Name

Koina

Legal name

Koina Distribution Joint Stock Company

Website

https://koina.vn

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Agricultural Distribution & Supply Chain

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (42448), Other Farm Product Raw Material Merchant Wholesalers (424590), Orange Groves (11131)

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Terminal Market / Produce Market Wholesalers (AFAIACAK)

akta.pro secondary industry

CEA Monitoring, Sensors & Automation Software (SCADA, IoT, Climate/Recipe Control) (AFAAAHAG)

Keywords

• Agricultural product distribution
• Farm-to-table logistics
• Agritech solutions
• Agricultural supply chain
• Precision farming technology

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Koina Distribution: Koina earns revenue by distributing Vietnamese agricultural products (vegetables, fruits) to traders, supermarkets, restaurants, and eateries. The company sells products directly to buyers at market-competitive prices, handling procurement, quality control, and last-mile delivery.
2. Koina Logistics: Koina provides transportation and warehousing services across Ho Chi Minh City, Hanoi, Dong Nai, and Vinh Long with 4,000 m2 of total warehouse area. Revenue is earned through freight charges per route (e.g., per kg rates) and warehousing fees.
3. Koina Agritech: Koina Agritech provides technology solutions to farmers including precision irrigation, expert network connections, and quality agricultural inputs. The company shares investment in equipment with participating farmers and ensures post-harvest output, generating revenue through bundled service and input sales.
4. Koina Credit: Koina Credit offers fast, data-driven financing solutions for agricultural businesses, ensuring growth, modernization, and seamless integration within the Koina ecosystem. Revenue is generated through interest and financing fees.
5. Koina Trading: Koina Trading connects top rice producers with global buyers, ensuring quality, transparency, and seamless transactions through strategic partnerships and advanced trade finance. Revenue is generated through trading margins and trade finance fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Koina is a 4.0 agricultural ecosystem that distributes Vietnamese vegetables, fruits, and rice from farms directly to B2B buyers (wet market traders, supermarkets, restaurants, and eateries) at market-competitive prices, operating its own logistics fleet and 4,000 m2 of warehousing. It bundles distribution with agritech services (precision farming, expert networks), embedded credit (Koina Credit), and global rice trade facilitation (Koina Trading) to build a vertically integrated farm-to-table platform.

Product overview

Koina is a 4.0 agricultural ecosystem (agritech startup founded November 2021) that connects farmers and sales channels through a unified platform. The company operates as a platform-plus-modules architecture comprising six integrated services: Koina Distribution (farm-to-buyer product distribution), Koina Logistics (transportation and warehousing), Koina Agritech (farming technology and precision agriculture), Koina Credit (agricultural business financing), Koina Trading (global rice trade connections), and Koina Farm (data-driven precision farming). These modules work together to create a data-driven farm-to-table ecosystem that reduces distribution costs, minimizes spoilage, and increases agricultural productivity across Vietnam.

Differentiator

Problem solved

Functional benefit

Brands

• Koina Credit: Fast, data-driven financing solutions for agricultural businesses, ensuring growth, modernization, and seamless integration within the Koina ecosystem.
• Koina Trading
• Koina Farm
• Koina Distribution
• Koina Logistics
• Koina Agritech

Products and services

• Koina Distribution

Quantifiable outcome

• Agricultural products reach consumers at 250%+ markup over farm-gate prices — Koina's model reduces this markup through direct farm-to-buyer distribution.
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Tam Binh District People's CommitteecoreStrategic or Co-development PartnerKoina collaborated with the People's Committee of Tam Binh District (Vinh Long Province) under Decision No. 3314/QĐ-UBND to establish a task force dedicated to digitizing and developing the king orange production area. The initiative creates a traceability platform, planting area codes, and is building Thanh Binh oranges' quality standards — positioning Tam Binh on Vietnam's agricultural map.
• Southern Fruit Tree Institute (Viện Cây Ăn Quả Miền Nam)minorStrategic or Co-development PartnerKoina is collaborating with the Southern Fruit Tree Institute to analyze soil and water quality and develop a set of cultivation standards for Thanh Binh oranges (king oranges from Tam Binh), aiming to improve quality and brand value for the region's agricultural products.
• Tam Binh District Department of Agriculture and Rural DevelopmentcoreStrategic or Co-development PartnerThe Department of Agriculture and Rural Development of Tam Binh District collaborates with Koina on the application of technology in management, distribution, and improving the efficiency of king orange production. Koina's Business Director (Vo Duy Phú) participates in joint meetings with agricultural officers from various communes.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kamereo: Kamereo is a Vietnam-headquartered B2B platform that sources fresh produce and agricultural inputs directly from farmers and distributes them to restaurants and retailers. It is the closest direct competitor to Koina in Vietnam's restaurant/foodservice produce supply chain.

Regional players

• TaniHub: TaniHub is an Indonesia-based B2B agritech platform connecting farmers to retailers, restaurants, and end consumers with integrated logistics and financing. Comparable to Koina in the integrated supply-chain-plus-financing model, but operating in Indonesia rather than Vietnam.
• GrowSari: GrowSari is a Philippines-based B2B platform supplying sari-sari stores with goods including fresh produce, with embedded financing. Comparable to Koina in targeting fragmented SMB retailers with a distribution-plus-credit model in Southeast Asia.
• AgriAku: AgriAku is an Indonesia-based agritech distribution platform that supplies agricultural inputs and produces to farmers and buyers with technology-enabled logistics. Comparable to Koina in the agritech distribution angle for Southeast Asia, though focused on inputs as well as outputs.

Emerging players

• Ninjacart: Ninjacart is an India-based B2B fresh produce supply-chain platform moving produce directly from farms to retailers using technology-led logistics and quality control. Highly comparable to Koina's distribution and grading logic, though it serves a different geography.
• DeHaat: DeHaat is an India-based full-stack agritech platform offering farm inputs, advisory, financing, and market access to farmers. Comparable to Koina's integrated Agritech + Credit + Distribution model, though at significantly larger scale and in a different geography.

Broad incumbents

• Bigbasket: Bigbasket is one of India's largest online grocery platforms, combining B2B and B2C fresh produce distribution with private-label sourcing. Comparable as a broader incumbent demonstrating the scaled B2B/B2C fresh produce model that Koina's distribution arm could evolve toward.
• Alibaba.com (1688): Alibaba/1688 is the dominant global B2B marketplace with deep agricultural and produce categories. Comparable as a broad incumbent illustrating the ultimate destination for Koina's Trading ambitions, though at vastly different scale and scope.

Others

• Ninja Van: Ninja Van is a Southeast Asia-focused last-mile logistics provider covering Vietnam, Indonesia, the Philippines, and more. Comparable as a logistics enabler/partner whose technology and route economics inform the benchmarks Koina must beat in its Logistics arm.
• Lalamove: Lalamove is an on-demand intra-city delivery and logistics platform widely used across Southeast Asia including Vietnam. Comparable as a logistics infrastructure peer whose pricing and service levels set the bar for Koina's Logistics arm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/koinavn
• LinkedInlinkedin.com/company/koina-vn

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koina