What Xinchao Media does

Xinchao Media (成都新潮传媒集团股份有限公司, Chengdu Xinchao Media Group Co., Ltd.) is a privately held "traditional media + internet" technology media innovation company headquartered in Chengdu, China. The company operates China's largest community elevator smart-screen advertising network, with 700,000+ in-elevator digital screens deployed across 200+ cities and 45,000+ premium residential communities, delivering an estimated daily reach of 180 million middle-class urban consumers. It has served 23,000+ brand clients across FMCG, food and beverage, healthcare, home furnishings, automotive, and consumer electronics, positioning itself as the second-largest elevator media group in China after Focus Media (分众传媒).

The company has built a proprietary technology stack combining IoT-connected elevator hardware, the programmatic 生活圈智投平台 (Life Circle Smart Investment Platform, DSP+DMP+SSP), the 蜜蜂智能投放系统 (BITS) for offline media data-driven buying, and strategic data integrations with Baidu, JD.com, Douyin, and Tmall. These integrations — Jingchao Plan (京潮计划) with JD, Liangchao Plan (量潮计划) with Douyin, and Tianchao Plan (天潮计划) with Tmall/Alibaba Lingyang — enable cross-channel attribution between offline elevator exposure and online e-commerce conversions. In November 2019, Xinchao co-developed China's first 5G elevator safety and smart media platform with China Unicom, Huawei, Baidu, Xindajiean, and Kangjia. The company holds 99 invention patents and 110 software copyrights, and in February 2023 became a founding体验官 (experience partner) of Baidu's ERNIE Bot (文心一言) generative AI platform.

Xinchao monetizes primarily through multi-year advertising contracts with brand advertisers, priced on a unit basis differentiated by screen type (community elevator interior, lobby LCD, office building interior, office building lobby). The go-to-market combines direct enterprise sales organized regionally (华北, 华东, 华南, 中西部), dedicated KA teams, and 70+ branch offices across China. A self-serve programmatic platform (生活圈智投) and the 灯塔计划 (Lighthouse Plan) incubation program extend reach into mid-market and emerging brands. Revenue is supplemented by data and technology services through the platform partnership programs, with the Jingchao Plan alone contributing over 15% of company revenue as of 2025. Strategic investors include Baidu and JD.com, and the company has been valued at over USD 2 billion since 2017-2018, having been listed on the Hurun Global Unicorn Index for four consecutive years.

Name

Xinchao Media

Legal name

成都新潮传媒集团股份有限公司 (Chengdu Xinchao Media Group Co., Ltd.)

Website

https://xinchao.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Xinchao Media operates China's largest community elevator smart-screen advertising network, deploying 700,000+ digital screens across 200+ cities to reach 180 million middle-class urban consumers daily, serving 23,000+ brand clients with data-driven programmatic advertising.

Ownership category

akta.pro rank

Product category

Digital Out-of-Home (DOOH) Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)

akta.pro secondary industries

Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB), Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI), Out-of-Home (OOH) Media Planning & Buying (MPAAABAG)

Keywords

• Elevator advertising media
• Digital out-of-home advertising
• Community media platform
• Programmatic advertising network
• Smart screen advertising

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Elevator Advertising (Digital OOH): Xinchao Media's primary revenue stream comes from selling advertising placements on its network of elevator smart screens, LCD screens, and elevator frame posters across residential communities and commercial buildings in China. Pricing is based on screen count, location tier, audience reach, and campaign duration. The company offers programmatic buying through its proprietary platform and partnership integrations (JD, Douyin). The business is characterized by long-term contracts with major brand advertisers and recurring revenue from annual contracts.
2. Data & Technology Services: Xinchao generates additional revenue through data-driven advertising services including audience targeting, campaign optimization, and post-campaign attribution reporting. The '京潮计划' with JD and '量潮计划' with Douyin represent data integration partnerships that contribute to revenue through enhanced targeting capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Xinchao Media operates China's largest community elevator smart screen network, selling digital out-of-home (DOOH) advertising placements on over 700,000 in-elevator smart screens, LCD screens, and elevator frame posters across 200+ Chinese cities and 45,000+ residential communities. The company generates daily coverage of 180 million middle-class consumers and combines the scale of traditional OOH media with programmatic buying, AI-driven audience targeting, and cross-channel attribution through integrations with JD.com, Douyin, and Tmall.

Product overview

Xinchao Media (成都新潮传媒集团股份有限公司) is a "traditional media + internet" technology media innovation enterprise and China's leading community-focused elevator advertising platform. The core product portfolio consists of three main media offerings: (1) 新潮电梯智能屏 — the flagship in-elevator intelligent digital screen network covering residential communities across 200+ cities (over 750,000 screens as of 2025), generating daily coverage of 180 million middle-class urban consumers across 45,000 communities; (2) 新潮LCD (纯商务网) — a commercial-building smart TV broadcast network invested with RMB 1 billion, covering business office elevator scenarios with 4G connectivity; and (3) 牛框框 — static elevator frame advertising panels with premium aluminum and tempered glass construction. Supporting the media network, Xinchao offers a suite of digital intelligence products: the 生活圈智投平台 programmatic ad platform (covering DSP/DMP/SSP), 京潮计划 (with JD.com for full-chain data integration), 量潮计划 (with Douyin/Pangolin for T+0 attribution), and 天潮计划 (with Tmall for e-commerce sync), all enabling pre-screening, in-flight monitoring, and post-campaign attribution. The 百寸大屏广告 launched in December 2025 extends the portfolio into commercial building scenarios with 100-inch displays. The group also operates 新潮屏盟 — a franchise platform empowering partners across 230+ cities — and the 百新智会 membership knowledge service. Xinchao has served over 23,000 clients and maintains the strategic goal of deploying 2 million screens across 120,000 quality communities by future plans.

Differentiator

Problem solved

Functional benefit

Brands

• 新潮屏盟 (Xinchao Screen Alliance): A platform-based network that provides systemized empowerment and refined operations to partners across 230+ cities for community media digitalization.
• 牛框框 (Niu Kuangkuang)
• 新潮LCD
• 新潮智投/生活圈智投平台
• 京潮计划 (Jingchao Plan)
• 量潮计划 (Liangchao Plan)

Products and services

• Xinchao Elevator Smart Screen (新潮电梯智能屏) Flagship in-elevator intelligent digital video screen network covering residential communities across 200+ cities with over 700,000 screens. Installed at 1.5m height in elevators with IoT connectivity, delivering high-frequency brand advertising to captive middle-class consumers.
• Xinchao LCD (新潮LCD) - Commercial Building Smart TV Network Commercial building intelligent smart TV broadcast network covering business office buildings with 4G connectivity, targeting mainstream professional audiences in commercial scenarios.
• Niu Kuangkuang (牛框框) - Elevator Frame Advertising Premium elevator frame advertising product with HD display, aluminum alloy shell, and tempered glass surface. Adapts to different elevator sizes with 24-hour all-weather display for high-frequency daily exposure.
• 100-Inch Large Screen Advertising (百寸大屏广告) Large-format 100-inch elevator advertising product targeting commercial office building scenarios, with pricing calculated by covered population × contact duration × screen area. Operates on platform cooperation model with high-price lease or revenue-sharing.
• Life Circle Smart Investment Platform (生活圈智投平台) Proprietary programmatic advertising platform (DSP+DMP+SSP) integrating BITS capabilities. Supports label-based audience targeting, smart matching, CPD/CPM/bidding modes, enabling pre-investment precise targeting, mid-campaign real-time monitoring, and post-campaign effect attribution across the national elevator smart screen network.
• Jingchao Plan (京潮计划) Joint digital marketing product with JD.com leveraging JD's retail chain data, geographic relationship data, and LBS technology to enable precise pre-investment insights, audience targeting, and post-investment e-commerce behavior analysis with closed-loop attribution.
• Liangchao Plan (量潮计划) Full-domain marketing chain product jointly developed with Volcengine/Piquesars that connects offline touchpoints with online data paths. Industry's only offline exposure T+0 cloud-map data回流 capability, enabling online-offline data协同 and placement optimization with tiered solution of strong exposure, content penetration, and conversion closed-loop.
• Tianchao Plan (天潮计划) Digital product integrating with Tmall platform through deep integration, enabling data打通 and effect attribution with Tmall for the full-chain digital placement system that includes Jingchao Plan, Liangchao Plan, and Tianchao Plan.
• Xinchao Screen Alliance (新潮屏盟) Platform-based media network providing systematic empowerment and refined operations to partners across 230+ cities for community media digitalization. Offers software/hardware investment, full-process online systems, and platform resource support for industry partners to expand into community media.
• Elevator Earthquake Early Warning System (电梯地震预警系统) China's first elevator earthquake early warning system co-developed with China Earthquake Administration Chengdu High-tech Disaster Reduction Research Institute. Connected to the national earthquake warning system and automatically triggers warning broadcasts on elevator media during earthquakes, covering community family safety scenarios.
• Baixin Smart Club (百新智会) Membership/knowledge service platform under Xinchao Media providing brand clients with community marketing knowledge, case sharing, and other member value-added services.

Quantifiable outcome

• Brands using Xinchao's elevator advertising show measurable sales lift: 燕京U8 achieved 400x sales growth in 2 hours; 黄天鹅 became #1 in raw eggs category; 大卫拖把 exceeded 1 billion RMB in sales post-campaign
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered minor, core and major.

• 红云制药 (Hongyun Pharma)minorStrategic or Co-development Partner · 25 November 2025Strategic cooperation announced November 2024 for OTC brand marketing through Xinchao's elevator network, targeting community families for healthcare product promotion.
• 分众传媒 (Focus Media)coreOthers · 1 January 2025Xinchao received a 1% equity stake from Xibei Youmian Village as part of an emergency funding arrangement. Separately, Focus Media and Xinchao are in discussions for a potential merger (subject to regulatory approval as of 2025). Zhang Jixue confirmed that Xinchao maintains independent operation until 100% completion of the merger.
• 抖音/穿山甲 (Douyin/Piquesars)coreStrategic or Co-development Partner · 1 November 2024Jointly launched '量潮计划' with Douyin's Piquesars platform, integrating online short-video content traffic with Xinchao's offline community elevator screens. Enables T+0 cloud-map data回流 and cross-screen attribution. Industry's only offline exposure T+0 YunTu data integration capability.
• 天猫/阿里瓴羊 (Tmall/Alibaba Lingyang)majorStrategic or Co-development Partner · 1 November 2024Joint '天潮计划' with Alibaba's Lingyang marketing cloud platform, completing integration with Tmall for e-commerce data-backed offline targeting. The third digital program completing Xinchao's ecosystem alongside 京潮计划 and 量潮计划.
• 百度文心一言 (Baidu ERNIE Bot/Wenxinyiyan)majorTechnology or Integration · 15 February 2023Xinchao became a founding体验官 of Baidu's ERNIE Bot (文心一言) generative AI platform, first OOH media company to integrate conversational AI into its ad targeting capabilities. Plans to leverage large language models for ad copy optimization and audience insights.
• 上海庄臣 (SC Johnson)minorStrategic or Co-development Partner · 14 January 2021Shanghai庄臣 (SC Johnson China) signed strategic cooperation in January 2021 to leverage Xinchao's community elevator network for brand marketing of home cleaning products (威猛先生, 雷达, 碧丽珠, etc.). Xinchao's screens deployed in community elevators to reach household consumers.
• 中国联通 (China Unicom)coreTechnology or Integration · 1 October 2019Jointly released China's first '5G elevator safety and smart media platform' with Huawei and Baidu. The partnership leverages 5G and IoT technologies for elevator safety monitoring and smart media content distribution.
• 华为 (Huawei)coreTechnology or Integration · 1 October 2019Co-developed China's first 5G elevator safety and smart media platform alongside China Unicom and Baidu. Huawei's technology infrastructure supports the IoT-connected elevator smart screen network.
• 康佳 (Kangjia)Technology or Integration · 1 October 2019Co-developed third-generation IoT-connected elevator TV hardware as part of the 5G elevator platform partnership.
• 飞利浦智能锁 (Philips Smart Lock)minorStrategic or Co-development Partner · 10 May 2019Philips Smart Lock partnered with Xinchao in May 2019 to leverage elevator advertising for reaching home-owning families. The partnership targets home smart security products through community elevator screens.
• 红星美凯龙 (Red Star Macalline)majorStrategic or Co-development Partner · 1 January 2019Strategic cooperation announced Jan 2019, with Xinchao's elevator media installed in 359 Red Star Macalline malls nationwide. Joint marketing for home furnishing brands. Three-year cooperation target of 200 million RMB in joint ad spending with top furniture brands. Xinchao screens deployed in all Macalline malls to target home furnishing consumers.

Scale indicators8 records

Recent moves11 records

Expansion highlights7 records

Direct peers

• Focus Media (分众传媒): China's #1 elevator media and outdoor advertising company, the largest direct competitor to Xinchao in the residential and commercial elevator advertising market. As of 2025, Focus Media is reportedly in merger discussions with Xinchao, underscoring how closely their business models and customer bases overlap.

Broad incumbents

• JCDecaux: Global #1 outdoor advertising company operating street furniture, billboard, and transit media across 80+ countries. While not focused specifically on elevator media, JCDecaux competes with Xinchao for advertiser budgets and represents the global benchmark for scaled outdoor advertising networks.
• Clear Channel Outdoor Holdings: One of the world's largest outdoor advertising companies operating billboards, transit, and digital displays across the Americas, Europe, and Asia-Pacific. Comparable to Xinchao as a broad-line OOH media owner competing for multi-market advertiser budgets.
• Lamar Advertising Company: Leading US outdoor advertising operator with over 350,000 displays across the US and Canada. Comparable as a scaled billboard and digital-out-of-home operator, though not elevator-focused, and represents the public-market benchmark for OOH media economics.
• Ströer SE & Co. KGaA: Germany-based outdoor and digital out-of-home advertising leader operating across European markets. Comparable to Xinchao as a digital-OOH operator building programmatic buying platforms and pursuing data-driven targeting capabilities.
• Hivestack: Global programmatic digital out-of-home (DOOH) advertising platform headquartered in Canada. Comparable to Xinchao's 生活圈智投平台 as a technology layer that enables automated buying of DOOH inventory, though Hivestack operates a marketplace model rather than owning media assets.
• VIOOH: Programmatic DOOH marketplace formed by JCDecaux and Lagardère. Comparable to Xinchao's programmatic capabilities in enabling automated buying and audience targeting of digital outdoor inventory.

Emerging players

• Place Exchange: US-based programmatic DOOH supply-side platform connecting digital-out-of-home media owners with omnichannel demand. Comparable to Xinchao's BITS programmatic platform in offering automated buying infrastructure for digital outdoor media.

Regional players

• Moving Walls: Asia-Pacific-based outdoor advertising technology platform serving brands and media owners across Southeast Asia. Comparable to Xinchao as a regional OOH ad-tech player, though operating in different geographies with a SaaS rather than owned-network model.

Others

• Baidu (百度): Strategic investor and technology partner to Xinchao since 2018, providing AI and big data integration that powers Xinchao's targeting and 5G elevator media platform. Comparable as an enabler and ecosystem participant rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments6 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xinchao Media