledge architecture. Available across web, desktop, mobile, and browser extensions for individual consumers, families, teams, and enterprises.
Quantifiable outcome
- The XChaCha20 encryption algorithm is considered more robust and easier to implement than traditional AES-256 encryption
- +3 more outcomes
Companies that use NordPass
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
NordPass technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature10 records
NordPass partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor, core and major.
- SpliiitminorSpliiit is a subscription sharing platform that enables NordPass users to share subscription costs with others, creating a cost-saving GTM partnership for user acquisition through discounted bundle pricing.
- SERTIKAcoreSERTIKA is the certification body that issued NordPass and NordLayer's ISO/IEC 27001:2022 certification, confirming compliance with international information security management standards after rigorous independent audits.
- NordStellarcoreNordStellar is Nord Security's threat intelligence platform that powers NordPass's breach monitoring capabilities. NordPass and NordStellar jointly published the 2025 cyber threat report covering data breaches across 102 countries.
- Microsoft (Entra ID, Azure AD)coreNordPass Enterprise integrates with Microsoft Entra ID (formerly Azure AD) for automatic user access management and SSO login, enabling enterprise organizations to manage credential access through existing Microsoft identity infrastructure.
- OktacoreNordPass Enterprise supports SSO login with Okta identity provider and provides automatic user access management via Okta, allowing enterprise customers to leverage their existing Okta deployments for credential management.
- Google WorkspacemajorNordPass Teams plan includes SSO login with Google Workspace, enabling organizations using Google's productivity suite to integrate password management with their existing Google identity and authentication infrastructure.
- Microsoft SentinelmajorNordPass Enterprise offers integration with Microsoft Sentinel for security information and event management (SIEM), allowing enterprise security teams to monitor credential-related events within their broader security operations.
- SplunkmajorNordPass Enterprise integrates with Splunk for security monitoring and analytics, enabling enterprises to incorporate credential management data into their existing Splunk-based security operations workflows.
- Cure53coreCure53 is an independent cybersecurity auditing firm that has conducted security audits of NordPass's desktop application and browser extension, verifying code, implementation, and overall security standards.
Scale indicators4 records
Recent moves6 records
Expansion highlights7 records
NordPass competitors and assessment
Company assessmentDirect peers
- 1Password: Closest direct competitor in consumer and business password management, with comparable feature set (vaults, sharing, SSO), enterprise sales motion, and a freemium-adjacent consumer offering. Differentiates on a longer enterprise track record and deeper developer integrations.
- Bitwarden: Open-source password manager competing directly on individual and business plans with similar pricing structure. A frequent head-to-head comparison target for NordPass and a meaningful threat on price-sensitive and security-conscious buyers.
- Dashlane: Direct competitor in consumer and business password management with built-in VPN features, mirroring NordPass's bundling play. Competes on enterprise admin console, SSO, and Dark Web Monitoring.
- Keeper Security: Direct competitor in password and secrets management, with strong enterprise/government positioning and FedRAMP and zero-knowledge architecture comparable to NordPass.
- LastPass: Direct competitor (now under GoTo) historically dominant in the password management category. Continues to compete in both consumer and business segments despite recent breach events that affected category perception.
Broad incumbents
- Microsoft (Microsoft Authenticator & Edge Password Manager): Free, bundled credential management across Windows, Edge, and Microsoft Authenticator that competes directly with NordPass's consumer and SMB segments. Strategic threat via Entra ID in the enterprise segment.
- Google Password Manager: Free, OS-level password management integrated into Chrome and Android. Represents the primary platform-native competitive threat for consumer freemium adoption.
Emerging players
- Proton Pass: Privacy-focused password manager from Proton, leveraging the ProtonVPN/ProtonMail ecosystem for cross-sell — a structural parallel to NordPass within Nord Security's portfolio. Targets similar privacy-conscious buyer segments.
- Zoho Vault: Password manager bundled within Zoho's broader SaaS suite, appealing to SMBs already in the Zoho ecosystem. Competes with NordPass Teams and Business on price and integration breadth within a productivity stack.
- RoboForm: Long-standing consumer and business password manager with form-filling heritage. Niche competitor in SMB and consumer segments overlapping NordPass's lower-tier offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
NordPass social profiles
Digital presenceNordPass compliance and trust
Trust signalCompliance7 records
NordPass financial estimates
Financial estimateRevenue estimate
Valuation estimate
NordPass leadership team
Management profileNumber of profiles
Profiles4 records
NordPass funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NordPass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NordPass
What does NordPass do?
NordPass is a cloud-based password manager that securely stores, generates, and autofills passwords, passkeys, credit cards, and sensitive notes across devices using XChaCha20 encryption and zero-knowledge architecture. It is offered in consumer (Personal, Family) and business (Teams, Business, Enterprise) subscription tiers, with business plans adding centralized admin controls, SSO integration, activity logs, and compliance support for standards such as ISO 27001, SOC 2, HIPAA, NIS2, and GDPR.
Is NordPass a public or private company?
NordPass is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NordPass founded?
NordPass was founded in 2019. It employs 11 to 50 people.
Where is NordPass based?
NordPass is headquartered in Vilnius, Lithuania, in the Europe region.
How does NordPass make money?
Two revenue lines are on record. Personal Plans (Free, Premium, Family) is the primary driver. The others are business Plans (Teams, Business, Enterprise).
Who are NordPass's main competitors?
Direct peers on record are 1Password, Bitwarden, Dashlane, Keeper Security and LastPass. Broad incumbents are Microsoft (Microsoft Authenticator & Edge Password Manager) and Google Password Manager. Emerging players are Proton Pass, Zoho Vault and RoboForm.
Does NordPass have an API?
No public API is recorded for NordPass.
What industry is NordPass in?
NordPass's product category is Password Management Software. Its primary akta.pro industry code is BPAMAEAE, Authentication (MFA/Passwordless/Biometrics) Platforms, with a secondary code of HDABAHAK, Data Security & Privacy for Cloud (DLP, DSPM, Tokenization). Its NAICS code is 518 and its SIC code is 7370.