Seedz
Seedz is a Brazilian agtech company operating a multi-sided platform connecting 135,000 farmers with 110 agribusiness brands across 10 countries through coalition loyalty, sales incentives, geospatial intelligence, agricultural credit, and farm management solutions.
- Company typePrivate
- Founded2017
- HeadquartersMinas Gerais, Brazil
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What Seedz does
Seedz is a Brazilian agtech company founded in 2017 in Belo Horizonte by Matheus Ganem (CEO) and Daniel Rosa (COO), operating a multi-sided platform that connects agribusiness companies (manufacturers, distributors, cooperatives, and retailers) with rural producers across 10 countries. The company is built around an integrated product suite: SEEDZ Force (sales force incentive and rebate management), SEEDZ Rewards (a coalition loyalty program using a unified 'SEEDZ coin' currency redeemable across partner brands), SEEDZ Atlas (geospatial business intelligence layering public, private, and satellite-derived agricultural data for farm prospecting and environmental analysis), SEEDZ Connecta (digital surveys and farmer engagement), SEEDZ Farm (a daily-use mobile app delivering weather, commodity prices, news, and a digital field notebook), and SEEDZ Finance (an agricultural credit product with 48-hour approval and IOF exemption). PERFARM by SEEDZ, acquired in 2022, adds farm and livestock ERP for rural producers. The platform reports 135,000 farmers, 110 agribusiness brand clients, and over 2,000 partner input suppliers, with 14 billion SEEDZ coins transacted cumulatively.
Seedz firmographics
Firmographics- Name
- Seedz
- Legal name
- SEEDZ MARKETING E FIDELIDADE S/A
- Website
- https://seedz.ag
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Seedz is a Brazilian agtech company operating a multi-sided platform connecting 135,000 farmers with 110 agribusiness brands across 10 countries through coalition loyalty, sales incentives, geospatial intelligence, agricultural credit, and farm management solutions.
- Ownership category
- akta.pro rank
Where Seedz is headquartered
LocationHeadquarters
- HQ city
- Minas Gerais
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Seedz business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Enterprise Platform Subscriptions (SEEDZ Force, Rewards, Atlas, Connecta): Agribusiness companies pay for access to Seedz's loyalty, incentive management, geospatial intelligence, and farmer engagement platforms. Revenue is generated through platform subscription fees with enterprise-level customization and consulting services bundled in.
- Coalition Loyalty Program Commissions: Seedz earns commissions from the coalition loyalty program where multiple agricultural brands participate, and farmers earn/redem unified SEEDZ coins across partners. Transaction commissions are earned on coin issuance and redemption through the marketplace.
- Agricultural Credit Facilitation (SEEDZ Finance): Seedz facilitates rural credit for farmers purchasing from partner agricultural input suppliers. The platform earns fees on credit issuance and processing. Farmers use credit to purchase from over 2,000 SEEDZ partner suppliers. Loan formalized through CPR (Rural Product Certificate).
- Perfarm Farm Management Software: Perfarm, acquired by Seedz, provides farm and livestock management ERP software as a subscription offering to rural producers for financial and operational farm management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise incentive management platform — customized pricing based on company size and campaign scope |
| Usage-based | Pay-as-you-go | Agricultural credit — interest rates aligned with agricultural financial cycle, IOF exemption |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Seedz product offering
Product offeringCore offering
Seedz develops and operates an integrated multi-sided agtech platform connecting agribusiness companies (manufacturers, distributors, cooperatives, retailers) with rural producers. The company sells enterprise subscription modules (SEEDZ Force for sales incentive management, SEEDZ Rewards coalition loyalty, SEEDZ Atlas geospatial intelligence, SEEDZ Connecta farmer engagement surveys) and farmer-facing services (SEEDZ Farm mobile app, SEEDZ Rewards coin redemption, SEEDZ Finance agricultural credit, PERFARM by SEEDZ farm management ERP).
Product overview
SEEDZ is a technology solutions company providing an integrated platform suite for agribusiness, consisting of six interconnected products: SEEDZ Force (sales incentive management), SEEDZ Rewards (loyalty program), SEEDZ Atlas (geospatial intelligence), SEEDZ Connecta (farmer engagement surveys), SEEDZ Farm (farmer daily app with weather/quotes/news), and SEEDZ Finance (agricultural credit). The platform also includes PERFARM by SEEDZ, a farm management software acquired from Perfarm. SEEDZ operates as a unified ecosystem connecting agribusiness companies with rural producers through data-driven solutions.
Differentiator
Problem solved
Functional benefit
Brands
- SEEDZ Force: The Agribusiness Salesperson Incentive Program for efficient incentive management, precise rebate management, and valuable business insights.
- SEEDZ Rewards
- SEEDZ Atlas
- SEEDZ Connecta
- SEEDZ Farm
- SEEDZ Finance
- PERFARM by SEEDZ
Products and services
- SEEDZ Force Agribusiness salesperson incentive program enabling efficient incentive management, precise rebate management, valuable business insights, and control and transparency for commercial performance. Designed for agribusiness companies seeking to incentivize sales teams and channel partners.
- SEEDZ Rewards Coalition loyalty and rewards platform for the agricultural sector enabling data-driven campaigns, unified SEEDZ coin currency across brands, a diversified redemption marketplace, and insights into producer purchasing behavior. Used by agribusiness companies to build farmer loyalty.
- SEEDZ Atlas Geospatial business intelligence platform powered by geospatial, public, and private databases for agribusinesses. Enables geospatial mapping and planning, intelligent farm prospecting, and conservation and sustainability analysis.
- SEEDZ Connecta Market research and digital survey platform connecting farmers with agribusinesses, providing research and insights on producer purchasing behavior, crop trends, product preferences, and input demands. Enables automated documentation and direct farmer engagement.
- SEEDZ Finance 100% online agricultural credit platform for crop production costs offering hassle-free, low-cost financing with IOF exemption, 48-hour approval processing, and CPR (Rural Product Certificate) loan formalization. Distributed through 2,000+ partner agricultural input suppliers.
- SEEDZ Farm Daily engagement mobile app for farmers featuring real-time weather updates, live agricultural commodity price tracking, industry news, and a digital field notebook for logging farm activities and input applications.
- PERFARM by SEEDZ Comprehensive farm and livestock management software (ERP) improving financial and operational outcomes for rural properties. Operates as a wholly-owned retained brand under Seedz, offering subscription-based farm and livestock management for rural producers.
Quantifiable outcome
- 135,000 farmers using SEEDZ solutions across the platform
- +4 more outcomes
Companies that use Seedz
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles2 records
Seedz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
Seedz partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- GaivotacoreSeedz and Gaivota (a big data and machine learning startup for crop analysis) merged to create a new company focused on integrating data and technology in the agriculture sector. Gaivota's big data and ML capabilities for crop analysis were integrated into Seedz's platform to enhance data intelligence offerings.
- PerfarmcoreSeedz acquired Perfarm, a startup providing farm management software, through a stock swap agreement. The acquisition aimed to expand Seedz's services into farm management and potentially enter rural credit markets. Perfarm continues to operate as 'PERFARM by SEEDZ' offering comprehensive farm and livestock ERP.
- Atomic AgrocoreSeedz acquired Atomic Agro (referred to as 'App Atomic' in the timeline) following a funding round from 10b and Volpe Capital. The acquisition aimed to increase Seedz's participation in farmers' decision-making processes and integrate Atomic Agro's platform into Seedz's digital field currency ecosystem, forming the basis of SEEDZ Farm app.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Seedz competitors and assessment
Company assessmentEmerging players
- Ceres Imaging: Aerial imagery and AI analytics provider for agricultural enterprises and growers, focused on crop health, irrigation, and yield prediction. Comparable to SEEDZ Atlas in delivering geospatial intelligence layers, but narrower in scope (imagery vs. multi-source intelligence).
Direct peers
- Agrofy: Latin America's leading online ag-marketplace connecting farmers with input suppliers, machinery sellers, and service providers. Comparable to Seedz as a digital platform intermediating relationships between rural producers and agribusiness suppliers, particularly in Brazil/Argentina.
- Strider: Brazilian agritech offering farm management software, pest/disease intelligence, and digital agronomic services to growers and cooperatives. Closely comparable to Seedz in geographic focus (Brazil), customer base (cooperatives and growers), and SaaS-based delivery of agronomic data.
- Taranis: AI-powered precision agriculture platform providing field-level imagery, crop scouting, and agronomic intelligence to agribusinesses and growers. Comparable to SEEDZ Atlas in delivering geospatial/AI-driven intelligence to enterprise agribusiness customers.
- Solinftec: Brazilian/LATAM agritech providing farm operation management, IoT, and analytics platforms for large growers and agribusinesses. Closely comparable to Seedz in geographic focus (Brazil), customer base (agribusiness enterprises), and SaaS-based delivery of agricultural intelligence and management tools.
- Traive: Brazilian ag-fintech providing credit risk analytics and lending infrastructure connecting farmers, lenders, and input suppliers. Directly comparable to Seedz Finance, addressing rural credit access through a digital marketplace with embedded credit scoring.
- Aegro: Brazilian farm management SaaS offering financial and operational management for crop and livestock producers. Directly comparable to Perfarm by SEEDZ and to Seedz's farmer-facing productivity tools, serving the same Brazilian rural producer persona.
Broad incumbents
- Indigo Ag: US-based agritech platform offering microbial products, agronomic intelligence, and a digital marketplace that connects growers with buyers and partners. Comparable to Seedz as a multi-sided digital platform serving both farmers and agribusiness enterprises with data-driven tools.
- Climate FieldView (Bayer): Bayer-owned digital agriculture platform collecting and analyzing farm data to deliver agronomic insights and seed/product recommendations. Comparable to Seedz in providing enterprise-grade agricultural data infrastructure to growers and agribusiness partners globally.
- Granular (Corteva): Farm management and agronomic intelligence platform owned by Corteva, serving large growers in North America with planning, financial, and operational software. Comparable to Seedz's Atlas and Perfarm capabilities, with broader agronomic data assets through its parent.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Seedz social profiles
Digital presenceSeedz compliance and trust
Trust signalCompliance2 records
Seedz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seedz leadership team
Management profileNumber of profiles
Profiles6 records
Seedz subsidiaries and ownership
Company hierarchySubsidiaries3 records
Seedz funding detail
Funding detailFunding overview
Funding rounds4 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seedz M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seedz
What does Seedz do?
Seedz develops and operates an integrated multi-sided agtech platform connecting agribusiness companies (manufacturers, distributors, cooperatives, retailers) with rural producers. The company sells enterprise subscription modules (SEEDZ Force for sales incentive management, SEEDZ Rewards coalition loyalty, SEEDZ Atlas geospatial intelligence, SEEDZ Connecta farmer engagement surveys) and farmer-facing services (SEEDZ Farm mobile app, SEEDZ Rewards coin redemption, SEEDZ Finance agricultural credit, PERFARM by SEEDZ farm management ERP).
Is Seedz a public or private company?
Seedz is a private company. It is classified as venture growth investor backed and is currently operating.
When was Seedz founded?
Seedz was founded in 2017. It employs 101 to 250 people.
Where is Seedz based?
Seedz is headquartered in Minas Gerais, Brazil, in the Latin America region.
How does Seedz make money?
Four revenue lines are on record. Enterprise Platform Subscriptions (SEEDZ Force, Rewards, Atlas, Connecta) is the primary driver. The others are coalition Loyalty Program Commissions, agricultural Credit Facilitation (SEEDZ Finance) and perfarm Farm Management Software.
Who are Seedz's main competitors?
Ceres Imaging is listed as an emerging player. Direct peers are Agrofy, Strider, Taranis, Solinftec, Traive and Aegro. Broad incumbents are Indigo Ag, Climate FieldView (Bayer) and Granular (Corteva).
Does Seedz have an API?
No public API is recorded for Seedz.