Equalize Digital
Equalize Digital is a Certified B Corporation that builds WordPress-native web accessibility tooling (Accessibility Checker and ArchiveWP plugins) and provides audits, remediation, user testing, and training to enterprise, government, higher-education, and nonprofit clients seeking WCAG/ADA compliance.
- Company typePrivate
- Founded2022
- HeadquartersGeorgetown, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Equalize Digital does
Equalize Digital is a Certified B Corporation and privately held Delaware C-corporation headquartered in Georgetown, Texas that specializes in web accessibility software and consulting for the WordPress ecosystem. Its core product is Accessibility Checker, a native WordPress plugin that performs on-server, rule-based scanning against WCAG 2.2 success criteria (45+ checks, 14+ one-click automated fixes), with in-editor real-time feedback, full-site bulk scanning, a NASA-funded front-end highlighter, Fast Track bulk review, and Audit History add-ons. A companion plugin, ArchiveWP, was launched in November 2025 to move legacy content into a separately indexed /archived-content/ space with automatic 301 redirects, integrating with Accessibility Checker to exclude archived posts from accessibility reports.
The company monetizes through a hybrid model: annual recurring plugin subscriptions (Personal free, Professional $190/yr, Small Business $750/yr, Agency $2,250/yr; ArchiveWP $59–$399/yr); monthly recurring professional services (Audit & Remediation Tiers 1–4 at $1,199–$7,999/mo with 3–6 month minimums); Annual/Quarterly/Monthly Monitoring retainers ($1,200–$9,000/yr); project-priced VPAT/ACR preparation, user testing, custom accessible development, and training; self-paced courses ($147 individual, $397 bundle); and an Agency Partner Program with referral commissions. Distribution spans the WordPress.org plugin repository, self-serve checkout, an Agency Partner/affiliate program, U.S. federal contractor channels, and a WordPress VIP technology partner designation, with marketing driven by a free bi-monthly WordPress Accessibility Meetup, the Accessibility Craft Podcast, a content library, and conference speaking.
Equalize Digital serves large enterprise, government, higher-education, and nonprofit clients requiring WCAG/ADA/Section 508/AODA/European Accessibility Act conformance (named customers include NASA, U.S. Department of Veterans Affairs, Colorado State University, Aspen Institute, Hormel Foods, Mint Mobile, StellarWP, Woo, and ICC Sydney), alongside a long tail of WordPress agencies, freelancers, and SMB site owners using the plugin and courses. The company holds IAAP membership, IAAP-certified Website Accessibility Specialists, an approved U.S. federal contractor status, and partners with the Texas School for the Blind and Visually Impaired to employ blind and visually impaired screen reader testers for live user testing.
Equalize Digital firmographics
Firmographics- Name
- Equalize Digital
- Legal name
- Equalize Digital, Inc.
- Website
- https://equalizedigital.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Equalize Digital is a Certified B Corporation that builds WordPress-native web accessibility tooling (Accessibility Checker and ArchiveWP plugins) and provides audits, remediation, user testing, and training to enterprise, government, higher-education, and nonprofit clients seeking WCAG/ADA compliance.
- Ownership category
- akta.pro rank
Equalize Digital industry classification
Industry- Product category
- Web Accessibility Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Translation and Interpretation Services (541930), Educational Support Services (61171)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Accessible Content & Document Remediation Tools (EPUB/PDF/Video Accessibility, Alt-Text, WCAG Workflows) (EDAFAKAE)
- akta.pro secondary industries
- Accessibility & Inclusive Design Tooling for Authoring (WCAG/508) (EDAFAHAL), Learning Content Editing, QA & Standards Alignment Services (EDAGAKAM), Localization, Translation & Multilingual Publishing Tools (EDAFAHAJ)
Keywords
Where Equalize Digital is headquartered
LocationHeadquarters
- HQ city
- Georgetown
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Equalize Digital business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Accessibility Checker SaaS subscriptions: Annual recurring subscriptions to the WordPress accessibility scanner plugin across Personal (free), Professional ($190/yr), Small Business ($750/yr), and Agency ($2,250/yr) tiers; auto-renews yearly with monthly billing options on upper tiers. Includes 30-day money-back guarantee.
- ArchiveWP subscriptions: Annual recurring subscriptions for the legacy content archiver plugin priced by site count: 1 site ($59/yr), 5 sites ($159/yr), 25 sites ($299/yr), Unlimited ($399/yr). Includes 30-day money-back guarantee.
- Audit & Remediation managed services: Monthly recurring professional services engagements (Tier 1 $1,199/mo for 6 hrs, Tier 2 $2,299/mo for 12 hrs, Tier 3 $4,299/mo for 24 hrs, Tier 4 $7,999/mo for 48 hrs) bundling audits, remediation, strategy calls, project management dashboard, and training discounts. Minimum 3- or 6-month commitments.
- Accessibility monitoring retainers: Annual recurring monitoring packages (Annual Check $1,200, Quarterly $3,000, Monthly $9,000) pairing automated scanning with periodic manual accessibility health checks and strategy calls. Bespoke enterprise pricing available.
- Online course sales: Self-paced courses sold individually at $147 (NVDA, VoiceOver, Selling Accessibility Offers) and as a bundle at $397 (10% discount) with lifetime access.
- Agency affiliate / referral commissions: Commissions paid to agencies and freelancers on qualified plugin license sales and accessibility service referrals through the Agency Partner Program and affiliate dashboard.
- Project-based consulting (audits, user testing, VPAT/ACR, custom development, training): One-time, project-priced professional services for standalone accessibility audits, user testing engagements, VPAT/ACR preparation, accessible website development, and one-off training sessions or keynote speaking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Accessibility Checker – Personal (free) |
| Subscription | Annual | Accessibility Checker – Professional |
| Subscription | Annual | Accessibility Checker – Small Business (Most Popular) |
| Subscription | Annual | Accessibility Checker – Agency |
| Subscription | Annual | ArchiveWP – 1 Site |
| Subscription | Annual | ArchiveWP – 5 Sites |
| Subscription | Annual | ArchiveWP – 25 Sites |
| Subscription | Annual | ArchiveWP – Unlimited |
| Subscription | Monthly | Audit & Remediation – Tier 1 |
| Subscription | Monthly | Audit & Remediation – Tier 2 |
| Subscription | Monthly | Audit & Remediation – Tier 3 |
| Subscription | Monthly | Audit & Remediation – Tier 4 |
| Subscription | Annual | Monitoring – Annual Check |
| Subscription | Annual | Monitoring – Quarterly Check |
| Subscription | Annual | Monitoring – Monthly Check |
| One time/ perpetual license | Pay-as-you-go | Online courses (NVDA, VoiceOver, Selling Accessibility Offers) |
Go-to-market motion5 records
Distribution channels7 records
Marketing channels11 records
Equalize Digital product offering
Product offeringCore offering
Equalize Digital develops and sells the Accessibility Checker WordPress plugin, which performs native on-server WCAG 2.2 scanning with automated one-click fixes, in-editor reporting, and bulk full-site scans with no per-page or API fees. It also sells the ArchiveWP companion plugin for legacy content archival, and delivers professional accessibility services including WCAG/ADA audits, blind-user testing, monthly remediation engagements, VPAT/ACR preparation, ongoing monitoring, training, and accessible web development.
Differentiator
Problem solved
Functional benefit
Brands
- Accessibility Checker: Automated accessibility testing and fixing WordPress plugin by Equalize Digital that scans, monitors, and reports on WCAG conformance with one-click fixes.
- ArchiveWP
Quantifiable outcome
- 45+ accessibility checks and 14+ automated one-click fixes aligned to WCAG 2.2 success criteria
- +5 more outcomes
Companies that use Equalize Digital
Customer profileNamed customers25 records
Segments5 records
Ideal customer profiles4 records
Equalize Digital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature9 records
Equalize Digital partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- NASA (National Aeronautics and Space Administration)flagshipNASA funded the development of the front-end highlighting feature for the Accessibility Checker plugin. Accessibility Checker was cited as a major differentiator behind NASA selecting WordPress over other CMS platforms. Equalize Digital serves as an accessibility consultant for the NASA.gov website (via Lone Rock Point).
- Texas School for the Blind and Visually Impaired (TSBVI)coreEqualize Digital partners with TSBVI to hire blind and visually impaired young adults (experienced and new screen reader users) to perform website accessibility user testing, providing them real-world work experience at a living wage well above minimum wage.
- WooCommercecoreEqualize Digital has partnered with WooCommerce to deliver accessibility audits and consulting services on the WooCommerce plugin/ecosystem.
- The Events CalendarcoreEqualize Digital has partnered with The Events Calendar to deliver accessibility audits and consulting services for the plugin.
- GiveWPcoreEqualize Digital has partnered with GiveWP to deliver accessibility audits and consulting services for the donation plugin.
- WP BuffsminorEqualize Digital and WP Buffs co-produced a free e-book titled "The Small Business Accessibility Playbook for WordPress" distributed via email opt-in.
- WordPress VIPcoreEqualize Digital is a WordPress VIP technology partner, providing accessibility tooling and consulting to enterprise WordPress VIP customers.
- WP Accessibility Day ConferenceminorCEO Amber Hinds serves as Board President of WP Accessibility Day, a conference promoting WordPress accessibility.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Equalize Digital competitors and assessment
Company assessmentEmerging players
- Monsido: Web accessibility and quality assurance scanning/monitoring platform. Targets higher-ed and mid-market with ongoing monitoring contracts that overlap with Equalize Digital's Annual/Quarterly/Monthly monitoring packages.
- eSSENTIAL Accessibility: Accessibility-as-a-service provider combining assistive technology, audits, and remediation. Overlaps with Equalize Digital's enterprise audit and remediation services, particularly for organizations needing ADA conformance documentation.
- accessScan by accessiBe: Free automated WCAG compliance scanner (formerly WebYes) used as a top-of-funnel tool by accessiBe. Comparable to Accessibility Checker's free Personal tier as a low-friction accessibility scanning entry point for SMBs and agencies.
Direct peers
- accessiBe: A leading automated web-accessibility platform using a JavaScript overlay approach. Directly competes with Equalize Digital for SMB and mid-market accessibility remediation spend; differs in delivery model (overlay vs. native plugin/audit) and is one of the vendors Equalize Digital explicitly contrasts itself against.
- UserWay: Provider of an AI-powered accessibility widget plus scanning and remediation services. Competes for the same WordPress and SMB customers as Equalize Digital, also primarily via a JavaScript overlay delivery model that has been the subject of ADA lawsuits.
- WP Accessibility (WordPress plugin by Joe Dolson): Established free WordPress accessibility plugin offering toolbar tools and content-fix helpers. Competes for the same WordPress SMB buyer as the free Accessibility Checker tier and is frequently considered an alternative in the WordPress ecosystem.
Broad incumbents
- AudioEye: Public company (NASDAQ: AUDYE) offering automated and manual web accessibility remediation plus an audio-eye overlay. Competes with Equalize Digital across enterprise, government, and SMB segments and is a frequent reference point in ADA overlay lawsuit coverage.
- Level Access: Long-standing enterprise accessibility services and platform firm (formerly SSB BART Group). Competes primarily in the audit, VPAT/ACR, and enterprise accessibility program segment that Equalize Digital targets with its remediation tiers.
- Deque Systems: Enterprise accessibility testing and remediation firm behind the popular open-source axe-core rules engine. Provides axe DevTools and accessibility services that overlap with Equalize Digital's audit and remediation offerings at the enterprise end of the market.
- Siteimprove: Digital governance platform with accessibility scanning, monitoring, and remediation tools. Competes with Equalize Digital's monitoring retainers and enterprise audits, but as a broader web-quality suite rather than a WordPress-native product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Equalize Digital social profiles
Digital presenceEqualize Digital compliance and trust
Trust signalCompliance3 records
Equalize Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equalize Digital leadership team
Management profileNumber of profiles
Profiles3 records
Equalize Digital funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equalize Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equalize Digital
What does Equalize Digital do?
Equalize Digital develops and sells the Accessibility Checker WordPress plugin, which performs native on-server WCAG 2.2 scanning with automated one-click fixes, in-editor reporting, and bulk full-site scans with no per-page or API fees. It also sells the ArchiveWP companion plugin for legacy content archival, and delivers professional accessibility services including WCAG/ADA audits, blind-user testing, monthly remediation engagements, VPAT/ACR preparation, ongoing monitoring, training, and accessible web development.
Is Equalize Digital a public or private company?
Equalize Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Equalize Digital founded?
Equalize Digital was founded in 2022. It employs 1 to 10 people.
Where is Equalize Digital based?
Equalize Digital is headquartered in Georgetown, United States, in the North America region.
How does Equalize Digital make money?
Seven revenue lines are on record. Accessibility Checker SaaS subscriptions are the primary driver. The others are archiveWP subscriptions, audit & Remediation managed services, accessibility monitoring retainers, online course sales, agency affiliate / referral commissions and project-based consulting (audits, user testing, VPAT/ACR, custom development, training).
Who are Equalize Digital's main competitors?
Emerging players on record are Monsido, eSSENTIAL Accessibility and accessScan by accessiBe. Direct peers are accessiBe, UserWay and WP Accessibility (WordPress plugin by Joe Dolson). Broad incumbents are AudioEye, Level Access, Deque Systems and Siteimprove.
Does Equalize Digital have an API?
No public API is recorded for Equalize Digital.
What industry is Equalize Digital in?
Equalize Digital's product category is Web Accessibility Software. Its primary akta.pro industry code is EDAFAKAE, Accessible Content & Document Remediation Tools (EPUB/PDF/Video Accessibility, Alt-Text, WCAG Workflows), with a secondary code of EDAFAHAL, Accessibility & Inclusive Design Tooling for Authoring (WCAG/508). Its NAICS code is 5182 and its SIC code is 7372.