Mosaic Homes
Mosaic Homes is a Michigan-based residential construction and development company founded in 1993 that builds custom homes, townhomes, and low-maintenance condominiums across multiple planned communities, selling directly to individual homebuyers in the Grand Rapids and western Michigan region.
- Company typePrivate
- Founded1993
- HeadquartersGrand Rapids, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mosaic Homes does
Mosaic Homes, operating under the legal name Mosaic Properties, is a Michigan-based residential construction and development company founded in 1993 by Brad Rottschafer. The company builds and develops three distinct product lines: Mosaic Custom Homes (single-family residences in master-planned communities such as Sugar Hill in Saugatuck, Balsam Waters in Forest Hills, and Revado Hills in Ada, plus build-on-your-own-lot services), Mosaic Town Builders (townhomes and lofts in communities including Union Green, Celadon, Harbor Village, and the upcoming Oxbow), and Mosaic Living (condominiums and stand-alone cottages such as Breton Hamlet and Riverlands, targeting empty nesters seeking low-maintenance lifestyles). The company's underlying technology is traditional residential construction — specialized teams of tradespeople executing custom design work with an emphasis on architectural character, refined finishes, and 'built to last' quality standards, supported by an in-house design/selection center.
The business model is direct-to-consumer one-time home sales. Mosaic sells properties directly to individual homebuyers through personal consultations and a detailed selection process, with no intermediaries, resellers, or marketplace channels. Pricing is not publicly disclosed and varies by lot, specifications, finishes, and community. The company employs 11-50 staff, is headquartered at 2050 Celadon Drive NE in Grand Rapids, Michigan, and operates entirely within Michigan across both the western lakeshore region (Saugatuck, Union Pier, St. Joseph) and the greater Grand Rapids metropolitan area. Marketing is primarily organic, centered on Instagram and the company's website showcasing completed homes and design details.
Mosaic is privately held with no institutional investors, parent company, or disclosed funding rounds. Brad Rottschafer serves as President and is the founder. The company has no patents, no published awards, no disclosed partnerships, and no app or API presence. Its competitive position rests on three decades of accumulated brand equity in Michigan, a portfolio of landmark communities, and specialized craft teams dedicated to each housing typology.
Mosaic Homes firmographics
Firmographics- Name
- Mosaic Homes
- Legal name
- Mosaic Properties
- Website
- https://mosaicproperties.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mosaic Homes is a Michigan-based residential construction and development company founded in 1993 that builds custom homes, townhomes, and low-maintenance condominiums across multiple planned communities, selling directly to individual homebuyers in the Grand Rapids and western Michigan region.
- Ownership category
- akta.pro rank
Mosaic Homes industry classification
Industry- Product category
- Residential Construction Services
- NAICS
- New Single-Family Housing Construction (except For-Sale Builders) (236115), New Housing For-Sale Builders (236117)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Single-Family Home Construction (Detached Homes) (IMAFABAA)
- akta.pro secondary industries
- Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB), Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
Keywords
Where Mosaic Homes is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mosaic Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Home Construction: Design and construction of single-family custom homes with high architectural character, sold directly to homebuyers. Revenue generated through home sales at premium pricing.
- Townhome and Loft Development: Development and sale of townhomes and lofts within planned communities. Single-transaction revenue from property sales.
- Condominium and Cottage Sales: Sale of condominiums and stand-alone cottages targeting empty nesters seeking low-maintenance living. One-time transaction revenue model.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Mosaic Homes product offering
Product offeringCore offering
Mosaic Properties designs, builds, and sells residential homes directly to individual homebuyers through three product lines: Custom Homes (single-family residences and build-on-your-own-lot services), Town Builders (townhomes and lofts), and Living (condominiums and stand-alone cottages). The company focuses on architectural character, refined finishes, and "built to last" quality within master-planned communities in Michigan. Sales are conducted directly through personal consultations and a detailed selection process with no intermediaries or resellers.
Product overview
Mosaic Properties is a residential construction and development company offering three distinct product lines: Custom Homes (single-family residences in Sugar Hill, Balsam Waters, Revado Hills, and on client's existing lots), Town Builders (townhomes and lofts in Union Green, Celadon, Harbor Village, and Oxbow), and Living (condominiums and cottages in Breton Hamlet and Riverlands). Founded in 1993 by Brad Rottschafer, the company operates as a unified portfolio under the Mosaic brand, with specialized teams for each housing type. The Custom Homes division provides fully customized single-family building including site analysis, permitting, and value engineering services. Town Builders focuses on attached townhomes with community amenities. Living targets empty nesters with low-maintenance condominiums and cottages featuring open floor plans and beautifully maintained exteriors.
Differentiator
Problem solved
Functional benefit
Brands
- Mosaic Custom Homes: Single-family homes and neighborhoods with high architectural character, built to last with professional design and refined finishes.
- Mosaic Town Builders
- Mosaic Living
Products and services
- Mosaic Custom Homes Design and construction of single-family homes and neighborhoods exhibiting the highest level of architectural character, with professional design and refined finishes; includes build-on-your-own-lot service with site analysis, permitting, value engineering, and client education. Sold directly to individual homebuyers in Michigan communities such as Sugar Hill (Saugatuck), Balsam Waters (Forest Hills), and Revado Hills (Ada).
- Mosaic Town Builders Development and sale of townhomes and lofts built with architectural integrity and style, featuring beautifully maintained exteriors and community amenities. Sold directly to homebuyers in Michigan communities including Union Green (Union Pier), Celadon (Grand Rapids Northeast), Harbor Village (St. Joseph), and Oxbow (Ada, coming soon).
- Mosaic Living Design and sale of condominiums and stand-alone cottages for empty nesters and downsizers, featuring beautifully maintained exteriors, open living concepts, and lavishly appointed interiors with rich woods and solid surfaces. Sold directly to buyers in Michigan communities including Breton Hamlet (Grand Rapids) and Riverlands (North East Grand Rapids).
Companies that use Mosaic Homes
Customer profileSegments3 records
Ideal customer profiles3 records
Mosaic Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mosaic Homes partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Mosaic Homes competitors and assessment
Company assessmentBroad incumbents
- Tri Pointe Homes: National homebuilder with premium brands (Pardee, Maracay, etc.) focused on move-up and luxury segments in select US markets. Overlaps with Mosaic's premium positioning and design-driven product, but at public-company scale and broader geographic reach.
- PulteGroup: One of the largest US homebuilders (Centex, Pulte, Del Webb, John Wieland brands) covering first-time, move-up, and active-adult. Del Webb's active-adult condo/club concept competes with Mosaic Living, though Pulte offers broader product range at far greater scale.
- Taylor Morrison: Top-5 US homebuilder with broad move-up, active-adult (through its Darling Homes and Anthology brands), and luxury offerings. Comparable to Mosaic on the active-adult/condo side (Mosaic Living) and move-up custom product.
- David Weekley Homes: Large private homebuilder operating in multiple US metros with a focus on design quality and customer experience. Comparable to Mosaic on premium positioning and design-forward product, but at materially greater geographic and revenue scale.
- Toll Brothers: National luxury homebuilder developing move-up, active-adult, and custom product lines across the US. Overlaps with Mosaic's premium custom homes and townhome segments but operates at national scale across multiple markets, not focused on Michigan.
Regional players
- Mayberry Homes: West Michigan homebuilder with a portfolio of single-family and attached residential product. Competes with Mosaic for Grand Rapids area lots, trade labor, and move-up buyer demand in overlapping communities.
- Eastbrook Homes: Michigan-based homebuilder developing single-family and condominium communities across West Michigan. Closest direct regional competitor to Mosaic's Custom Homes, Town Builders, and Living product lines operating in similar Grand Rapids-area submarkets.
- Perry Homes: Texas-anchored regional homebuilder known for design-forward product and amenitized master-planned communities. Similar architecture-first, community-development model to Mosaic, though serving Texas rather than West Michigan.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Mosaic Homes social profiles
Digital presenceMosaic Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mosaic Homes leadership team
Management profileNumber of profiles
Profiles1 record
Mosaic Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mosaic Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mosaic Homes
What does Mosaic Homes do?
Mosaic Properties designs, builds, and sells residential homes directly to individual homebuyers through three product lines: Custom Homes (single-family residences and build-on-your-own-lot services), Town Builders (townhomes and lofts), and Living (condominiums and stand-alone cottages). The company focuses on architectural character, refined finishes, and "built to last" quality within master-planned communities in Michigan. Sales are conducted directly through personal consultations and a detailed selection process with no intermediaries or resellers.
Is Mosaic Homes a public or private company?
Mosaic Homes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mosaic Homes founded?
Mosaic Homes was founded in 1993. It employs 11 to 50 people.
Where is Mosaic Homes based?
Mosaic Homes is headquartered in Grand Rapids, United States, in the North America region.
How does Mosaic Homes make money?
Three revenue lines are on record. Custom Home Construction is the primary driver. The others are townhome and Loft Development and condominium and Cottage Sales.
Who are Mosaic Homes's main competitors?
Broad incumbents on record are Tri Pointe Homes, PulteGroup, Taylor Morrison, David Weekley Homes and Toll Brothers. Regional players are Mayberry Homes, Eastbrook Homes and Perry Homes.
Does Mosaic Homes have an API?
No public API is recorded for Mosaic Homes.
What industry is Mosaic Homes in?
Mosaic Homes's product category is Residential Construction Services. Its primary akta.pro industry code is IMAFABAA, Single-Family Home Construction (Detached Homes), with a secondary code of IMAFABAB, Multi-Family Residential Construction (Apartments, Condos, Townhomes). Its NAICS code is 236115 and its SIC code is 6552.