What Paylode does

Paylode operates a perks-as-a-service platform that enables businesses to launch and manage customer engagement programs without building partnerships infrastructure in-house. Its core products are Paylode Boost, an action-based incentive engine that rewards customers for completing business-value actions (sign-ups, autopay enrollment, renewals, paperless adoption, referrals), and Paylode Perks, a white-labeled marketplace providing access to 550+ pre-negotiated brand partners and 180,000+ local merchants. Supporting platform features include embeddable Perk Centers, Perk Widgets, Omnichannel Links, a Performance Dashboard, Local Perks, Private/In-house Perks, and a Perks API; pre-built integrations span property management systems (AppFolio, RentCafe, Entrata, RealPage), CMS platforms (WordPress, Webflow, Drupal), marketing automation (HubSpot, Braze, Mailchimp, Marketo), and mobile SDKs (React, Angular, Vue, Swift, Kotlin).

The business monetizes through enterprise SaaS subscriptions, a merchant-funded marketplace commission layer, and ancillary-revenue pass-through for clients (notably property managers generating non-rent income). Pricing is custom and annual, sold via direct enterprise sales targeting property managers with 1,000+ units and large telecom operators, with a self-serve no-code path for mid-market adoption. The customer base spans residential real estate, telecom/MVNO, financial services, digital health, hospitality, insurance, utilities, e-commerce, and membership communities, with named logos including Streetlane Homes, Hazelview, FirstKey Homes, Motel 6/G6 Hospitality, Zenith Wireless, and Kanguro Insurance. Founded in 2020, headquartered in Miami, and backed by approximately $5.5M in disclosed funding, Paylode was acquired by proptech platform Moved in November 2025 and now operates as a wholly-owned subsidiary supporting 1.2M+ residential units and 15M+ end consumers.

Name

Paylode

Legal name

Paylode® Inc.

Website

https://paylode.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Paylode is a perks-as-a-service platform that enables businesses—primarily property managers, telecom operators, and insurers—to launch action-based reward campaigns and curated perks marketplaces via a no-code, API-integrated SaaS. Acquired by Moved in November 2025, it serves 15M+ consumers and 1.2M+ residential units.

Ownership category

akta.pro rank

Product category

Customer Engagement & Loyalty Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)

Keywords

• Customer engagement platform
• Perks and rewards software
• Loyalty program SaaS
• Action-based incentives
• Merchant marketplace platform

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform/Subscription Fees: B2B SaaS platform licensing fees from businesses that deploy Paylode's perks and rewards technology. Property managers, telecom operators, and other enterprises pay to access the platform, API, and partner marketplace.
2. Ancillary Revenue for Clients: Paylode enables property management companies and other clients to generate non-rent income through embedded offers, merchant partnerships, and referral commissions. The platform acts as an automation layer for ancillary revenue.
3. Merchant-Funded Perks: Third-party brands pay to access Paylode's distribution network of consumers through the marketplace, creating a B2B2C revenue stream where merchants fund the rewards while Paylode takes a commission.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Paylode provides a cloud-based perks and rewards SaaS platform that enables businesses to launch, manage, and monetize customer engagement programs. The platform combines action-based incentive campaigns (Boost) with a white-labeled perks marketplace (Perks) backed by 550+ pre-negotiated brand partners, accessible via no-code tools or API.

Product overview

Paylode operates as a perks-as-a-service platform with a modular architecture comprising two core products — Paylode Boost (action-based reward campaigns) and Paylode Perks (perks marketplace and engagement platform) — supported by a suite of platform features including Perk Centers, Perk Widgets, Omnichannel Links, Performance Dashboard, Local Perks, and Private/In-house Perks. The platform also offers a Perks API for advanced customization. Together, these components enable businesses to launch, manage, and monetize branded perks programs without building partnerships infrastructure in-house. The marketplace provides access to 550+ pre-negotiated brand partners, while the no-code tools allow deployment across websites, apps, email, and SMS channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Paylode Boost Action-based incentive campaign tool that rewards customers for completing specific business-value actions such as sign-ups, upgrades, autopay enrollment, renewals, and paperless conversion. Uses a teaser-to-reward flow and targets B2B clients in property management, telecom, financial services, and digital health.
• Paylode Perks Perks marketplace and engagement platform enabling businesses to launch custom, exclusive perks programs with access to hundreds of pre-negotiated brand offers. Includes customizable perk centers, brand matching, and 24/7 accessibility for B2B clients to deliver value to their end customers.
• Paylode Perks API API access for advanced integration options, enabling developers to customize and extend perk program functionality through programmatic access to the platform. Documented at developers.paylode.com and targeted at engineering teams integrating perks into existing tech stacks.

Quantifiable outcome

• 3x average improvement in campaign engagement
• +8 more outcomes

Named customers14 records

Segments12 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core.

• Kanguro InsurancecoreStrategic or Co-development Partner · 10 March 2026Kanguro Insurance partnered with Paylode to launch a curated perks marketplace and action-based Boost campaigns for Kanguro's pet and renters insurance customers. Initial rollout focuses on renewal engagement for pet insurance customers, with plans to expand to renters insurance and additional lifecycle touchpoints including referrals and milestones.
• MovedcoreStrategic or Co-development Partner · 6 November 2025Paylode was acquired by Moved, a proptech platform specializing in automating resident moves and ancillary revenue. The acquisition integrates Paylode's technology stack, team, and partner ecosystem into the Moved platform. The combined entity supports over 1.2 million residential units and 550+ ancillary brands, with potential to generate tens of millions in annual ancillary revenue for property management companies.
• 550+ Brand Partners in MarketplacecoreGTM or Marketing PartnerPaylode's marketplace includes 550+ brand partners offering perks and discounts to end consumers. Brands include national retailers, entertainment platforms, restaurants, health & wellness providers, and 180,000+ local businesses. These partners fund the merchant-funded rewards model.
• Property Management Software ProviderscoreTechnology or IntegrationPre-built integrations with property management systems including AppFolio, RentCafe, Entrata, and RealPage enable seamless deployment of perks programs within existing property management workflows.
• Mikhail NaumovcoreOthersMikhail Naumov is the Founder and CEO of Paylode Inc., leading the company's mission to help businesses create powerful customer engagement moments through perks and incentives.

Scale indicators25 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• Thanx: Thanx is a customer engagement and digital loyalty platform serving restaurants and multi-location consumer brands. It is comparable to Paylode because both operate merchant-funded rewards/loyalty networks on top of a SaaS engagement layer, though Thanx is more restaurant-focused.
• Punchh: Punchh (a ParTech company) is a mobile-first customer loyalty platform for restaurant and retail chains. It is comparable to Paylode as both sell SaaS-based engagement platforms with merchant offers and analytics that drive repeat visits and measurable customer actions.
• Yotpo: Yotpo is an e-commerce marketing platform that includes a loyalty and referrals product alongside reviews and SMS. It is comparable to Paylode because both offer action-based customer engagement and rewards tools, though Yotpo is concentrated in e-commerce rather than multi-vertical B2B.
• LoyaltyLion: LoyaltyLion is a SaaS loyalty and rewards platform built for Shopify and e-commerce merchants. It is comparable to Paylode because both deliver white-labeled perks/rewards programs as a subscription SaaS, though LoyaltyLion focuses on DTC merchants.
• Smile.io: Smile.io provides a loyalty, referral, and rewards platform for e-commerce brands. It is comparable to Paylode because both monetize pre-built integrations with commerce/marketing systems and sell merchant-funded rewards that drive measurable customer actions.
• Annex Cloud (Annexa): Annex Cloud is an enterprise customer loyalty and engagement platform serving brands across multiple verticals. It is comparable to Paylode because both target multi-vertical enterprise clients with action-driven loyalty and rewards programs delivered via SaaS.
• Friendbuy: Friendbuy is a referral and loyalty marketing platform for direct-to-consumer and subscription brands. It is comparable to Paylode because both use rewards mechanics to drive specific customer behaviors (referrals, upgrades, engagement) rather than tenure-based points.
• Antavo: Antavo is a loyalty cloud platform focused on enterprise and omnichannel brands, including fashion, retail, and travel. It is comparable to Paylode as both provide API-first loyalty infrastructure with measurable campaign outcomes for multi-vertical clients.
• SailPlay: SailPlay is an omnichannel customer loyalty and marketing automation platform serving retail, HoReCa, and financial services. It is comparable to Paylode because both offer action-based rewards with integration into CRM, billing, and marketing systems across multiple verticals.

Broad incumbents

• Bond Brand Loyalty: Bond Brand Loyalty is an established loyalty services and technology firm working with large consumer brands. It is comparable to Paylode as a broader, established player in the loyalty space that offers overlapping capabilities (rewards programs, partnerships, data) but as a wider portfolio rather than a focused perks SaaS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/paylode-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paylode