What Artivatic.ai does

Artivatic.ai (legal entity Artivatic Data Labs Pvt Ltd) is an AI-Native SaaS platform for insurance and health services, founded in 2017 and headquartered in India. The company sells modular building blocks for the insurance and health value chain through an API gateway, with its core product AUSIS providing real-time, AI-driven underwriting for life, health, medical, SME, financial, and commercial lines. Supporting modules include PRODX Design for rapid risk-based product creation (cited as under 60 minutes), PRODX Distribution for B2B2C and embedded insurance, ASPIRE for employee and business health insurance, MiO for lead management and CRM, an Early Claims AI Health platform, OCR/ICR document intelligence, a Medical/Provider Network, and NiO Health for personal health records. The platform exposes 400+ cloud APIs with 20+ native integrations and holds NHA-ABDM certification for India's Ayushman Bharat Digital Mission.

Artivatic's technology stack spans multiple AI modalities — structured data analytics for underwriting and pricing, computer vision and text via in-house OCR/ICR, predictive analytics using geospatial and historical claims data, process automation for claims and policy lifecycle, and recommendation engines for lead scoring — built around an automated decision engine described as genomic and neuro-computing inspired. The company supports both cloud API consumption and on-premise enterprise deployment, allowing integration with existing insurance and healthcare systems.

The business operates a multi-channel GTM: direct enterprise sales to insurers, reinsurers, hospitals, TPAs, and fintechs; self-serve API/PLG access for mid-market integrators; and B2B2C distribution via brokers and embedded insurance partners. Revenue is generated through SaaS subscriptions, API/usage-based fees, and enterprise licensing under quote-based pricing. In November 2025 the Competition Commission of India approved the merger of InsuranceDekho, RenewBuy, and four Girnar Group entities into Artivatic Data Labs, consolidating India's insurance and fintech operations under the platform and creating one of the country's largest tech-led insurance marketplaces with an estimated combined valuation of approximately $1 billion.

Name

Artivatic.ai

Legal name

Artivatic Data Labs Pvt Ltd

Website

https://artivatic.ai

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Artivatic.ai is an AI-Native SaaS insurtech and healthtech platform offering 400+ APIs and modular products for underwriting, claims, distribution, and personal health records, serving insurers, reinsurers, hospitals, TPAs, brokers, and fintechs across India.

Ownership category

akta.pro rank

Product category

AI-Native Insurance & Health SaaS Platform

NAICS

Software Publishers (5132), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

Keywords

• AI insurance underwriting
• Insurance SaaS platform
• Claims automation software
• Insurance API infrastructure
• Digital health engagement

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscriptions: AI-Native SaaS solutions for insurance and health services sold as modular building blocks with API gateway, likely through subscription licensing.
2. API Usage/Transaction Fees: Cloud APIs (400+ APIs available) likely monetized on usage basis for insurance infrastructure, location intelligence, OCR/ICR, and other services.
3. Enterprise Software Licensing: Full-stack on-premise setup and enterprise solutions for insurers, reinsurers, and healthcare providers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Artivatic.ai builds an AI-native, API-first SaaS platform for insurance and healthcare, spanning underwriting (AUSIS), group/business and health insurance (ASPIRE), product design and distribution (PRODX), API infrastructure (INFRD with 400+ APIs), and digital health engagement (Nio Health). It sells to insurers, reinsurers, brokers, hospitals, TPAs, fintechs, and large employer groups across India and emerging markets.

Product overview

Artivatic is an AI-Native SaaS platform for insurance and health services, offering modular building blocks powered by a best-in-class API gateway. The core product is AUSIS (underwriting platform for Life & Health Insurance), supported by PRODX Design (rapid product design) and PRODX Distribution (B2B2C distribution). Key add-on modules include MiO (lead management/CRM), ProdX (risk inspection), OCR/ICR, Medical/Provider Network, Early Claims, Payments & Settlements, Tariff Management, Pricing & Personalization, Location Intelligence, and Customer Persistency. The platform provides over 400 cloud APIs and supports health solutions through Nio Health and NHA-ABDM certification, enabling insurers to modernize operations with AI-driven automation, real-time processing, and digital distribution capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• AUSIS: AI built and 3rd party data driven smart, real-time and personalized Underwriting Platform for Insurance covering Medical, SME, Financial, Commercial, and Life Underwriting.
• ASPIRE
• INFRD
• ALFRED
• MIO
• PRODX
• NiO Health

Products and services

• AUSIS AI-driven underwriting and policy issuance platform for life, health, and general insurers, automating risk assessment, pricing, and decisioning across individual and group lines. Targeted at carriers seeking to replace manual underwriting and legacy policy admin with an AI-native engine.
• ASPIRE Business AI-powered platform for designing, distributing, and servicing group, SME, and commercial insurance policies, including employee benefits and B2B2C distribution. Used by insurers, brokers, HR/benefits platforms, and large employers.
• ASPIRE Health Health-insurance operating system for insurers, hospitals, and TPAs covering pre-authorization, claims, provider network management, tariff management, and digital member engagement. Designed for cashless, ABDM-compliant health insurance and TPA workflows.
• PRODX Design No-code/low-code product design environment that lets insurers, brokers, and partners configure, price, and launch insurance products (life, health, motor, SME, group) without lengthy IT cycles.
• PRODX Distribution Multi-channel distribution platform for brokers, agents, web aggregators, OEMs, and embedded insurance partners, enabling onboarding, quote-to-bind, and policy servicing across digital and assisted channels.
• INFRD API-first insurance cloud infrastructure exposing 400+ insurance, underwriting, claims, payments, and health APIs with 20+ pre-built integrations, enabling insurers, fintechs, and platforms to embed insurance capabilities directly into their applications.
• Nio Health Digital health engagement and wellness platform that connects insurers, hospitals, employers, and members to deliver health programs, nudges, teleconsultations, and ABDM-aligned health record access.

Quantifiable outcome

• Risk-based products can be created in under 60 minutes
• +1 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature13 records

Partnerships

Three partnerships are on record, tiered flagship.

• InsuranceDekhoflagshipStrategic or Co-development Partner · 7 November 2025InsuranceDekho merged into Artivatic Data Labs along with RenewBuy and other Girnar Group entities. CCI approved the merger creating one of India's largest tech-led insurance marketplaces. InsuranceDekho operates a B2B2C model for comparing and buying insurance policies and had raised approximately $358 million from investors.
• RenewBuyflagshipStrategic or Co-development Partner · 7 November 2025RenewBuy merged into Artivatic Data Labs as part of the corporate restructuring at the CarDekho Group. The merger was approved by the Competition Commission of India in November 2025.
• Girar Group (CarDekho)flagshipStrategic or Co-development Partner · 7 November 2025Four entities from Girnar Group including CarDekho and InsuranceDekho merged into Artivatic Data Labs, consolidating Girnar's insurance and fintech operations.

Scale indicators5 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Lemonade: AI-native insurance platform using machine learning for underwriting and claims; directly comparable as a vertically-integrated AI-first insurer/insurtech targeting similar digital-native customer experiences.
• Acko General Insurance: Indian digital-first insurance carrier using AI for underwriting and claims; competes in the same Indian market with similar AI-native SaaS-style operations targeting insurers and direct customers.
• PolicyBazaar (PB Fintech): India's largest insurance aggregator and marketplace; comparable as Girnar Group competitor now consolidated under Artivatic Data Labs, overlapping on distribution and digital insurance buying journeys.
• Turtlemint: Indian insurtech using AI to empower insurance advisors with point-of-sale recommendations; comparable tech stack and target customer base (insurers, distributors, agents) within the Indian market.
• Coverfox (now Zopper): Indian online insurance brokerage with embedded comparison technology; comparable in Indian insurance distribution and digital underwriting space.

Emerging players

• Shift Technology: AI-native SaaS for insurance fraud detection, claims, and underwriting; directly comparable product offerings (AI underwriting/claims) targeting global insurance carriers.
• Tractable: AI for visual insurance claims assessment using computer vision; comparable AI-driven claims automation technology for property and auto insurance carriers.
• Planck: AI-powered commercial insurance data platform for underwriting automation; comparable in applying AI/NLP to underwriting workflows for commercial and SMB insurance.
• Zesty.ai: AI-driven risk analytics for property insurance; comparable in applying geospatial and AI data for risk assessment and pricing in insurance workflows.

Regional players

• Innovaccer: India/US healthcare data platform with payer-provider connectivity; comparable in applying data and AI to health insurance ecosystems, particularly relevant given Artivatic's NiO Health and ABDM focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/artivatic.ai
• Xx.com/artivatic
• LinkedInlinkedin.com/company/artivatic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds7 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artivatic.ai