What PlayPosit does

PlayPosit, founded in 2013 and headquartered in Denver, Colorado, is an interactive video learning platform serving K-12 schools and higher education institutions. Its core product allows educators to transform passive video content into active learning experiences by embedding formative assessment elements — questions, polls, and comprehension checkpoints — directly into video streams, pausing playback to verify learner understanding in real time. The platform is delivered as a web-based SaaS accessible via a self-serve customer portal at go.playposit.com, and is described in source data as differentiating on ease of use and implementation for teachers.

The company was acquired by WeVideo, a video creation platform, and has been rebranded as "PlayPosit by WeVideo." Its standalone website now displays a "We've moved" notice redirecting users to www.wevideo.com, and the PlayPosit product is operated as a subsidiary line within WeVideo's broader suite. The product continues to function as an interactive video learning overlay rather than a standalone content authoring tool. Business model mechanics (pricing, contract structures, GTM motion) are not publicly disclosed in the available sources; the company historically funded operations through two National Science Foundation grants totaling approximately $1.1M (2016 and 2018) and an early LearnLaunch accelerator relationship, with no disclosed venture financing. Leadership consists of founder/CEO Benjamin Levy and co-founder Susan Germer, with sales led by William Krasner. Customer logos, ARR, headcount detail beyond an 11-50 range, and post-acquisition operating metrics are not present in the source data.

Name

PlayPosit

Legal name

Not explicitly stated in source data

Website

https://go.playposit.com

Company type

Private

Founded year

2013

Operating status

Acquired

Headcount range

11–50 employees

Short description

PlayPosit, now a subsidiary of WeVideo, provides an interactive video learning platform that lets K-12 and higher education teachers embed formative assessment questions, polls, and checkpoints into video lessons to verify learner comprehension in real time.

Ownership category

akta.pro rank

Product category

Educational Technology — Interactive Video Learning Platform

NAICS

Sports and Recreation Instruction (611620), Exam Preparation and Tutoring (611691), Fine Arts Schools (61161), Broadcasting and Content Providers (516), Educational Support Services (611710)

SIC

Services-Amusement & Recreation Services (7900), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons) (EDAFACAG)

akta.pro secondary industries

Children’s & Youth Educational Entertainment (Edutainment) (EDAGALAK), K–12 Instructional Video & Multimedia (EDAGALAA), Short-Form Video for Education & Microlearning Platforms (MPACAHAK), Parent–Child Play & Interaction Programs (EDACALAF)

Keywords

• Interactive video learning
• Formative assessment tools
• Educational video platform
• Video-based assessment
• Learning engagement software

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Distribution channels1 record

Core offering

PlayPosit provides a web-based interactive video learning platform that allows educators to create and share video lessons with embedded questions, polls, and formative assessment checkpoints. The platform transforms passive video watching into active learning by pausing video content to surface real-time checks for understanding and learner feedback for K-12 and higher education customers.

Product overview

PlayPosit is an interactive video learning platform, now integrated under the WeVideo brand. The product enables educators to transform passive video content into interactive learning experiences by embedding formative assessment elements such as questions, polls, and checkpoints directly into video streams. Following a rebranding, PlayPosit operates as a core product offering within the WeVideo suite, with users directed to www.wevideo.com for the full interactive video learning experience.

Differentiator

Problem solved

Functional benefit

Products and services

• PlayPosit by WeVideo

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves6 records

Expansion highlights2 records

Direct peers

• Edpuzzle: Edpuzzle is the most directly comparable interactive video platform for K-12 and Higher Ed, allowing teachers to embed questions and track comprehension inside video — a near-identical use case to PlayPosit.
• Nearpod: Nearpod offers interactive video lessons with embedded formative assessments and real-time student engagement tools for K-12, directly competing with PlayPosit's core proposition.
• Pear Deck: Pear Deck (now part of GoGuardian) provides interactive slide and video-based formative assessment for K-12 classrooms, targeting the same teacher workflow and pedagogical use cases as PlayPosit.
• H5P: H5P is an open-source interactive content authoring framework used widely in education to create interactive video and quizzes, overlapping directly with PlayPosit's interactive video authoring capabilities.
• Vizia: Vizia (by iorad) is a video engagement and interactive video tool that lets creators add questions, polls, and CTAs to videos, sharing PlayPosit's core interactive video overlay model.

Emerging players

• Kami: Kami is an interactive learning and annotation platform widely adopted in K-12 that increasingly overlaps with PlayPosit's formative assessment workflow on top of instructional content.

Broad incumbents

• Adobe Captivate: Adobe Captivate is a broad eLearning authoring suite with interactive video capabilities, competing with PlayPosit in the broader interactive learning content authoring category for education and training.
• Articulate Storyline: Articulate Storyline and the Articulate 360 suite are established eLearning authoring platforms used in education and corporate training, overlapping with PlayPosit on interactive video and assessment authoring.
• Kahoot!: Kahoot! is a broad interactive learning and assessment platform with strong adoption in K-12, increasingly competing in the same formative-assessment-on-content use case as PlayPosit.

Others

• TED-Ed: TED-Ed produces educational video content and lesson authoring tools for educators, adjacent to PlayPosit's mission of interactive video learning but operating on a content-publisher model rather than SaaS authoring.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PlayPosit