Murphy's Naturals
- Company typePrivate
- Founded2013
- HeadquartersRaleigh, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Murphy's Naturals firmographics
Firmographics- Name
- Murphy's Naturals
- Legal name
- Murphy's Naturals, Inc.
- Website
- https://murphysnaturals.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Murphy's Naturals industry classification
Industry- Product category
- Natural Insect Repellents
- NAICS
- Health and Personal Care Retailers (456)
- akta.pro primary industry
- Insect Repellents (Topical & Spatial) (CRAJAHAD)
- akta.pro secondary industries
- Natural/Green Pest Control Products (CRAJAHAK), Household Insecticide Aerosols & Sprays (CRAJAHAA)
Keywords
Where Murphy's Naturals is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Murphy's Naturals business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Consumer Product Sales: Direct-to-consumer and retail sales of mosquito repellent products including sprays, mists, balms, sticks, wipes, candles, incense, and the Mosquito Dodger device with refills.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Lemon Eucalyptus Oil Mosquito & Tick Repellent Spray - $9.99 (4 oz) |
| Unit Pricing | Pay-as-you-go | Lemon Eucalyptus Oil Mosquito & Tick Repellent Mist - $14.99 (6 oz) |
| Unit Pricing | Pay-as-you-go | Mosquito Dodger Zone Repellent Device - $49.99 |
| Unit Pricing | Pay-as-you-go | Mosquito Repellent Candle - $11.99 (9 oz) |
| Unit Pricing | Pay-as-you-go | Mosquito Repellent Incense Sticks - $14.99 (12 sticks) |
| Unit Pricing | Pay-as-you-go | Mosquito Repellent Balm - $5.99 (0.75 oz) |
| Unit Pricing | Pay-as-you-go | Mosquito Repellent Balm Stick - $4.99 |
| Unit Pricing | Pay-as-you-go | Refillable Mosquito Repellent Candle - $30.99 |
Go-to-market motion2 records
Distribution channels13 records
Marketing channels4 records
Murphy's Naturals product offering
Product offeringCore offering
Murphy's Naturals manufactures and sells a line of plant-based, EPA-registered, DEET-free mosquito and tick repellent consumer products, including topical sprays and mists (oil of lemon eucalyptus), balms and balms sticks, wipes, candles and tea lights, incense sticks and cones, and the rechargeable Mosquito Dodger spatial repellent device with replaceable refills. The company sells directly through its own e-commerce site and through national retailers (Target, Costco, Walmart, Whole Foods, REI, Home Depot, Lowe's, Bass Pro Shops, Sprouts, Wegmans, Central Market) and Amazon.
Differentiator
Problem solved
Functional benefit
Products and services
- Lemon Eucalyptus Oil Mosquito & Tick Repellent Spray Topical spray repellent using 30% oil of lemon eucalyptus to repel mosquitoes and ticks for 6 and 4 hours respectively; DEET-free and EPA-registered for consumers seeking plant-based personal protection.
- Lemon Eucalyptus Oil Mosquito & Tick Repellent Mist Continuous 360° mist applicator with the 30% oil of lemon eucalyptus formula in a 6 oz bottle, marketed as 50% larger than the spray version for whole-body coverage.
- Mosquito Dodger Zone Repellent Rechargeable, flame-free spatial repellent device that uses an air compressor to disperse a plant-based essential oil refill, creating a 15-foot protective dome for backyards, patios, and gatherings; replaceable refill cartridges sustain ongoing use.
- Mosquito Repellent Candle 9 oz soy-and-beeswax candle containing an essential oil blend (rosemary, peppermint, citronella, lemongrass, cedarwood) that provides up to 30 hours of mosquito repellent protection for patios and outdoor settings.
- Mosquito Repellent Incense Sticks Pack of 12 incense sticks using the brand's rosemary, peppermint, citronella, lemongrass, and cedarwood essential oil blend, each stick providing 2+ hours of mosquito protection for outdoor settings.
- Mosquito Repellent Balm Castor oil-based topical balm with lemongrass, rosemary, cedarwood, and peppermint essential oils in a 0.75 oz tin, providing approximately 2 hours of mosquito protection per application for targeted, scent-masked use.
- Mosquito Repellent Balm Stick Solid stick-format repellent using the brand's essential oil blend (castor oil base with lemongrass, rosemary, cedarwood, peppermint) for convenient, mess-free application with approximately 2 hours of protection per use.
- Mosquito Repellent Wipes Portable single-use wipes pre-soaked with the brand's plant-based repellent formulation, designed for on-the-go, no-mess application during outdoor activities.
- Refillable Mosquito Repellent Candle Reusable stoneware candle vessel pre-filled with one 9 oz mosquito repellent candle, designed to be refilled with the brand's 2-pack candle refills to reduce packaging waste.
- Mosquito Repellent Candle Refill 2-Pack Two-pack of 9 oz replacement candle refills designed to fit the Refillable Mosquito Repellent Candle stoneware vessel, enabling repeated use of the vessel and reducing packaging waste.
- Mosquito Repellent Incense Cones Incense cones infused with the brand's plant-based essential oil blend, packaged in a tube format for tabletop and backyard mosquito protection use.
- Mosquito Repellent Tea Light Candles Multi-pack tea light candles infused with the brand's plant-based essential oil blend for use in standard tea light holders and lanterns to provide ambient mosquito protection.
- Mosquito Repellent Ceramic Garden Candle Double-wick ceramic garden candle with the brand's essential oil blend, designed for outdoor garden and patio display as a decorative yet functional mosquito-repellent product.
Quantifiable outcome
- Mosquito landings reduced by 65% at 5 feet with Mosquito Dodger
- +3 more outcomes
Companies that use Murphy's Naturals
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Murphy's Naturals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Murphy's Naturals partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Citriodiol® (Citrefine)corePartnership with the Citriodiol® brand for sourcing oil of lemon eucalyptus, which is produced from Eucalyptus citriodora tree through a steam distillation process that minimizes waste and utilizes a closed-loop recycled water cycle. This is the active ingredient in their EPA-registered mosquito repellent products.
- Amplio RecruitingminorPartnership started in 2024 to provide employment opportunities to refugees entering or re-entering the workforce. Over 20 positions filled through this partnership.
- New Mexico State University Molecular Vector Physiology LabcoreThird-party testing partner that conducts efficacy studies on all Murphy's Naturals repellent products. Testing involves human volunteers in controlled cage studies to measure mosquito attraction reduction and protection duration.
- CompostNowminorComposting partnership that has diverted over 12,000 lbs of food waste from landfills.
- Triangle Land ConservancyminorEnvironmental nonprofit receiving over $110,000 in donations to protect natural land across North Carolina.
- FACE AfricaminorClean water initiative helping bring safe drinking water to three communities in sub-Saharan Africa.
- Bee DowntownminorMaintains five rooftop beehives at the Raleigh facility through partnership with Bee Downtown, supporting pollinator conservation.
- Carroll's KitchenminorNonprofit that creates meaningful employment for women facing barriers, supported by Murphy's Naturals.
- Activate GoodminorNonprofit organization that has received $58,000 in donations from Murphy's Naturals since 2020.
- National Parks Conservation AssociationminorEnvironmental organization sponsored by Murphy's Naturals to support national parks conservation efforts.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Murphy's Naturals competitors and assessment
Company assessmentDirect peers
- Badger Balm: Badger Balm is a direct competitor producing plant-based insect repellent balms, sprays, and tick repellents with similar natural ingredients and B Corp-style brand values, targeting overlapping outdoor enthusiast consumers.
- Babyganics: Babyganics offers DEET-free, plant-based insect repellent products for families and children, sharing Murphy's Naturals' natural positioning and family-focused value proposition across similar retail channels.
- All Terrain: All Terrain produces natural, DEET-free insect repellents, sunscreens, and first aid products targeting outdoor and family use cases — closely aligned product philosophy and channel mix with Murphy's Naturals.
- Thermacell: Thermacell makes spatial/repeller devices and refill cartridges for outdoor mosquito protection, directly competing with Murphy's Naturals' Mosquito Dodger Zone Repellent in the same device-plus-refill category.
- Sawyer Products: Sawyer Products makes topical and permethrin-based insect repellents distributed through outdoor retailers like REI and Bass Pro — overlapping retail channels and target customer segments with Murphy's Naturals.
Broad incumbents
- Ben's (Tender Corp): Ben's makes DEET-based and natural insect repellents plus tick repellents for outdoor enthusiasts, competing across shared retailers like REI, Walmart, and sporting goods channels.
- Enesis Group (Repel): Repel is a major US insect repellent brand offering DEET, picaridin, and plant-based formulas sold across the same retail channels as Murphy's Naturals, representing a broader portfolio incumbent.
- SC Johnson (Off!, Cutter): SC Johnson is the dominant mass-market insect repellent brand owner (Off!, Cutter, Autan), competing directly with Murphy's Naturals for shelf space at Target, Walmart, and other shared retail accounts, with vastly larger marketing budgets.
- Coleman (The Coleman Company): Coleman sells outdoor lifestyle products including citronella-based insect repellent candles and lanterns, competing with Murphy's Naturals' candle line at Bass Pro, Walmart, and other shared retailers.
Emerging players
- Austin Chemical Company (Buggins): An emerging natural repellent brand with limited distribution that competes in the same plant-based category as Murphy's Naturals, though with a smaller retail footprint and brand recognition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Murphy's Naturals social profiles
Digital presenceMurphy's Naturals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Murphy's Naturals leadership team
Management profileNumber of profiles
Profiles1 record
Murphy's Naturals funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Murphy's Naturals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Murphy's Naturals
What does Murphy's Naturals do?
Murphy's Naturals manufactures and sells a line of plant-based, EPA-registered, DEET-free mosquito and tick repellent consumer products, including topical sprays and mists (oil of lemon eucalyptus), balms and balms sticks, wipes, candles and tea lights, incense sticks and cones, and the rechargeable Mosquito Dodger spatial repellent device with replaceable refills. The company sells directly through its own e-commerce site and through national retailers (Target, Costco, Walmart, Whole Foods, REI, Home Depot, Lowe's, Bass Pro Shops, Sprouts, Wegmans, Central Market) and Amazon.
Is Murphy's Naturals a public or private company?
Murphy's Naturals is a private company. It is classified as venture growth investor backed and is currently operating.
When was Murphy's Naturals founded?
Murphy's Naturals was founded in 2013. It employs 11 to 50 people.
Where is Murphy's Naturals based?
Murphy's Naturals is headquartered in Raleigh, United States, in the North America region.
How does Murphy's Naturals make money?
One revenue line is on record: consumer Product Sales.
Who are Murphy's Naturals's main competitors?
Direct peers on record are Badger Balm, Babyganics, All Terrain, Thermacell and Sawyer Products. Broad incumbents are Ben's (Tender Corp), Enesis Group (Repel), SC Johnson (Off!, Cutter) and Coleman (The Coleman Company). Austin Chemical Company (Buggins) is listed as an emerging player.
Does Murphy's Naturals have an API?
No public API is recorded for Murphy's Naturals.
What industry is Murphy's Naturals in?
Murphy's Naturals's product category is Natural Insect Repellents. Its primary akta.pro industry code is CRAJAHAD, Insect Repellents (Topical & Spatial), with a secondary code of CRAJAHAK, Natural/Green Pest Control Products. Its NAICS code is 456.