What Leads Connect Services does

Leads Connect Services is a Noida-headquartered agritech analytics company founded in 2009 by Navneet Ravikar, specializing in SpaceTech-AI driven solutions for agricultural risk intelligence, credit scoring, insurance underwriting, advisory delivery and value chain market linkages. Its flagship platform, AGRANI, integrates satellite imagery, remote sensing and proprietary AI/ML models into a unified multi-channel analytics layer that also powers two mobile applications (AGRANI Kisan for farmers, AGRANI Saathi for rural entrepreneurs), a web-based command centre (AGRANI Portal) and specialized platforms ICCRI and KEDAR-PARVATI. The technology backbone rests on ten or more proprietary scoring systems (LUS, ACS, CHS, SOUL, PROCS, ESI, FS, PAS, SAPTASHATI, etc.) and a claimed dataset of 1B+ data points covering 50M+ hectares, 15+ states, 150+ districts and 45+ crops across India.

The company serves a dual-sided customer base: smallholder farmers and Farmer Producer Organizations on the demand side, and financial institutions, insurers, state governments and large agribusinesses on the supply side. Named enterprise and government clients include the Ministry of Agriculture (India), UPDASP, NABARD, SBI, SBI Insurance, HDFC Bank, HFPCL, NFPCL, NCFC and APEDA, with IIT-Kanpur and ZALF listed as research partners. Revenue is generated through a hybrid model combining embedded financial services (transaction fees on Rs 70 Cr+ sanctioned loans), subscription-based analytics and advisory for enterprise clients, and marketplace commissions on 55,000+ MT of commodities traded through its value chain linkage services.

Since BL Agro Industries acquired a controlling stake via a Rs 500 crore (~US$60M) investment in 2023, the company has pivoted toward deeper platform consolidation and international expansion, launching ICCRI and KEDAR-PARVATI in February 2026 and establishing the India-Brazil Agri-Tech and Agri Value Chain Corridor with EMBRAPA, alongside a December 2025 tripartite MOU that extends its analytics stack into dairy cattle and buffalo genomics via B.L. Kamdhenu Farms. The company operates 101-250 employees and is incorporated as LeadsConnect Services Private Limited under BL Agro Industries' strategic ownership.

Name

Leads Connect Services

Legal name

LeadsConnect Services Private Limited

Website

https://leadsconnect.in

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Leads Connect Services is a Noida-based agritech analytics company building SpaceTech-AI driven credit scoring, crop insurance, advisory and market linkage platforms for Indian farmers, FPOs, banks, insurers and government agencies, now controlled by BL Agro Industries.

Ownership category

akta.pro rank

Product category

Agricultural Analytics and Agri-FinTech

NAICS

Farm Management Services (115116), Support Activities for Crop Production (11511)

SIC

Agricultural Services (700)

akta.pro primary industry

Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC)

akta.pro secondary industries

Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG), Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO)

Keywords

• Agricultural analytics
• Crop risk intelligence
• Satellite farming insights
• Agricultural credit scoring
• Agritech fintech platform

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Agri-FinTech Services: Embedded financial services enabling credit, insurance, and secure digital payments for farmers. The platform facilitates loan sanctioning (70 Cr+ sanctioned) and provides embedded insurance products, generating revenue through transaction fees and service charges.
2. Agricultural Analytics & Advisory: Subscription-based access to farm analytics, crop monitoring, smart advisory, and data-driven insights through mobile apps and web portal. Revenue generated from premium features and enterprise licensing.
3. Value Chain & Market Linkages: Facilitating commodity trading (55,000+ MT traded) between farmers and buyers, enabling transparent market access and generating transaction-based revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Leads Connect Services provides SpaceTech-AI driven agricultural analytics, risk intelligence, and Agri-FinTech services through the unified AGRANI platform, mobile apps for farmers and rural entrepreneurs (AGRANI Kisan and AGRANI Saathi), and enterprise solutions including the ICCRI command center and Kedar-Parvati AI platform. Its offerings enable crop health monitoring, agricultural credit scoring, crop insurance underwriting, hyperlocal advisory, fintech interventions, and commodity market linkages across the agricultural value chain.

Product overview

Leads Connect Services operates as an analytics organization offering a unified platform architecture centered on AGRANI, a Space Tech-AI based multi-event real-time analytics platform. The product suite includes AGRANI (core unified platform), three mobile applications (AGRANI Kisan for farmers, AGRANI Saathi for rural entrepreneurs, and AGRANI Portal for institutional stakeholders), plus specialized AI platforms ICCRI (command centre for risk intelligence) and Kedar-Parvati (large-scale intelligent platform integrating satellite intelligence with financial risk modeling). The ecosystem also includes six sub-products branded as 'Radics': Evara (risk analytics), Maa (modelling), Maatri (financial analytics), PixStack (causal AI), and Varahi (heuristic intelligence) — all designed to work within the AGRANI platform to deliver farm analytics, advisory services, fintech interventions, and market linkages across the agricultural value chain.

Differentiator

Problem solved

Functional benefit

Brands

• AGRANI: Unified Space Tech-AI based Multi-Event Real Time Analytics Omni-Channel Platform for delivering end-to-end precise, hyperlocal and user-driven Agri-FinTech services.
• ICCRI
• Kedar-Parvati
• Evara
• Maa
• Maatri
• PixStack
• Varahi

Products and services

• AGRANI Platform

Quantifiable outcome

• 70 Cr+ loans sanctioned through fintech interventions
• +3 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature7 records

Partnerships

17 partnerships are on record, tiered core, flagship and strategic.

• Varahi-NexTechcoreTechnology or Integration · 23 February 2026Collaboration with Varahi-NexTech to develop KEDAR-PARVATI, an AI-driven platform for agricultural and climate risk management. The platform integrates satellite intelligence, field analytics, and financial risk modeling.
• Leads NexTech IndiacoreTechnology or Integration · 23 February 2026Development partner for KEDAR-PARVATI platform, contributing to the integration of space technology and AI solutions for agriculture risk management.
• EMBRAPA (Brazilian Agricultural Research Corporation)flagshipStrategic or Co-development Partner · 23 February 2026Strategic partnership for India-Brazil Agri-Tech and Agri Value Chain Corridor initiative, including the cashew value chain collaboration. EMBRAPA is Brazil's premier agricultural research institution, contributing to genetic technology and agricultural expertise.
• Amazonika MundiflagshipStrategic or Co-development Partner · 23 February 2026Partnership for cashew value chain initiative as part of the India-Brazil Agri-Tech Corridor, contributing to market development and agricultural trade between the two countries.
• Embrapa (Brazil)flagshipStrategic or Co-development Partner · 11 December 2025Tripartite MOU signed for dairy cattle and buffalo genomics, establishing a Cattle & Buffalo Genomics Laboratory in India anchored at B.L. Kamdhenu Farms' 10,000-head integrated dairy farm in Bareilly. This represents Embrapa's first private partnership with an Indian private organization.
• Fazenda Floresta & DNAMark (Brazil)flagshipStrategic or Co-development Partner · 11 December 2025Brazilian partners in the tripartite genomics MOU, contributing tropical breed genetics and genetic improvement technology for the India-Brazil dairy collaboration.
• Leads GeneticsflagshipStrategic or Co-development Partner · 11 December 2025Indian partner in the genomics collaboration, working with Brazilian institutions to establish genomic research laboratory and improve livestock productivity across India.
• B.L. Kamdhenu FarmsflagshipStrategic or Co-development Partner · 11 December 2025Host of the Cattle & Buffalo Genomics Laboratory at their 10,000-head integrated dairy farm in Bareilly, Uttar Pradesh. Anchor facility for the Indo-Brazilian dairy genetics improvement program.
• Ministry of Agriculture (India)coreOthersGovernment partnership for agricultural policy support and implementation of technology-driven agricultural solutions at national level.
• NABARDcoreOthersPartnership with National Bank for Agriculture and Rural Development for rural credit expansion and farmer financing solutions using Leads Connect's agricultural analytics and credit scoring.
• SBI (State Bank of India)coreOthersBanking partnership for agricultural credit facilitation, using Leads Connect's farm analytics and risk assessment tools for loan underwriting and crop insurance services.
• SBI InsurancecoreOthersInsurance partnership for crop insurance products, leveraging Leads Connect's field data and analytics for improved underwriting and claim settlement processes.
• HDFC BankcoreOthersPartnership for rural banking solutions and farmer credit access, utilizing Leads Connect's agricultural intelligence for risk assessment.
• APEDAstrategicOthersPartnership with Agricultural and Processed Food Products Export Development Authority for agricultural export promotion and quality assurance.
• IIT-KanpurstrategicTechnology or IntegrationTechnical and research collaboration with Indian Institute of Technology Kanpur for advanced analytics, AI/ML development, and academic research partnerships.
• ZALF (Leibniz Institute of Agricultural Development)strategicTechnology or IntegrationResearch partnership with German research institute for agricultural development and landscape ecology research.
• IGSTCstrategicOthersPartnership with Indo-German Science & Technology Centre for collaborative research initiatives in agricultural technology.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cropin: Bengaluru-based agritech building AI- and satellite-driven farm intelligence and traceability platforms. Closely comparable as a direct Indian competitor delivering farm analytics, scoring, and enterprise dashboards to BFSI, governments, and agribusiness.
• DeHaat: Indian full-stack agri platform combining farmer advisory, agri-fintech, and market linkages. Comparable in serving smallholder farmers with embedded credit, insurance, and buyer connections via a hybrid digital + on-ground model.
• AgroStar: India-focused agritech offering agronomy advisory, input commerce, and farmer financing through a mobile-first platform. Comparable as a direct competitor addressing smallholder farmers with digital advisory and fintech services.
• Fasal: Indian precision agriculture startup using IoT, satellite, and AI for hyperlocal farm advisories. Directly comparable on the SpaceTech-AI crop intelligence layer and on serving horticulture and row-crop farmers with actionable insights.
• Taranis: Israel/US precision agriculture company leveraging aerial imagery and AI for field-level crop intelligence. Comparable as a satellite-and-AI-first agritech selling enterprise-grade analytics to agribusiness, insurers, and input companies globally.

Broad incumbents

• Climate FieldView (Bayer): Bayer-owned digital agriculture platform combining satellite imagery, agronomic data, and farm management tools at global scale. Comparable as a broader incumbent offering farm analytics, though bundled inside a global seed-and-crop-protection franchise.
• Granular (Corteva): Corteva's farm management software business providing analytics and operational tools for large commercial farms. Comparable as a broader incumbent in farm data and decision-support, anchored to a global ag-input parent.
• Indigo Ag: US-based agricultural intelligence and sustainability platform combining soil microbiome, agronomy, and carbon programs. Comparable as a broader incumbent using data science to bridge growers, buyers, and financial outcomes in agriculture.
• Ninjacart: Large Indian B2B agri-commerce and supply-chain platform connecting farmers directly with retailers and HORECA. Comparable on the agri-market-linkages side, particularly the 55,000+ MT commodity-trading capability Leads Connect advertises.

Emerging players

• Plantix: Berlin-based crop health AI app that diagnoses pests and diseases from smartphone photos for farmers. Comparable as a more focused player using computer vision on field imagery — overlapping with Leads Connect's PAS (Photograph Analytics Score) capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/leads_connect
• LinkedInlinkedin.com/company/leadsconnect

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leads Connect Services