GoReact
GoReact is a cloud-based video assessment platform that enables practice, time-coded feedback, and AI-powered evaluation of skills-based learning for higher education, K-12, and professional training segments, serving 800+ organizations and 1.5M+ users globally as a subsidiary of Echo360.
- Company typePrivate
- Founded2011
- HeadquartersOrem, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What GoReact does
GoReact is a cloud-based video observation and assessment platform founded in 2011 and headquartered in Orem, Utah, that enables practice, feedback, and evaluation of skills-based learning in face-to-face, hybrid, and online environments. The platform combines video recording and sharing with time-coded multimodal feedback (text, audio, or video comments synced to precise moments in student videos), customizable rubrics and marker sets, multi-camera recording support, and LTI-compliant integration with the major learning management systems (Canvas, Blackboard, D2L Brightspace, Moodle, Schoology). In August 2024 GoReact launched its AI Assistant module, adding generative AI feedback (AI Comments), automated behavior flagging (AI Markers), and AI-driven analytics covering pacing, filler words, hedging words, and pauses, supported by searchable time-stamped transcripts. Its patent-pending Live Review technology syncs audience feedback with videos as they are recorded, enabling real-time observation.
The company serves three primary segments: Higher Education (teacher education, nursing education, behavioral health, communication, performing arts, sign and world languages, vocational training), K-12 (teacher induction, professional learning, instructional leadership), and Professional/Workforce Training (employee upskilling and competency development). GoReact reports 800+ customer organizations, 1.5M+ total users, and 29M+ videos submitted for skill-building feedback globally, with case-study deployments at institutions including the University of Colorado, University of Florida, Michigan State University, University of Warwick, Harper College, and Lexington 2 School District. The platform maintains SOC 2 Type 2, FERPA, COPPA, GDPR, CCPA, HIPAA (BAA available), and WCAG compliance, a footprint required by enterprise education and clinical buyers.
GoReact monetizes through per-seat annual subscriptions with two published tiers: Essentials at $89 per user per year and Advanced at $119 per user per year (both described as limited-time promotional pricing from $138 and $179 respectively), with volume and multi-year discounts available and a 60-day free trial. Distribution is sales-led and enterprise-field-sales, complemented by direct website sales, a dedicated UK regional site with EU data hosting, and channel partnerships with publishers (Macmillan Learning, McGraw Hill, VitalSource) and global resellers (Mosaic, Pearl Tech, Skills and Education Group). Since May 2025 GoReact has operated as a subsidiary of Echo360 following its acquisition, with continued operation under the GoReact brand.
GoReact firmographics
Firmographics- Name
- GoReact
- Legal name
- GoReact
- Website
- https://get.goreact.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GoReact is a cloud-based video assessment platform that enables practice, time-coded feedback, and AI-powered evaluation of skills-based learning for higher education, K-12, and professional training segments, serving 800+ organizations and 1.5M+ users globally as a subsidiary of Echo360.
- Ownership category
- akta.pro rank
GoReact industry classification
Industry- Product category
- Education Technology / Skill Assessment Software
- NAICS
- Educational Support Services (611710), Postproduction Services and Other Motion Picture and Video Industries (51219), Professional and Management Development Training (611430)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Lecture Capture, Live Streaming & Class Recording (EDAFABAD)
- akta.pro secondary industries
- Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons) (EDAFACAG), Special Education & Accessibility-Optimized Media (UDL, AAC, Captioning) (EDAGALAH), Accessibility, Universal Design for Learning (UDL) & Inclusive Content Services (EDAGAKAJ)
Keywords
Where GoReact is headquartered
LocationHeadquarters
- HQ city
- Orem
- HQ country
- United States
- HQ region
- North America
Markets served
GoReact business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Licensing (Per-Seat): Annual subscription model charged per user per year. Two tiers available: Essentials at $89/year/user and Advanced at $119/year/user. Volume and multi-year discounts available. Software licenses include unlimited five-year video storage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Essentials tier at $89/year/user (limited time offer from $138) |
| Subscription | Annual | Advanced tier at $119/year/user (limited time offer from $179) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
GoReact product offering
Product offeringCore offering
GoReact provides a cloud-based video observation and assessment platform that combines video recording and sharing, time-coded multimodal feedback, customizable rubrics and markers, and AI-powered analytics to enable skills-based learning and competency assessment. The platform is sold primarily to educational institutions (higher education and K12) and professional/workforce training organizations through per-seat annual subscriptions.
Product overview
GoReact is a unified skill mastery and video assessment platform that combines cloud-based video recording, sharing, feedback, and analytics tools. The core GoReact Platform serves as the foundation, with the AI Assistant as a key add-on module providing automated feedback and analytics features. The platform offers specialized solutions for Higher Education (including Teacher Education, Nursing Education, Behavioral Health, Communication, Performing Arts, Sign & World Languages, and Vocational Training), K12 Teacher Growth, and Professional/Workspace Training. The platform integrates with major Learning Management Systems (Blackboard, Canvas, D2L, Moodle, Schoology) and supports video + feedback workflows for skills-based learning across industries.
Differentiator
Problem solved
Functional benefit
Products and services
- GoReact Skill Mastery Platform Cloud-based video observation and assessment platform that combines video recording, sharing, multimodal feedback (text, audio, video), customizable rubrics and markers, and analytics to enable skills-based learning for higher education, K12, and professional/workforce training customers.
- GoReact AI Assistant AI-powered feedback module providing automated text comments, color-coded behavior markers, AI Metrics (pacing, filler words, hedging, pauses), and searchable transcripts to accelerate feedback delivery and enable self-reflection. Available as an add-on within the GoReact platform.
Quantifiable outcome
- 50% reduction in time for skills validation and debriefing (reported by nursing educators)
- +3 more outcomes
Companies that use GoReact
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
GoReact technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability7 records
Feature7 records
GoReact partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, strategic and minor.
- Macmillan LearningcoreExpanded partnership to deliver AI-powered authentic assessment at scale. Macmillan Learning integrates GoReact's AI Assistant in select digital courseware to enhance and accelerate feedback delivery and learning outcomes.
- Echo360coreEcho360 acquired GoReact in 2025, adding next-generation AI video assessment to its Learning Transformation Platform. GoReact is now part of Echo360, combining video-based skills development with Echo360's broader learning platform capabilities.
- McGraw HillcoreContinued partnership advancing communication and language learning. McGraw Hill integrates GoReact's AI Assistant in digital courseware to enhance feedback delivery.
- Competency-Based Education Network (C-BEN)strategicStrategic partnership to strengthen skill assessment and validation in competency-based education programs.
- University of Florida College of EducationstrategicPartnership to enhance teacher training with AI-powered feedback, advancing UF's mission as an AI University.
- MosaicstrategicGlobal partnership to transform teacher training and better prepare future educators around the globe.
- Pearl TechstrategicPartnership expands GoReact's reach to more than 300,000 learners outside the U.S.
- VitalSourcecoreExpanded global partnership bringing skill mastery, learning, and authentic assessment solutions to more institutions, faculty, and students worldwide.
- Skills and Education GroupstrategicExpanded partnership to elevate skill development and enhance assessment quality across various disciplines globally.
- Canvas (Instructure)coreLMS integration partner enabling seamless authentication, course creation, and grade passback.
- BlackboardcoreLMS integration partner enabling seamless authentication, course creation, and grade passback.
- D2L (Brightspace)coreLMS integration partner enabling seamless authentication, course creation, and grade passback.
- MoodlecoreLMS integration partner enabling seamless authentication, course creation, and grade passback.
- SchoologycoreLMS integration partner enabling seamless authentication, course creation, and grade passback.
- Online Learning ConsortiumminorAssociation partnership for online learning industry collaboration.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
GoReact competitors and assessment
Company assessmentDirect peers
- Swivl: Video observation and coaching platform widely used in K12 teacher education and instructional coaching. Directly comparable to GoReact's K12 teacher growth use case around observation, reflection, and feedback.
- Edpuzzle: Interactive video lesson platform primarily for K12 and higher education, enabling instructors to embed questions and track engagement. Comparable to GoReact's video-based learning and feedback model, focused on formative assessment.
- Panopto: Video platform for education and enterprise with lecture capture, video management, and analytics. Directly comparable to GoReact as a video-based learning tool used by universities for skill development and assessment, though broader in scope.
- YuJa: Cloud video platform for higher education and enterprise offering lecture capture, video management, and analytics with LMS integration. Competes head-to-head with GoReact for higher-ed video assessment and content workflows.
- PlayPosit: Interactive video learning platform for K12 and higher education with embedded questions, analytics, and LMS integration. Directly comparable to GoReact's interactive video workflow for skill-based learning and assessment.
- Bongo (Anthology): Video assessment solution for higher education integrated with the Anthology/Blackboard ecosystem. Closely comparable to GoReact for video-based skill assessment, rubrics, and feedback in higher-ed classrooms.
Broad incumbents
- Verbit: AI-powered transcription and captioning platform serving education, legal, and media. Adjacent to GoReact's AI transcription and captioning features, with broader enterprise scale and a similar AI-feedback orientation.
- Canvas Studio (Instructure): Native video tool inside the Canvas LMS that supports creation, sharing, and analytics. A broad incumbent that overlaps with GoReact's LMS-integrated video workflows and could compete as a free native alternative.
- Kaltura: Public video platform serving education, enterprise, and OTT with broad video infrastructure. Overlaps with GoReact on video capture, analytics, and LMS integration, but is a much larger incumbent offering a wider portfolio.
Emerging players
- Flip (Microsoft): Microsoft's video discussion platform for education enabling asynchronous video assignments and feedback. Emerging competitor to GoReact in classroom video assignments, with the advantage of Microsoft distribution.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
GoReact social profiles
Digital presenceGoReact compliance and trust
Trust signalCompliance7 records
GoReact financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoReact leadership team
Management profileNumber of profiles
Profiles3 records
GoReact funding detail
Funding detailFunding overview
Funding rounds8 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoReact M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoReact
What does GoReact do?
GoReact provides a cloud-based video observation and assessment platform that combines video recording and sharing, time-coded multimodal feedback, customizable rubrics and markers, and AI-powered analytics to enable skills-based learning and competency assessment. The platform is sold primarily to educational institutions (higher education and K12) and professional/workforce training organizations through per-seat annual subscriptions.
Is GoReact a public or private company?
GoReact is a private company. It is classified as corporate owned and is currently operating.
When was GoReact founded?
GoReact was founded in 2011. It employs 11 to 50 people.
Where is GoReact based?
GoReact is headquartered in Orem, United States, in the North America region.
How does GoReact make money?
One revenue line is on record: subscription Licensing (Per-Seat).
Who are GoReact's main competitors?
Direct peers on record are Swivl, Edpuzzle, Panopto, YuJa, PlayPosit and Bongo (Anthology). Broad incumbents are Verbit, Canvas Studio (Instructure) and Kaltura. Flip (Microsoft) is listed as an emerging player.
Does GoReact have an API?
No public API is recorded for GoReact.
What industry is GoReact in?
GoReact's product category is Education Technology / Skill Assessment Software. Its primary akta.pro industry code is EDAFABAD, Lecture Capture, Live Streaming & Class Recording, with a secondary code of EDAFACAG, Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons). Its NAICS code is 611710 and its SIC code is 7372.