What Glife Technologies does

Glife Technologies Pte Ltd is a Singapore-based B2B digital marketplace and supply chain technology platform that connects food suppliers with food service businesses across Southeast Asia. The platform, operated at glifefoods.com, lists 461 product SKUs spanning 11 categories — including vegetables, prepared vegetables, fruits, eggs, dairy, noodles and tofu, condiments, plant-based products, seafood, meat, processed foods, dry goods, and non-food packaging — with unit-based pricing (per kilogram, per packet, or per piece) ranging from approximately US$0.50 to US$24.00. Its primary customer segments are restaurants, hotels, catering companies, and food manufacturers seeking to consolidate procurement of fresh and prepared ingredients through a single online interface rather than via fragmented traditional distributors.

The company generates revenue through product transactions on its marketplace (transaction-fee style revenue mechanics) and is positioning itself as a regional supply chain technology provider rather than a pure e-commerce reseller. Glife operates a proprietary B2B ordering and inventory platform with stated plans to layer AI and data analytics capabilities for demand forecasting and supply chain optimization. To extend beyond its Singapore base, Glife executed a multi-country rollout strategy in 2022, acquiring controlling stakes in Bali-based PanenID and Malaysia-based Yolek and making a strategic investment in Vietnam-based Koina, creating a localized footprint across four Southeast Asian markets.

Name

Glife Technologies

Legal name

Glife Technologies Pte Ltd

Website

https://glifefoods.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Glife Technologies operates a Singapore-based B2B digital marketplace supplying fresh produce, prepared ingredients, and food products to restaurants, hotels, and food service businesses across Southeast Asia.

Ownership category

akta.pro rank

Product category

B2B Foodservice Marketplace

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480), Fish and Seafood Merchant Wholesalers (42446)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Wholesale-to-Business Online Ordering (B2B Food E-Commerce) (AFAIAMAD)

akta.pro secondary industries

Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI), Grocery & Specialty Food Marketplaces (CRAFABAE), Corporate & Catering Online Ordering/Delivery (AFAIAMAK)

Keywords

• B2B food marketplace
• Fresh produce distribution
• Foodservice supply chain
• Food ingredient procurement
• Digital food sourcing

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Fresh Produce & Food Ingredients: Glife operates an e-commerce platform selling fresh produce, prepared vegetables, fruits, eggs, noodles, tofu, condiments, plant-based products, seafood, meat, dairy, and processed foods to B2B customers including restaurants, hotels, and food service businesses. Products are sold at unit pricing with per KG or per packet rates.
2. B2B Food Ingredients Marketplace: Digital marketplace model where Glife aggregates food suppliers and sells to food service businesses, generating revenue through product transactions with unit-based pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Glife Technologies operates a B2B digital marketplace platform (glifefoods.com) that aggregates food ingredient suppliers and sells fresh produce, prepared vegetables, fruits, eggs, noodles, tofu, condiments, plant-based, processed foods, dairy, dry goods, and packaging supplies to restaurants, hotels, and food service businesses. The platform supports online ordering with unit-based pricing, inventory visibility, and supply chain management across Singapore and expanding Southeast Asian markets.

Product overview

Glife Technologies operates a B2B digital marketplace and supply chain technology platform for the food service industry across Southeast Asia. The platform offers a comprehensive product portfolio organized across 10 main categories: Vegetables (including prepared vegetables, mushrooms, microgreens/MG Herbs, and flower vegetables), Fruits (including tropical exotic fruit, berries, and prepared fruits), Eggs (including pasteurized liquid egg products), Noodles & Tofu, Condiments, Plant-Based products, MISC/Processed Foods, Dry Goods, Non-food (packaging), and Dairy. The core offering is the digital marketplace platform (glifefoods.com) enabling food service businesses to procure fresh produce, ingredients, and prepared foods online. The company has expanded through acquisitions including PanenID (Bali), Yolek (Malaysia), and investment in Koina (Vietnam). The product range includes both fresh produce and processed food items, with a focus on pre-cut and prepared options for food service customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Glife Digital Marketplace Platform B2B digital marketplace platform at glifefoods.com that connects food ingredient suppliers with restaurants, hotels, catering companies, and food service operators in Southeast Asia, offering online ordering, inventory management, and supply chain technology for the foodservice industry.
• Vegetables (Fresh & Prepared) Fresh and prepared vegetables including leafy greens, root vegetables, mushrooms, herbs, edible flowers, and microgreens, sold per kilogram to food service businesses with pre-cut and processed options.
• Fruits Fresh fruits including tropical and exotic varieties, berries, melons, citrus, stone fruits, and prepared fruit options such as mango, dragonfruit, avocado, and passion fruit, sold to food service buyers.
• Eggs & Dairy Egg products including fresh eggs, pasteurized liquid whole egg, liquid egg yolk, liquid egg white, hard boiled eggs, and century eggs, plus dairy products, sold in various pack sizes for food service needs.
• Noodles & Tofu Asian noodles and tofu products including ban mian, mee pok, hokkien mee, kway teow, hor fun, laksa noodle, and silken, pressed, Japanese, and egg tofu varieties, sold to restaurants and caterers.
• Plant-Based Products Plant-based food products and alternatives for food service businesses seeking meat-free and dairy-free ingredient options.
• Processed Foods (MISC) Miscellaneous processed foods including coconut milk, fish cake, fish balls, ngoh hiang, lotus leaf bun, lontong, and other Asian prepared food items sold per packet.
• Dry Goods Dry goods including cooking oil, fried snacks, spices, seasoning, and preserved vegetables supplied to food service operators.
• Condiments Seasoning and condiment products for food service and restaurant use.
• Non-food / Packaging Non-food items including packaging supplies for food service businesses.
• Soy Products (including Tempeh) Soy-based products including tempeh for food service and restaurant supply.
• BOOMGROW Microgreens & Fish Cake Range BOOMGROW branded microgreen and cress herb products (rapeseed, coriander, radish, beet, wheatgrass, shiso, arugula, pea tendril, mizuna, basil, kohlrabi) sold per packet, plus DODO fish cake and fish ball products for foodservice.

Quantifiable outcome

• Expanded to 461+ product SKUs across 11 categories
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• PanenIDcoreStrategic or Co-development Partner · 1 May 2022Glife acquired a controlling stake in PanenID, a Bali-based company, as part of its regional expansion strategy. This acquisition provides Glife with presence in the Indonesian market.
• YolekcoreStrategic or Co-development Partner · 1 May 2022Glife acquired a controlling stake in Yolek, a Malaysia-based company, expanding its footprint in the Malaysian market as part of Southeast Asia expansion plans.
• KoinaminorStrategic or Co-development Partner · 1 May 2022Glife made an investment in Vietnam's Koina, establishing presence in the Vietnamese market through a strategic investment partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WayCool Foods: India-headquartered B2B food distribution and agritech platform serving food service and retail buyers across multiple product categories. Comparable in product breadth, customer base, and tech-enabled distribution strategy.
• TaniHub: Indonesian B2B agritech platform connecting farmers with food service and retail buyers via a digital marketplace for fresh produce. Directly comparable to Glife in model, customer type, and Southeast Asia geography.
• NinjaCart: India-based B2B fresh produce supply chain platform moving goods from farmers to retailers, restaurants, and food service operators. Closely matches Glife's fresh-produce B2B marketplace model and technology-enabled supply chain approach.

Broad incumbents

• FreshDirect: US-based online fresh food distributor serving households and food service with produce, meat, and seafood. Comparable in fresh-produce distribution and digital ordering, though primarily retail-oriented.
• GrubMarket: US-based B2B food e-commerce and distribution platform serving food service operators with a broad assortment of fresh and packaged foods. Comparable marketplace-plus-distribution hybrid model at larger scale and broader geographic footprint.
• Sysco: Global food service distribution incumbent supplying restaurants, hotels, and food service operators. Relevant as the established scale benchmark Glife is attempting to disrupt with a digital marketplace model.
• Bigbasket: India's largest online grocery platform with significant B2B and food service supply alongside B2C. Comparable in product breadth and digital food distribution, but operates at much larger scale and is primarily B2C.

Emerging players

• Meicai: China-based B2B platform connecting vegetable farmers with restaurants and food service businesses. Highly comparable business model — restaurants sourcing fresh produce via an online marketplace — though operating in a different geography.
• Agrofy: Latin America's largest online marketplace for agriculture and food-related B2B transactions. Adjacent in operating a digital B2B food/agriculture marketplace, though broader in product scope than Glife.

Regional players

• HappyFresh: Southeast Asia-headquartered online grocery platform operating across Indonesia, Malaysia, and Thailand. Comparable in SEA geography and digital food retailing, though primarily B2C rather than B2B.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/glifesg
• Facebookfacebook.com/glifesg
• LinkedInlinkedin.com/company/glifetech

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds5 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glife Technologies