What UNGUESS (formerly AppQuality) does

UNGUESS (formerly AppQuality) is an Italian crowdtesting platform that orchestrates end-to-end digital product testing using a global, vetted community of human testers (Tryber) combined with cloud-based workflow management and expert guidance. Founded in 2011 and headquartered in Cremona, Italy, the company operates across five primary use cases — AI Training & Testing, User Experience, Software Quality, Cyber Security, and Accessibility — serving enterprise clients that include Pirelli, Amazon, Sky, Enel, Braun, De'Longhi, Toyota, Decathlon, IGT, Trustly, and Nexi, among 300+ global brands.

The platform architecture integrates with the developer and project management toolchain (Jira, Azure DevOps, Slack, Zapier, Redmine, MantisBT, Pivotal Tracker, IFTTT) to deliver real-time bug reporting and results synchronization. Proprietary components include the Tryber community platform (Tryber.me) for on-demand tester recruiting segmented by demographics, devices, behaviors, and skills; CATIA, an AI-powered research assistant; and the Whitejar unit acquired in 2023 for vulnerability assessment and bug bounty services. The platform supports multimodal AI training data collection spanning text, image, audio, structured data, and biometrics under GDPR compliance.

UNGUESS monetizes through a hybrid revenue model: a Token-based prepaid system for self-serve online campaign purchases (tokens valid for 12 months), offline annual enterprise commercial contracts for mid-market and enterprise clients with dedicated Customer Success Managers, and a subscription-based UNGUESS Lab tier for recurring research community access. Distribution combines direct enterprise sales, self-serve platform access (app.unguess.io), a network of design/UX and commercial channel partners across Italy and EMEA, and pre-built integrations with developer tools. The company raised over EUR 10 million in January 2023 led by Fondo Italiano d'Investimento (FITEC) to support growth in Italy and Europe.

Name

UNGUESS (formerly AppQuality)

Legal name

UNGUESS S.r.l.

Website

https://unguess.io

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

UNGUESS (formerly AppQuality) is an Italian crowdtesting platform that uses a global community of vetted testers (Tryber) to deliver software quality, UX, AI training, cybersecurity, and accessibility testing services to 300+ enterprise brands across Europe and beyond.

Ownership category

akta.pro rank

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Token-Based Testing Campaigns (Online Purchase): Users purchase Tokens (virtual currency) through the platform to unlock and launch testing campaigns. Tokens are purchased online via dedicated landing pages, with payments processed in advance. Tokens are valid for 12 months from acquisition. This is a consumption-based, prepaid model where customers pay for specific campaign services.
2. Offline Commercial Contracts: Enterprise and mid-market clients enter into offline commercial contracts with UNGUESS to purchase Testing Services. These clients register on the platform to execute contracted campaigns. Payment terms are agreed offline in the Commercial Agreement.
3. Professional Services (Customer Success Management): UNGUESS provides dedicated Customer Success Managers who guide clients through test planning, design, and execution. This expert guidance is offered as part of both online Token purchases and offline contract engagements, forming a consultative revenue component.
4. UNGUESS Lab - Dynamic Community Access: On-demand access to a customized, ready-to-use dynamic tester community for running multiple marketing, UX, and CX research campaigns. Offered as a distinct service tier for clients wanting recurring, structured access.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

UNGUESS operates a cloud-based crowdtesting platform that connects clients with a global community of vetted testers (Trybers) to deliver software quality, UX, accessibility, AI training data, and cybersecurity testing services. Clients purchase Tokens online or via offline contracts to launch campaigns covering functional testing, usability research, bug bounty, penetration testing, and AI dataset generation, with results integrated into development workflows through native connectors.

Product overview

UNGUESS (formerly AppQuality) is a comprehensive crowdtesting platform that combines a smart technology platform with a global community of real people and expert guidance. The platform offers five main use case categories: AI Training & Testing, User Experience, Software Quality, Cyber Security, and Accessibility. The core offering includes a token-based system where users purchase tokens to unlock testing campaigns. Key products span software quality testing (Functional Testing, Device Compatibility, Exploratory Testing, Automation, Regression, New OS, Game, Payment), user experience research (UX Testing, Unmoderated/Prototype/Benchmark/First Impression Testing, Eye-Tracking, Customer Experience Diary, Focus Groups), AI/ML training data services (text, image, speech, biometrics datasets, Chatbot & Voice Training), cybersecurity testing (Penetration Testing, Bug Bounty, Red Teaming, Vulnerability Disclosure), and accessibility testing. The TRYBER community platform powers human insights, while CATIA provides AI-driven research automation. The platform integrates with development tools (Jira, Azure DevOps, MantisBT, Redmine, Pivotal Tracker) and workflow automation (Zapier, IFTTT, Slack).

Differentiator

Problem solved

Functional benefit

Products and services

• Functional Testing (Bug Hunting) Uses the UNGUESS crowd to detect product bugs that have not yet been found through comprehensive functional testing across real devices and environments.
• Device Compatibility Testing Ensures products work perfectly on every combination of device and browser by testing across multiple device types, operating systems, and configurations.
• Exploratory Testing Uses the UNGUESS community to identify and eliminate bugs in products, services, or software through unstructured, ad-hoc testing approaches.
• AI Training & Testing Delivers datasets including text, images, speech, handwriting, documents, intents and biometrics to train AI algorithms. Validates AI evaluation frameworks and runs regression tests across prompts, models and releases.
• Localization Testing Provides access to an expert community of global testers for international market localization testing.
• Automation Testing Reduces development costs, optimises team efforts, and increases test coverage through automated testing combined with crowdsourced tests.
• New OS Testing Solves issues with operating systems before release through testing across multiple devices with new OS versions.
• Regression Testing Combines crowdsourced tests and test automation to find the best solution for ongoing quality assurance across software releases.
• UX Testing Tests products from a user perspective to create memorable experiences and validate usability assumptions.
• Unmoderated User Testing Activates the UNGUESS crowd quickly to identify and solve usability issues without moderator involvement.
• Prototype Testing Gets direct feedback from users as they test product prototypes before full development.
• Benchmark Testing Uses the crowd to identify which competing digital products users prefer through comparative analysis.
• First Impression Test Evaluates new users' first impressions of digital products to understand initial user reactions and engagement.
• Accessibility Testing Conducted by users with disabilities to identify potential accessibility issues and ensure compliance with WCAG, EN 301 549, and ADA standards.
• Chatbot & Voice Training & Testing Enhances chatbot training to ensure smooth, authentic user experiences through AI-powered conversational interface testing.
• Eye-Tracking Study See products through users' eyes with tracking tests conducted by real humans to understand visual attention patterns.
• Game Testing Tests video games during development to ensure superior gaming experiences across different devices and platforms.
• Payment Testing Identifies issues in e-commerce platforms that may be causing incomplete sales and revenue loss.
• Concept Testing Evaluates brand concepts through fast, detailed feedback from real users.
• Product Testing Unleashes the crowd to gauge market reaction to new products before full market launch.
• Customer Experience Diary Collects data on every customer interaction to understand how customers experience brands across touchpoints.
• In-store Experience Testing Uses the community of real humans to analyse customers' experiences inside physical retail stores.
• Copy Testing Gauges the effectiveness of advertising text before launch to optimize marketing communications.
• Online Focus Group Testing Draws on the global crowd to gain qualitative customer insights for a vast range of research scopes.
• Bug Bounty Program Engages ethical hackers to identify vulnerabilities and potential risks in digital products or services with reward-based model.
• UNGUESS Lab Provides a ready-to-use dynamic community to run multiple Marketing, UX and CX research studies on a subscription basis.
• Red Teaming Simulates cyberattacks on employees or corporate infrastructure through the power of the crowd to identify security weaknesses.
• Vulnerability Disclosure Program (VDP) Facilitates communication between ethical hackers and companies, streamlining the reporting process directly from the company's webpage.
• Penetration Testing Engages a specialized team of ethical hackers to quickly test the security of specific features and obtain a high-level security scan of digital products (mobile, website, IoT) within approximately 2 weeks.
• CATIA An AI-powered tool that talks to real users on demand and surfaces only the insights that matter. Delivers real data in hours, not weeks.
• Tryber UNGUESS's dynamic community platform for recruiting testers and profiled users. A global community of thousands of selected and engaged people ready to provide useful insights for testing products and services.

Quantifiable outcome

• +35% conversion uplift on optimised journeys
• +5 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability8 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Ergo ProjectcoreStrategic or Co-development PartnerErgo Project is a strategic UX research partner that involves, observes, and listens to users to understand their characteristics and needs, conducting user research activities. They collaborate with UNGUESS on joint research methodologies and share technical knowledge.
• HedroncoreStrategic or Co-development PartnerHedron is a human-centered experience design startup focused on designing disruptive digital experiences. They partner with UNGUESS to deliver combined UX design and crowdtesting solutions.
• FightbeancoreStrategic or Co-development PartnerFightbean is an Experience Design studio specializing in UX and UI. Through Design Sprint and Design Thinking methodologies, they help brands develop data-driven digital solutions, working with UNGUESS on joint testing and research engagements.
• 2B ResearchcoreStrategic or Co-development Partner2B Research focuses on consumer empowerment and helps companies adopt authentic customer centricity. They developed specific research tools for engaging consumers actively, partnering with UNGUESS for research methodology and data collection.
• RawfishcoreStrategic or Co-development PartnerRawfish is a design and code studio with a user-centered philosophy. They create personalized and efficient digital products and collaborate with UNGUESS on testing and UX validation for client projects.
• Osservatori.net (Digital Innovation)minorChannel Partner/ Reseller/ DistributorOsservatori Digital Innovation has been developing knowledge about new digital technologies for over 20 years. As a multimedia and interactive professional update platform, they promote UNGUESS services to their network of digital innovation professionals.
• CTO MastermindminorChannel Partner/ Reseller/ DistributorCTO Mastermind is a community of Italian technology leaders that conducts monthly calls and webinars on Slack and Telegram. They feature UNGUESS in their community and events for technology leaders.
• Fintech DistrictminorChannel Partner/ Reseller/ DistributorFintech District is the gateway to the Italian Fintech ecosystem, attracting the most relevant national and international stakeholders. With a community of over 100 startups and collaborations with institutions, investors, and corporations, they introduce UNGUESS to fintech companies needing testing and security services.
• WebrankingminorChannel Partner/ Reseller/ DistributorWebranking is one of Italy's largest digital agencies and a partner for digital growth and innovation for famous Italian and international brands. Certified as Great Place to Work and Best Managed Companies by Deloitte, they co-market UNGUESS's services.
• Qapla'minorChannel Partner/ Reseller/ DistributorQapla' is an e-commerce shipment management solution that simplifies delivery management. They partner with UNGUESS to offer joint solutions to their e-commerce clients needing UX and logistics testing.
• IntargetminorChannel Partner/ Reseller/ DistributorIntarget is one of Italy's leading strategic omnichannel consulting agencies working with international brands. With offices in Italy, Switzerland, and China, they combine human expertise and AI-enhanced technologies to create relevant and measurable customer experiences, introducing UNGUESS to their client base.
• DaimominorChannel Partner/ Reseller/ DistributorDaimo is the Brand Experience Studio of Webranking, creating multichannel experiences with a native digital approach. They partner with UNGUESS for testing and research components in brand experience projects.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Applause (uTest): Applause is a global leader in digital quality testing and crowdsourced QA. It is the closest direct competitor to UNGUESS, offering similar functional, UX, accessibility, and AI training services through a managed crowd of testers — directly overlapping UNGUESS's core offering and customer base.
• Bugcrowd: Bugcrowd operates a crowdsourced security platform connecting organizations to a global researcher community for bug bounty, vulnerability disclosure, and pen testing. This directly overlaps with UNGUESS's cybersecurity offerings (Bug Bounty, VDP, Pen Testing) following its Whitejar acquisition.
• Testlio: Testlio provides crowdsourced and managed software testing services for digital platforms, with comparable functional, regression, and device coverage offerings. It targets similar mid-market and enterprise customers needing on-demand QA resources.
• HackerOne: HackerOne is one of the largest bug bounty and vulnerability disclosure platforms, connecting enterprises to ethical hackers globally. It competes head-to-head with UNGUESS's cybersecurity vertical (post-Whitejar) for enterprise security testing budgets.
• Rainforest QA: Rainforest QA offers crowdsourced QA testing combined with AI-augmented automation for software teams. Its model of on-demand crowd testers for functional and regression testing closely mirrors UNGUESS's core software quality offering.
• Global App Testing: Global App Testing is a crowdtesting platform offering functional, usability, localization, and AI testing services across a global tester network. It competes directly with UNGUESS's core software quality and UX testing offerings.

Broad incumbents

• UserTesting: UserTesting is a large, well-capitalized incumbent in the UX research and human insights market (acquired by Thoma Bravo for ~$1.1B). It overlaps with UNGUESS's UX testing services for enterprise customers but operates at a much broader scale and with a more US-centric footprint.
• Qualitest: Qualitest is a large, established QA and software testing services firm with global delivery. While broader and more services-led than UNGUESS, it competes for the same enterprise software quality testing budgets at large organizations.

Emerging players

• Centercode: Centercode provides beta testing management software and services. While smaller and more focused on beta programs, it overlaps with UNGUESS's user-research and concept-testing capabilities for product teams.
• Toptal: Toptal operates a marketplace for vetted freelance QA testers, developers, and designers. While broader in scope, it intersects with UNGUESS in the on-demand QA talent pool space, particularly for SMB and individual buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCyjAktfUKxitSp4IRrjUfOA
• Facebookfacebook.com/tryber.me
• LinkedInlinkedin.com/company/unguess
• Instagraminstagram.com/tryber.me
• Xx.com/unguess_io

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds5 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UNGUESS (formerly AppQuality)