What Macco Robotics does

Macco Robotics is a Sevilla, Spain-based private robotics company founded in 2013 that designs and deploys humanoid service robots for the hospitality industry under the Kime brand. Its product line currently spans three SKUs: Kime Bartender (up to 200 cocktails per hour and up to 80 recipes), Kime Chef (up to 120 dishes per hour), and Kime Kiosk (an unattended 24/7 format). The robots are CE Certified and rely on computer vision and AI for autonomous operation, with OTA software updates supporting the deployed fleet across 10+ countries.

The company operates a hardware-plus-subscription business model, charging end customers between €1,800 and €2,800 per robot per month depending on SKU. Reported installed base spans more than 10 countries, though the company has not disclosed customer counts, ARR, or unit volumes. The organization is small (11-50 employees) and is led by founder-CEO Victor Martín, supported by a CTO (Mathias Lofeudo), AI Director (Ricardo Pacheco), CFO (Antoine Lebrun), and a Branding Manager (Beatriz Fernández), with Marc Vidal and Marc Sanz Lopez serving as advisors.

Macco Robotics has raised approximately $4.6M cumulatively, with the bulk — a $4.38M Series 1 — closed in April 2025, following earlier seed and grant rounds from MARL 5G, Right Side Capital, finetwork, and EISMEA. Strategic relationships are tiered across flagship commercial partners (Porsche, Telefónica), technology partners (Google DeepMind, NVIDIA), and core partners (ERA Roundtable NYC, MARL 5G, Cuatrecasas). Recognition includes Top 20 Robotics Startups Worldwide at Automatica (Germany), 1st Prize Emprendemos Top 50, and Most Innovative Company in Spain from ING Direct.

Name

Macco Robotics

Legal name

Macco Robotics

Website

https://maccorobotics.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Macco Robotics is a Sevilla-based company that builds humanoid service robots for hospitality venues under the Kime brand (Bartender, Chef, and Kiosk), sold via monthly subscription to bars, restaurants, and unattended retail operators across 10+ countries.

Ownership category

akta.pro rank

Product category

Hospitality Robotics

NAICS

Commercial and Service Industry Machinery Manufacturing (333310), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Service & Hospitality Robots (HDAAAIAB)

Keywords

• Humanoid robots
• Hospitality automation
• Service robots
• Robotic bartender
• Robotic kitchen

Headquarters

HQ city

Sevilla

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Robotics Hardware and Software Subscription: Macco Robotics generates revenue primarily through the sale and subscription of humanoid service robots. Customers pay monthly fees for the Kime robots (Bartender from €1,800/month, Chef from €2,300/month, Kiosk from €2,800/month) with financing options available through bank approval. The revenue model combines hardware-as-a-service with ongoing software updates and support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Macco Robotics designs, manufactures, and deploys humanoid service robots for the hospitality industry under the Kime brand. Its portfolio includes Kime Bartender (humanoid bartender serving cocktails, beers, and coffees), Kime Chef (robotic kitchen for hot dishes, salads, and bowls), and Kime Kiosk (autonomous point-of-sale kiosk). Robots are sold through monthly subscriptions with financing support, combined with continuous OTA software updates.

Product overview

Macco Robotics is a robotics company offering a suite of humanoid service robots for the hospitality industry. The portfolio consists of three core products: Kime Bartender (a humanoid bartender serving cocktails, beers, and coffees), Kime Chef (a robotic kitchen for hot dishes, salads, and bowls), and Kime Kiosk (an all-in-one autonomous point-of-sale kiosk). All three products leverage advanced robotics, AI-powered computer vision, and 24/7 autonomous operation capabilities to serve the hospitality sector.

Differentiator

Problem solved

Functional benefit

Brands

• Kime: Humanoid robot brand for hospitality services including bartender, chef, and kiosk applications

Products and services

• Kime Bartender Humanoid bartender robot designed for hospitality venues; serves cocktails, beers, and coffees with ±0.2mm precision. Produces 200+ cocktails per hour with up to 80 recipes. CE Certified and operated via monthly subscription from €1,800/month.
• Kime Chef Robotic kitchen for hot dishes, salads, and bowls providing professional consistency at industrial scale. Produces 120 dishes per hour with multi-recipe functionality and total hygiene. Operated via monthly subscription from €2,300/month.
• Kime Kiosk All-in-one autonomous kiosk for order, payment, and delivery. Built for food trucks and premium spaces, operating 24/7 unattended with integrated payment and modular design. Operated via monthly subscription from €2,800/month.

Quantifiable outcome

• Up to -40% operational cost reduction vs traditional staffing in high-rotation bars
• +3 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• PorscheflagshipStrategic or Co-development PartnerPorsche is listed as an accelerator/partner of Macco Robotics, indicating strategic collaboration in the innovation ecosystem.
• TelefónicaflagshipStrategic or Co-development PartnerTelefónica is listed as an accelerator/partner, suggesting collaboration in technology and innovation initiatives.
• ERA Roundtable NYCcoreStrategic or Co-development PartnerERA Roundtable NYC is listed as an ecosystem partner, providing access to innovation networks and strategic advisory.
• MARL 5GcoreStrategic or Co-development PartnerMARL 5G is an ecosystem partner supporting Macco's connectivity and digital infrastructure needs.
• CuatrecasascoreStrategic or Co-development PartnerCuatrecasas, a major law firm, is listed as an ecosystem partner providing legal and business advisory support.
• Google DeepMindcoreTechnology or IntegrationGoogle DeepMind is a technology partner providing AI capabilities and expertise that enhance Macco's autonomous robotics solutions.
• NVIDIAcoreTechnology or IntegrationNVIDIA is a technology partner providing GPU computing power essential for the AI and computer vision capabilities in Macco's humanoid robots.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bear Robotics: Direct competitor developing autonomous mobile robots for restaurant service (Servi, Carti). Targets the same hospitality venue customer base with similar subscription/RaaS models, though focuses on wheeled serving robots rather than humanoid form factors.
• Miso Robotics: Direct competitor building AI-driven robotic kitchen assistants (Flippy) for fast-food and quick-service restaurants. Operates in the same hospitality food-preparation vertical as Macco's Kime Chef with comparable automation value propositions.
• Pudu Robotics: Direct competitor offering a broad lineup of restaurant service robots (BellaBot, KettyBot, HolaBot, G1) deployed in tens of thousands of restaurants worldwide. Competes head-to-head with Kime in bars, restaurants, and QSRs at typically lower price points.
• Keenon Robotics: Direct competitor with a wide portfolio of commercial service robots for restaurants and hotels, including the DINERBOT and BUTLERBOT series. Operates a global distribution network overlapping Macco's target customer segments.
• Richtech Robotics: Operates robotic baristas, drink mixers, and food service robots (e.g., ADAM, Matradee) for hospitality venues including cafes and hotels. Closely comparable to Kime Bartender on robotic beverage service and also uses subscription-style commercial models.

Broad incumbents

• SoftBank Robotics: Broad incumbent offering humanoid (Pepper, NAO) and service robots for retail, hospitality, and healthcare. While not exclusively focused on hospitality automation, its humanoid Pepper is a conceptual benchmark and the broader portfolio overlaps Macco's go-to-market.
• Boston Dynamics: Broad incumbent commercializing advanced humanoid and quadruped robots (Atlas, Stretch). Now owned by Hyundai, Boston Dynamics represents a well-capitalized potential competitor in general-purpose humanoid robotics that could pivot into hospitality use cases.

Emerging players

• Savioke: Developed the Relay autonomous delivery robot for hotels and hospitality venues, directly competing for the same hotel/customer-facing logistics use cases that Kime targets, though focused on delivery rather than bartender/chef functions.
• Café X Technologies: Developed robotic coffee kiosks serving specialty coffee in airports and commercial venues. Competes with the Kime Kiosk/Bartender coffee functionality within the same autonomous beverage automation category.
• 1X Technologies: Backed by OpenAI, 1X is developing the NEO humanoid robot for consumer and commercial service applications. While broader in ambition, its focus on safe, AI-driven humanoids for service work overlaps with Macco's humanoid hospitality positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/maccorobotics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Macco Robotics