Pilar

What Pilar does

Pilar operates a technology-enabled broker network focused exclusively on the high-end segment of the Brazilian residential real estate market. Founded in 2021 in São Paulo by Felipe Abramovay (CEO), Luiz Gilbert, and Raphael Sampaio (CTO), the company has assembled a curated network of 750+ specialist brokers and 220+ partner brokerages that collectively share a centralized portfolio of 32,000-39,000 high-end properties across São Paulo and Curitiba. Pilar's positioning targets structural inefficiencies in Brazilian real estate, where the average property takes roughly 16 months to sell and a minority of transactions involve a broker, contrasting with U.S. market norms. Network participants gain access to the PilarHomes portal (the first portal in Brazil exclusive to luxury properties), AI productivity tools (Pilar Copilot), a WhatsApp-delivered property valuation service (Radar PilarHomes), and a TikTok-style short-video feature (PilarHomes Shorts), along with CRM, marketing support, brand-building services, and community events such as the annual Pilar Day gathering of 500+ partners.

The underlying technology combines a proprietary CRM, business intelligence systems, AI-optimized ad distribution, and a curated inventory layer that aggregates listings from both individual brokers and partner brokerages such as Zimmermann Imóveis (which contributed 7,000 properties in late 2025). The platform's data flywheel rests on ITBI-based transaction records plus proprietary intelligence from intermediated sales, now totaling R$3.5 billion in 2025 VGV and R$250 million+ in commissions distributed to partners since inception.

Pilar's commercial model is success-based: the company earns commissions only when transactions close, with no upfront fees to brokers. In 2025, the platform intermediated R$3.5 billion in gross sales value (with a record R$550 million in a single month in May 2026) and achieved dominant share in select São Paulo luxury submarkets — 56% of high-end value in Jardim América, 37% in Real Parque, and 22% in Pacaembu. The company has raised approximately US$12 million in seed funding across two rounds (January 2024 and May 2025) from investors including Alexia.vc, Canary, Goodwater Capital, Latitud, Endeavor, and others, and is led by a 60-70 person team operating from São Paulo headquarters and a regional office in Curitiba.

Name

Pilar

Legal name

PILAR SOLUÇÕES IMOBILIÁRIAS LTDA

Website

https://soupilar.com.br

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Pilar is a Brazilian proptech operating a technology-enabled network of 750+ specialist real estate brokers serving the high-end property market in São Paulo and Curitiba. Through its exclusive PilarHomes portal and proprietary AI tools, the platform intermediated R$3.5 billion in transactions in 2025.

Ownership category

akta.pro rank

Product category

Proptech / High-end Real Estate Brokerage Platform

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

Keywords

• High-end real estate
• Broker network platform
• Luxury property portal
• Real estate technology
• Proptech brokerage

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Transaction-based commissions: Pilar generates revenue by charging commissions on successful property transactions. The company is remunerated only upon the completion of deals, aligning its interests with broker success. Over R$180 million in commissions were distributed to partners in 3 years, with over R$250 million distributed since 2021.
2. Success-based fees: Pilar operates on a success-only compensation model where the company is paid only when deals are closed, reducing risk for partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Pilar operates a technology-enabled broker network for the high-end real estate segment, anchored by the PilarHomes portal — the first platform in Brazil dedicated exclusively to luxury properties in São Paulo and Curitiba. The company provides partner brokers and boutique brokerages with CRM, AI-powered tools (Pilar Copilot, Radar PilarHomes), brand-building and marketing support, and access to a centralized portfolio of 32,000+ properties, earning commissions only on successfully closed transactions.

Product overview

Pilar is a proptech platform combining a network of over 750 specialist real estate brokers with technology products. The core offering centers on PilarHomes, the first real estate portal exclusively for high-end properties in São Paulo and Curitiba, which incorporates AI-powered ad distribution and the Shorts video feature. The platform is augmented by Pilar Copilot (AI productivity assistant) and Radar PilarHomes (property valuation tool). The network provides brokers with CRM, business intelligence, marketing support, and collaborative partnership infrastructure, generating R$ 3.5 billion in VGV in 2025.

Differentiator

Problem solved

Functional benefit

Brands

• PilarHomes: The first portal focused exclusively on high-end properties, exclusive to Pilar partner real estate agencies and brokers. Features over 20,000 high-standard properties in São Paulo and Curitiba.

Products and services

• PilarHomes Online portal dedicated exclusively to luxury real estate listings in São Paulo and Curitiba, accessible only to vetted Pilar partner brokers and brokerages; features curated property listings, AI-optimized ad distribution, pre-verified leads, and direct connection with specialist brokers for high-end property transactions.
• Pilar Copilot AI-powered productivity assistant for partner brokers that anticipates opportunities, organizes tasks, automates workflows, and streamlines routine coordination, helping high-end real estate professionals focus on client relationships and sales.
• Radar PilarHomes Property valuation and market intelligence tool that delivers real-time historical transaction data based on official ITBI records and proprietary intelligence via WhatsApp, allowing users to query property values and market trends by street address in São Paulo.
• Pilar Network Curated network of specialist real estate brokers and boutique brokerages operating in the high-end segment across São Paulo and Curitiba, providing partner brokers with CRM, business intelligence, marketing and brand-building support, training events, mentorship, and access to a shared portfolio of 32,000+ properties, with Pilar compensated only on successfully closed transactions.

Quantifiable outcome

• R$3.5 billion in total sales intermediated since founding in 2021
• +9 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Zimmermann ImóveiscoreStrategic or Co-development Partner · 1 December 2025Partnership with Zimmermann, a leading real estate firm in São Paulo's West Zone, adds 7,000 properties to the PilarHomes portfolio, bringing the total to over 32,000 properties. The partnership aims to lead the high-end real estate market in the West Zone and project R$5 billion in VGV by 2026.
• Mosaic HomescoreChannel Partner/ Reseller/ Distributor · 1 January 2021Boutique real estate company founded within the Pilar network by Diego Biagi. Operating since 2021, projected R$370 million in sales for 2025, demonstrating the success of Pilar's partnership model for creating high-performing brokerages.
• Valsa HomescoreChannel Partner/ Reseller/ DistributorBoutique brokerage operated by Camila and Daniele in Curitiba, achieving R$50 million in sales in 2025 with only two partners. Exemplifies the high-performance potential of Pilar's network model in new markets.
• StatementminorChannel Partner/ Reseller/ DistributorBoutique real estate brand launched by Yan Acioli (personal stylist to celebrities) in partnership with Pilar, entering the luxury real estate market with a focus on the Jetset/celebrity clientele.
• Prateleira dos ImóveisminorChannel Partner/ Reseller/ DistributorBoutique brokerage founded by Renée-Claire Nussbaummer and Raquel Mendes within Pilar, demonstrating how established brokers can leverage the network model without traditional social media presence.
• Vila Moema ImóveisminorChannel Partner/ Reseller/ DistributorPartner brokerage in the Moema neighborhood, highlighted in coverage about the area's evolving real estate profile with prices above R$30,000 per square meter.
• Paula Biagi ImóveisminorChannel Partner/ Reseller/ DistributorPartner brokerage managing exclusive listings such as the Adolpho Lindenberg house in Morumbi, demonstrating Pilar's ability to attract prestigious properties.
• Nobile CasasminorChannel Partner/ Reseller/ DistributorReal estate company commercializing exclusive properties like the Casa Bola in Jardim Guedala, partnered with Pilar for distribution through PilarHomes.
• Denise no JardinsminorChannel Partner/ Reseller/ DistributorIndividual broker partner achieving success in the Jardins neighborhood, featured in testimonial content about Pilar's impact on broker productivity.
• Zac ImóveisminorChannel Partner/ Reseller/ DistributorPartner brokerage providing testimonials about visibility and agility improvements through the Pilar platform.
• Open ImóveisminorChannel Partner/ Reseller/ DistributorPartner brokerage operated by Matheus and André, providing testimonial about broker empowerment through the Pilar model.
• HomesphereminorChannel Partner/ Reseller/ DistributorPartner brokerage operated by Aldemar and Thiago, testimonial about comprehensive support structure enabling better client service.
• Sua Galeria de ImóveisminorChannel Partner/ Reseller/ DistributorPartner brokerage operated by Jorge and Júlio, testimonial about Pilar's complete structure enabling quality client service.
• Carbonell & GiffordminorChannel Partner/ Reseller/ DistributorPartner brokerage operated by Giuliana and Patty, featuring testimonial about how 'at Pilar, the broker is the customer.'
• GaviniminorChannel Partner/ Reseller/ DistributorPartner brokerage operated by Christian and Guilherme, providing testimonial about Pilar as a market trend model.
• Boutique CazaminorChannel Partner/ Reseller/ DistributorPartner brokerage operated by Fernanda, Clarissa, and Patrícia, testimonial about optimized workflow and effective client service.
• Pitaya ImóveisminorChannel Partner/ Reseller/ DistributorPartner brokerage operated by Gisela Schmidt, providing testimonial about network benefits even in unfamiliar neighborhoods.

Scale indicators18 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Bossa Nova Sotheby's International Realty: Sotheby's-affiliated luxury brokerage in Brazil, active in São Paulo and Rio. The most direct incumbent competitor in the high-end segment Pilar targets.
• Compass: US-based real estate brokerage built on a tech-enabled agent network model with a luxury focus. Most analogous business model to Pilar: technology platform + collaborative broker ecosystem + curated brand.
• eXp Realty: Cloud-based brokerage operating a global agent network with revenue-share economics. Closest comparable in pure agent-network-as-product model, though mass-market rather than luxury.
• The Agency: Luxury-focused boutique brokerage with a network/agent-partnership model and brand-building support. Directly comparable on luxury positioning and broker-centric value proposition.
• Sotheby's International Realty (Brazil operations): Global luxury real estate brand with Brazil franchise operations (e.g., Bossa Nova Sotheby's). Competes directly in São Paulo/Curitiba luxury segments where Pilar leads.

Broad incumbents

• Zap Imóveis: Brazil's largest property listing portal (owned by Grupo OLX). Competes indirectly by aggregating listings; Pilar's PilarHomes is the exclusive counter-positioning for the luxury segment.
• Loft: Brazilian proptech using technology to buy, sell, and manage residential properties. Operates adjacent to Pilar in Brazilian real estate tech but with a different ownership/transaction model.
• QuintoAndar: Largest Brazilian proptech, focused on residential rental and sale marketplaces. Overlaps on tech-enabled real estate in Brazil but is mass-market rather than luxury; a potential strategic acquirer.
• Viva Real: Major Brazilian real estate portal owned by QuintoAndar/Grupo OLX. Mass-market portal competing for general listing visibility; Pilar's curated high-end portal differentiates against this mass-listing model.

Emerging players

• Proper (Proppy Inc.): Tech-enabled luxury and vacation rental platform with agent-network elements. Comparable on luxury + tech intersection, though US-based and shorter operating history.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/soupilar
• Instagraminstagram.com/sou_pilar
• Facebookfacebook.com/soupilarbr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pilar