What Glaut does

Glaut is a privately held, AI-native research operating system that conducts AI-moderated interviews (AIMIs) at scale, combining the depth of qualitative interviews with the reach of quantitative surveys. Founded in late 2023 in Milan, Italy, the company is dual-headquartered in Milan and Austin, Texas under legal entity Glaut, Inc., and operates with 1-10 employees on a $1.4 million pre-seed round led by Italian Founders Fund (April 2024). The platform orchestrates specialized AI agents — moderator, fraud detection, analysis, and Chat Assistant — across the research lifecycle (collection, analysis, reporting) inside a single auditable environment, using a multi-model stack spanning OpenAI (Azure), Google Gemini (GCP), and Anthropic (AWS).

The platform's core technology supports voice and text interviews in 50+ languages with adaptive AI-generated follow-up questions. Modules include Glaut Intelligence (agentic coding, crosstabs, sentiment, statistical significance testing), Report (structured client-ready outputs with PowerPoint export), Data Quality (real-time fraud prevention, copy-paste blocking, uncooperative response detection), and Integrations (iframe embedding into Qualtrics, Alchemer, and panel provider workflows). Recent product launches (2025-2026) include Analysis V2, Reason With Data (natural-language dataset querying), Asset Test Loop, Matrix Questions, and Temporal Projects Reporting. The methodology has been independently validated through published comparative studies with the University of Mannheim, University of Nottingham, and Curtin University, and the company holds ISO 27001 certification with GDPR and CCPA compliance.

Glaut sells primarily to market research agencies (IPSOS, Kantar, BVA DOXA, Eumetra, Nomisma, ELMA Research, Teleperformance) and in-house brand research teams (Mondadori, Volvo, Facile.it), combining a product-led growth motion (free trial, iframe embed) with sales-assisted enterprise licensing. Distribution also flows through white-label OEM deployments for agencies, panel provider integrations, and direct enterprise sales. Pricing is not publicly disclosed; revenue derives from SaaS platform subscriptions and enterprise licenses. Use cases span brand perception tracking, creative asset testing, product/concept testing, customer experience research, market exploration, pharma/healthcare, and political polling.

Name

Glaut

Legal name

Glaut, Inc.

Website

https://glaut.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Glaut is an AI-native research operating system that runs AI-moderated voice and text interviews at scale for market research agencies and in-house brand teams, with agents that handle collection, fraud detection, analysis, and reporting across 50+ languages.

Ownership category

akta.pro rank

Product category

Market research software

NAICS

Marketing Research and Public Opinion Polling (54191)

akta.pro primary industry

Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD)

Keywords

• AI market research
• AI-moderated interviews
• Consumer insights platform
• Qualitative research software
• Automated survey analysis

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Research platform subscription with AI-moderated interview capabilities, analysis tools, and reporting. Pricing based on usage volume (interviews conducted) and feature access. Platform supports both self-serve and enterprise deployment.
2. Enterprise Licenses: White-labeled or custom deployment for major research agencies and brands requiring dedicated capacity, custom integrations, or branded experience. Includes SLA, support, and training.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Glaut provides an AI-native research operating system that runs AI-moderated interviews (AIMIs) at scale, combining the breadth of quantitative surveys with the depth of qualitative interviews. The platform orchestrates specialized AI agents across the full research lifecycle (data collection, agentic coding/analysis, reporting) for market research agencies and in-house research teams, with built-in fraud detection, 50+ language support, and iframe-based integrations into existing survey stacks such as Qualtrics and Alchemer.

Product overview

Glaut offers a unified AI-native research operating system (Glaut OS) that combines the scale of quantitative surveys with the depth of qualitative interviews. The core platform centers on AI-Moderated Interviews (AIMIs) — semi-structured interviews conducted by specialized AI agents that deliver personalized, adaptive follow-ups at scale. The platform comprises integrated modules for data collection (AIMI), analysis (Glaut Intelligence/Analysis V2), reporting, and real-time data quality control. Key features include the Chat Assistant/Reason With Data for conversational data exploration, Asset Test Loop for creative testing, Matrix Questions for hybrid quant-qual workflows, Question Randomization for bias reduction, and temporal tracking for continuous brand monitoring. The platform supports 50+ languages and offers iframe-based integrations with survey platforms like Qualtrics and Alchemer, plus SPSS and Excel export capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Glaut OS (Research Operating System) End-to-end AI-native research platform that orchestrates specialized agents across the full research lifecycle (collection, analysis, reporting) for market research agencies and in-house brand teams, combining survey scale with interview depth inside a single auditable environment that embeds into existing tech stacks.
• AI-Moderated Interviews (AIMI) Semi-structured voice and text interviews conducted by AI moderators that deliver adaptive, personalized follow-ups to thousands of respondents simultaneously, 24/7, in 50+ languages. Sold to research agencies and in-house brand research teams for primary qualitative research, brand tracking, concept testing, and ad testing.
• Glaut Intelligence (Analysis V2) Agentic analysis module that automatically codes open-ended responses, identifies patterns across segments, and performs thematic, entity, and sentiment analysis with statistical significance testing. Every finding is traceable back to the original respondent source. Used by research agencies and in-house teams for qualitative analysis of interview data.
• Glaut Report Structured report workspace that turns analysis into client-ready findings and charts in days, with modular executive reports, trend charts, temporal tracking, and PowerPoint export. Designed for research agencies and in-house teams delivering final insights to brand stakeholders.
• Glaut Data Quality Real-time fraud prevention system that flags low-quality data, blocks copy-pasted answers, detects inconsistent responses, and excludes low-effort participants during AI-moderated interviews. Reduces gibberish interactions by 53.6% versus static surveys and is sold as part of the Glaut platform for research teams that need clean data at scale.
• Glaut Integrations (iframe/API) Integration layer that allows AIMI interviews to be embedded inside existing quantitative survey platforms (Qualtrics, Alchemer, legacy quant tools) via iframe and exported to SPSS or Excel, enabling white-label and channel deployments for agencies, panel providers, and survey software vendors.

Quantifiable outcome

• 86% average completion rate vs 38% for static surveys
• +11 more outcomes

Named customers18 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability12 records

Feature13 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• University of MannheimcoreStrategic or Co-development PartnerCollaborative research partnership for comparative study validating AIMIs vs static online surveys. Published December 2025. Study found +39% more words, +51% unique words, +12% lexical diversity in AIMI responses.
• University of NottinghamcoreStrategic or Co-development PartnerResearch partnership for evaluating AI-generated follow-up questions. Study found 75% increase in response depth, 9% vocabulary expansion, new themes from initial answers.
• Curtin University (Prof. Billy Sung)coreStrategic or Co-development PartnerBiometric comparative study of AI vs human moderation using biometric data. Found AI elicits comparable trust and disclosure without increasing discomfort.
• Human HighwaycoreStrategic or Co-development PartnerIndependent research firm conducting comparative study on AIMIs vs static surveys. Found 30% increase in verbosity, 24% rise in conceptual density, 58.7% improvement in semantic cohesion. Also found 'voice effect' of 132% word count increase.
• Responsive Research Inc. (Lauren McCluskey)coreStrategic or Co-development PartnerIndependent study examining whether sample source influences data quality in AI-moderated interviews. Compared panel participants, qualitative respondents, and researchers using same AIMI.
• PureSpectrumminorChannel Partner/ Reseller/ DistributorPanel provider used in University of Mannheim comparative study for recruiting study participants. Platform integrates with various panel providers for respondent distribution.
• ESOMARcoreOthersGlobal market research association membership. Glaut received ESOMAR Breakthrough Research Methodology Award 2026. ESOMAR provides industry validation and conference platform.
• MRS (Market Research Society)minorOthersUK market research society corporate membership providing industry recognition and standards alignment.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Listen Labs: AI-moderated qualitative research platform conducting conversational interviews at scale. Targets the same buyer (research agencies and brands) with a competing agentic AI-interview approach, making it Glaut's closest head-to-head competitor.
• Outset: AI-moderated interview platform using conversational AI to run qualitative research at scale. Directly competes with Glaut in the AI-moderated interview category for the same market research and insights buyer.
• Strella: AI-powered qualitative research platform that runs AI-moderated customer interviews, synthesizing insights from open-ended conversations. Competes with Glaut on AI moderation depth and time-to-insight for research teams.
• Remesh: Conversational AI platform for employee and customer research that runs live and asynchronous AI-moderated conversations at scale. Closely comparable to Glaut's adaptive follow-up approach with a longer market track record.

Emerging players

• Synthetic Users: AI-based synthetic research participant platform. Adjacent rather than direct — addresses the same 'faster insights' pain point but with simulated respondents, positioning it as a substitute for some use cases Glaut serves.
• Fuel Cycle: Enterprise insights platform combining panels, surveys, and qualitative research. Overlaps with Glaut's qualitative-at-scale and community use cases, particularly for in-house research teams.

Broad incumbents

• Qualtrics: Enterprise experience management and survey platform owned by SAP. Glaut embeds inside Qualtrics via iframe, so it is simultaneously a distribution partner and the most credible incumbent threat to build competing AI-moderation natively.
• Alchemer (formerly SurveyGizmo): Mid-market and enterprise survey platform. Glaut is embed-integrated with Alchemer, making it both a channel and a potential competitor if Alchemer ships native AI-moderated interviews.
• Forsta (formerly Confirmit): Enterprise experience and research technology platform with deep market research customer penetration. Serves the same agency and in-house research buyers and could ship AI-moderated modules as a direct competitor to Glaut.
• Discuss.io: Qualitative research platform used by global brands and agencies for video interviews and insights. Competes with Glaut in the AI-augmented qualitative category and could integrate AI moderation as a competitive response.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@GlautCom
• LinkedInlinkedin.com/company/glaut-ai-moderated-interviews
• Xx.com/GlautResearch

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glaut